Registered number
07661658
Ceefox Sports Consultancy Limited
Report and Financial Statements
30 June 2024
Ceefox Sports Consultancy Limited
Report and accounts
Contents
Page
Company information 1
Directors' report 2
Strategic report 4
Independent auditor's report 5
Income statement 8
Statement of financial position 9
Statement of changes in equity 10
Statement of cash flows 11
Notes to the financial statements 12
Ceefox Sports Consultancy Limited
Company Information
Directors
James Foxcroft
Carol Foxcroft
Lucy Foxcroft-Gall (Resigned 18 October 2024)
Robert Gale
Sean O'Reilly (Resigned 18 October 2024)
Auditors
Bell Anderson Limited
Lindum
264-266 Durham Road
Gateshead
Tyne & Wear
NE8 4JR
Registered office
8 Adelaide Row
Seaham
Co.Durham
SR7 7EF
Registered number
07661658
Ceefox Sports Consultancy Limited
Registered number: 07661658
Directors' Report
The directors present their report and financial statements for the year ended 30 June 2024.
Principal activities
The company's principal activity during the period continued to be sports advertising.
Dividends
During the year dividends have been paid of £1,675,000 (2023: £1,664,200). The directors do not recommend payment of a final dividend.
Directors
The following persons served as directors during the year:
James Foxcroft
Carol Foxcroft
Lucy Foxcroft-Gall (Resigned 18 October 2024)
Robert Gale
Sean O'Reilly (Resigned 18 October 2024)
Directors' responsibilities
The directors are responsible for preparing the report and financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (Financial Reporting Standard 102 and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Disclosure of information to auditors
Each person who was a director at the time this report was approved confirms that:
so far as he is aware, there is no relevant audit information of which the company's auditor is unaware; and
he has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the company's auditor is aware of that information.
This report was approved by the board on 27 January 2025 and signed on its behalf.
Carol Foxcroft
Director
Ceefox Sports Consultancy Limited
Strategic Report
Review of Business
Key financial and other indicators between this financial period and last year are as follows:
2024 2023
£ £
Turnover 11,263,058 10,738,175
Gross profit 2,502,614 2,357,260
Operating profit 2,235,380 2,083,310
Shareholders' funds 12,192 13,665
The directors are satisfied with the results of the company and believe the company is in a strong position to continue to operate successfully having renegotiated ongoing contracts to secure advertising revenue in the next financial year,
Principal risks and uncertainties
As with any business, the company faces a variety of risks and uncertainties in the normal course of its activities, but it aims to minimise any possible adverse effects on operations through the effective implementation of risk management procedures. The board produce and review regular management information which mimimises any potential risk to the company's business activities.

The principal risks and uncertainties that the company faces and which management believes could have a material and adverse impact on operations include the following:
Market risks
The market in which the company operates continues to be highly competitive and this competitiveness can vary and impact on profitability and efficiencies. However the company is well placed to mitigate against these risks to remain competitive at all times. The company has built strong relationships with all customers and always to take a longer term view in dealings with them. This is evidenced by the continuing renewal of the advertising contracts.
Financial risks
The company extends credit to its customers in the normal course of business and accordingly is exposed to the risks associated with this practice. The company, however, maintains close working relationships with all customers and wherever possible the appropriate key decision makers in order to monitor their ongoing credit worthiness.

The maintenance of sufficient levels of cash liquidity and working capital are essential to the success of any business and the company has more than adequate working capital to meet both its short and longer term requirements
This report was approved by the board on 27 January 2025 and signed on its behalf.
Carol Foxcroft
Director
Ceefox Sports Consultancy Limited
Independent auditor's report
to the members of Ceefox Sports Consultancy Limited
Opinion
We have audited the financial statements of Ceefox Sports Consultancy Limited (the 'company') for the year ended 30 June 2024 which comprise the Income Statement, the Statement of Financial Position, the Statement of Changes in Equity, the Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the company's affairs as at 30 June 2024 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice;
have been prepared in accordance with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
The other information comprises the information included in the annual report other than the financial statements and our auditor’s report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
the information given in the strategic report and the directors’ report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
We gained an understanding of the legal and regulatory framework applicable to the company and the industry in which it operates through discussions with the directors and other management (as required by auditing standards) and considered the risk of acts by the company that were contrary to applicable laws and regulations, including fraud. We communicated identified laws and regulations throughout our team and remained alert to any indications of non-compliance throughout the audit.

We designed audit procedures to respond to the risk, recognising that the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion. We focussed on laws and regulations which could give rise to a material misstatement in the financial statements, including, but not limited to, the Companies Act 2006 and UK tax legislation. Our tests included agreeing the financial statement disclosures to underlying supporting documentation and enquiries with management.

Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements, even though we have properly planned and performed our audit in accordance with auditing standards. As a consequence of these inherent limitations in the audit procedures described above and, the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it.

We did not identify any key audit matters relating to irregularities, including fraud. In common with all audits under ISA's (UK), we also addressed the risk of management override of internal controls, including testing journals and evaluating whether there was evidence of bias by the directors that represented a risk of material misstatement due to fraud.
A further description of our responsibilities for the audit of the financial statements is available on the Financial Reporting Council’s website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Geoffrey Little FCA,CTA
(Senior Statutory Auditor) Lindum
for and on behalf of 264-266 Durham Road
Bell Anderson Limited Gateshead
Statutory Auditor Tyne & Wear
27 January 2025 NE8 4JR
Ceefox Sports Consultancy Limited
Income Statement
for the year ended 30 June 2024
Notes 2024 2023
£ £
Turnover 3 11,263,058 10,738,175
Cost of sales (8,760,444) (8,380,915)
Gross profit 2,502,614 2,357,260
Administrative expenses (267,234) (273,950)
Operating profit 4 2,235,380 2,083,310
Loss on sale of fixed assets (1,267) (983)
Interest receivable - 10,253
Profit on ordinary activities before taxation 2,234,113 2,092,580
Tax on profit on ordinary activities 7 (560,586) (428,538)
Profit for the financial year 1,673,527 1,664,042
Ceefox Sports Consultancy Limited
Statement of Financial Position
as at 30 June 2024
Notes 2024 2023
£ £
Fixed assets
Intangible assets 8 1 1
Tangible assets 9 8,251 8,864
8,252 8,865
Current assets
Debtors 10 2,340,284 2,151,852
Cash at bank and in hand 239,515 277,278
2,579,799 2,429,130
Creditors: amounts falling due within one year 11 (2,575,859) (2,424,330)
Net current assets 3,940 4,800
Net assets 12,192 13,665
Capital and reserves
Called up share capital 12 100 100
Profit and loss account 13 12,092 13,565
Total equity 12,192 13,665
Carol Foxcroft
Director
Approved by the board on 27 January 2025
Ceefox Sports Consultancy Limited
Statement of Changes in Equity
for the year ended 30 June 2024
Share Profit Total
capital and loss
account
£ £ £
At 1 July 2022 100 13,723 13,823
Profit for the financial year 1,664,042 1,664,042
Dividends (1,664,200) (1,664,200)
At 30 June 2023 100 13,565 13,665
At 1 July 2023 100 13,565 13,665
Profit for the financial year 1,673,527 1,673,527
Dividends (1,675,000) (1,675,000)
At 30 June 2024 100 12,092 12,192
Ceefox Sports Consultancy Limited
Statement of Cash Flows
for the year ended 30 June 2024
Notes 2024 2023
£ £
Operating activities
Profit for the financial year 1,673,527 1,664,042
Adjustments for:
Loss on sale of fixed assets 1,267 983
Interest receivable - (10,253)
Tax on profit on ordinary activities 560,586 428,538
Depreciation 2,750 3,282
(Increase)/decrease in debtors (188,432) 128,239
Increase/(decrease) in creditors 89,481 (84,957)
2,139,179 2,129,874
Interest received - 10,253
Corporation tax paid (498,538) (461,341)
Cash generated by operating activities 1,640,641 1,678,786
Investing activities
Payments to acquire tangible fixed assets (3,404) (8,705)
Cash used in investing activities (3,404) (8,705)
Financing activities
Equity dividends paid (1,675,000) (1,664,200)
Cash used in financing activities (1,675,000) (1,664,200)
Net cash (used)/generated
Cash generated by operating activities 1,640,641 1,678,786
Cash used in investing activities (3,404) (8,705)
Cash used in financing activities (1,675,000) (1,664,200)
Net cash (used)/generated (37,763) 5,881
Cash and cash equivalents at 1 July 277,278 271,397
Cash and cash equivalents at 30 June 239,515 277,278
Cash and cash equivalents comprise:
Cash at bank 239,515 277,278
Ceefox Sports Consultancy Limited
Notes to the Accounts
for the year ended 30 June 2024
1 Summary of significant accounting policies
Basis of preparation
The financial statements have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland.
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of advertising and from the rendering of services. Turnover from the sale of advertising and rendering of services is recognised when the significant risks and rewards have transferred to the buyer and is recognised by reference to the stage of completion of the contract.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Fixtures, fittings, tools and equipment 25% Reducing Balance
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Foreign currency translation
Transactions in foreign currencies are initially recognised at the rate of exchange ruling at the date of the transaction.

At the end of each reporting period foreign currency monetary items are translated at the closing rate of exchange. Non-monetary items that are measured at historical cost are translated at the rate ruling at the date of the transaction. All differences are charged to profit or loss.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Critical accounting estimates and judgements
The directors consider that there are no critical accounting estimates and judgements which could result in a significant impact on the financial statements. )
3 Analysis of turnover 2024 2023
£ £
Sale of services 11,263,058 10,738,175
By geographical market:
UK 11,263,058 10,738,175
4 Operating profit 2024 2023
£ £
This is stated after charging:
Depreciation of owned fixed assets 2,750 3,282
Auditors' remuneration for audit services 7,500 7,000
Key management personnel compensation (including directors' emoluments) 40,000 47,000
5 Directors' emoluments 2024 2023
£ £
Company contributions to defined contribution pension plans 40,000 40,000
Number of directors to whom retirement benefits accrued: 2024 2023
Number Number
Defined contribution plans 1 1
6 Staff costs 2024 2023
£ £
Wages and salaries 9,000 34,500
Social security costs - -
Other pension costs 40,000 40,000
49,000 74,500
Average number of employees during the year Number Number
Administration 5 5
5 5
7 Taxation 2024 2023
£ £
Analysis of charge in period
Current tax:
UK corporation tax on profits of the period 560,586 428,538
Tax on profit on ordinary activities 560,586 428,538
Factors affecting tax charge for period
The differences between the tax assessed for the period and the standard rate of corporation tax are explained as follows:
2024 2023
£ £
Profit on ordinary activities before tax 2,234,113 2,092,580
Standard rate of corporation tax in the UK 25% 19%
£ £
Profit on ordinary activities multiplied by the standard rate of corporation tax 558,528 397,590
Effects of:
Expenses not deductible for tax purposes (826) 4,899
Capital allowances for period in excess of depreciation 2,884 (6,399)
Change in tax rates - 32,448
Current tax charge for period 560,586 428,538
Factors that may affect future tax charges
None
8 Intangible fixed assets £
Goodwill:
Cost
At 1 July 2023 1
At 30 June 2024 1
Amortisation
At 30 June 2024 -
Carrying amount
At 30 June 2024 1
At 30 June 2023 1
Goodwill is being written off in equal annual instalments over its estimated economic life of 5 years.
9 Tangible fixed assets
Fixtures, fittings, tools and equipment
At cost
£
Cost or valuation
At 1 July 2023 14,778
Additions 3,404
Disposals (4,174)
At 30 June 2024 14,008
Depreciation
At 1 July 2023 5,914
Charge for the year 2,750
On disposals (2,907)
At 30 June 2024 5,757
Carrying amount
At 30 June 2024 8,251
At 30 June 2023 8,864
10 Debtors 2024 2023
£ £
Trade debtors 1,200,000 1,200,000
Amounts owed by group undertakings and undertakings in which the company has a participating interest 1,100,635 946,045
Prepayments and accrued income 39,649 5,807
2,340,284 2,151,852
11 Creditors: amounts falling due within one year 2024 2023
£ £
Trade creditors 9,476 125
Corporation tax 280,586 218,538
Other taxes and social security costs 194,598 95,967
Other creditors 2,091,200 2,109,700
Accruals and deferred income (1) -
2,575,859 2,424,330
12 Share capital Nominal 2024 2024 2023
value Number £ £
Allotted, called up and fully paid:
Ordinary shares £1 each 100 100 100
13 Profit and loss account 2024 2023
£ £
At 1 July 13,565 13,723
Profit for the financial year 1,673,527 1,664,042
Dividends (1,675,000) (1,664,200)
At 30 June 12,092 13,565
14 Dividends 2024 2023
£ £
Dividends on ordinary shares (note 13) 1,675,000 1,664,200
15 Related party transactions
During the period the company entered into a consultancy agreement with Lucy Foxcroft-Gall Marketing Consultancy for £9,424 (2023 £32,308) with L Foxcroft-Gall a director of the company. All transactions were at arm's length and on normal commercial terms
16 Controlling party
The company is controlled by Ceefox Holdings Limited, a company incorporated in England & Wales. The ultimate ontrolling party is Mrs Carol Foxcroft by virtue of her holding 100% of the issued share capital of the parent company.
17 Presentation currency
The financial statements are presented in Sterling.
18 Legal form of entity and country of incorporation
Ceefox Sports Consultancy Limited is a private company limited by shares and incorporated in England.
19 Principal place of business
The address of the company's principal place of business and registered office is:
8 Adelaide Row
Seaham
Co.Durham
SR7 7EF
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