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Registered number: 04403129
Sterling Media Limited
Director's Report and
Financial Statements
For The Year Ended 31 March 2024
SAWHNEY CONSULTING
Harrow Business Center
429 - 433 Pinner Road
North Harrow
HA1 4HN
Contents
Page
Company Information 1
Director's Report 2
Accountant's Report 3
Profit and Loss Account 4
Balance Sheet 5
Statement of Changes in Equity 6
Notes to the Financial Statements 7—8
Page 1
Company Information
Director Ms Tajinder Mudhar
Secretary Miss Natasha Mudhar
Company Number 04403129
Registered Office Sawhney Consulting Limited
429-433 Pinner Rd, Pinner Road
Harrow
England
HA1 4HN
Accountants SAWHNEY CONSULTING
Harrow Business Center
429 - 433 Pinner Road
North Harrow
HA1 4HN
Page 1
Page 2
Director's Report
The director presents her report and the financial statements for the year ended 31 March 2024.
Directors
The directors present their report and accounts for the year ended 31 March 2024. 
Directors
The following persons served as directors during the year:
Small Company Rules
This report has been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.
On behalf of the board
Ms Tajinder Mudhar
Director
5 February 2025
Page 2
Page 3
Accountant's Report
You consider that the company is exempt from an audit for the year ended 31 March 2024. You have acknowledged, on the balance sheet, your responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts. These responsibilities include preparing accounts that give a true and fair view of the state of affairs of the company at the end of the financial year and of its profit or loss for the financial year. 
In accordance with your instructions, we have prepared the accounts which comprise the Profit and Loss Account, the Balance Sheet, the Statement of Changes in Equity and the related notes from the accounting records of the company and on the basis of information and explanations you have given to us. 
We have not carried out an audit or any other review, and consequently we do not express any opinion on these accounts. 
Signed
5 February 2025
SAWHNEY CONSULTING
Harrow Business Center
429 - 433 Pinner Road
North Harrow
HA1 4HN
Page 3
Page 4
Profit and Loss Account
2024 2023
Notes £ £
TURNOVER 1,118,598 1,187,882
GROSS PROFIT 1,118,598 1,187,882
Administrative expenses (819,185 ) (953,157 )
OPERATING PROFIT 299,413 234,725
Other interest receivable and similar income 13,095 10,176
Interest payable and similar charges (14 ) (40,118 )
PROFIT BEFORE TAXATION 312,494 204,783
Tax on Profit (110,821 ) (38,017 )
PROFIT AFTER TAXATION BEING PROFIT FOR THE FINANCIAL YEAR 201,673 166,766
The notes on pages 7 to 8 form part of these financial statements.
Page 4
Page 5
Balance Sheet
2024 2023
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 34,639 38,596
34,639 38,596
CURRENT ASSETS
Debtors 5 525,081 750,315
Cash at bank and in hand 974,102 466,608
1,499,183 1,216,923
Creditors: Amounts Falling Due Within One Year 6 (281,391 ) (124,761 )
NET CURRENT ASSETS (LIABILITIES) 1,217,792 1,092,162
TOTAL ASSETS LESS CURRENT LIABILITIES 1,252,431 1,130,758
NET ASSETS 1,252,431 1,130,758
CAPITAL AND RESERVES
Called up share capital 7 10 10
Profit and Loss Account 1,252,421 1,130,748
SHAREHOLDERS' FUNDS 1,252,431 1,130,758
For the year ending 31 March 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges her responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.
On behalf of the board
Ms Tajinder Mudhar
Director
5 February 2025
The notes on pages 7 to 8 form part of these financial statements.
Page 5
Page 6
Statement of Changes in Equity
Share Capital Profit and Loss Account Total
£ £ £
As at 1 April 2022 10 1,043,982 1,043,992
Profit for the year and total comprehensive income - 166,766 166,766
Dividends paid - (80,000) (80,000)
As at 31 March 2023 and 1 April 2023 10 1,130,748 1,130,758
Profit for the year and total comprehensive income - 201,673 201,673
Dividends paid - (80,000) (80,000)
As at 31 March 2024 10 1,252,421 1,252,431
Page 6
Page 7
Notes to the Financial Statements
1. General Information
Sterling Media Limited is a private company, limited by shares, incorporated in England & Wales, registered number 04403129 . The registered office is Sawhney Consulting Limited , 429-433 Pinner Rd, Pinner Road, Harrow, England, HA1 4HN.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. 
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows: 
Plant & Machinery 25% Reducing balance method
Fixtures & Fittings 15% Reducing balance method
Office Equipment 15% Reducing balance method
3. Average Number of Employees
Average number of employees, including directors, during the year was: 2 (2023: 5)
2 5
4. Tangible Assets
Plant & Machinery Fixtures & Fittings Office Equipment Total
£ £ £ £
Cost
As at 1 April 2023 50,268 83,316 8,236 141,820
Additions - 425 1,731 2,156
As at 31 March 2024 50,268 83,741 9,967 143,976
Depreciation
As at 1 April 2023 48,811 52,328 2,085 103,224
Provided during the period 219 4,712 1,182 6,113
As at 31 March 2024 49,030 57,040 3,267 109,337
Net Book Value
As at 31 March 2024 1,238 26,701 6,700 34,639
As at 1 April 2023 1,457 30,988 6,151 38,596
Page 7
Page 8
5. Debtors
2024 2023
£ £
Due within one year
Trade debtors 26,299 29,138
Other debtors 498,782 712,605
VAT - 8,572
525,081 750,315
6. Creditors: Amounts Falling Due Within One Year
2024 2023
£ £
Trade creditors 63,697 3,018
Bank loans and overdrafts (5,435 ) -
Corporation tax 111,245 116,855
Other taxes and social security 2,652 4,887
VAT 266 -
Other creditors 108,966 1
281,391 124,761
7. Share Capital
2024 2023
£ £
Allotted, Called up and fully paid 10 10
8. Ultimate Controlling Party
The company is under the control of T Mudhar by virtue of her shareholding.
9. Other information
STERLING MEDIA LIMITED is a private company limited by shares and incorporated in England. Its registered office is:
429-433 Pinner Rd,
Pinner Road,
Harrow,
England,
HA1 4HN
Page 8