Registered number
07878098
Pure Strategic Media Limited
Report and Accounts
31 December 2024
Pure Strategic Media Limited
Company Information
Director
P S A Banks
Accountants
Anderson Griffin
Rotunda Buildings
Montpellier Exchange
Cheltenham
Glos
Registered office
Brook Farm
Heathend
Cromhall
Glos
Registered number
07878098
Pure Strategic Media Limited
Registered number: 07878098
Balance Sheet
as at 31 December 2024
Notes 2024 2023
£ £
Fixed assets
Tangible assets 4 1,040 1,299
Current assets
Debtors 5 26,639 14,119
Cash at bank and in hand 10,558 14,900
37,197 29,019
Creditors: amounts falling due within one year 6 (29,245) (30,010)
Net current assets/(liabilities) 7,952 (991)
Total assets less current liabilities 8,992 308
Creditors: amounts falling due after more than one year 7 (7,127) (12,294)
Net assets/(liabilities) 1,865 (11,986)
Capital and reserves
Called up share capital 2 2
Profit and loss account 1,863 (11,988)
Shareholder's funds 1,865 (11,986)
The director is satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The member has not required the company to obtain an audit in accordance with section 476 of the Act.
The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
P S A Banks
Director
Approved by the board on 28 February 2025
Pure Strategic Media Limited
Notes to the Accounts
for the year ended 31 December 2024
1 Accounting policies
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Leasehold property over 4 years
Office equipment over 4 years
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2024 2023
Number Number
Average number of persons employed by the company 6 6
3 Intangible fixed assets £
Goodwill:
Cost
At 1 January 2024 5,000
At 31 December 2024 5,000
Amortisation
At 1 January 2024 5,000
At 31 December 2024 5,000
Net book value
At 31 December 2024 -
Goodwill has been written off in equal annual instalments over its estimated economic life.
4 Tangible fixed assets
Leasehold property Office equipment Total
£ £ £
Cost
At 1 January 2024 17,485 9,328 26,813
Additions - 537 537
At 31 December 2024 17,485 9,865 27,350
Depreciation
At 1 January 2024 17,485 8,029 25,514
Charge for the year - 796 796
At 31 December 2024 17,485 8,825 26,310
Net book value
At 31 December 2024 - 1,040 1,040
At 31 December 2023 - 1,299 1,299
5 Debtors 2024 2023
£ £
Trade debtors 26,639 14,119
6 Creditors: amounts falling due within one year 2024 2023
£ £
Trade creditors 15,261 10,440
Other taxes and social security costs 9,784 15,370
Other creditors 4,200 4,200
29,245 30,010
7 Creditors: amounts falling due after one year 2024 2023
£ £
Bank loans 7,127 11,524
Directors loan - 770
7,127 12,294
8 Controlling party
The company is controlled by Mr P S A and Mrs H R Banks.
9 Other information
Pure Strategic Media Limited is a private company limited by shares and incorporated in England. Its registered office is:
Brook Farm
Heathend
Cromhall
Glos
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