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REGISTERED NUMBER: 09933443 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 December 2024

for

GORILLA IN THE ROOM LTD.

GORILLA IN THE ROOM LTD. (REGISTERED NUMBER: 09933443)






Contents of the Financial Statements
for the year ended 31 December 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


GORILLA IN THE ROOM LTD.

Company Information
for the year ended 31 December 2024







DIRECTORS: J J B Barrowman
A R Goode





REGISTERED OFFICE: Preston Park House
South Road
Brighton
East Sussex
BN1 6SB





REGISTERED NUMBER: 09933443 (England and Wales)





ACCOUNTANTS: Plus Accounting
Chartered Accountants
Preston Park House
South Road
Brighton
East Sussex
BN1 6SB

GORILLA IN THE ROOM LTD. (REGISTERED NUMBER: 09933443)

Balance Sheet
31 December 2024

2024 2023
Notes £    £   
FIXED ASSETS
Tangible assets 4 563 901

CURRENT ASSETS
Debtors 5 8,028 18,277
Cash at bank 1,450 29,810
9,478 48,087
CREDITORS
Amounts falling due within one year 6 (9,532 ) (26,155 )
NET CURRENT (LIABILITIES)/ASSETS (54 ) 21,932
TOTAL ASSETS LESS CURRENT
LIABILITIES

509

22,833

CREDITORS
Amounts falling due after more than one
year

7

(13,835

)

(16,514

)
NET (LIABILITIES)/ASSETS (13,326 ) 6,319

CAPITAL AND RESERVES
Called up share capital 8 1,029 1,029
Share premium 284,651 284,651
Retained earnings (299,006 ) (279,361 )
SHAREHOLDERS' FUNDS (13,326 ) 6,319

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

GORILLA IN THE ROOM LTD. (REGISTERED NUMBER: 09933443)

Balance Sheet - continued
31 December 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 17 February 2025 and were signed on its behalf by:





J J B Barrowman - Director


GORILLA IN THE ROOM LTD. (REGISTERED NUMBER: 09933443)

Notes to the Financial Statements
for the year ended 31 December 2024

1. STATUTORY INFORMATION

Gorilla In The Room Ltd. is a private company, limited by shares, registered in England and Wales. The company's registered number, registered office address and business address can be found on the Company Information page.

The presentational currency of the financial statements is the Pound Sterling (£).

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents the fair value of consideration received or receivable net of VAT and trade discounts. Revenue from the sale of information technology and market research services is recognised at the point of sale.

Tangible fixed assets
Tangible fixed assets are stated at cost less accumulated depreciation and accumulated impairment losses. Cost includes costs directly attributable to making the asset capable of operating as intended by management.

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Computer equipment-33% on cost

Financial instruments
Financial assets, liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Impairment
At each balance sheet date, the company reviews the carrying amount of its assets to determine whether there is any indication that any items have suffered an impairment loss. If any such indication exists, the recoverable amount of an asset is estimated in order to determine the extent of the impairment loss, if any.

Going concern
The directors have agreed to support the company as necessary in the foreseeable future. The company therefore continues to adopt the going concern basis in preparing its financial statements.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 3 (2023 - 5 ) .

GORILLA IN THE ROOM LTD. (REGISTERED NUMBER: 09933443)

Notes to the Financial Statements - continued
for the year ended 31 December 2024

4. TANGIBLE FIXED ASSETS
Computer
equipment
£   
COST
At 1 January 2024 8,761
Additions 582
Disposals (6,371 )
At 31 December 2024 2,972
DEPRECIATION
At 1 January 2024 7,860
Charge for year 725
Eliminated on disposal (6,176 )
At 31 December 2024 2,409
NET BOOK VALUE
At 31 December 2024 563
At 31 December 2023 901

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Other debtors 8,028 18,277

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts 6,917 10,098
Trade creditors - 2,796
Taxation and social security - 7,691
Other creditors 2,615 5,570
9,532 26,155

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2024 2023
£    £   
Bank loans 13,835 16,514

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
72,595 Ordinary 1p 886 886
14,286 A Ordinary 1p 143 143
1,029 1,029