INVINCIBLE DIGITAL LTD

Company Registration Number:
15451843 (England and Wales)

Unaudited statutory accounts for the year ended 31 December 2024

Period of accounts

Start date: 30 January 2024

End date: 31 December 2024

INVINCIBLE DIGITAL LTD

Contents of the Financial Statements

for the Period Ended 31 December 2024

Company Information - 3
Report of the Directors - 4
Profit and Loss Account - 5
Balance sheet - 6
Additional notes - 8
Balance sheet notes - 12

INVINCIBLE DIGITAL LTD

Company Information

for the Period Ended 31 December 2024




Director: Josh Bradley-Viso
Registered office: 20
Wenlock Road
London
England
N1 7GU
Company Registration Number: 15451843 (England and Wales)

INVINCIBLE DIGITAL LTD

Directors' Report Period Ended 31 December 2024

The directors present their report with the financial statements of the company for the period ended 31 December 2024

Principal Activities

The company provided digital marketing services, including Facebook advertising, eCommerce development, growth consulting, AI platform development, HubSpot deployment, and lead generation.

Political and charitable donations

No political donations were made.

Company policy on the employment of disabled persons

This policy statement is not applicable as the company employs fewer than 150 people. The company is committed to equal opportunities and aims to support disabled employees by ensuring a fair and accessible working environment. Reasonable adjustments are made to accommodate disabilities in recruitment, training, and career development.

Additional information

During the period, the company expanded its service offerings to include enhanced AI-driven marketing solutions and advanced HubSpot automation tools, further strengthening its market position. During the period, the company was awarded funding through the Creative Catalyst 2024 competition by Innovate UK. The grant was awarded to support the ‘Go With Pride’ project, an initiative leveraging AI to connect the LGBTQ and arts communities. This funding will contribute to the development and implementation of AI-driven solutions that foster inclusivity and creative collaboration.

Directors

The director(s) shown below were appointed to the company during the period
Josh Bradley-Viso
30 January 2024

This report was approved by the board of directors on 26 February 2025
And Signed On Behalf Of The Board By:

Name: Josh Bradley-Viso
Status: Director

INVINCIBLE DIGITAL LTD

Profit and Loss Account

for the Period Ended 31 December 2024


Notes
11 months to
31 Dec 2024
£
Turnover 96,546
Cost of sales ( 4,796 )
Gross Profit or (Loss) 91,750
Income from coronavirus (COVID-19) business support grants 0
Distribution Costs ( 0 )
Administrative Expenses ( 58,539 )
Other operating income 0
Operating Profit or (Loss) 33,211
Interest Receivable and Similar Income 114
Interest Payable and Similar Charges ( 0 )
Profit or (Loss) Before Tax 33,325
Tax on Profit ( 0 )
Profit or (Loss) for Period 33,325

The notes form part of these financial statements

INVINCIBLE DIGITAL LTD

Balance sheet

As at 31 December 2024


Notes
11 months to
31 Dec 2024
£
Fixed assets
Intangible assets: 5 178,112
Tangible assets: 6 2,501
Total fixed assets: 180,613
Current assets
Stocks: 0
Debtors: 7 0
Cash at bank and in hand: 20,935
Total current assets: 20,935
Prepayments and accrued income: 0
Creditors: amounts falling due within one year: 8 ( 0 )
Net current assets (liabilities): 20,935
Total assets less current liabilities: 201,548
Creditors: amounts falling due after more than one year: 9 ( 0 )
Provision for liabilities: ( 0 )
Accruals and deferred income: ( 0 )
Total net assets (liabilities): 201,548

The notes form part of these financial statements

INVINCIBLE DIGITAL LTD

Balance sheet continued

As at 31 December 2024


Notes
11 months to
31 Dec 2024
£
Capital and reserves
Called up share capital: 1,000
Revaluation reserve: 10 187,661
Profit and loss account: 12,887
Shareholders funds: 201,548

For the year ending 31 December 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 26 February 2025
And Signed On Behalf Of The Board By:

Name: Josh Bradley-Viso
Status: Director

The notes form part of these financial statements

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 1. Accounting policies

    Basis of measurement and preparation

    These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

    Turnover policy

    Turnover represents revenue earned from providing digital marketing services, including Facebook advertising, eCommerce development, growth consulting, AI platform development, HubSpot deployment, and lead generation. The turnover figure is stated net of VAT and trade discounts.

    Tangible fixed assets depreciation policy

    The company depreciates computer equipment and office hardware on a straight-line basis over a useful life of 4 years, at an annual depreciation rate of 25% of cost. This method is used to allocate the cost of the asset, less any residual value, evenly over its estimated economic life.

    Intangible fixed assets amortisation policy

    The company amortises intangible assets, including proprietary advertising methodologies, curated audience data, and AI-driven marketing frameworks, over an estimated useful life of 5 years. Amortisation is applied on a straight-line basis at an annual rate of 20% of cost, ensuring the assets are written down evenly over their expected economic lifetime.

    Valuation information and policy

    The company does not hold stock or work in progress. All revenue is generated from the provision of digital marketing services.

    Other accounting policies

    The company has no additional accounting policies to report.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 2. Employees

    11 months to
    31 Dec 2024
    Average number of employees during the period 5

    During the period, the company employed 4 staff members on PAYE and engaged several freelancers on a project basis. PAYE employees were responsible for core business operations, while freelancers provided specialized services as needed.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 3. Off balance sheet disclosure

    No

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

4. Dividends

11 months to
31 Dec 2024
£
Dividends paid 0

No dividends were paid or declared during the period.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

5. Intangible assets

Other Total
Cost £ £
Additions 178,112 178,112
Disposals ( 0 ) ( 0 )
Revaluations 0 0
Transfers 0 0
At 31 December 2024 178,112 178,112
Amortisation
Charge for year 0 0
On disposals ( 0 ) ( 0 )
Other adjustments 0 0
Amortisation at 31 December 2024 0 0
Net book value
Net book value at 31 December 2024 178,112 178,112

The company’s intangible assets consist of proprietary digital marketing methodologies, advanced advertising frameworks, and data-driven audience insights that form the core of Invincible Digital’s service offerings. These assets have been developed over years of extensive research, campaign testing, and proprietary data collection.

Key components include:
1. Facebook Advertising Methodologies: A structured system for ad optimization, leveraging AI-driven campaign testing, creative rotation strategies, and proprietary budget allocation models to maximize return on ad spend (ROAS).
2. ARRL Funnel Approach: A specialized advertising-to-revenue framework designed to convert digital traffic into high-value customers, utilizing data-driven audience segmentation, lead nurturing strategies, and behavioral targeting.
3. Creative Strategy Framework: A methodology for high-converting ad creatives, incorporating psychological triggers, persuasive copywriting models, and data-backed visual styles proven to drive engagement and conversions.
4. Romance Reader DNA Mapping: A proprietary dataset of hundreds of thousands of romance readers, including behavioral trends, spending patterns, engagement metrics, and content preferences. This data powers audience targeting for high-performing ad campaigns within the publishing and eCommerce industries.
5. Curated Audience Segments: A collection of hyper-specific consumer audiences derived from extensive ad performance data, allowing for precise targeting in Facebook, Instagram, and other digital advertising platforms. These audiences have been developed through iterative testing and real-world campaign insights.
6. Campaign Performance Data & Optimization Models: A data-driven system that tracks and analyzes advertising performance across multiple industries. This includes historical trends, consumer engagement benchmarks, and machine learning-assisted predictive analytics to optimize future campaign success.

These intangible assets collectively represent a significant competitive advantage, driving client acquisition, retention, and revenue growth. The valuation of these assets reflects the substantial investment made in research, campaign data collection, and intellectual property development over time.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

6. Tangible assets

Plant & machinery Office equipment Total
Cost £ £ £
Additions - 2,501 2,501
Disposals - - -
Revaluations - - -
Transfers - - -
At 31 December 2024 - 2,501 2,501
Depreciation
Charge for year - - -
On disposals - - -
Other adjustments - - -
At 31 December 2024 - - -
Net book value
At 31 December 2024 - 2,501 2,501

During the period, the company acquired tangible assets, including computer equipment and office hardware, totaling £2,500.39. These assets are used to support digital marketing operations, client services, and AI-driven advertising technology development.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

7. Debtors

11 months to
31 Dec 2024
£
Trade debtors 0
Prepayments and accrued income 0
Other debtors 0
Total 0
Debtors due after more than one year: 0

The company has no debtors.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

8.Creditors: amounts falling due within one year note

11 months to
31 Dec 2024
£
Bank loans and overdrafts 0
Amounts due under finance leases and hire purchase contracts 0
Trade creditors 0
Taxation and social security 0
Accruals and deferred income 0
Other creditors 0
Total 0

The company has no creditors.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

9.Creditors: amounts falling due after more than one year

11 months to
31 Dec 2024
£
Bank loans and overdrafts 0
Amounts due under finance leases and hire purchase contracts 0
Other creditors 0
Total 0

The company has no creditors

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

10. Revaluation reserve

11 months to
31 Dec 2024
£
Surplus or deficit after revaluation 187,661
Balance at 31 December 2024 187,661

The company has revalued its intangible assets based on their market impact, proprietary data valuation, and contribution to revenue generation. The increase reflects the significant business value derived from its intellectual property, advertising frameworks, and audience insights.

INVINCIBLE DIGITAL LTD

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 11. Financial Commitments

    The company has committed to a contract with HubSpot for software services, with an estimated future expenditure of £15000 over the next financial period. This contract supports the company’s CRM, automation, and digital marketing operations.