for the Period Ended 31 December 2024
Company Information - 3 | |
Report of the Directors - 4 | |
Profit and Loss Account - 5 | |
Balance sheet - 6 | |
Additional notes - 8 | |
Balance sheet notes - 12 |
for the Period Ended 31 December 2024
Director: |
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Registered office: |
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Company Registration Number: |
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The directors present their report with the financial statements of the company for the period ended 31 December 2024
Principal Activities
Political and charitable donations
Company policy on the employment of disabled persons
Additional information
During the period, the company expanded its service offerings to include enhanced AI-driven marketing solutions and advanced HubSpot automation tools, further strengthening its market position. During the period, the company was awarded funding through the Creative Catalyst 2024 competition by Innovate UK. The grant was awarded to support the ‘Go With Pride’ project, an initiative leveraging AI to connect the LGBTQ and arts communities. This funding will contribute to the development and implementation of AI-driven solutions that foster inclusivity and creative collaboration.
Directors
The director(s) shown below were appointed to the company during the period
This report was approved by the board of directors on
And Signed On Behalf Of The Board By:
Name:
Status: Director
for the Period Ended 31 December 2024
Notes |
11 months to 31 Dec 2024 £ |
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Turnover |
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Cost of sales |
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Gross Profit or (Loss) |
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Income from coronavirus (COVID-19) business support grants | 0 | |
Distribution Costs |
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Administrative Expenses |
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Other operating income |
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Operating Profit or (Loss) |
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Interest Receivable and Similar Income |
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Interest Payable and Similar Charges |
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Profit or (Loss) Before Tax |
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Tax on Profit |
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Profit or (Loss) for Period |
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The notes form part of these financial statements
As at
Notes |
11 months to 31 Dec 2024 £ |
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Fixed assets | ||
Intangible assets: | 5 |
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Tangible assets: | 6 |
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Total fixed assets: |
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Current assets | ||
Stocks: |
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Debtors: | 7 |
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Cash at bank and in hand: |
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Total current assets: |
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Prepayments and accrued income: |
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Creditors: amounts falling due within one year: | 8 |
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Net current assets (liabilities): |
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Total assets less current liabilities: |
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Creditors: amounts falling due after more than one year: | 9 |
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Provision for liabilities: |
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Accruals and deferred income: |
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Total net assets (liabilities): |
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The notes form part of these financial statements
As at 31 December 2024
Notes |
11 months to 31 Dec 2024 £ |
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Capital and reserves | ||
Called up share capital: |
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Revaluation reserve: | 10 |
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Profit and loss account: |
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Shareholders funds: |
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This report was approved by the board of directors on
And Signed On Behalf Of The Board By:
Name:
Status: Director
The notes form part of these financial statements
for the Period Ended 31 December 2024
Basis of measurement and preparation
Turnover policy
Tangible fixed assets depreciation policy
Intangible fixed assets amortisation policy
Valuation information and policy
Other accounting policies
for the Period Ended 31 December 2024
11 months to 31 Dec 2024 |
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Average number of employees during the period |
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for the Period Ended 31 December 2024
for the Period Ended 31 December 2024
11 months to 31 Dec 2024 £ |
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Dividends paid |
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for the Period Ended 31 December 2024
Other | Total | |
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Cost | £ | £ |
Additions |
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Disposals |
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Revaluations |
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Transfers |
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At 31 December 2024 |
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Amortisation | ||
Charge for year |
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On disposals |
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Other adjustments |
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Amortisation at 31 December 2024 |
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Net book value | ||
Net book value at 31 December 2024 |
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Key components include:
1. Facebook Advertising Methodologies: A structured system for ad optimization, leveraging AI-driven campaign testing, creative rotation strategies, and proprietary budget allocation models to maximize return on ad spend (ROAS).
2. ARRL Funnel Approach: A specialized advertising-to-revenue framework designed to convert digital traffic into high-value customers, utilizing data-driven audience segmentation, lead nurturing strategies, and behavioral targeting.
3. Creative Strategy Framework: A methodology for high-converting ad creatives, incorporating psychological triggers, persuasive copywriting models, and data-backed visual styles proven to drive engagement and conversions.
4. Romance Reader DNA Mapping: A proprietary dataset of hundreds of thousands of romance readers, including behavioral trends, spending patterns, engagement metrics, and content preferences. This data powers audience targeting for high-performing ad campaigns within the publishing and eCommerce industries.
5. Curated Audience Segments: A collection of hyper-specific consumer audiences derived from extensive ad performance data, allowing for precise targeting in Facebook, Instagram, and other digital advertising platforms. These audiences have been developed through iterative testing and real-world campaign insights.
6. Campaign Performance Data & Optimization Models: A data-driven system that tracks and analyzes advertising performance across multiple industries. This includes historical trends, consumer engagement benchmarks, and machine learning-assisted predictive analytics to optimize future campaign success.
These intangible assets collectively represent a significant competitive advantage, driving client acquisition, retention, and revenue growth. The valuation of these assets reflects the substantial investment made in research, campaign data collection, and intellectual property development over time.
for the Period Ended 31 December 2024
Plant & machinery | Office equipment | Total | |
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Cost | £ | £ | £ |
Additions | - |
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Disposals | - | - | - |
Revaluations | - | - | - |
Transfers | - | - | - |
At 31 December 2024 | - |
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Depreciation | |||
Charge for year | - | - | - |
On disposals | - | - | - |
Other adjustments | - | - | - |
At 31 December 2024 | - | - | - |
Net book value | |||
At 31 December 2024 | - |
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for the Period Ended 31 December 2024
11 months to 31 Dec 2024 £ |
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Trade debtors |
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Prepayments and accrued income |
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Other debtors |
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Total |
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Debtors due after more than one year: |
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for the Period Ended 31 December 2024
11 months to 31 Dec 2024 £ |
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Bank loans and overdrafts |
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Amounts due under finance leases and hire purchase contracts |
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Trade creditors |
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Taxation and social security |
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Accruals and deferred income |
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Other creditors |
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Total |
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for the Period Ended 31 December 2024
11 months to 31 Dec 2024 £ |
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Bank loans and overdrafts |
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Amounts due under finance leases and hire purchase contracts |
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Other creditors |
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Total |
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for the Period Ended 31 December 2024
11 months to 31 Dec 2024 £ |
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Surplus or deficit after revaluation |
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Balance at 31 December 2024 |
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for the Period Ended 31 December 2024