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REGISTERED NUMBER: 10263183 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 May 2024

for

Sherlock PR & Communications Ltd

Sherlock PR & Communications Ltd (Registered number: 10263183)






Contents of the Financial Statements
for the Year Ended 31 May 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Sherlock PR & Communications Ltd

Company Information
for the Year Ended 31 May 2024







DIRECTORS: Mr P O'Neill
Mr A D J Townsend





SECRETARY: Mr A D J Townsend





REGISTERED OFFICE: 18 St. Cross Street
4th Floor
London
EC1N 8UN





REGISTERED NUMBER: 10263183 (England and Wales)





ACCOUNTANTS: Wilson Partners Limited
Chartered Accountants
TOR
Saint-Cloud Way
Maidenhead
Berkshire
SL6 8BN

Sherlock PR & Communications Ltd (Registered number: 10263183)

Balance Sheet
31 May 2024

31.5.24 31.5.23
Notes £    £   
FIXED ASSETS
Tangible assets 4 17,421 6,966

CURRENT ASSETS
Debtors 5 441,720 338,883
Cash at bank 384,168 395,654
825,888 734,537
CREDITORS
Amounts falling due within one year 6 (279,263 ) (179,366 )
NET CURRENT ASSETS 546,625 555,171
TOTAL ASSETS LESS CURRENT LIABILITIES 564,046 562,137

PROVISIONS FOR LIABILITIES (4,355 ) (1,742 )
NET ASSETS 559,691 560,395

CAPITAL AND RESERVES
Called up share capital 101 101
Capital redemption reserve 5 5
Other reserves (15,000 ) (15,000 )
Retained earnings 574,585 575,289
559,691 560,395

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 May 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 May 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 26 February 2025 and were signed on its behalf by:





Mr A D J Townsend - Director


Sherlock PR & Communications Ltd (Registered number: 10263183)

Notes to the Financial Statements
for the Year Ended 31 May 2024

1. STATUTORY INFORMATION

Sherlock PR & Communications Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Significant judgements and estimates
In the application of the company's accounting policies the directors are required to make judgements, estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the revision affects both current and future periods.

The company does not make significant estimates and assumptions concerning the future.

Turnover
Turnover represents net invoiced sales of goods and services, excluding value added tax, except in respect of service contracts where turnover is recognised when the company obtains the right to consideration.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off the cost less estimated residual value of each asset over its estimated useful life.
Fixtures and fittings - 25% on cost
Computer equipment - 33% on cost

Tangible fixed assets are included at cost less depreciation and impairment.

Financial instruments
Basic financial instruments are recognised at amortised cost using the effective interest method, except for investments in non-convertible preference and non-puttable preference and ordinary shares, which are measured at fair value, with changes recognised in profit or loss. Derivative financial instruments are initially recorded at cost and thereafter at fair value, with changes recognised in profit and loss.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Sherlock PR & Communications Ltd (Registered number: 10263183)

Notes to the Financial Statements - continued
for the Year Ended 31 May 2024

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 2 ) .

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 June 2023 39,382
Additions 15,339
Disposals (28,326 )
At 31 May 2024 26,395
DEPRECIATION
At 1 June 2023 32,416
Charge for year 4,778
Eliminated on disposal (28,220 )
At 31 May 2024 8,974
NET BOOK VALUE
At 31 May 2024 17,421
At 31 May 2023 6,966

Sherlock PR & Communications Ltd (Registered number: 10263183)

Notes to the Financial Statements - continued
for the Year Ended 31 May 2024

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.5.24 31.5.23
£    £   
Trade debtors 429,564 283,724
Other debtors 12,156 55,159
441,720 338,883

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.5.24 31.5.23
£    £   
Trade creditors 260,269 36,330
Taxation and social security 13,994 56,586
Other creditors 5,000 86,450
279,263 179,366

7. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
31.5.24 31.5.23
£    £   
Within one year 23,209 105,396
Between one and five years 103,814 5,011
127,023 110,407

8. RELATED PARTY DISCLOSURES

Hudson Comunicação Limited

A company which has common control of the same shareholders


Consultancy services provided to Sherlock PR & Communications Limited of £1,652,544.11.

Sherlock Insights Limited

A company which is 100% owned by Patrick O'Neill


31.5.24 31.5.23
£    £   
Amount due to related party at the balance sheet date 53,000 -

9. ULTIMATE CONTROLLING PARTY

There is no ultimate controlling party.