Amplitude Analytics Ltd
Financial Statements
For the year ended 31 December 2023
Pages for Filing with Registrar
Company Registration No. 11291165 (England and Wales)
Amplitude Analytics Ltd
Company Information
Director
E R Fisher
(Appointed 21 February 2024)
Company number
11291165
Registered office
6th Floor One London Wall
London
United Kingdom
EC2Y 5EB
Auditor
Moore Kingston Smith LLP
The Shipping Building
The Old Vinyl Factory
Blyth Road
Hayes
London
UB3 1HA
Amplitude Analytics Ltd
Contents
Page
Balance sheet
1
Notes to the financial statements
2 - 10
Amplitude Analytics Ltd
Balance Sheet
As at 31 December 2023
Page 1
2023
2022
Notes
£
£
£
£
Fixed assets
Tangible assets
4
87,060
122,021
Current assets
Debtors
5
3,947,815
2,605,903
Cash at bank and in hand
1,001,581
292,060
4,949,396
2,897,963
Creditors: amounts falling due within one year
6
(743,816)
(622,129)
Net current assets
4,205,580
2,275,834
Net assets
4,292,640
2,397,855
Capital and reserves
Called up share capital
8
1
1
Share based payment reserve
9
2,864,888
1,308,039
Profit and loss reserves
1,427,751
1,089,815
Total equity
4,292,640
2,397,855
There was no other comprehensive income for the year (2022: £nil).
The accompanying notes on pages 2 to 10 form an integral part of these financial statements.
The director of the company has elected not to include a copy of the profit and loss account within the financial statements.true
These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The financial statements were approved by the board of directors and authorised for issue on 28 March 2025 and are signed on its behalf by:
E R Fisher
Director
Company Registration No. 11291165
Amplitude Analytics Ltd
Notes to the Financial Statements
For the year ended 31 December 2023
Page 2
1
Accounting policies
Company information
Amplitude Analytics Ltd is a private company limited by shares incorporated in England and Wales. The registered office is 6th Floor One London Wall, London, England, EC2Y 5EB.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.
1.2
Going concern
The company’s profit after tax is £337,936 (2022 - £431,758) and has net assets of £4,292,640 (2022 - £2,397,855) at the balance sheet date. true
The company is supported through a cost-plus transfer pricing arrangement with its parent company, Amplitude Inc. The company relies entirely on its parent company for continued financial support. In order to support the going concern assumption, the directors have obtained a parent company letter of financial support which confirms the parent company’s intention to continue providing unconditional liquidity support.
The directors are satisfied that the parent company has the ability to provide such support, as required, having reviewed the financial statements of the group and relevant forecasts for a period of at least twelve months from the date of approval of these financial statements. As a result of the above, the directors have a reasonable expectation that the company has adequate resources and sufficient financial support to continue in operational existence for the foreseeable future and at least twelve months from the date of approval of these financial statements. The directors do not consider there to be any material uncertainty relating to the company’s ability to continue as a going concern and these financial statements have thus been prepared on a going concern basis.
1.3
Turnover
Turnover represents fees, exclusive of Value Added Tax, for supporting its parent company’s activities. Revenue is calculated using an agreed mark-up on certain underlying administrative costs that are incurred in the United Kingdom during the financial period.
1.4
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Leasehold land and buildings
Shorter of remaining lease term or 5 years
Fixtures and fittings
33% straight line
Computers
33% straight line
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
1
Accounting policies
(Continued)
Page 3
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
1.5
Impairment of fixed assets
At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.
Recognised impairment losses are reversed if, and only if, the reasons for the impairment loss have ceased to apply. Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the reversal of the impairment loss is treated as a revaluation increase.
1.6
Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
1.7
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
1
Accounting policies
(Continued)
Page 4
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
1.8
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
1.9
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
1
Accounting policies
(Continued)
Page 5
1.10
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.11
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.12
Share-based payments
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.
When the terms and conditions of equity-settled share-based payments at the time they were granted are subsequently modified, the fair value of the share-based payment under the original terms and conditions and under the modified terms and conditions are both determined at the date of the modification. Any excess of the modified fair value over the original fair value is recognised over the remaining vesting period in addition to the grant date fair value of the original share-based payment. The share-based payment expense is not adjusted if the modified fair value is less than the original fair value.
Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.
1.13
Leases
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.
1.14
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
Page 6
2
Judgements and key sources of estimation uncertainty
In preparing these financial statements, the directors have had to make the following judgements:
Deferred tax asset
A deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all available evidence, it can be regarded as more likely than not that there will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted.
Impairment of tangible fixed assets and intercompany receivables
To determine whether there are indicators of impairment of the company's tangible fixed assets and intercompany receivables. Factors taken into consideration in reaching such a decision include the viability and expected future financial performance of the asset.
There are no other significant areas of estimation uncertainty.
3
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2023
2022
Number
Number
Total
35
37
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
Page 7
4
Tangible fixed assets
Land and buildings
Plant and machinery etc
Total
£
£
£
Cost
At 1 January 2023
4,260
159,427
163,687
Additions
13,814
13,814
Disposals
(4,260)
(6,463)
(10,723)
At 31 December 2023
166,778
166,778
Depreciation and impairment
At 1 January 2023
4,260
37,406
41,666
Depreciation charged in the year
46,799
46,799
Eliminated in respect of disposals
(4,260)
(4,487)
(8,747)
At 31 December 2023
79,718
79,718
Carrying amount
At 31 December 2023
87,060
87,060
At 31 December 2022
122,021
122,021
The totals shown under 'Plant and machinery etc' contain tangible fixed assets of multiple classes. The individual depreciation policies for each of these classes can be found in note 1.4.
5
Debtors
2023
2022
Amounts falling due within one year:
£
£
Amounts owed by group undertakings
2,923,896
1,940,560
Other debtors
798,471
199,946
Prepayments and accrued income
193,033
191,304
3,915,400
2,331,810
Deferred tax asset
32,415
274,093
3,947,815
2,605,903
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
Page 8
6
Creditors: amounts falling due within one year
2023
2022
£
£
Trade creditors
49,032
51,710
Taxation and social security
24,437
26,196
Other creditors
670,347
544,223
743,816
622,129
7
Deferred taxation
The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:
Assets
Assets
2023
2022
Balances:
£
£
Tax losses
32,415
274,093
2023
Movements in the year:
£
Asset at 1 January 2023
(274,093)
Charge to profit or loss
241,678
Asset at 31 December 2023
(32,415)
The deferred tax asset set out above is expected to reverse within 12 months and relates to the utilisation of tax losses against future expected profits of the same period.
8
Called up share capital
2023
2022
2023
2022
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary of 1p each
100
100
1
1
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
Page 9
9
Share based payment reserve
2023
2022
£
£
At the beginning of the year
1,308,039
390,000
Charge for the year credited to reserve (see note 11)
1,556,849
918,039
At the end of the year
2,864,888
1,308,039
10
Audit report information
As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:
The auditor's report was unqualified.
Senior Statutory Auditor:
Jonathan Roberts
Statutory Auditor:
Moore Kingston Smith LLP
11
Operating lease commitments
Lessee
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:
2023
2022
£
£
414,695
396,695
12
Share based compensation
The parent company, Amplitude Inc, has established an employee share option plan to recruit and retain key employees. The group granted to certain of the company employees, rights to equity instruments of Amplitude Inc. The required disclosures are therefore included in these consolidated financial statements, which are publicly available. Share options granted are non-transferable and lapse on cessation of employment. The directors determined that the exercise price at the date of each grant were not less than the fair market value of the shares. The share based payment charge for the year is £1,556,849 (2022 - £940,761).
13
Related party transactions
The company has taken advantage of the exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.
Amplitude Analytics Ltd
Notes to the Financial Statements (Continued)
For the year ended 31 December 2023
Page 10
14
Ultimate controlling party
The ultimate controlling party is Amplitude Inc. a company registered in USA, whose address is 201 3rd Street, Suite 200, San Francisco, California 94103, United States.
The smallest group in which the results of the company are consolidated is that headed by Amplitude Inc.