Affinity Media Group Ltd Filleted Accounts Cover
Affinity Media Group Ltd
Company No. 12676992
Information for Filing with The Registrar
30 June 2024
Affinity Media Group Ltd Balance Sheet Registrar
at
30 June 2024
Company No.
12676992
Notes
2024
2023
£
£
Fixed assets
Tangible assets
4
62,828901
62,828901
Current assets
Stocks
5
2,0102,010
Debtors
6
46,4781,300
Cash at bank and in hand
110660
48,5983,970
Creditors: Amount falling due within one year
7
(31,165)
(8,868)
Net current assets/(liabilities)
17,433
(4,898)
Total assets less current liabilities
80,261
(3,997)
Creditors: Amounts falling due after more than one year
8
(45,179)
-
Net assets/(liabilities)
35,082
(3,997)
Capital and reserves
Called up share capital
11
Profit and loss account
9
35,081
(3,998)
Total equity
35,082
(3,997)
These accounts have been prepared in accordance with the special provisions applicable to companies subject to the small companies regime of the Companies Act 2006.
For the year ended 30 June 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
As permitted by section 444 (5A)of the Companies Act 2006 the directors have not delivered to the Registrar a copy of the company's profit and loss account.
Approved by the board on 12 March 2025 and signed on its behalf by:
D. Winter
Director
12 March 2025
Affinity Media Group Ltd Notes to the Accounts Registrar
for the year ended 30 June 2024
1
General information
Affinity Media Group Ltd is a private company limited by shares and incorporated in England and Wales.
Its registered number is: 12676992
Its registered office is:
5 Dudley Drive
Dudley
Cramlington
NE23 7AL
The accounts have been prepared in accordance with FRS 102 Section 1A - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2
Accounting policies
Turnover
Turnover is measured at the fair value of the consideration received or receivable. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Revenue from the sale of goods is recognised when all the following conditions are satisfied:
• the Company has transferred to the buyer the significant risks and rewards of ownership of the
goods;
• the Company retains neither continuing managerial involvement to the degree usually associated
with ownership nor effective control over the goods sold;
• the amount of revenue can be measured reliably;
• it is probable that the economic benefits associated with the transaction will flow to the Company;
and
• the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Specifically, revenue from the sale of goods is recognised when goods are delivered and legal title is passed.
Tangible fixed assets and depreciation
Tangible fixed assets held for the company's own use are stated at cost less accumulated depreciation and accumulated impairment losses.

At each balance sheet date, the company reviews the carrying amount of its tangible fixed assets to determine whether there is any indication that any items have suffered an impairment loss. If any such indication exists, the recoverable amount of an asset is estimated in order to determine the extent of the impairment loss.
Depreciation is provided at the following annual rates in order to write off the cost or valuation less the estimated residual value of each asset over its estimated useful life:
Freehold buildings
10% Straight Line
Leasehold land and buildings
10% Straight Line
Furniture, fittings and equipment
25% Straight Line
Taxation
Income tax expense represents the sum of the tax currently payable.
Stocks
Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Costs, which comprise direct production costs, are based on the method most appropriate to the type of inventory class, but usually on a first-in-first-out basis. Overheads are charged to profit or loss as incurred. Net realisable value is based on the estimated selling price less any estimated completion or selling costs.

When stocks are sold, the carrying amount of those stocks is recognised as an expense in the period in which the related revenue is recognised. The amount of any write-down of stocks to net realisable value and all losses of stocks are recognised as an expense in the period in which the write-down or loss occurs. The amount of any reversal of any write-down of stocks is recognised as a reduction in the amount of inventories recognised as an expense in the period in which the reversal occurs.

Work in progress is reflected in the accounts on a contract by contract basis by recording revenue and related costs as contract activity progresses.
Trade and other debtors
Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method, less impairment losses for bad and doubtful debts.
Trade and other creditors
Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
Leased assets
Where the company enters into a lease which entails taking substantially all the risks and rewards of ownership of an asset, the lease is treated as a finance lease.

Leases which do not transfer substantially all the risks and rewards of ownership to the Company are classified as operating leases.

Assets held under finance leases are initially recognised as assets of the Company at their fair value at the inception of the lease or, if lower, at the present value of the minimum lease payments. The corresponding liability to the lessor is included in the balance sheet date as a finance lease obligation. Lease payments are apportioned between finance expenses and reduction of the lease obligation so as to achieve a constant rate of interest on the remaining balance of the liability. Finance expenses are recognised immediately in profit or loss, unless they are directly attributable to qualifying assets, in which case they are capitalised in accordance with the Company's policy on borrowing costs (see the accounting policy above).

Assets held under finance leases are depreciated in the same way as owned assets.

Operating lease payments are recognised as an expense on a straight-line basis over the lease term.

In the event that lease incentives are received to enter into operating leases, such incentives are recognised as a liability. The aggregate benefit of incentives is recognised as a reduction of rental expense on a straight-line basis.
3
Employees
2024
2023
Number
Number
The average monthly number of employees (including directors) during the year was:
31
4
Tangible fixed assets
Land and buildings
Fixtures, fittings and equipment
Total
£
£
£
Cost or revaluation
At 1 July 2023
-1,2021,202
Additions
41,19033,48774,677
At 30 June 2024
41,19034,68975,879
Depreciation
At 1 July 2023
-301301
Charge for the year
4,1198,63112,750
At 30 June 2024
4,1198,93213,051
Net book values
At 30 June 2024
37,07125,75762,828
At 30 June 2023
-
901
901
5
Stocks
2024
2023
£
£
Raw materials and consumables
2,0102,010
2,0102,010
6
Debtors
2024
2023
£
£
Trade debtors
17,0031,300
VAT recoverable
10,655-
Prepayments and accrued income
18,820-
46,4781,300
7
Creditors:
amounts falling due within one year
2024
2023
£
£
Obligations under finance lease and hire purchase contracts
11,535-
Trade creditors
-70
Taxes and social security
3,171
-
Loans from directors
16,0868,799
Other creditors
107-
Accruals and deferred income
266
(1)
31,1658,868
8
Creditors:
amounts falling due after more than one year
2024
2023
£
£
Obligations under finance lease and hire purchase contracts
45,179-
45,179-
9
Reserves
Profit and loss account - includes all current and prior period retained profits and losses.
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