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Company No: 09765237 (England and Wales)

M2A MEDIA LIMITED

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

M2A MEDIA LIMITED

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

M2A MEDIA LIMITED

COMPANY INFORMATION

For the financial year ended 31 December 2024
M2A MEDIA LIMITED

COMPANY INFORMATION (continued)

For the financial year ended 31 December 2024
DIRECTORS M A Box
L R Hurst
M Kalkanis
M Postgate
C K Ross
REGISTERED OFFICE Studio 119
The Record Hall
16-16a Baldwin's Gardens
EC1N 7RJ
London
United Kingdom
BUSINESS ADDRESS Studio 303
First Floor
The Record Hall
16-16a Baldwin's Gardens
London
EC1N 7RJ
COMPANY NUMBER 09765237 (England and Wales)
ACCOUNTANT Evelyn Partners LLP
103 Colmore Row
Birmingham
B3 2BJ
M2A MEDIA LIMITED

BALANCE SHEET

As at 31 December 2024
M2A MEDIA LIMITED

BALANCE SHEET (continued)

As at 31 December 2024
Note 2024 2023
£ £
Fixed assets
Tangible assets 3 27,468 46,739
Investments 4 40 40
27,508 46,779
Current assets
Debtors 5 2,662,706 3,356,797
Cash at bank and in hand 545,867 501,907
3,208,573 3,858,704
Creditors: amounts falling due within one year 6 ( 2,772,713) ( 3,419,135)
Net current assets 435,860 439,569
Total assets less current liabilities 463,368 486,348
Creditors: amounts falling due after more than one year 7 ( 20,833) ( 70,833)
Net assets 442,535 415,515
Capital and reserves
Called-up share capital 9 900 900
Profit and loss account 441,635 414,615
Total shareholders' funds 442,535 415,515

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

These financial statements have been prepared in accordance with the provisions of FRS 102 Section 1A – small entities. The financial statements of M2A Media Limited (registered number: 09765237) were approved and authorised for issue by the Board of Directors on 10 March 2025. They were signed on its behalf by:

M A Box
Director
M2A MEDIA LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
M2A MEDIA LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

M2A Media Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is Studio 119, The Record Hall, 16-16a Baldwin's Gardens, EC1N 7RJ, London, United Kingdom. The principal place of business is Studio 303, First Floor, The Record Hall, 16-16a Baldwin's Gardens, London, EC1N 7RJ.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with ‘The Financial Reporting Standard applicable in the UK and the Republic of Ireland’ issued by the Financial Reporting Council, including Section 1A of Financial Reporting Standard 102 (FRS102), and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The functional currency of M2A Media Limited is considered to be pounds sterling because that is the currency of the primary economic environment in which the Company operates.

These financial statements are separate financial statements.

Going concern

The financial statements have been prepared on a going concern basis.

The directors have made an assessment in preparing these financial statements as to whether the Company is a going concern and have concluded that there are no material uncertainties that may cast significant doubt on the Company's ability to continue as a going concern for a period of at least 12 months from the date of approval of these financial statements.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise on monetary items.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the sale of goods is recognised when the goods are physically delivered to the customer.

Revenue arising from the provision of services is recognised by reference to the stage of completion as follows:
[include details of the specific recognition and measurement policies for each significant type of service provided]
When the stage of completion cannot be measured reliably revenue is recognised up to the extent of recoverable expenses and accordingly no profit is recognised.

Interest income

Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.

Employee benefits

Defined contribution schemes
The Company operates a defined contribution scheme. The amount charged to the Statement of Income and Retained Earnings in respect of pension costs and other post-retirement benefits is the contributions payable in the financial year. Differences between contributions payable in the financial year and contributions actually paid are included as either accruals or prepayments in the Balance Sheet.

Finance costs

Finance costs are charged to the Statement of Income and Retained Earnings over the term of the debt using the effective interest method so the amount charged is at a constant rate on the carrying amount.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on enacted or substantively enacted tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit. Deferred tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary differences can be utilised.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Leasehold improvements 3 years straight line
Fixtures and fittings 3 - 5 years straight line
Computer equipment 2 - 5 years straight line
Other property, plant and equipment 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Borrowing costs

Borrowing costs that are directly attributable to acquisition, construction or production of qualifying assets, are capitalised as part of the cost of those assets. Capitalisation begins when both finance costs and expenditures for the asset are being incurred and activities that are necessary to get the asset ready for use are in progress. Capitalisation ceases when substantially all the activities that are necessary to get the asset ready for use are complete.

All other borrowing costs are recognised in profit or loss in the period in which they are incurred.

Leases

The Company as lessee
Assets held under finance leases, hire purchase contracts and other similar arrangements, which confer rights and obligations similar to those attached to owned assets, are capitalised as tangible fixed assets at the fair value of the leased asset (or, if lower, the present value of the minimum lease payments as determined at the inception of the lease) and are depreciated over the shorter of the lease terms and their useful lives. The capital elements of future lease obligations are recorded as liabilities, while the interest elements are charged to the Statement of Income and Retained Earnings over the period of the leases to produce a constant periodic rate of interest on the remaining balance of the liability.

Rentals under operating leases are charged on a straight-line basis over the lease term, even if the payments are not made on such a basis. Benefits received and receivable as an incentive to sign an operating lease are similarly spread on a straight-line basis over the lease term.

Fixed asset investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 45 52

3. Tangible assets

Leasehold improve-
ments
Fixtures and fittings Computer equipment Other property, plant
and equipment
Total
£ £ £ £ £
Cost
At 01 January 2024 1,750 42,564 187,203 1,270 232,787
Additions 0 0 8,343 0 8,343
Disposals 0 0 ( 5,140) 0 ( 5,140)
At 31 December 2024 1,750 42,564 190,406 1,270 235,990
Accumulated depreciation
At 01 January 2024 1,750 27,038 155,990 1,270 186,048
Charge for the financial year 0 6,643 20,971 0 27,614
Disposals 0 0 ( 5,140) 0 ( 5,140)
At 31 December 2024 1,750 33,681 171,821 1,270 208,522
Net book value
At 31 December 2024 0 8,883 18,585 0 27,468
At 31 December 2023 0 15,526 31,213 0 46,739

4. Fixed asset investments

Other investments Total
£ £
Cost or valuation before impairment
At 01 January 2024 40 40
At 31 December 2024 40 40
Carrying value at 31 December 2024 40 40
Carrying value at 31 December 2023 40 40

5. Debtors

2024 2023
£ £
Trade debtors 1,298,265 2,101,958
Amounts owed by Group undertakings 524,292 346,505
Deferred tax asset 0 2,868
Corporation tax 330,315 352,122
Other debtors 509,834 553,344
2,662,706 3,356,797

6. Creditors: amounts falling due within one year

2024 2023
£ £
Bank loans 50,000 50,000
Trade creditors 359,739 233,116
Amounts owed to Group undertakings 40 40
Other taxation and social security 398,548 538,325
Other creditors 1,964,386 2,597,654
2,772,713 3,419,135

The bank loan is secured by way of fixed and floating charges over all the assets of the Company.

7. Creditors: amounts falling due after more than one year

2024 2023
£ £
Bank loans 20,833 70,833

The bank loan is secured by way of fixed and floating charges over all the assets of the Company.

8. Deferred tax

2024 2023
£ £
At the beginning of financial year 2,868 ( 23,426)
(Charged)/credited to the Statement of Income and Retained Earnings ( 2,990) 26,294
At the end of financial year ( 122) 2,868

9. Called-up share capital

2024 2023
£ £
Allotted, called-up and fully-paid
76,900 Ordinary A shares of £ 0.01 each 769 769
12,000 Ordinary B shares of £ 0.01 each (2023: 11,900 shares of £ 0.01 each) 120 119
1,146 Ordinary C shares of £ 0.01 each 11 11
Nil Treasury B ordinary shares (2023: 100 shares of £ 0.01 each) 0 1
900 900

10. Financial commitments

Commitments

Total future minimum lease payments under non-cancellable operating leases are as follows:

2024 2023
£ £
within one year 28,455 28,455
between one and five years 33,705 62,160
62,160 90,615

11. Related party transactions

The Company has taken advantage of the exemption in FRS 102 Section 33.1A to not disclose transactions with wholly owned group entities.