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REGISTERED NUMBER: 12013661 (England and Wales)













Unaudited Financial Statements

for the Year Ended 30 June 2024

for

ECAL MARKETING LTD

ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)






Contents of the Financial Statements
for the Year Ended 30 June 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


ECAL MARKETING LTD

Company Information
for the Year Ended 30 June 2024







DIRECTOR: P M Barrett





REGISTERED OFFICE: 10 John Street
London
WC1N 2EB





REGISTERED NUMBER: 12013661 (England and Wales)





ACCOUNTANTS: Oury Clark Chartered Accountants
Herschel House
58 Herschel Street
Slough
Berkshire
SL1 1PG

ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)

Balance Sheet
30 June 2024

30.6.24 30.6.23
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 453 679

CURRENT ASSETS
Debtors 5 313,838 272,945
Prepayments and accrued income 747 734
314,585 273,679
CREDITORS
Amounts falling due within one year 6 307,346 326,903
NET CURRENT ASSETS/(LIABILITIES) 7,239 (53,224 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

7,692

(52,545

)

PROVISIONS FOR LIABILITIES - 12,718
NET ASSETS/(LIABILITIES) 7,692 (65,263 )

CAPITAL AND RESERVES
Called up share capital 7 100 100
Retained earnings 7,592 (65,363 )
SHAREHOLDERS' FUNDS 7,692 (65,263 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 June 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 30 June 2024 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)

Balance Sheet - continued
30 June 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 20 March 2025 and were signed by:





P M Barrett - Director


ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)

Notes to the Financial Statements
for the Year Ended 30 June 2024

1. STATUTORY INFORMATION

ECAL Marketing Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The accounts have been prepared on a going concern basis as the parent company will continue to support ECAL Marketing Ltd for at least 12 months and 1 day from the day of signing.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
The company provides software services to its customers under a licencing agreement. Revenue is recognised on an accruals basis over the length of the agreement. For licence agreements that straddle the year end, an appropriate amount of invoiced revenue is deferred and carried forward within creditors.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 33% on reducing balance

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2024

2. ACCOUNTING POLICIES - continued

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Financial instruments
Basic Financial Instruments, as covered by Section 11 of FRS 102, are measured at amortised cost. The company does not have any Other Financial Instruments, as covered by Section 12 of FRS 102.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 1 (2023 - 1 ) .

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 July 2023
and 30 June 2024 1,790
DEPRECIATION
At 1 July 2023 1,111
Charge for year 226
At 30 June 2024 1,337
NET BOOK VALUE
At 30 June 2024 453
At 30 June 2023 679

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.24 30.6.23
£    £   
Trade debtors 141,268 122,444
Amounts owed by group undertakings 172,570 150,501
313,838 272,945

ECAL MARKETING LTD (REGISTERED NUMBER: 12013661)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2024

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.24 30.6.23
£    £   
Trade creditors 3,458 4,603
Amounts owed to group undertakings 4,197 5,050
Taxation and social security 62,130 68,033
Other creditors & accruals 237,561 249,217
307,346 326,903

7. CALLED UP SHARE CAPITAL

Allotted and issued:
Number: Class: Nominal 30.6.24 30.6.23
value: £    £   
100 Ordinary £1 100 100

8. IMMEDIATE PARENT COMPANY

HyperKu Pte Ltd (incorporated in Singapore) is the company's immediate parent company.