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REGISTERED NUMBER: 05571317 (England and Wales)











UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

FLUENT DIRECT LIMITED

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


FLUENT DIRECT LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: Mrs T H Regan
C J Regan





SECRETARY: Mrs T H Regan





REGISTERED OFFICE: 5 White Oak Square
London Road
Swanley
Kent
BR8 7AG





REGISTERED NUMBER: 05571317 (England and Wales)





ACCOUNTANTS: Sargeant Partnership LLP
Chartered Accountants
5 White Oak Square
London Road
Swanley
Kent
BR8 7AG

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

BALANCE SHEET
31 DECEMBER 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 151 17,853
Investment property 5 302,863 302,863
303,014 320,716

CURRENT ASSETS
Debtors 6 5,000 -
Cash at bank 6,238 5,126
11,238 5,126
CREDITORS
Amounts falling due within one year 7 3,732 6,317
NET CURRENT ASSETS/(LIABILITIES) 7,506 (1,191 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

310,520

319,525

CREDITORS
Amounts falling due after more than one
year

8

259,711

262,554
NET ASSETS 50,809 56,971

CAPITAL AND RESERVES
Called up share capital 10 100 100
Revaluation reserve 11 (47,795 ) (47,795 )
Retained earnings 11 98,504 104,666
SHAREHOLDERS' FUNDS 50,809 56,971

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

BALANCE SHEET - continued
31 DECEMBER 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 20 March 2025 and were signed on its behalf by:





Mrs T H Regan - Director


FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1. STATUTORY INFORMATION

Fluent Direct Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention as modified by the revaluation of certain assets.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Website costs - 25% per annum on reducing balance
Fixtures and fittings - 20% per annum on reducing balance

Investment property
Investment property is shown at most recent valuation. Any aggregate surplus or deficit arising from changes in fair value is recognised in profit or loss.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

2. ACCOUNTING POLICIES - continued

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 2 ) .

4. TANGIBLE FIXED ASSETS
Fixtures
Website and Motor
costs fittings vehicles Totals
£    £    £    £   
COST
At 1 January 2024 1,075 10,000 34,500 45,575
Disposals - - (34,500 ) (34,500 )
At 31 December 2024 1,075 10,000 - 11,075
DEPRECIATION
At 1 January 2024 1,066 9,820 16,836 27,722
Charge for year 2 36 3,238 3,276
Eliminated on disposal - - (20,074 ) (20,074 )
At 31 December 2024 1,068 9,856 - 10,924
NET BOOK VALUE
At 31 December 2024 7 144 - 151
At 31 December 2023 9 180 17,664 17,853

5. INVESTMENT PROPERTY

At 31 December 2022, the freehold property held for investment purposes was revalued at a current market value of Euro 200,000.

The director's consider this valuation to be an accurate reflection of the fair value of the property at the balance sheet date.

During 2021, land was acquired by the company at a cost of £116,254. A valuation was performed on 1 February 2024 at £120,000, thus the directors consider the acquisition price to be an accurate reflection of the fair value of the site.

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

5. INVESTMENT PROPERTY - continued

Fair value at 31 December 2024 is represented by:
£   
Valuation in 2019 162,467
Valuation in 2022 23,872
Cost 116,524
302,863

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 5,000 -

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts - 4,200
Trade creditors 80 -
Tax 1,912 -
Directors' loan accounts - 299
Accruals and deferred income 1,740 1,818
3,732 6,317

8. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN
ONE YEAR
2024 2023
£    £   
Mortgage - Spanish Villa - 7,655
Other creditors - 254,899
Directors loan account 259,711 -
259,711 262,554

9. SECURED DEBTS

The following secured debts are included within creditors:

2024 2023
£    £   
Bank loans - 11,855

The mortgage is secured on the individual property The total amount secured at 31 December 2024 is £NIL.

FLUENT DIRECT LIMITED (REGISTERED NUMBER: 05571317)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

10. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
98 Ordinary £1 98 98
1 A Ordinary £1 1 1
1 B Ordinary £1 1 1
100 100

11. RESERVES
Retained Revaluation
earnings reserve Totals
£    £    £   

At 1 January 2024 104,666 (47,795 ) 56,871
Deficit for the year (6,162 ) (6,162 )
At 31 December 2024 98,504 (47,795 ) 50,709

12. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

At the 31st December 2024 the company owed the directors £259,710 (2023:£299).

13. RELATED PARTY DISCLOSURES

T H Regan and C J Regan were also directors of Fluent Wealth Management Limited, to 18/10/2024.

At 31 December 2024 the company owed Fluent Wealth Management Limited £Nil.

14. ULTIMATE CONTROLLING PARTY

The directors are the ultimate controlling party.