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Registered number: 08933327









STRIVE TRAINING (LONDON) LIMITED







UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 JULY 2024

 
STRIVE TRAINING (LONDON) LIMITED
REGISTERED NUMBER: 08933327

BALANCE SHEET
AS AT 31 JULY 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible assets
 4 
-
120,000

Tangible assets
 5 
11,989
15,985

  
11,989
135,985

Current assets
  

Debtors: amounts falling due within one year
 6 
1,104,615
675,705

Cash at bank and in hand
 7 
22,828
238,521

  
1,127,443
914,226

Creditors: amounts falling due within one year
 8 
(399,508)
(364,202)

Net current assets
  
 
 
727,935
 
 
550,024

Total assets less current liabilities
  
739,924
686,009

Creditors: amounts falling due after more than one year
 9 
(8,333)
(18,333)

  

Net assets
  
731,591
667,676


Capital and reserves
  

Called up share capital 
 11 
350,100
350,100

Profit and loss account
  
381,491
317,576

  
731,591
667,676


Page 1

 
STRIVE TRAINING (LONDON) LIMITED
REGISTERED NUMBER: 08933327
    
BALANCE SHEET (CONTINUED)
AS AT 31 JULY 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




J Phillips
Director

Date: 25 March 2025

The notes on pages 3 to 9 form part of these financial statements.

Page 2

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

1.


General information

Strive Training (London) Limited is a private company limited by shares and incorporated in England & Wales (company number: 08933327). Its registered office is 101 New Cavendish Street, 1st Floor South, London, W1W 6XH and the principal place of business is Japonica House, 8 Spring Villa Road, Edgware, HA8 7EB.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

Page 3

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

2.Accounting policies (continued)

 
2.4

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


 
2.5

Intangible assets

Goodwill

Goodwill represents the difference between amounts paid on the cost of a business combination and the acquirer’s interest in the fair value of its identifiable assets and liabilities of the acquiree at the date of acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is amortised on a straight-line basis to the Statement of comprehensive income over its useful economic life.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.6

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Motor vehicles
-
25% reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

Page 4

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

2.Accounting policies (continued)

 
2.7

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.8

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.9

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Employees

The average monthly number of employees, including directors, during the year was 29 (2023 - 37).

Page 5

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

4.


Intangible assets




Goodwill

£



Cost


At 1 August 2023
1,200,000



At 31 July 2024

1,200,000



Amortisation


At 1 August 2023
1,080,000


Charge for the year on owned assets
120,000



At 31 July 2024

1,200,000



Net book value



At 31 July 2024
-



At 31 July 2023
120,000



Page 6

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

5.


Tangible fixed assets





Motor vehicles

£



Cost or valuation


At 1 August 2023
17,050



At 31 July 2024

17,050



Depreciation


At 1 August 2023
1,065


Charge for the year on owned assets
3,996



At 31 July 2024

5,061



Net book value



At 31 July 2024
11,989



At 31 July 2023
15,985


6.


Debtors

2024
2023
£
£


Trade debtors
732,374
447,948

Other debtors
347,518
196,184

Prepayments and accrued income
24,723
31,573

1,104,615
675,705



7.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
22,828
238,521

22,828
238,521


Page 7

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

8.


Creditors: Amounts falling due within one year

2024
2023
£
£

Bank loans
10,000
10,000

Trade creditors
46,587
62,760

Corporation tax
19,335
14,265

Other taxation and social security
38,267
23,587

Other creditors
239,881
158,700

Accruals and deferred income
45,438
94,890

399,508
364,202



9.


Creditors: Amounts falling due after more than one year

2024
2023
£
£

Bank loans
8,333
18,333

8,333
18,333


Page 8

 
STRIVE TRAINING (LONDON) LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

10.


Loans


Analysis of the maturity of loans is given below:


2024
2023
£
£

Amounts falling due within one year

Bank loans
10,000
10,000


10,000
10,000

Amounts falling due 1-2 years

Bank loans
8,333
10,000


8,333
10,000

Amounts falling due 2-5 years

Bank loans
-
8,333


-
8,333


18,333
28,333



11.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



100 (2023 - 100) Ordinary shares of £1.00 each
100
100
350,000 (2023 - 350,000) Redeemable shares of £1.00 each
350,000
350,000

350,100

350,100



12.


Related party transactions

Included within debtors is an amount of £296,181 (2023: £191,163) due from a related undertaking.

 
Page 9