Caseware UK (AP4) 2024.0.164 2024.0.164 2024-07-312024-07-3122023-08-01falseNo description of principal activity2truetrueThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 05902685 2023-08-01 2024-07-31 05902685 2022-08-01 2023-07-31 05902685 2024-07-31 05902685 2023-07-31 05902685 c:Director1 2023-08-01 2024-07-31 05902685 d:MotorVehicles 2023-08-01 2024-07-31 05902685 d:MotorVehicles 2024-07-31 05902685 d:MotorVehicles 2023-07-31 05902685 d:MotorVehicles d:OwnedOrFreeholdAssets 2023-08-01 2024-07-31 05902685 d:MotorVehicles d:LeasedAssetsHeldAsLessee 2023-08-01 2024-07-31 05902685 d:ComputerEquipment 2023-08-01 2024-07-31 05902685 d:ComputerEquipment 2024-07-31 05902685 d:ComputerEquipment 2023-07-31 05902685 d:ComputerEquipment d:OwnedOrFreeholdAssets 2023-08-01 2024-07-31 05902685 d:ComputerEquipment d:LeasedAssetsHeldAsLessee 2023-08-01 2024-07-31 05902685 d:OwnedOrFreeholdAssets 2023-08-01 2024-07-31 05902685 d:LeasedAssetsHeldAsLessee 2023-08-01 2024-07-31 05902685 d:CurrentFinancialInstruments 2024-07-31 05902685 d:CurrentFinancialInstruments 2023-07-31 05902685 d:Non-currentFinancialInstruments 2024-07-31 05902685 d:Non-currentFinancialInstruments 2023-07-31 05902685 d:CurrentFinancialInstruments d:WithinOneYear 2024-07-31 05902685 d:CurrentFinancialInstruments d:WithinOneYear 2023-07-31 05902685 d:Non-currentFinancialInstruments d:AfterOneYear 2024-07-31 05902685 d:Non-currentFinancialInstruments d:AfterOneYear 2023-07-31 05902685 d:ShareCapital 2024-07-31 05902685 d:ShareCapital 2023-07-31 05902685 d:RetainedEarningsAccumulatedLosses 2024-07-31 05902685 d:RetainedEarningsAccumulatedLosses 2023-07-31 05902685 c:FRS102 2023-08-01 2024-07-31 05902685 c:AuditExempt-NoAccountantsReport 2023-08-01 2024-07-31 05902685 c:FullAccounts 2023-08-01 2024-07-31 05902685 c:PrivateLimitedCompanyLtd 2023-08-01 2024-07-31 05902685 2 2023-08-01 2024-07-31 05902685 d:MotorVehicles d:LeasedAssetsHeldAsLessee 2024-07-31 05902685 d:MotorVehicles d:LeasedAssetsHeldAsLessee 2023-07-31 05902685 e:PoundSterling 2023-08-01 2024-07-31 iso4217:GBP xbrli:pure

Registered number: 05902685









LEMONADE MARKETING LIMITED







UNAUDITED

FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 JULY 2024

 
LEMONADE MARKETING LIMITED
REGISTERED NUMBER: 05902685

STATEMENT OF FINANCIAL POSITION
AS AT 31 JULY 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 5 
20,283
25,482

  
20,283
25,482

Current assets
  

Debtors: amounts falling due within one year
 6 
11,054
4,286

Cash at bank and in hand
  
2,573
15,491

  
13,627
19,777

Creditors: amounts falling due within one year
 7 
(15,638)
(17,696)

Net current (liabilities)/assets
  
 
 
(2,011)
 
 
2,081

Total assets less current liabilities
  
18,272
27,563

Creditors: amounts falling due after more than one year
 8 
(16,889)
(20,135)

  

Net assets
  
1,383
7,428


Capital and reserves
  

Called up share capital 
  
1
1

Profit and loss account
  
1,382
7,427

  
1,383
7,428


Page 1

 
LEMONADE MARKETING LIMITED
REGISTERED NUMBER: 05902685
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 JULY 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 8 April 2025.



Melissa Lehrer
Director

Page 2

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

1.


General information

Lemonade Marketing Limited is a private company limited by shares and registered in England and Wales. The address of its registered office is 124 Finchley Road, London, NW3 5JS.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the
company and the revenue can be reliably measured. Revenue is measured as the fair value of the
consideration received or receivable for marketing and PR support services, excluding discounts,
debates, value added tax and other sales taxes.
The company invoices in arrears of services provided to its clients. For contracts in progress at the
ear end that have not been invoiced, a stage of completion is estimated and income is accrued
accordingly.

 
2.3

Tangible fixed assets

Tangible  fixed  assets  are  stated  at  cost  less  depreciation.    Depreciation  is  provided  at  rates calculated  to  write  off  the  cost  of  fixed  assets,  less  their  estimated  residual  value,  over  their expected useful lives on the following bases:


Motor vehicles
-
20%
reducing balance
Computer equipment
-
25%
straight line

 
2.4

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.5

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Basic financial assets
Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price including transaction costs and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
 
Page 3

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

2.Accounting policies (continued)


2.5
Financial instruments (continued)


Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other receivables due with the operating cycle fall into this category of financial instruments.
Financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instruments any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price after transaction costs. When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

 
2.6

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.7

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. 

 
2.8

Leased assets: the Company as lessee

Assets obtained under hire purchase contracts and finance leases are capitalised as tangible fixed assets. Assets acquired by finance lease are depreciated over the shorter of the lease term and their useful lives. Assets acquired by hire purchase are depreciated over their useful lives. Finance leases are those where substantially all of the benefits and risks of ownership are assumed by the company. Obligations under such agreements are included in creditors net of the finance charge allocated to future periods. The finance element of the rental payment is charged to profit or loss so as to produce a constant periodic rate of charge on the net obligation outstanding in each period.

 
2.9

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 4

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

2.Accounting policies (continued)

 
2.10

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.



3.


Judgments in applying accounting policies and key sources of estimation uncertainty

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported for assets and liabilities as at the reporting date and the amounts reported for revenues and expenses during the year. However, the nature of estimation means that actual outcomes could differ from those estimates.
Accruals
The company makes an estimate of accruals at the year end based on invoices received after the year end and work undertaken which has not been invoiced based on quotations or estimates of amounts that may be due for payment.
Tangible assets
Tangible assets are depreciated over their useful lives taking into account residual values where appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending upon a number of factors. In re-assessing the assets' lives, factors such as technological innovation, product life cycles and maintenance programmes are taken into account.

4.


Employees

The average monthly number of employees, including directors, during the year was 2 (2023 - 2).

Page 5

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

5.


Tangible fixed assets





Motor vehicles
Computer equipment
Total

£
£
£



Cost or valuation


At 1 August 2023
39,601
1,154
40,755



At 31 July 2024

39,601
1,154
40,755



Depreciation


At 1 August 2023
14,256
1,017
15,273


Charge for the year on owned assets
-
130
130


Charge for the year on financed assets
5,069
-
5,069



At 31 July 2024

19,325
1,147
20,472



Net book value



At 31 July 2024
20,276
7
20,283



At 31 July 2023
25,345
137
25,482

Page 6

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

           5.Tangible fixed assets (continued)

The net book value of assets held under finance leases or hire purchase contracts, included above, are as follows:


2024
2023
£
£



Motor vehicles
20,276
25,345


6.


Debtors

2024
2023
£
£


Other debtors
-
611

Prepayments and accrued income
11,054
3,675

11,054
4,286



7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Corporation tax
7,308
10,305

Other taxation and social security
630
2,051

Obligations under finance lease and hire purchase contracts
3,246
3,246

Other creditors
2,577
219

Accruals and deferred income
1,877
1,875

15,638
17,696



8.


Creditors: Amounts falling due after more than one year

2024
2023
£
£

Net obligations under finance leases and hire purchase contracts
16,889
20,135


The net obligations under finance leases and hire purchase contracts have been secured by charges against the fixed assets.

Page 7

 
LEMONADE MARKETING LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JULY 2024

9.


Related party transactions

At the reporting date, the company owed M Lehrer, a director, £1,819 (2023: £219) which was included in other creditors. The balance was provided interest free and is repayable on demand.
The company has not entered into any other transactions with related parties that are material and that have not been concluded under normal market conditions.

 
Page 8