Silverfin false false 31/12/2024 01/01/2024 31/12/2024 Mr M P Barker 22/05/2007 Mr A R A Jarvis 22/05/2007 Mrs S V Mayers 22/05/2007 14 April 2025 The principal activity of the company continued to be that of provision of market intelligence reports and media buying. 06255148 2024-12-31 06255148 bus:Director1 2024-12-31 06255148 bus:Director2 2024-12-31 06255148 bus:Director3 2024-12-31 06255148 2023-12-31 06255148 core:CurrentFinancialInstruments 2024-12-31 06255148 core:CurrentFinancialInstruments 2023-12-31 06255148 core:ShareCapital 2024-12-31 06255148 core:ShareCapital 2023-12-31 06255148 core:SharePremium 2024-12-31 06255148 core:SharePremium 2023-12-31 06255148 core:RetainedEarningsAccumulatedLosses 2024-12-31 06255148 core:RetainedEarningsAccumulatedLosses 2023-12-31 06255148 core:FurnitureFittings 2023-12-31 06255148 core:ComputerEquipment 2023-12-31 06255148 core:FurnitureFittings 2024-12-31 06255148 core:ComputerEquipment 2024-12-31 06255148 core:CostValuation 2023-12-31 06255148 core:CostValuation 2024-12-31 06255148 core:SubsidiariesWithMaterialNon-controllingInterests core:CurrentFinancialInstruments 2024-12-31 06255148 core:SubsidiariesWithMaterialNon-controllingInterests core:CurrentFinancialInstruments 2023-12-31 06255148 bus:OrdinaryShareClass1 2024-12-31 06255148 bus:OrdinaryShareClass2 2024-12-31 06255148 bus:OrdinaryShareClass3 2024-12-31 06255148 2024-01-01 2024-12-31 06255148 bus:FilletedAccounts 2024-01-01 2024-12-31 06255148 bus:SmallEntities 2024-01-01 2024-12-31 06255148 bus:AuditExemptWithAccountantsReport 2024-01-01 2024-12-31 06255148 bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 06255148 bus:Director1 2024-01-01 2024-12-31 06255148 bus:Director2 2024-01-01 2024-12-31 06255148 bus:Director3 2024-01-01 2024-12-31 06255148 core:FurnitureFittings 2024-01-01 2024-12-31 06255148 core:ComputerEquipment core:TopRangeValue 2024-01-01 2024-12-31 06255148 2023-01-01 2023-12-31 06255148 core:ComputerEquipment 2024-01-01 2024-12-31 06255148 core:Subsidiary1 2024-01-01 2024-12-31 06255148 core:Subsidiary1 1 2024-01-01 2024-12-31 06255148 core:Subsidiary1 1 2023-01-01 2023-12-31 06255148 bus:OrdinaryShareClass1 2024-01-01 2024-12-31 06255148 bus:OrdinaryShareClass1 2023-01-01 2023-12-31 06255148 bus:OrdinaryShareClass2 2024-01-01 2024-12-31 06255148 bus:OrdinaryShareClass2 2023-01-01 2023-12-31 06255148 bus:OrdinaryShareClass3 2024-01-01 2024-12-31 06255148 bus:OrdinaryShareClass3 2023-01-01 2023-12-31 iso4217:GBP xbrli:pure decimalUnit xbrli:shares

Company No: 06255148 (England and Wales)

EI ADVISORY LIMITED

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

EI ADVISORY LIMITED

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

EI ADVISORY LIMITED

STATEMENT OF FINANCIAL POSITION

As at 31 December 2024
EI ADVISORY LIMITED

STATEMENT OF FINANCIAL POSITION (continued)

As at 31 December 2024
Note 2024 2023
£ £
Fixed assets
Tangible assets 3 3,940 3,608
Investments 4 76 76
4,016 3,684
Current assets
Debtors 5 1,996,121 1,336,987
Cash at bank and in hand 1,694,207 2,386,818
3,690,328 3,723,805
Creditors: amounts falling due within one year 6 ( 3,053,638) ( 3,241,126)
Net current assets 636,690 482,679
Total assets less current liabilities 640,706 486,363
Net assets 640,706 486,363
Capital and reserves
Called-up share capital 7 1,335 1,335
Share premium account 52,570 52,570
Profit and loss account 586,801 432,458
Total shareholders' funds 640,706 486,363

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

These financial statements have been prepared in accordance with the provisions of FRS 102 Section 1A – small entities. The financial statements of EI Advisory Limited (registered number: 06255148) were approved and authorised for issue by the Board of Directors on 14 April 2025. They were signed on its behalf by:

Mrs S V Mayers
Director
Mr M P Barker
Director
Mr A R A Jarvis
Director
EI ADVISORY LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
EI ADVISORY LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

EI Advisory Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 91 Wimpole Street, London, W1G 0EF, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Going concern

The directors have assessed the Statement of Financial Position and likely future cash flows at the date of approving these financial statements. The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence and to meet its financial obligations as they fall due for at least 12 months from the date of signing these financial statements. Accordingly, they continue to adopt the going concern basis in preparing the financial statements.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Statement of Financial Position date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Comprehensive Income in the period in which they arise as well as exchange differences arising on gains or losses on non-monetary items.

Turnover

Turnover represents amounts receivable for services net of VAT.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably.

Employee benefits

Short term benefits
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised as an expense when the Company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

Taxation

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Fixtures and fittings 25 % reducing balance
Computer equipment 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Impairment of assets

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

Fixed asset investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and deposits held at call with banks.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Basic financial liabilities
Basic financial liabilities, including creditors are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Equity instruments
Equity instruments issued by the Company are recorded at the fair value of cash or other resources received or receivable, net of direct issue costs. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the Company.

Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Rental payable

Rentals payable under operating leases, including any lease incentives received, are charged to income on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease asset are consumed.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 19 18

3. Tangible assets

Fixtures and fittings Computer equipment Total
£ £ £
Cost
At 01 January 2024 23,799 3,767 27,566
Additions 2,138 0 2,138
At 31 December 2024 25,937 3,767 29,704
Accumulated depreciation
At 01 January 2024 23,252 706 23,958
Charge for the financial year 551 1,255 1,806
At 31 December 2024 23,803 1,961 25,764
Net book value
At 31 December 2024 2,134 1,806 3,940
At 31 December 2023 547 3,061 3,608

4. Fixed asset investments

Investments in subsidiaries

2024
£
Cost
At 01 January 2024 76
At 31 December 2024 76
Carrying value at 31 December 2024 76
Carrying value at 31 December 2023 76

Investments in shares

Name of entity Registered office Principal activity Class of
shares
Ownership
31.12.2024
Ownership
31.12.2023
EI Advisory North America Inc 154 West 14th Street, New York NY 10011 Marketing services Common 100.00% 100.00%

5. Debtors

2024 2023
£ £
Trade debtors 1,359,415 1,308,047
Amounts owed by own subsidiaries 332,664 0
Other debtors 304,042 28,940
1,996,121 1,336,987

6. Creditors: amounts falling due within one year

2024 2023
£ £
Trade creditors 1,881,006 1,303,354
Amounts owed to own subsidiaries 0 25,464
Taxation and social security 297,281 550,293
Other creditors 875,351 1,362,015
3,053,638 3,241,126

7. Called-up share capital

2024 2023
£ £
Allotted, called-up and fully-paid
1,067 Ordinary shares of £ 1.00 each 1,067 1,067
134 Ordinary A shares of £ 1.00 each 134 134
134 Ordinary B shares of £ 1.00 each 134 134
1,335 1,335

8. Profit and loss reserves

Retained earnings represents accumulated comprehensive income for the year and prior periods less dividends paid.

9. Related party transactions

The following amounts were outstanding at the reporting end date:

2024 2023
£ £
Amounts due to related parties : Entities over which the entity has control, joint control or significant influence - EI North America Loan Account 0 25,464

The following amounts were outstanding at the reporting end date:

2024 2023
£ £
Amounts due from related parties : Entities over which the entity has control, joint control or significant influence 118,044 110,601
Amounts due from related parties : Entities over which the entity has control, joint control or significant influence 332,664 0