Ace Sales & Marketing Ltd Filleted Accounts Cover
Ace Sales & Marketing Ltd
Company No. 07987183
Information for Filing with The Registrar
31 March 2025
Ace Sales & Marketing Ltd Directors Report Registrar
The Director presents his report and the accounts for the year ended 31 March 2025.
Principal activities
The principal activity of the company during the year under review was to act as an agent in providing marketing services.
Director
The Director who served at any time during the year was as follows:
J. Iqbal
The above report has been prepared in accordance with the provisions applicable to companies subject to the small companies regime as set out in Part 15 of the Companies Act 2006.
Signed on behalf of the board
J. Iqbal
Director
16 April 2025
Ace Sales & Marketing Ltd Balance Sheet Registrar
at
31 March 2025
Company No.
07987183
Notes
2025
2024
£
£
Fixed assets
Tangible assets
4
4,1658,168
4,1658,168
Current assets
Debtors
5
3,0003,000
Cash at bank and in hand
102274
3,1023,274
Creditors: Amount falling due within one year
6
(12,496)
(2,660)
Net current (liabilities)/assets
(9,394)
614
Total assets less current liabilities
(5,229)
8,782
Creditors: Amounts falling due after more than one year
7
(49,380)
(49,380)
Net liabilities
(54,609)
(40,598)
Capital and reserves
Called up share capital
100100
Profit and loss account
9
(54,709)
(40,698)
Total equity
(54,609)
(40,598)
These accounts have been prepared in accordance with the special provisions applicable to companies subject to the small companies regime of the Companies Act 2006.
For the year ended 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
As permitted by section 444 (5A)of the Companies Act 2006 the directors have not delivered to the Registrar a copy of the company's profit and loss account.
Approved by the board on 16 April 2025 and signed on its behalf by:
J. Iqbal
Director
16 April 2025
Ace Sales & Marketing Ltd Notes to the Accounts Registrar
for the year ended 31 March 2025
1
General information
Ace Sales & Marketing Ltd is a private company limited by shares and incorporated in England and Wales.
Its registered number is: 07987183
Its registered office is:
4 Baronet Way
Leicester
LE5 1RH
The accounts have been prepared in accordance with FRS 102 Section 1A - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2
Accounting policies
Turnover
Turnover is measured at the fair value of the consideration received or receivable. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Revenue from the sale of goods is recognised when all the following conditions are satisfied:
• the Company has transferred to the buyer the significant risks and rewards of ownership of the
goods;
• the Company retains neither continuing managerial involvement to the degree usually associated
with ownership nor effective control over the goods sold;
• the amount of revenue can be measured reliably;
• it is probable that the economic benefits associated with the transaction will flow to the Company;
and
• the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Specifically, revenue from the sale of goods is recognised when goods are delivered and legal title is passed.
Tangible fixed assets and depreciation
Tangible fixed assets held for the company's own use are stated at cost less accumulated depreciation and accumulated impairment losses.

At each balance sheet date, the company reviews the carrying amount of its tangible fixed assets to determine whether there is any indication that any items have suffered an impairment loss. If any such indication exists, the recoverable amount of an asset is estimated in order to determine the extent of the impairment loss.
Depreciation is provided at the following annual rates in order to write off the cost or valuation less the estimated residual value of each asset over its estimated useful life:
Motor vehicles
18% Straight line
Furniture, fittings and equipment
18% Straight line
Trade and other debtors
Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method, less impairment losses for bad and doubtful debts.
Trade and other creditors
Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
3
Employees
2025
2024
Number
Number
The average monthly number of employees (including directors) during the year was:
22
4
Tangible fixed assets
Motor vehicles
Fixtures, fittings and equipment
Total
£
£
£
Cost or revaluation
At 1 April 2024
19,7504,92024,670
Additions
-192192
At 31 March 2025
19,7505,11224,862
Depreciation
At 1 April 2024
12,8513,65116,502
Charge for the year
3,5556404,195
At 31 March 2025
16,4064,29120,697
Net book values
At 31 March 2025
3,3448214,165
At 31 March 2024
6,899
1,269
8,168
5
Debtors
2025
2024
£
£
Other debtors
3,0003,000
3,0003,000
6
Creditors:
amounts falling due within one year
2025
2024
£
£
Taxes and social security
597
653
Loans from directors
11,7791,863
Accruals and deferred income
120144
12,4962,660
7
Creditors:
amounts falling due after more than one year
2025
2024
£
£
Bank loans and overdrafts
49,38049,380
49,38049,380
8
Share Capital
100 ordinary shares  of  £1  each
9
Reserves
Profit and loss account - includes all current and prior period retained profits and losses.
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