BrightAccountsProduction v1.0.0 v1.0.0 2023-04-01 The company was not dormant during the period The company was trading for the entire period Unaudited Accounts The principle activity of the company is the management of social media services. 16 April 2025 0 0 13254730 2024-03-31 13254730 2023-03-31 13254730 2022-03-31 13254730 2023-04-01 2024-03-31 13254730 2022-04-01 2023-03-31 13254730 uk-bus:PrivateLimitedCompanyLtd 2023-04-01 2024-03-31 13254730 uk-curr:PoundSterling 2023-04-01 2024-03-31 13254730 uk-bus:SmallCompaniesRegimeForAccounts 2023-04-01 2024-03-31 13254730 uk-bus:FullAccounts 2023-04-01 2024-03-31 13254730 uk-bus:CompanySecretaryDirector1 2023-04-01 2024-03-31 13254730 uk-bus:CompanySecretary1 2023-04-01 2024-03-31 13254730 uk-bus:RegisteredOffice 2023-04-01 2024-03-31 13254730 uk-bus:Agent1 2023-04-01 2024-03-31 13254730 uk-core:ShareCapital 2024-03-31 13254730 uk-core:ShareCapital 2023-03-31 13254730 uk-core:SharePremium 2024-03-31 13254730 uk-core:SharePremium 2023-03-31 13254730 uk-core:RetainedEarningsAccumulatedLosses 2024-03-31 13254730 uk-core:RetainedEarningsAccumulatedLosses 2023-03-31 13254730 uk-core:TotalEquityAttributableToOwnersParentBeforeNon-controllingInterests 2024-03-31 13254730 uk-core:TotalEquityAttributableToOwnersParentBeforeNon-controllingInterests 2023-03-31 13254730 uk-bus:FRS102 2023-04-01 2024-03-31 13254730 uk-core:PlantMachinery 2023-04-01 2024-03-31 13254730 uk-core:CustomerRelationships 2023-03-31 13254730 uk-core:CustomerRelationships 2023-04-01 2024-03-31 13254730 uk-core:CustomerRelationships 2024-03-31 13254730 uk-core:CurrentFinancialInstruments 2024-03-31 13254730 uk-core:CurrentFinancialInstruments 2023-03-31 13254730 uk-core:WithinOneYear 2024-03-31 13254730 uk-core:WithinOneYear 2023-03-31 13254730 uk-core:EmployeeBenefits 2023-03-31 13254730 uk-core:EmployeeBenefits 2023-04-01 2024-03-31 13254730 uk-core:AcceleratedTaxDepreciationDeferredTax 2024-03-31 13254730 uk-core:TaxLossesCarry-forwardsDeferredTax 2024-03-31 13254730 uk-core:OtherDeferredTax 2024-03-31 13254730 uk-core:RevaluationPropertyPlantEquipmentDeferredTax 2024-03-31 13254730 uk-core:EmployeeBenefits 2024-03-31 13254730 2023-04-01 2024-03-31 13254730 uk-bus:AuditExempt-NoAccountantsReport 2023-04-01 2024-03-31 xbrli:pure iso4217:GBP xbrli:shares
Company Registration Number: 13254730
 
 
Captivate Social (UK) Limited
 
Unaudited Financial Statements
 
for the financial year ended 31 March 2024
Captivate Social (UK) Limited
DIRECTOR AND OTHER INFORMATION

 
Director Mr. Niall McGarry
 
 
Company Secretary Mr. Niall McGarry
 
 
Company Registration Number 13254730
 
 
Registered Office 167-169 Great Portland Street
London
W1W 5PF
 
 
Accountants MCI Chartered Accountants
Chartered Accountants
Sentinel House
13 Pump Street
Derry
BT48 6JG
 
 
Bankers Revolut Ltd
  7 Westferry Circus
  The Columbus Building
  4th Floor
  London
  E14 4HD



Captivate Social (UK) Limited
Company Registration Number: 13254730
BALANCE SHEET
as at 31 March 2024

2024 2023
Notes £ £
 
Fixed Assets
Intangible assets 4 - 275,152
Tangible assets 5 7,999 8,169
───────── ─────────
Fixed Assets 7,999 283,321
───────── ─────────
 
Current Assets
Debtors 6 493,086 129,373
Cash and cash equivalents 2,500 25,499
───────── ─────────
495,586 154,872
───────── ─────────
Creditors: amounts falling due within one year 7 (435,979) (313,603)
───────── ─────────
Net Current Assets/(Liabilities) 59,607 (158,731)
───────── ─────────
Total Assets less Current Liabilities 67,606 124,590
 
Provisions for liabilities 8 - (1,552)
───────── ─────────
Net Assets 67,606 123,038
═════════ ═════════
 
Capital and Reserves
Called up share capital 1,000 1,000
Share premium account 199,770 199,770
Retained earnings (133,164) (77,732)
───────── ─────────
Shareholders' Funds 67,606 123,038
═════════ ═════════
 
The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A (Small Entities).
           
The company has taken advantage of the exemption under section 444 not to file the Income Statement and Director's Report.
           
For the financial year ended 31 March 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006.
           
The director confirms that the members have not required the company to obtain an audit of its financial statements for the financial year in question in accordance with section 476 of the Companies Act 2006.
           
The director acknowledges his responsibilities for ensuring that the company keeps accounting records which comply with section 386 and for preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of the financial year and of its profit and loss for the financial year in accordance with the requirements of sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.
           
Approved by the Director and authorised for issue on 16 April 2025
           
           
           
Mr. Niall McGarry          
Director          
           



Captivate Social (UK) Limited
NOTES TO THE FINANCIAL STATEMENTS
for the financial year ended 31 March 2024

   
1. General Information
 
Captivate Social (UK) Limited is a company limited by shares incorporated and registered in England. The registered number of the company is 13254730. The registered office of the company is 167-169 Great Portland Street, London, W1W 5PF. The principle activity of the company is the management of social media services. The financial statements have been presented in Pound (£) which is also the functional currency of the company.
         
2. Summary of Significant Accounting Policies
 
The following accounting policies have been applied consistently in dealing with items which are considered material in relation to the company's financial statements.
 
Statement of compliance
The financial statements of the company for the financial year ended 31 March 2024 have been prepared in accordance with the provisions of FRS 102 Section 1A (Small Entities) and the Companies Act 2006.
 
Basis of preparation
The financial statements have been prepared on the going concern basis and in accordance with the historical cost convention except for certain properties and financial instruments that are measured at revalued amounts or fair values, as explained in the accounting policies below. Historical cost is generally based on the fair value of the consideration given in exchange for assets.
 
Turnover
Turnover is measured at the fair value of the consideration receivable net of VAT and discounts. The policy adopted for the recognition of turnover is as follows:

Multimedia services
When the outcome of a transaction can be estimated reliably, turnover from multimedia services is recognised by reference to the state of completion at the balance sheet date. The stage of completion is measured by reference to hours completed.
 
Provisions
Provisions are recognised when the company has a present legal or constructive obligation arising as a result of a past event, it is probable that an outflow of economic benefits will be required to settle the obligation and a reliable estimate can be made. Provisions are measured at the present value of the expenditures expected to be required to settle the obligation using a pre-tax rate that reflects current market assessments of the same value of money and the risks specific to the obligation. The increase in the provision due to passage of time is recognised as interest expense.
 
Intangible assets
 
Social Media Assets
Social Media Assets are valued at cost less accumulated amortisation.
 
Amortisation is calculated to write off the cost in equal annual instalments over their estimated useful life of 10 years.
 
Tangible assets and depreciation
Tangible assets are stated at cost or at valuation, less accumulated depreciation. The charge to depreciation is calculated to write off the original cost or valuation of tangible assets, less their estimated residual value, over their expected useful lives as follows:
 
  Computer and IT equipment - 25% Straight line
 
Trade and other debtors
Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.
 
Provisions
Provisions are recognised when the company has a present legal or constructive obligation arising as a result of a past event, it is probable that an outflow of economic benefits will be required to settle the obligation and a reliable estimate can be made. Provisions are measured at the present value of the expenditures expected to be required to settle the obligation using a pre-tax rate that reflects current market assessments of the same value of money and the risks specific to the obligation. The increase in the provision due to passage of time is recognised as interest expense.
 
Trade and other creditors
Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.
 
Employee benefits
When employees have rendered service to the company, short-term employee benefits to which the employees are entitled are recognised at the undiscounted amount expected to be paid in exchange for that service.
 
Taxation and deferred taxation
Current tax represents the amount expected to be paid or recovered in respect of taxable profits for the financial year and is calculated using the tax rates and laws that have been enacted or substantially enacted at the Balance Sheet date.

The charge for taxation is based on the results for the year and takes into account taxation deferred because of timing differences between the treatment of certain items for taxation and accounting purposes.       Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the reporting date. Provision is made at the rates expected to apply when the timing differences reverse. Timing differences are differences between the company’s taxable profits and its results as stated in the financial statements that arise from the inclusion of gains and losses in taxable profits in periods different from those in which they are recognised in the financial statements.
       
3. Employees
 
The average monthly number of employees, including director, during the financial year was: 11 (2023: 8)
       
4. Intangible assets
  Social Media  
  Assets Total
  £ £
Cost
At 1 April 2023 305,725 305,725
Additions 16,574 16,574
Disposals (322,299) (322,299)
  ───────── ─────────
At 31 March 2024 - -
  ───────── ─────────
Amortisation
At 1 April 2023 30,573 30,573
On disposals (30,573) (30,573)
  ───────── ─────────
At 31 March 2024 - -
  ───────── ─────────
Net book value
At 31 March 2024 - -
  ═════════ ═════════
At 31 March 2023 275,152 275,152
  ═════════ ═════════
       
5. Tangible assets
  Computer and Total
  IT equipment  
     
  £ £
Cost
At 1 April 2023 11,143 11,143
Additions 3,488 3,488
  ───────── ─────────
At 31 March 2024 14,631 14,631
  ───────── ─────────
Depreciation
At 1 April 2023 2,974 2,974
Charge for the financial year 3,658 3,658
  ───────── ─────────
At 31 March 2024 6,632 6,632
  ───────── ─────────
Net book value
At 31 March 2024 7,999 7,999
  ═════════ ═════════
At 31 March 2023 8,169 8,169
  ═════════ ═════════
       
6. Debtors 2024 2023
  £ £
 
Trade debtors 176,740 110,690
Amounts owed by connected parties (Note 9) 303,686 18,307
Director's current account (Note 10) 9,689 -
Taxation 2,971 376
  ───────── ─────────
  493,086 129,373
  ═════════ ═════════
       
7. Creditors 2024 2023
Amounts falling due within one year £ £
 
Trade creditors 90,094 91,704
Amounts owed to connected parties (Note 9) 124,240 -
Taxation 130,914 177,399
Other creditors 59,381 42,500
Accruals 31,350 2,000
  ───────── ─────────
  435,979 313,603
  ═════════ ═════════
         
8. Provisions for liabilities
 
The amounts provided for deferred taxation are analysed below:
 
  Capital Total Total
  allowances    
       
    2024 2023
  £ £ £
 
At financial year start 1,552 1,552 107
Charged to profit and loss (1,552) (1,552) 1,445
  ───────── ───────── ─────────
At financial year end - - 1,552
  ═════════ ═════════ ═════════
       
9. Related party transactions
  Balance Balance
  2024 2023
  £ £
 
Amounts owed by connected parties 303,686 18,307
  ───────── ─────────
 
The following amounts are due to other connected parties:
  2024 2023
  £ £
 
Amounts owed to connected parties 124,240 -
  ═════════ ═════════
 
Net balances with other connected parties:
  2024 2023
  £ £
 
Amounts owed by connected parties 303,686 18,307
Amounts owed to connected parties (124,240) -
  ───────── ─────────
  179,446 18,307
  ═════════ ═════════
   
10. Director's advances, credits and guarantees
 
The total amount owing from the directors to the company at the year end was £9,689 (2023: £0). The loan is interest free and repayable on demand.