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REGISTERED NUMBER: 06604112 (England and Wales)














Unaudited Financial Statements

for the Period 1 June 2023 to 30 June 2024

for

POWERS OF PERSUASION LTD

POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Contents of the Financial Statements
for the period 1 June 2023 to 30 June 2024










Page

Company Information 1

Accountants' Report 2

Balance Sheet 3

Notes to the Financial Statements 5


POWERS OF PERSUASION LTD

Company Information
for the period 1 June 2023 to 30 June 2024







Directors: Mrs C Mayhew
S S C Mayhew





Secretary: Ms J Cleaver





Registered office: 3rd Floor
86 - 90 Paul Street
London
EC2A 4NE





Registered number: 06604112 (England and Wales)





Accountants: Cooper Parry Advisory Limited
Northside House
69 Tweedy Road
Bromley
Kent
BR1 3WA

Accountants' Report to the Board of Directors
on the Unaudited Financial Statements of
Powers of Persuasion Ltd


The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Balance Sheet. Readers are cautioned that the Statement of Comprehensive Income and certain other primary statements and the Report of the Directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Powers of Persuasion Ltd for the period ended 30 June 2024 which comprise the Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity and the related notes from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Powers of Persuasion Ltd, as a body, in accordance with the terms of our engagement letter dated 23 May 2013. Our work has been undertaken solely to prepare for your approval the financial statements of Powers of Persuasion Ltd and state those matters that we have agreed to state to the Board of Directors of Powers of Persuasion Ltd, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Powers of Persuasion Ltd and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Powers of Persuasion Ltd has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Powers of Persuasion Ltd. You consider that Powers of Persuasion Ltd is exempt from the statutory audit requirement for the period.

We have not been instructed to carry out an audit or a review of the financial statements of Powers of Persuasion Ltd. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






Cooper Parry Advisory Limited
Northside House
69 Tweedy Road
Bromley
Kent
BR1 3WA


22 April 2025

POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Balance Sheet
30 June 2024

2024 2023
Notes £    £    £    £   
Fixed assets
Tangible assets 4 11,581 13,792

Current assets
Debtors 5 181 -
Cash at bank 240,444 221,649
240,625 221,649
Creditors
Amounts falling due within one year 6 107,912 123,213
Net current assets 132,713 98,436
Total assets less current liabilities 144,294 112,228

Provisions for liabilities 1,235 1,171
Net assets 143,059 111,057

Capital and reserves
Called up share capital 7 99 99
Retained earnings 8 142,960 110,958
Shareholders' funds 143,059 111,057

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the period ended 30 June 2024.

The members have not required the company to obtain an audit of its financial statements for the period ended 30 June 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Balance Sheet - continued
30 June 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Comprehensive Income has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 22 April 2025 and were signed on its behalf by:





Mrs C Mayhew - Director


POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Notes to the Financial Statements
for the period 1 June 2023 to 30 June 2024


1. Statutory information

Powers of Persuasion Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. Accounting policies

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Key source of estimation, uncertainty and judgement
The preparation of financial statements in conformity with generally accepted accounting practice requires management to make estimates and judgement that affect the reported amounts of assets and liabilities as well as the disclosure of contingent assets and liabilities at the balance sheet date and the reported amounts of revenues and expenses during the reporting period.

There is estimation uncertainty in calculating depreciation. A full line by line review of fixed assets is carried out by management regularly. Whilst every attempt is made to ensure that the depreciation policy is as accurate as possible, there remains a risk that the policy does not match the useful life of the assets.

There is estimation uncertainty in calculating deferred tax. A full line by line review of deferred tax is carried out by management regularly. Whilst every attempt is made to ensure that the deferred tax is as accurate as possible, there remains a risk that the provisions do not match the actual tax liability when asset is disposed of.

There is estimation uncertainty in calculating bad debt provisions. A full line by line review of trade debtors is carried out at the end of each month. Whilst every attempt is made to ensure that the bad debt provisions are as accurate as possible, there remains a risk that the provisions do not match the level of debts which ultimately prove to be uncollectable.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on reducing balance
Computer equipment - 25% on reducing balance

POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Notes to the Financial Statements - continued
for the period 1 June 2023 to 30 June 2024


2. Accounting policies - continued

Financial instruments
Financial assets and financial liabilities are recognised in the balance sheet when the company becomes a party to the contractual provisions of the instrument.

Trade and other debtors and creditors are classified as basic financial instruments and measured at initial recognition at transaction price. Debtors and creditors are subsequently measured at amortised cost using the effective interest rate method. A provision is established when there is objective evidence that the company will not be able to collect all amounts due.

Cash and cash equivalents are classified as basic financial instruments and comprise cash in hand and at bank and bank overdrafts.

Financial liabilities and equity instruments issued by the company are classified in accordance with the substance of the contractual arrangements entered into and the definitions of a financial liability and an equity instrument. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Equity instruments issued by the company are recorded at the proceeds received, net of direct issue costs.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. Employees and directors

The average number of employees during the period was NIL (2023 - 1 ).

4. Tangible fixed assets
Fixtures
and Computer
fittings equipment Totals
£    £    £   
Cost
At 1 June 2023 25,248 5,027 30,275
Additions - 2,091 2,091
At 30 June 2024 25,248 7,118 32,366
Depreciation
At 1 June 2023 12,500 3,983 16,483
Charge for period 3,453 849 4,302
At 30 June 2024 15,953 4,832 20,785
Net book value
At 30 June 2024 9,295 2,286 11,581
At 31 May 2023 12,748 1,044 13,792

POWERS OF PERSUASION LTD (REGISTERED NUMBER: 06604112)

Notes to the Financial Statements - continued
for the period 1 June 2023 to 30 June 2024


5. Debtors: amounts falling due within one year
2024 2023
£    £   
Other debtors 181 -

6. Creditors: amounts falling due within one year
2024 2023
£    £   
Trade creditors - 4,119
Taxation and social security 44,704 69,875
Other creditors 63,208 49,219
107,912 123,213

7. Called up share capital

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
NIL Ordinary £1 - 99
59 Ordinary A 1 59 -
40 Ordinary B 1 40 -
99 99

During the year 59 ordinary shares were redesignated as A Ordinary shares and 40 Ordinary shares were redesignated as B Ordinary shares.

The A and B Ordinary shares rank pari passu in all respects apart from the ability to vote dividends on one class of share to the exclusion of the other class.

8. Reserves
Retained
earnings
£   

At 1 June 2023 110,958
Profit for the period 103,002
Dividends (71,000 )
At 30 June 2024 142,960