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REGISTERED NUMBER: 03210540 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

ICE MARKETING LIMITED

ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


ICE MARKETING LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTOR: J P D Symons





REGISTERED OFFICE: Victoria House
26 Queen Victoria Street
Reading
Berkshire
RG1 1TG





REGISTERED NUMBER: 03210540 (England and Wales)

ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)

BALANCE SHEET
31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 1,142 1,076

CURRENT ASSETS
Debtors 5 35,915 30,900
Cash at bank and in hand 6,995 27,675
42,910 58,575
CREDITORS
Amounts falling due within one year 6 32,021 39,503
NET CURRENT ASSETS 10,889 19,072
TOTAL ASSETS LESS CURRENT
LIABILITIES

12,031

20,148

CAPITAL AND RESERVES
Called up share capital 2,000 2,000
Retained earnings 10,031 18,148
SHAREHOLDERS' FUNDS 12,031 20,148

ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)

BALANCE SHEET - continued
31 DECEMBER 2024


The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Profit and Loss Account has not been delivered.

The financial statements were approved by the director and authorised for issue on 27 April 2025 and were signed by:





J P D Symons - Director


ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1. STATUTORY INFORMATION

ICE Marketing Limited is a private company, limited by shares, registered in England and Wales. The address of its registered office is Victoria House, 26 Queen Victoria Street, Reading, Berkshire, RG1 1TG. Its registered number is 03210540.

The principal activity of the company is the provision of marketing services to the commercial vehicle and road transport industries.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

The financial statements are presented in Pound Sterling (£), which is also the functional currency of the company.

Turnover
Revenue (described as turnover) represents the amount receivable for services rendered, net of discounts and excluding value added tax. Revenue is measured at the fair value of the consideration received and receivable having regard to the fulfilment of contractual obligations.

Tangible fixed assets
Tangible fixed assets are stated at cost less accumulated depreciation and accumulated impairment losses. Depreciation on tangible fixed assets is charged to profit or loss so as to write off their value, over their estimated useful lives of 5 years.

At each reporting date, the company reviews the carrying amounts of its tangible fixed assets to determine whether there is any indication of impairment. Any impairment is charged to profit or loss.

Financial instruments
The company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, and loans to related parties.

Short term debtors are measured at transaction price, less any impairment. Short term creditors are measured at transaction price.


ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

2. ACCOUNTING POLICIES - continued
Taxation
Tax on profit represents the sum of the tax currently payable.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from the profit as reported in the profit and loss account because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the year.

Operating leasing commitments
Rentals payable under operating leases are charged to profit and loss on a straight-line basis over the lease term. The aggregate benefit of lease incentives are recognised as a reduction to the expense and credited to profit and loss on a straight-line basis over the lease term.

Going concern
The directors are not aware of any material uncertainties that may cast significant doubt over the ability of the company to continue trading. The preparation of the financial statements on the going concern basis is therefore deemed appropriate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 3 (2023 - 3 ) .

4. TANGIBLE FIXED ASSETS
Fixtures,
fittings
and
equipment
£   
COST
At 1 January 2024 21,911
Additions 1,245
At 31 December 2024 23,156
DEPRECIATION
At 1 January 2024 20,835
Charge for year 1,179
At 31 December 2024 22,014
NET BOOK VALUE
At 31 December 2024 1,142
At 31 December 2023 1,076

ICE MARKETING LIMITED (REGISTERED NUMBER: 03210540)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade debtors 35,915 30,900

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade creditors 7,164 15,196
Taxation and social security 6,074 9,436
Other creditors 18,783 14,871
32,021 39,503

7. OTHER FINANCIAL COMMITMENTS

At 31 December 2024, the company had total commitments under non-cancellable operating leases over the remaining life of the leases of £13,476 (2023 - £14,928).