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Company Registration No. 12783065 (England and Wales)
Sex Brand Ltd Unaudited accounts for the year ended 31 July 2024
Sex Brand Ltd Unaudited accounts Contents
Page
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Sex Brand Ltd Company Information for the year ended 31 July 2024
Directors
Jack Gove Christopher Snow Damian Tuite
Company Number
12783065 (England and Wales)
Registered Office
85 Great Portland Street London London W1W 7LT England
Accountants
Sidgrove 86-90 Paul Street London EC2A 4NE
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Sex Brand Ltd Statement of financial position as at 31 July 2024
2024 
2023 
Notes
£ 
£ 
Fixed assets
Intangible assets
2,052 
2,755 
Tangible assets
453 
622 
2,505 
3,377 
Current assets
Inventories
22,954 
44,995 
Debtors
2,988 
- 
Cash at bank and in hand
30,890 
47,620 
56,832 
92,615 
Creditors: amounts falling due within one year
(7,006)
(39,914)
Net current assets
49,826 
52,701 
Net assets
52,331 
56,078 
Capital and reserves
Called up share capital
184 
232 
Share premium
732,749 
648,135 
Profit and loss account
(680,602)
(592,289)
Shareholders' funds
52,331 
56,078 
For the year ending 31 July 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 28 April 2025 and were signed on its behalf by
Jack Gove Director Company Registration No. 12783065
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Sex Brand Ltd Notes to the Accounts for the year ended 31 July 2024
1
Statutory information
Sex Brand Ltd is a private company, limited by shares, registered in England and Wales, registration number 12783065. The registered office is 85 Great Portland Street, London, London, W1W 7LT, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Computer equipment
33.33% Straight Line
Change in Financial Reporting Framework
In the current year, the company has transitioned from FRS 105 (The Financial Reporting Standard applicable to the Micro-entities Regime) to FRS 102 Section 1A (The Financial Reporting Standard applicable in the UK and Republic of Ireland – Section 1A Small Entities). The change has been made voluntarily as a decision to provide maximum disclosure. This represents a change in financial reporting framework and not a change in accounting policy.
Intangible fixed assets
Intangible fixed assets (including purchased goodwill and patents) are included at cost less accumulated amortisation.
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Sex Brand Ltd Notes to the Accounts for the year ended 31 July 2024
4
Intangible fixed assets
Other 
£ 
Cost
At 1 August 2023
3,518 
At 31 July 2024
3,518 
Amortisation
At 1 August 2023
763 
On disposals
(177)
Charge for the year
880 
At 31 July 2024
1,466 
Net book value
At 31 July 2024
2,052 
At 31 July 2023
2,755 
5
Tangible fixed assets
Computer equipment 
£ 
Cost or valuation
At cost 
At 1 August 2023
848 
At 31 July 2024
848 
Depreciation
At 1 August 2023
226 
Charge for the year
212 
On disposals
(43)
At 31 July 2024
395 
Net book value
At 31 July 2024
453 
At 31 July 2023
622 
6
Debtors
2024 
2023 
£ 
£ 
Amounts falling due within one year
VAT
2,185 
- 
Trade debtors
803 
- 
2,988 
- 
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Sex Brand Ltd Notes to the Accounts for the year ended 31 July 2024
7
Creditors: amounts falling due within one year
2024 
2023 
£ 
£ 
VAT
- 
1,544 
Trade creditors
1,554 
22,533 
Taxes and social security
2,501 
10,257 
Other creditors
- 
256 
Loans from directors
2,951 
5,324 
7,006 
39,914 
8
Transactions with related parties
Loan from Director: At the Balance Sheet date £2,951 (2023: £5,324) was owed to the Directors in respect of expenses paid on behalf of the company and other amounts due from the company. The total balance is unsecured, interest-free & repayable on demand.
9
Average number of employees
During the year the average number of employees was 1 (2023: 2).
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