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REGISTERED NUMBER: 12055893 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

MEDIA ARBITRAGE PLATFORM LIMITED

MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


MEDIA ARBITRAGE PLATFORM LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: N J Barnett
N A M Gorey





REGISTERED OFFICE: Centenary House
Palliser Road
London
W14 9EQ





REGISTERED NUMBER: 12055893 (England and Wales)

MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)

BALANCE SHEET
31 DECEMBER 2024

31.12.24 31.12.23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 46,718 69,524

CURRENT ASSETS
Debtors 5 - 100

CREDITORS
Amounts falling due within one year 6 115,508 113,928
NET CURRENT LIABILITIES (115,508 ) (113,828 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(68,790

)

(44,304

)

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings (68,890 ) (44,404 )
(68,790 ) (44,304 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)

BALANCE SHEET - continued
31 DECEMBER 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 21 April 2025 and were signed on its behalf by:





N J Barnett - Director


MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1. STATUTORY INFORMATION

Media Arbitrage Platform Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of five years.

Development costs are capitalised as the software asset created is used by other group companies to
generate revenue.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

2. ACCOUNTING POLICIES - continued

Research and development
Research expenditure is written off against profits in the year in which it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial and financial feasibility can be demonstrated.

Going concern
The directors have at the time of approving the financial statements, a reasonable expectation that the
company has adequate resources to continue in operational existence for the foreseeable future. The company has received confirmation that its parent company will provide the necessary support for it to meet its debts as they fall due for a period of not less than 12 months after the approval of these financial statements. Accordingly they continue to adopt the going concern basis of accounting in preparing the financial statements.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 2 ) .

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 January 2024
and 31 December 2024 114,028
AMORTISATION
At 1 January 2024 44,504
Charge for year 22,806
At 31 December 2024 67,310
NET BOOK VALUE
At 31 December 2024 46,718
At 31 December 2023 69,524

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Other debtors - 100

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Amounts owed to group undertakings 115,508 113,928

MEDIA ARBITRAGE PLATFORM LIMITED (REGISTERED NUMBER: 12055893)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

7. RELATED PARTY DISCLOSURES

At the year end the company owed £82,318 (2023: £80,638) to Facebook Ensure Solutions Ltd and £33,190 (2023: £33,290) to Rocketer Consulting Ltd.

8. ULTIMATE CONTROLLING PARTY

The company's ultimate parent company is Rocketer Consulting Limited, a company registered in England and Wales.
The registered office of Rocketer Consulting Limited is Centenary House Upper First Floor, Palliser Road,London, W14 9EQ and the company's registered number is 08154236.

The ultimate controlling party is N Gorey.