Silverfin false false 31/12/2024 01/01/2024 31/12/2024 Mr J J Bardsley 18/05/2010 Mrs A C Davies 03/03/2023 Mr A J Hughes 01/02/2024 Mr M I Newton 02/08/2021 Mr J S Wren 02/01/2014 01 May 2025 The principle activity of the company is that of the provision of marketing solutions and services to publishers. 07256268 2024-12-31 07256268 bus:Director1 2024-12-31 07256268 bus:Director2 2024-12-31 07256268 bus:Director3 2024-12-31 07256268 bus:Director4 2024-12-31 07256268 bus:Director5 2024-12-31 07256268 2023-12-31 07256268 core:CurrentFinancialInstruments 2024-12-31 07256268 core:CurrentFinancialInstruments 2023-12-31 07256268 core:Non-currentFinancialInstruments 2024-12-31 07256268 core:Non-currentFinancialInstruments 2023-12-31 07256268 core:ShareCapital 2024-12-31 07256268 core:ShareCapital 2023-12-31 07256268 core:RetainedEarningsAccumulatedLosses 2024-12-31 07256268 core:RetainedEarningsAccumulatedLosses 2023-12-31 07256268 core:ComputerSoftware 2023-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2023-12-31 07256268 core:OtherResidualIntangibleAssets 2023-12-31 07256268 core:ComputerSoftware 2024-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2024-12-31 07256268 core:OtherResidualIntangibleAssets 2024-12-31 07256268 core:LeaseholdImprovements 2023-12-31 07256268 core:Vehicles 2023-12-31 07256268 core:FurnitureFittings 2023-12-31 07256268 core:ComputerEquipment 2023-12-31 07256268 core:LeaseholdImprovements 2024-12-31 07256268 core:Vehicles 2024-12-31 07256268 core:FurnitureFittings 2024-12-31 07256268 core:ComputerEquipment 2024-12-31 07256268 bus:OrdinaryShareClass1 2024-12-31 07256268 bus:OrdinaryShareClass2 2024-12-31 07256268 bus:OrdinaryShareClass3 2024-12-31 07256268 2024-01-01 2024-12-31 07256268 bus:FilletedAccounts 2024-01-01 2024-12-31 07256268 bus:SmallEntities 2024-01-01 2024-12-31 07256268 bus:AuditExemptWithAccountantsReport 2024-01-01 2024-12-31 07256268 bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 07256268 bus:Director1 2024-01-01 2024-12-31 07256268 bus:Director2 2024-01-01 2024-12-31 07256268 bus:Director3 2024-01-01 2024-12-31 07256268 bus:Director4 2024-01-01 2024-12-31 07256268 bus:Director5 2024-01-01 2024-12-31 07256268 core:ComputerSoftware core:TopRangeValue 2024-01-01 2024-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill core:TopRangeValue 2024-01-01 2024-12-31 07256268 core:OtherResidualIntangibleAssets core:TopRangeValue 2024-01-01 2024-12-31 07256268 core:LeaseholdImprovements core:TopRangeValue 2024-01-01 2024-12-31 07256268 core:Vehicles 2024-01-01 2024-12-31 07256268 core:FurnitureFittings 2024-01-01 2024-12-31 07256268 core:ComputerEquipment 2024-01-01 2024-12-31 07256268 2023-01-01 2023-12-31 07256268 core:ComputerSoftware 2024-01-01 2024-12-31 07256268 core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill 2024-01-01 2024-12-31 07256268 core:OtherResidualIntangibleAssets 2024-01-01 2024-12-31 07256268 core:LeaseholdImprovements 2024-01-01 2024-12-31 07256268 core:Non-currentFinancialInstruments 2024-01-01 2024-12-31 07256268 bus:OrdinaryShareClass1 2024-01-01 2024-12-31 07256268 bus:OrdinaryShareClass1 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass2 2024-01-01 2024-12-31 07256268 bus:OrdinaryShareClass2 2023-01-01 2023-12-31 07256268 bus:OrdinaryShareClass3 2024-01-01 2024-12-31 07256268 bus:OrdinaryShareClass3 2023-01-01 2023-12-31 iso4217:GBP xbrli:pure xbrli:shares

Company No: 07256268 (England and Wales)

INTERMEDIA BRAND MARKETING LIMITED

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

INTERMEDIA BRAND MARKETING LIMITED

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

INTERMEDIA BRAND MARKETING LIMITED

BALANCE SHEET

As at 31 December 2024
INTERMEDIA BRAND MARKETING LIMITED

BALANCE SHEET (continued)

As at 31 December 2024
Note 2024 2023
£ £
Fixed assets
Intangible assets 3 73,679 25,534
Tangible assets 4 219,860 58,804
293,539 84,338
Current assets
Debtors 5 570,534 644,045
Cash at bank and in hand 6 654,605 514,375
1,225,139 1,158,420
Creditors: amounts falling due within one year 7 ( 1,222,342) ( 1,026,172)
Net current assets 2,797 132,248
Total assets less current liabilities 296,336 216,586
Creditors: amounts falling due after more than one year 8 ( 211,567) ( 117,531)
Provision for liabilities ( 42,646) ( 20,900)
Net assets 42,123 78,155
Capital and reserves
Called-up share capital 9 100 100
Profit and loss account 42,023 78,055
Total shareholder's funds 42,123 78,155

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The financial statements of Intermedia Brand Marketing Limited (registered number: 07256268) were approved and authorised for issue by the Board of Directors on 01 May 2025. They were signed on its behalf by:

Mr J J Bardsley
Director
INTERMEDIA BRAND MARKETING LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
INTERMEDIA BRAND MARKETING LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Intermedia Brand Marketing Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is C/O Francis Clark Llp, Melville Building East, Royal William Yard, Plymouth, PL1 3GW, United Kingdom. The principal place of business is 6, The Enterprise Centre, Kelvin Lane, Crawley, RH10 9PE.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer.

Turnover from the sale of goods is recognised when the goods are physically delivered to the customer.

Employee benefits

Defined contribution schemes
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on tax rates and laws substantively enacted at the balance sheet date. Deferred tax assets and liabilities are not discounted.

Intangible assets

Intangible assets are stated at cost or valuation, net of amortisation and any provision for impairment. Amortisation is provided on all intangible assets at rates to write off the cost or valuation of each asset over its expected useful life as follows:

Computer software 3 years straight line
Website costs 4 years straight line
Other intangible assets 3 years straight line
Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line and reducing balance basis over its expected useful life, as follows:

Leasehold improvements 5 years straight line
Vehicles 25 % reducing balance
Fixtures and fittings 20 % reducing balance
Computer equipment 20 % reducing balance

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

Leases


The Company as lessor
Amounts due from lessees under finance leases are recognised as receivables at the amount of the company’s net investment in the leases. Finance lease income is allocated to accounting periods so as to reflect a constant periodic rate of return on the company’s net investment outstanding in respect of leases.

Rental income from operating leases is recognised on a straight-line basis over the term of the relevant lease. Initial direct costs incurred in negotiating and arranging an operating lease are added to the carrying amount of the leased asset and recognised on a straight-line basis over the lease term.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets receivable within one year, such as trade debtors and bank balances, are measured at transaction price less any impairment.

Basic financial assets receivable within more than one year are measured at amortised cost less any impairment.

Financial assets are derecognised when and only when the contractual rights to the cash flows from the financial asset expire or are settled, or the Company transfers to another party substantially all of the risks and rewards of ownership of the financial asset, or the Company, despite having retained some, but not all, significant risks and rewards of ownership, has transferred control of the asset to another party.

Basic financial liabilities
Basic financial liabilities that have no stated interest rate and are payable within one year, such as trade creditors, are measured at transaction price.

Other basic financial liabilities are measured at amortised cost.

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

Investments
Investments in non-convertible preference shares and non-puttable ordinary or preference shares (where shares are publicly traded or their fair value is reliably measurable) are measured at fair value through the Statement of Income and Retained Earnings. Where fair value cannot be measured reliably, investments are measured at cost less impairment.

Loans and borrowings
Loans and borrowings are initially recognised at the transaction price including transaction costs. Subsequently, they are measured at amortised cost using the effective interest rate method, less impairment.

Provisions

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past event, it is probable that the Company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the Balance Sheet date, taking into account the risks and uncertainties surrounding the obligation. Where a provision is measured using the cash flows estimated to settle the present obligation, its carrying amount is the present value of those cash flows (when the effect of the time value of money is material).

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount of the receivable can be measured reliably.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 20 18

3. Intangible assets

Computer software Website costs Other intangible assets Total
£ £ £ £
Cost
At 01 January 2024 47,800 21,595 35,032 104,427
Additions 63,311 7,300 0 70,611
At 31 December 2024 111,111 28,895 35,032 175,038
Accumulated amortisation
At 01 January 2024 33,635 10,226 35,032 78,893
Charge for the financial year 18,207 4,259 0 22,466
At 31 December 2024 51,842 14,485 35,032 101,359
Net book value
At 31 December 2024 59,269 14,410 0 73,679
At 31 December 2023 14,165 11,369 0 25,534

4. Tangible assets

Leasehold improve-
ments
Vehicles Fixtures and fittings Computer equipment Total
£ £ £ £ £
Cost
At 01 January 2024 17,736 0 72,542 98,289 188,567
Additions 0 193,015 4,107 7,661 204,783
At 31 December 2024 17,736 193,015 76,649 105,950 393,350
Accumulated depreciation
At 01 January 2024 17,736 0 52,448 59,579 129,763
Charge for the financial year 0 31,309 4,083 8,335 43,727
At 31 December 2024 17,736 31,309 56,531 67,914 173,490
Net book value
At 31 December 2024 0 161,706 20,118 38,036 219,860
At 31 December 2023 0 0 20,094 38,710 58,804

5. Debtors

2024 2023
£ £
Trade debtors 155,371 65,379
Amounts owed by Group undertakings 5,000 153,901
Other debtors 410,163 424,765
570,534 644,045

6. Cash and cash equivalents

2024 2023
£ £
Cash at bank and in hand 654,605 514,375

7. Creditors: amounts falling due within one year

2024 2023
£ £
Bank loans 10,000 10,000
Trade creditors 563,473 215,638
Amounts owed to Group undertakings 7,306 0
Taxation and social security 30,531 21,731
Obligations under finance leases and hire purchase contracts 18,162 0
Other creditors 592,870 778,803
1,222,342 1,026,172

8. Creditors: amounts falling due after more than one year

2024 2023
£ £
Bank loans 4,221 14,221
Other creditors 207,346 103,310
211,567 117,531

There are no amounts included above in respect of which any security has been given by the small entity.

9. Called-up share capital

2024 2023
£ £
Allotted, called-up and fully-paid
80 A ordinary shares of £ 1.00 each 80 80
10 B ordinary shares of £ 1.00 each 10 10
10 C ordinary shares of £ 1.00 each 10 10
100 100

10. Related party transactions

Transactions with the entity's directors

2024 2023
£ £
Director 1 - Closing balance (4,559) 42,764
Director 2 - Closing balance 10,397 1,439
Director 3 - Closing balance 2,092 483

During the year the company advanced £43,233 to Director 1, of which £91,486 was repaid. Interest of £930 was charged on this amount and the balance is repayable on demand. The balance due to the Director by the company at 31 December 2024 is £4,559 (the Director owed the company £42,764 in 2023).

During the year the company advanced £9,177 to Director 2, of which £312 was repaid. Interest of £93 was charged on this amount and the balance is repayable on demand. The balance due to the company at 31 December 2024 is £10,397 (2023: £1,439).

During the year the company advanced £1,921 to Director 3, of which £312 was repaid. The loan is non interest bearing and the balance is repayable on demand. The balance due to the company at 31 December 2024 is £2,092 (2023: £483).

11. Ultimate controlling party

Parent Company:

InterGo Holdings Limited
C/O Francis Clark Llp, Melville Building East, Royal William Yard, Plymouth, United Kingdom, PL1 3GW.