Company registration number 13686279 (England and Wales)
ATTAPOLL HOLDINGS LTD
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2024
ATTAPOLL HOLDINGS LTD
COMPANY INFORMATION
Directors
P Mathur
K Pajeda
Company number
13686279
Registered office
55 Station Road
Beaconsfield
Buckinghamshire
United Kingdom
HP9 1QL
Auditor
Rouse Audit LLP
55 Station Road
Beaconsfield
Buckinghamshire
HP9 1QL
ATTAPOLL HOLDINGS LTD
CONTENTS
Page
Strategic report
1
Directors' report
2 - 3
Independent auditor's report
4 - 6
Group statement of comprehensive income
7
Group balance sheet
8
Company balance sheet
9
Group statement of changes in equity
10
Company statement of changes in equity
11
Group statement of cash flows
12
Notes to the financial statements
13 - 22
ATTAPOLL HOLDINGS LTD
STRATEGIC REPORT
FOR THE YEAR ENDED 31 AUGUST 2024
- 1 -

The directors present the strategic report for the year ended 31 August 2024.

Principal activities

The principal activity of the company is that of acting as a holding company. The principal activity of the group is that of the provision of technology and services for the market research industry.

Review of the business

The group has had a good year with a strong financial performance, producing a profit before tax of £4.2m.

Principal risks and uncertainties

The principal risks and uncertainties facing the business and how they are managed are as follows:

 

Competition risk - risk posed by increased competition from both established players and new entrants in the market research industry. Mitigated by continued investment in improving the group's core product and user experience while closely monitoring competitors.

 

IT systems and security - the nature of the business means that the systems are critical to business continuity. The group continually invests in research and development, system enhancements and cyber security.

 

Market volatility - this continues to be a concern and is mitigated by close monitoring of the cost base combined with a continued focus on revenue growth.

Development and performance

The directors are pleased that the group has continued to trade profitably, despite a fall in turnover.

 

To address the fall in turnover, the group is undertaking strategic investments in new solutions aimed at diversifying income streams, enhancing long-term sustainability, and positioning the group for future growth.

Key performance indicators

Key performance indicators include revenue, profit before tax and net asset position. The results of the group are shown in the statement of comprehensive income and show total turnover of £16.6m (2023: £21.6m) and a pre-tax profit of £4.2m (2023: £5.7m). The group had net assets at the balance sheet date of £12.0m (2023: £10.9m).

On behalf of the board

P Mathur
Director
6 May 2025
ATTAPOLL HOLDINGS LTD
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 AUGUST 2024
- 2 -

The directors present their annual report and financial statements for the year ended 31 August 2024.

Results and dividends

The results for the year are set out on page 7.

Ordinary dividends were paid amounting to £2,000,000. The directors do not recommend payment of a further dividend.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

P Mathur
K Pajeda
Statement of directors' responsibilities

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

 

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.

Medium-sized companies exemption

This report has been prepared in accordance with the provisions applicable to companies entitled to the medium-sized companies exemption.

ATTAPOLL HOLDINGS LTD
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
- 3 -
On behalf of the board
P Mathur
Director
6 May 2025
ATTAPOLL HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ATTAPOLL HOLDINGS LTD
- 4 -
Opinion

We have audited the financial statements of AttaPoll Holdings Ltd (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 August 2024 which comprise the group statement of comprehensive income, the group balance sheet, the company balance sheet, the group statement of changes in equity, the company statement of changes in equity, the group statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

ATTAPOLL HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF ATTAPOLL HOLDINGS LTD
- 5 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.

 

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

Responsibilities of directors

As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

 

We assessed the susceptibility of the group’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

 

ATTAPOLL HOLDINGS LTD
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF ATTAPOLL HOLDINGS LTD
- 6 -

To address the risk of fraud through management bias and override of controls, we:

 

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

 

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Leighton Bower
For and on behalf of
6 May 2025
Rouse Audit LLP
Chartered Accountants
Statutory Auditor
55 Station Road
Beaconsfield
Buckinghamshire
HP9 1QL
ATTAPOLL HOLDINGS LTD
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 AUGUST 2024
- 7 -
2024
2023
Notes
£
£
Turnover
2
16,614,035
21,605,543
Cost of sales
(11,095,850)
(14,218,478)
Gross profit
5,518,185
7,387,065
Administrative expenses
(1,362,152)
(1,691,676)
Other operating income
563
745
Operating profit
3
4,156,596
5,696,134
Interest receivable and similar income
7
13,547
-
0
Interest payable and similar expenses
8
(17,048)
-
0
Profit before taxation
4,153,095
5,696,134
Tax on profit
9
(1,044,881)
(1,217,583)
Profit for the financial year
3,108,214
4,478,551
Profit for the financial year is all attributable to the owners of the parent company.
Total comprehensive income for the year is all attributable to the owners of the parent company.
ATTAPOLL HOLDINGS LTD
GROUP BALANCE SHEET
AS AT 31 AUGUST 2024
31 August 2024
- 8 -
2024
2023
Notes
£
£
£
£
Fixed assets
Tangible assets
11
19,879
14,162
Current assets
Debtors
14
4,406,551
4,873,104
Cash at bank and in hand
9,123,370
7,602,966
13,529,921
12,476,070
Creditors: amounts falling due within one year
15
(1,538,063)
(1,586,381)
Net current assets
11,991,858
10,889,689
Total assets less current liabilities
12,011,737
10,903,851
Provisions for liabilities
Deferred tax liability
16
1,277
1,605
(1,277)
(1,605)
Net assets
12,010,460
10,902,246
Capital and reserves
Called up share capital
18
100
100
Profit and loss reserves
12,010,360
10,902,146
Total equity
12,010,460
10,902,246

These financial statements have been prepared in accordance with the provisions relating to medium-sized groups.

The financial statements were approved by the board of directors and authorised for issue on 6 May 2025 and are signed on its behalf by:
06 May 2025
P Mathur
K Pajeda
Director
Director
Company registration number 13686279 (England and Wales)
ATTAPOLL HOLDINGS LTD
COMPANY BALANCE SHEET
AS AT 31 AUGUST 2024
31 August 2024
- 9 -
2024
2023
Notes
£
£
£
£
Fixed assets
Investments
12
2,201
2,201
Current assets
Cash at bank and in hand
938,245
943,453
Net current assets
938,245
943,453
Net assets
940,446
945,654
Capital and reserves
Called up share capital
18
100
100
Profit and loss reserves
940,346
945,554
Total equity
940,446
945,654

As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s profit for the period was £1,994,792 (2023 - £2,297,661 profit).

These financial statements have been prepared in accordance with the provisions relating to medium-sized companies.

The financial statements were approved by the board of directors and authorised for issue on 6 May 2025 and are signed on its behalf by:
06 May 2025
P Mathur
K Pajeda
Director
Director
Company registration number 13686279 (England and Wales)
ATTAPOLL HOLDINGS LTD
GROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2024
- 10 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 September 2022
100
7,923,595
7,923,695
Year ended 31 August 2023:
Profit and total comprehensive income
-
4,478,551
4,478,551
Dividends
10
-
(1,500,000)
(1,500,000)
Balance at 31 August 2023
100
10,902,146
10,902,246
Year ended 31 August 2024:
Profit and total comprehensive income
-
3,108,214
3,108,214
Dividends
10
-
(2,000,000)
(2,000,000)
Balance at 31 August 2024
100
12,010,360
12,010,460
ATTAPOLL HOLDINGS LTD
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2024
- 11 -
Share capital
Profit and loss reserves
Total
Notes
£
£
£
Balance at 1 November 2022
100
147,893
147,993
Year ended 31 August 2023:
Profit and total comprehensive income for the year
-
2,297,661
2,297,661
Dividends
10
-
(1,500,000)
(1,500,000)
Balance at 31 August 2023
100
945,554
945,654
Year ended 31 August 2024:
Profit and total comprehensive income
-
1,994,792
1,994,792
Dividends
10
-
(2,000,000)
(2,000,000)
Balance at 31 August 2024
100
940,346
940,446
ATTAPOLL HOLDINGS LTD
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 AUGUST 2024
- 12 -
2024
2023
Notes
£
£
£
£
Cash flows from operating activities
Cash generated from operations
21
4,563,987
7,342,524
Interest paid
(17,048)
-
0
Income taxes paid
(1,024,265)
(2,150,691)
Net cash inflow from operating activities
3,522,674
5,191,833
Investing activities
Purchase of tangible fixed assets
(15,817)
(14,147)
Interest received
13,547
-
0
Net cash used in investing activities
(2,270)
(14,147)
Financing activities
Dividends paid to equity shareholders
(2,000,000)
(1,500,000)
Net cash used in financing activities
(2,000,000)
(1,500,000)
Net increase in cash and cash equivalents
1,520,404
3,677,686
Cash and cash equivalents at beginning of year
7,602,966
3,925,280
Cash and cash equivalents at end of year
9,123,370
7,602,966
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2024
- 13 -
1
Accounting policies
Company information

AttaPoll Holdings Ltd (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is 55 Station Road, Beaconsfield, Buckinghamshire, HP9 1QL.

 

The group consists of AttaPoll Holdings Ltd and all of its subsidiaries.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirement for parent company information presented within the consolidated financial statements:

 

1.2
Basis of consolidation

The consolidated group financial statements consist of the financial statements of the parent company AttaPoll Holdings Ltd together with all entities controlled by the parent company (its subsidiaries) and the group’s share of its interests in joint ventures and associates.

 

All financial statements are made up to 31 August 2024. Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the group.

 

All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.

1.3
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.4
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes.

 

Revenue is recognised when a performance obligation is satisfied, in accordance with the terms of the contractual arrangement. Performance obligations are satisfied at a point in time when each valid survey is completed.

ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
1
Accounting policies
(Continued)
- 14 -
1.5
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Computers
3 years straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.6
Fixed asset investments

Equity investments are measured at fair value through profit or loss, except for those equity investments that are not publicly traded and whose fair value cannot otherwise be measured reliably, which are recognised at cost less impairment until a reliable measure of fair value becomes available.

 

In the parent company financial statements, investments in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.

A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

1.7
Impairment of fixed assets

At each reporting period end date, the group reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the group estimates the recoverable amount of the cash-generating unit to which the asset belongs.

1.8
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and deposits held at call with banks.

1.9
Financial instruments

The group has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the group's balance sheet when the group becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset and the net amounts presented in the financial statements when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method. Financial assets classified as receivable within one year are not amortised.

ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
1
Accounting policies
(Continued)
- 15 -
Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the group after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, are initially recognised at transaction price. Financial liabilities classified as payable within one year are not amortised.

1.10
Equity instruments

Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.

1.11
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.12
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.13
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
1
Accounting policies
(Continued)
- 16 -
1.14
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

1.15
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

1.16

Research and development expenditure

Research and development expenditure is written off against profits in the year in which it is incurred.

2
Turnover

All of the group's turnover is derived from it's principal activity in the United Kingdom.

3
Operating profit
2024
2023
£
£
Operating profit for the year is stated after charging:
Exchange losses
290,898
517,326
Depreciation of owned tangible fixed assets
10,100
6,998
Operating lease charges
14,767
-
4
Auditor's remuneration
2024
2023
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
31,500
30,000
For other services
All other non-audit services
20,142
20,186
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
- 17 -
5
Employees

The average monthly number of persons (including directors) employed by the group and company during the year was:

Group
Company
2024
2023
2024
2023
Number
Number
Number
Number
Directors
2
2
-
-
Employees
10
5
-
-
Total
12
7
-
0
-
0

Their aggregate remuneration comprised:

Group
Company
2024
2023
2024
2023
£
£
£
£
Wages and salaries
893,469
455,341
-
0
-
0
Social security costs
34,344
25,347
-
-
Pension costs
1,320
1,431
-
0
-
0
929,133
482,119
-
0
-
0
6
Directors' remuneration
2024
2023
£
£
Remuneration for qualifying services
24,983
19,256
7
Interest receivable and similar income
2024
2023
£
£
Interest income
Other interest income
13,547
-
8
Interest payable and similar expenses
2024
2023
£
£
Other interest
17,048
-
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
- 18 -
9
Taxation
2024
2023
£
£
Current tax
UK corporation tax on profits for the current period
1,040,534
1,215,427
Foreign current tax on profits for the current period
4,675
1,777
Total current tax
1,045,209
1,217,204
Deferred tax
Origination and reversal of timing differences
(328)
379
Total tax charge
1,044,881
1,217,583

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2024
2023
£
£
Profit before taxation
4,153,095
5,696,134
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2023: 21.52%)
1,038,274
1,225,808
Tax effect of expenses that are not deductible in determining taxable profit
4,321
716
Unutilised tax losses carried forward
-
0
(73)
Effect of overseas tax rates
(3,117)
(8,413)
Fixed asset timing differences
1,613
(201)
Other tax adjustments
3,790
(254)
Taxation charge
1,044,881
1,217,583
10
Dividends
2024
2023
Recognised as distributions to equity holders:
£
£
Interim paid
2,000,000
1,500,000
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
- 19 -
11
Tangible fixed assets
Group
Computers
£
Cost
At 1 September 2023
27,012
Additions
15,817
At 31 August 2024
42,829
Depreciation and impairment
At 1 September 2023
12,850
Depreciation charged in the year
10,100
At 31 August 2024
22,950
Carrying amount
At 31 August 2024
19,879
At 31 August 2023
14,162
The company had no tangible fixed assets at 31 August 2024 or 31 August 2023.
12
Fixed asset investments
Group
Company
2024
2023
2024
2023
Notes
£
£
£
£
Investments in subsidiaries
13
-
0
-
0
2,201
2,201
Movements in fixed asset investments
Company
Shares in subsidiaries
£
Cost or valuation
At 1 September 2023 and 31 August 2024
2,201
Carrying amount
At 31 August 2024
2,201
At 31 August 2023
2,201
13
Subsidiaries

Details of the company's subsidiaries at 31 August 2024 are as follows:

ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
13
Subsidiaries
(Continued)
- 20 -
Name of undertaking
Registered office
Nature of business
Class of
% Held
shares held
Direct
AttaPoll Ltd
England & Wales
Marketing technology & services
Ordinary
100.00
UAB AttaPoll
Lithuania
Marketing technology & services
Ordinary
100.00
14
Debtors
Group
Company
2024
2023
2024
2023
Amounts falling due within one year:
£
£
£
£
Trade debtors
3,611,876
3,959,195
-
0
-
0
Other debtors
15,205
9,933
-
0
-
0
Prepayments and accrued income
779,470
903,976
-
0
-
0
4,406,551
4,873,104
-
-
15
Creditors: amounts falling due within one year
Group
Company
2024
2023
2024
2023
£
£
£
£
Trade creditors
1,370,683
1,476,110
-
0
-
0
Corporation tax payable
76,329
55,385
-
0
-
0
Other taxation and social security
8,171
-
-
-
Other creditors
267
739
-
0
-
0
Accruals and deferred income
82,613
54,147
-
0
-
0
1,538,063
1,586,381
-
0
-
0
16
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the group and company, and movements thereon:

Liabilities
Liabilities
2024
2023
Group
£
£
Accelerated capital allowances
1,277
1,605
The company has no deferred tax assets or liabilities.
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
16
Deferred taxation
(Continued)
- 21 -
Group
Company
2024
2024
Movements in the year:
£
£
Liability at 1 September 2023
1,605
-
Credit to profit or loss
(328)
-
Liability at 31 August 2024
1,277
-
17
Retirement benefit schemes
2024
2023
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
1,320
1,431

A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.

18
Share capital
Group and company
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 1p each
10,000
10,000
100
100
19
Financial commitments, guarantees and contingent liabilities

At the balance sheet date the group had non-cancellable purchase commitments amounting to £112,435 (2023: £nil).

20
Operating lease commitments
Lessee

At the reporting end date the group had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

Group
Company
2024
2023
2024
2023
£
£
£
£
Within one year
10,547
-
-
-
10,547
-
-
-
ATTAPOLL HOLDINGS LTD
NOTES TO THE GROUP FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2024
- 22 -
21
Cash generated from group operations
2024
2023
£
£
Profit for the year after tax
3,108,214
4,478,551
Adjustments for:
Taxation charged
1,044,881
1,217,583
Finance costs
17,048
-
0
Investment income
(13,547)
-
0
Depreciation and impairment of tangible fixed assets
10,100
6,998
Movements in working capital:
Decrease in debtors
466,553
1,524,056
(Decrease)/increase in creditors
(69,262)
115,336
Cash generated from operations
4,563,987
7,342,524
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