2024-04-012025-03-312025-03-31false13534944APP INSIGHT 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APP INSIGHT LTD

Registered Number
13534944
(England and Wales)

Unaudited Financial Statements for the Year ended
31 March 2025

APP INSIGHT LTD
Company Information
for the year from 1 April 2024 to 31 March 2025

Director

Terry Hopper

Registered Address

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Registered Number

13534944 (England and Wales)
APP INSIGHT LTD
Balance Sheet as at
31 March 2025

Notes

2025

2024

£

£

£

£

Fixed assets
Intangible assets3-3,882
-3,882
Current assets
Cash at bank and on hand-366
-366
Net current assets (liabilities)-366
Total assets less current liabilities-4,248
Creditors amounts falling due after one year5-(36,587)
Net assets-(32,339)
Capital and reserves
Called up share capital2,5002,500
Profit and loss account(2,500)(34,839)
Shareholders' funds-(32,339)
The financial statements were approved and authorised for issue by the Director on 20 May 2025, and are signed on its behalf by:
Terry Hopper
Director
Registered Company No. 13534944
APP INSIGHT LTD
Notes to the Financial Statements
for the year ended 31 March 2025

1.Accounting policies
Statutory information
The company is a private company limited by shares and registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
Statement of compliance
The financial statements have been prepared in compliance with FRS 102 Section 1A as it applies to the financial statements for the period and there were no material departures from the reporting standard.
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, the financial reporting standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Functional and presentation currency
The financial statements are presented in sterling and this is the functional currency of the company.
Intangible assets
Intangible fixed assets are stated at cost less amortisation. Amortisation is provided on all intangible fixed assets as follows: —Other Intangible Assets -Straight line over the estimated useful life.
2.Average number of employees
The company's director is remunerated by Middlestone Business Analysis Limited, a group company. Middlestone Business Analysis Limited charges the company at cost for its employee's time spent on this company's business.

20252024
Average number of employees during the year00
3.Intangible assets
Other Intangible Assets represents the value of capitalised development costs.

Other

Total

££
Cost or valuation
At 01 April 2416,75216,752
At 31 March 2516,75216,752
Amortisation and impairment
At 01 April 2412,87012,870
Charge for year3,8823,882
At 31 March 2516,75216,752
Net book value
At 31 March 25--
At 31 March 243,8823,882
4.Useful life of intangible assets
Other Intangible Assets are amortised over their estimated useful life. The average estimated useful life of all intangible assets is 3 years.
5.Creditors: amounts due after one year

2025

2024

££
Amounts owed to related parties-36,587
Total-36,587
On 22nd August 2024, Middlestone Business Analysis Limited waived repayment of £36,221 that the company owed to them. On the reporting date, the company owed Middlestone Business Analysis Limited, a group company, £nil (2024: £36,587).