Caseware UK (AP4) 2023.0.135 2023.0.135 2024-12-312024-12-312025-05-082025-05-08No description of principal activity2024-01-01false33falsetruefalse 10928375 2024-01-01 2024-12-31 10928375 2024-12-31 10928375 2023-01-01 2023-12-31 10928375 2023-12-31 10928375 c:Director1 2024-01-01 2024-12-31 10928375 c:Director3 2024-01-01 2024-12-31 10928375 c:Director4 2024-01-01 2024-12-31 10928375 c:RegisteredOffice 2024-01-01 2024-12-31 10928375 d:ComputerEquipment 2024-01-01 2024-12-31 10928375 d:OtherPropertyPlantEquipment 2024-12-31 10928375 d:OtherPropertyPlantEquipment 2023-12-31 10928375 d:OtherPropertyPlantEquipment d:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 10928375 d:CurrentFinancialInstruments 2024-12-31 10928375 d:CurrentFinancialInstruments 2023-12-31 10928375 d:CurrentFinancialInstruments d:WithinOneYear 2024-12-31 10928375 d:CurrentFinancialInstruments d:WithinOneYear 2023-12-31 10928375 d:ShareCapital 2024-12-31 10928375 d:ShareCapital 2023-12-31 10928375 d:ForeignCurrencyTranslationReserve 2024-12-31 10928375 d:ForeignCurrencyTranslationReserve 2023-12-31 10928375 d:RetainedEarningsAccumulatedLosses 2024-12-31 10928375 d:RetainedEarningsAccumulatedLosses 2023-12-31 10928375 c:FRS102 2024-01-01 2024-12-31 10928375 c:Audited 2024-01-01 2024-12-31 10928375 c:FullAccounts 2024-01-01 2024-12-31 10928375 c:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 10928375 c:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 10928375 e:PoundSterling 2024-01-01 2024-12-31 iso4217:GBP xbrli:pure
Company registration number: 10928375







FINANCIAL STATEMENTS
FOR THE YEAR ENDED
31 DECEMBER 2024


RTB HOUSE LATAM LTD






































img2e6e.png                        

 


RTB HOUSE LATAM LTD
 


 
COMPANY INFORMATION


Directors
E P Westhead 
C Christys 
A Dylewski 




Registered number
10928375



Registered office
293 Green Lanes
Palmers Green

London

N13 4XS




Independent auditor
Menzies LLP
Chartered Accountants & Statutory Auditor

Magna House

18/32 London Road

Staines-upon-Thames

Surrey

TW18 4BP





 


RTB HOUSE LATAM LTD
 



CONTENTS



Page
Statement of Financial Position
1
Notes to the Financial Statements
2 - 5


 


RTB HOUSE LATAM LTD
REGISTERED NUMBER:10928375



STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
$
$

Fixed assets
  

Tangible assets
 4 
2,540
7,014

  
2,540
7,014

Current assets
  

Debtors: amounts falling due within one year
 5 
4,324,785
4,906,712

Cash at bank and in hand
  
1,905,429
1,069,791

  
6,230,214
5,976,503

Creditors: amounts falling due within one year
 6 
(3,236,233)
(2,859,932)

Net current assets
  
 
 
2,993,981
 
 
3,116,571

Total assets less current liabilities
  
2,996,521
3,123,585

Provisions for liabilities
  

Deferred tax
  
(1,650)
(1,650)

  
 
 
(1,650)
 
 
(1,650)

Net assets
  
2,994,871
3,121,935


Capital and reserves
  

Called up share capital 
  
1,279
1,279

Foreign exchange reserve
  
23,485
23,485

Profit and loss account
  
2,970,107
3,097,171

  
2,994,871
3,121,935


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




A Dylewski
Director

Date: 8 May 2025

The notes on pages 2 to 5 form part of these financial statements.

Page 1

 


RTB HOUSE LATAM LTD
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Rtb House Latam Ltd is a private company, limited by shares, registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.
The company's functional and presentational currency is USD, rounded to the nearest dollar.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies.

The following principal accounting policies have been applied:

 
2.2

Turnover

Turnover is measured at the fair value of the consideration received or receivable, excluding discounts and value added tax.
The entity provides digital marketing, with its main service being Personalised Retargeting to customers through its proprietary technology.
Personalised Retargeting: a mechanism that enables the display of advertising creatives adjusted to the user's needs based on their previous online behaviour and purchase intentions. User intentions and behavioural models are calculated based on hundreds of anonymised metrics, previous reactions to advertising messages, cross-platform activity, and comparisons with similar behaviours from other users. Within milliseconds, RTB House retargeting can analyse a particular user, draw conclusions quickly, and advertise to them on a personal level. There are various pricing models, however RTB mainly uses cost-per-click and cost-per sale. For the cost-per-click pricing model, the right to recognise the revenue occurs when a user clicks on an advertisement, as the delivery of a click is considered as a performance obligation. For the cost-per-sale pricing model, the right to recognise the revenue occurs when a user clicks on an advertisement and buys, as the delivery of a sale is considered as a performance obligation.
Pure Branding services: video campaigns that allow increasing visibility of brands, using first-party and behavioural data to understand people as individuals and reach out to them with dynamic display ads and video content at the right time and place online. There are various pricing models, RTB House mainly uses used CPM (Cost Per Mile) and CPCV (cost per completed view). The Group settles the campaigns (both display and video) in the CPM payment model, which is cost per 1000 impressions displayed. The second payment model that can be used only for video campaigns is the CPCV, which is the cost per each completed view of a video ad, that we are contractually obliged to maintain.


Page 2

 


RTB HOUSE LATAM LTD
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.3

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

 
2.4

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Computer equipment
-
20%
on cost

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

  
2.5

Foreign currencies

Assets and liabilities in foreign currencies are translated to US Dollars ruling at the balance sheet date. Transactions in foreign currencies are translated into US Dollars at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Page 3

 


RTB HOUSE LATAM LTD
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.6

Financial instruments

The Company only enters into basic financial instruments transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and third parties, loans to related parties and investments in non-puttable ordinary shares.

3.


Employees

The average monthly number of employees, including directors, during the year was 3 (2023 - 3).


4.


Tangible fixed assets





Computer equipment

$



Cost or valuation


At 1 January 2024
21,619



At 31 December 2024

21,619



Depreciation


At 1 January 2024
14,605


Charge for the year on owned assets
4,474



At 31 December 2024

19,079



Net book value



At 31 December 2024
2,540



At 31 December 2023
7,014

Page 4

 


RTB HOUSE LATAM LTD
 


 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Debtors

2024
2023
$
$


Trade debtors
4,296,489
4,877,400

Amounts owed by group undertakings
26,927
26,927

Other debtors
1,369
2,385

4,324,785
4,906,712



6.


Creditors: Amounts falling due within one year

2024
2023
$
$

Trade creditors
175,662
196,017

Amounts owed to group undertakings
2,285,187
1,696,361

Corporation tax
26,006
208,762

Other taxation and social security
1,397
-

Other creditors
2,814
-

Accruals and deferred income
745,167
758,792

3,236,233
2,859,932



7.


Controlling party

The immediate parent is RTB Marketing & Tech Services Limited, a company incorporated in Cyprus. The address of their registered office is Kyriakou Matsi 18, 2nd Floor, 2408 Egkomi, Cyprus. 
The ultimate parent and smallest group for which consolidated financial statements are drawn up is RTB House S.A, a company incorporated in Poland. The address of their registered office is Zlota Street 61/101 , Warszawa 00-819, Poland.


8.


Guarantee

The company has provided a guarantee (letter of credit) of $500,000 to a client against improper performance through its bankers. This has required the company to place a bank deposit for the term of the facility with its bankers. 


9.


Auditor's information

The auditor's report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 8 May 2025 by Sophie Said FCA (Senior Statutory Auditor) on behalf of Menzies LLP.

Page 5