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REGISTERED NUMBER: 07402362 (England and Wales)






























FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 AUGUST 2024

FOR

STORY EVENTS LTD

STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


STORY EVENTS LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 AUGUST 2024







DIRECTORS: Mr JG Lawson
Ms EM Sawford


REGISTERED OFFICE: Unit 10
Deptford Trading Estate
Blackhorse Road
London
SE8 5HY


REGISTERED NUMBER: 07402362 (England and Wales)


SENIOR STATUTORY AUDITOR: Mr Westleigh Scales FCA FMAAT


AUDITORS: Mark J Rees LLP Chartered Accountants
and Statutory Auditors
Granville Hall
Granville Road
Leicester
LE1 7RU


BANKERS: Lloyds Bank Plc
28 Secklow Gate West
Milton Keynes
MK9 3EH

STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

BALANCE SHEET
31 AUGUST 2024

2024 2023
Notes £    £    £   
FIXED ASSETS
Intangible assets 4 339,116 425,699
Tangible assets 5 56,468 24,344
395,584 450,043

CURRENT ASSETS
Debtors 6 4,489,448 3,100,224
Cash at bank 1,448,299 254,858
5,937,747 3,355,082
CREDITORS
Amounts falling due within one year 7 5,548,205 2,892,755
NET CURRENT ASSETS 389,542 462,327
TOTAL ASSETS LESS CURRENT
LIABILITIES

785,126

912,370

CREDITORS
Amounts falling due after more than one
year

8

-

150,000
NET ASSETS 785,126 762,370

CAPITAL AND RESERVES
Called up share capital 11 11
Share premium 7,706 7,706
Retained earnings 777,409 754,653
SHAREHOLDERS' FUNDS 785,126 762,370

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 19 May 2025 and were signed on its behalf by:




Mr JG Lawson - Director



Ms EM Sawford - Director


STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2024


1. STATUTORY INFORMATION

Story Events Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparation
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Financial forecasts prepared by the directors show that the company will be able to operate within the facilities available. On that basis the directors have prepared these financial statements on a going concern basis.

Turnover
Turnover represents net invoiced sales of goods and services, excluding value added tax. Turnover is recognised at the date events are held. Income and deposits received for events held after the year end are included as deferred income.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2011 and 2023, is being amortised evenly over its estimated useful life of three and five years respectively.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 33% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 AUGUST 2024


2. ACCOUNTING POLICIES - continued

Debtors
Short term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently, where material, at amortised cost using the effective interest method, less any impairment.

Creditors
Short term creditors are measured at transaction price, less any impairment. Other financial liabilities, including bank loans are measured initially at fair value, net of transaction costs, and are measured subsequently, where material, at amortised cost using the effective interest method, less any impairment.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was NIL (2023 - NIL).

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 September 2023
and 31 August 2024 432,914
AMORTISATION
At 1 September 2023 7,215
Charge for year 86,583
At 31 August 2024 93,798
NET BOOK VALUE
At 31 August 2024 339,116
At 31 August 2023 425,699

STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 AUGUST 2024


5. TANGIBLE FIXED ASSETS
Fixtures
and
fittings
£   
COST
At 1 September 2023 56,235
Additions 41,458
At 31 August 2024 97,693
DEPRECIATION
At 1 September 2023 31,891
Charge for year 9,334
At 31 August 2024 41,225
NET BOOK VALUE
At 31 August 2024 56,468
At 31 August 2023 24,344

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 188,070 487,954
Amounts owed by group undertakings 2,368,579 1,706,612
Other debtors 1,932,799 905,658
4,489,448 3,100,224

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Deferred income 3,104,791 1,799,865
Trade creditors 1,294,848 493,825
Amounts owed to group undertakings 865,477 351,649
Taxation and social security 67,280 33,924
Other creditors 215,809 213,492
5,548,205 2,892,755

8. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2024 2023
£    £   
Other creditors - 150,000

STORY EVENTS LTD (REGISTERED NUMBER: 07402362)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 AUGUST 2024


9. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 130,009 138,348
Between one and five years - 69,174
130,009 207,522

10. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Mr Westleigh Scales FCA FMAAT (Senior Statutory Auditor)
for and on behalf of Mark J Rees LLP Chartered Accountants

11. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

At the year end £83,888 (2023: £66,112 was owed by Battersea Evolution Limited) was owed to Battersea Evolution Limited from Story Events Limited.

Mr JG Lawson and Ms EM Sawford, directors, are also directors of Battersea Evolution Limited.

Battersea Evolution Limited is 50% owned by Smart (Group) Limited.

12. ULTIMATE PARENT PARTY

As of 31st August 2024 the company regarded Smart (Group) Limited, incorporated in England, as its ultimate parent company and controlling party.

The group accounts can be obtained from Companies House, Crown Way, Cardiff, CF14 3UZ.

Following the year end the group underwent a restructuring process, therefore as of 29th October 2024 the company regards Smart Topco Limited, incorporated in England, as its ultimate parent company and controlling party.