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Company Registration No. 14332992 (England and Wales)
True Insights Analytics Ltd Unaudited accounts for the year ended 31 December 2024
True Insights Analytics Ltd Unaudited accounts Contents
Page
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Chartered Accountants' report to the board of directors on the preparation of the unaudited statutory accounts of True Insights Analytics Ltd for the year ended 31 December 2024
In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the accounts of True Insights Analytics Ltd for the year ended 31 December 2024 as set out on pages 4 - 6 from the company's accounting records and from information and explanations you have given us.
As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at icaew.com/membershandbook.
This report is made solely to the Board of Directors of True Insights Analytics Ltd, as a body, in accordance with the terms of our engagement letter dated 11 April 2023. Our work has been undertaken solely to prepare for your approval the accounts of True Insights Analytics Ltd and state those matters that we have agreed to state to the Board of Directors of True Insights Analytics Ltd, as a body, in this report in accordance with AAF 07/16 as detailed at icaew.com/compilation. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than True Insights Analytics Ltd and its Board of Directors as a body for our work or for this report.
It is your duty to ensure that True Insights Analytics Ltd has kept adequate accounting records and to prepare statutory accounts that give a true and fair view of the assets, liabilities, financial position and loss of True Insights Analytics Ltd. You consider that True Insights Analytics Ltd is exempt from the statutory audit requirement for the year.
We have not been instructed to carry out an audit or a review of the accounts of True Insights Analytics Ltd. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory accounts.
Nikolay Atanasov, Shubraka Opportunities Limited Chartered Accountants c/o The Explorers Club Devonshire House One Mayfair Place London W1J 8AJ 27 May 2025
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True Insights Analytics Ltd Statement of financial position as at 31 December 2024
2024 
2023 
Notes
£ 
£ 
Fixed assets
Intangible assets
182,175 
64,564 
Investments
44 
44 
182,219 
64,608 
Current assets
Debtors
11,118 
24,096 
Cash at bank and in hand
62,098 
195,587 
73,216 
219,683 
Creditors: amounts falling due within one year
(222)
(136)
Net current assets
72,994 
219,547 
Net assets
255,213 
284,155 
Capital and reserves
Called up share capital
10 
10 
Share premium
330,549 
330,549 
Profit and loss account
(75,346)
(46,404)
Shareholders' funds
255,213 
284,155 
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 27 May 2025 and were signed on its behalf by
Nikola Stoyanov Tanev Director Company Registration No. 14332992
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True Insights Analytics Ltd Notes to the Accounts for the year ended 31 December 2024
1
Statutory information
True Insights Analytics Ltd is a private company, limited by shares, registered in England and Wales, registration number 14332992. The registered office is 2ND FLOOR COLLEGE HOUSE, 17 KING EDWARDS ROAD,, RUISLIP,, LONDON,, HA4 7AE, UNITED KINGDOM.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Intangible fixed assets
Intangible fixed assets (including purchased goodwill and patents) are included at cost less accumulated amortisation.
Investments
Investments in subsidiaries are included at cost less impairment.
4
Intangible fixed assets
Other 
£ 
Cost
At 1 January 2024
71,738 
Additions
138,650 
At 31 December 2024
210,388 
Amortisation
At 1 January 2024
7,174 
Charge for the year
21,039 
At 31 December 2024
28,213 
Net book value
At 31 December 2024
182,175 
At 31 December 2023
64,564 
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True Insights Analytics Ltd Notes to the Accounts for the year ended 31 December 2024
5
Investments
Subsidiary undertakings 
£ 
Valuation at 1 January 2024
44 
Valuation at 31 December 2024
44 
Investments are made up of investments in fully owned subsidiary.
6
Debtors
2024 
2023 
£ 
£ 
Amounts falling due within one year
VAT
39 
- 
Trade debtors
665 
1,227 
Accrued income and prepayments
10,414 
22,869 
11,118 
24,096 
7
Creditors: amounts falling due within one year
2024 
2023 
£ 
£ 
VAT
- 
136 
Loans from directors
222 
- 
222 
136 
8
Average number of employees
During the year the average number of employees was 0 (2023: 0).
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