POWER BI SENTINEL UK LTD
Company registration number 14575568 (England and Wales)
UNAUDITED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
PAGES FOR FILING WITH REGISTRAR
POWER BI SENTINEL UK LTD
CONTENTS
Page
Balance sheet
1
Notes to the financial statements
2 - 6
POWER BI SENTINEL UK LTD
BALANCE SHEET
AS AT
31 MARCH 2025
31 March 2025
- 1 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
3
1
-
0
Investments
4
8
-
0
9
-
0
Current assets
Debtors
5
129,191
234
Cash at bank and in hand
240,182
2,742
369,373
2,976
Creditors: amounts falling due within one year
6
(764,888)
(6,019)
Net current liabilities
(395,515)
(3,043)
Net liabilities
(395,506)
(3,043)
Capital and reserves
Called up share capital
7
100
100
Profit and loss reserves
(395,606)
(3,143)
Total equity
(395,506)
(3,043)

For the financial year ended 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

The financial statements were approved by the board of directors and authorised for issue on 23 May 2025 and are signed on its behalf by:
Mrs H Whittles
Director
Company registration number 14575568 (England and Wales)
POWER BI SENTINEL UK LTD
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
- 2 -
1
Accounting policies
Company information

Power BI Sentinel UK Ltd is a private company limited by shares incorporated in England and Wales. The registered office is Quantum House, Hadley Park East, Telford, Shropshire, TF1 6QJ.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company has taken advantage of the exemption under section 399 of the Companies Act 2006 not to prepare consolidated accounts, on the basis that the group of which this is the parent qualifies as a small group. The financial statements present information about the company as an individual entity and not about its group.

1.2
Going concern

Atruet the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for Software as a Service (SaaS) provided in the normal course of business, and is shown net of VAT and other sales related taxes in the period in which the services are rendered. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Income billed in advance is held in deferred income within creditors on the balance sheet and is released to the profit and loss over the period in which the services are performed.

1.4
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

 

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Intellectual Property
over 10 years
POWER BI SENTINEL UK LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 3 -
1.5
Fixed asset investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

1.6
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

1.7
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.8
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

POWER BI SENTINEL UK LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 4 -
1.9
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.10
Foreign exchange

These financial statements for the year ended 31 March 2025 are the first financial statements of Power BI Sentinel UK Ltd prepared in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland. The date of transition to FRS 102 was 6 January 2023. The reported financial position and financial performance for the previous period are not affected by the transition to FRS 102.

2
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2025
2024
Number
Number
Total
-
0
-
0

Employees are employed by Purple Frog Systems Ltd. The associated payroll costs are then recharged to Power BI Sentinel UK Ltd.

 

3
Intangible fixed assets
Intellectual Property
£
Cost
At 1 April 2024
-
0
Additions
1
At 31 March 2025
1
Amortisation and impairment
At 1 April 2024 and 31 March 2025
-
0
Carrying amount
At 31 March 2025
1
At 31 March 2024
-
0
4
Fixed asset investments
2025
2024
£
£
Shares in group undertakings and participating interests
8
-
0
POWER BI SENTINEL UK LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
4
Fixed asset investments
(Continued)
- 5 -
Movements in fixed asset investments
Shares in subsidiaries
£
Cost or valuation
At 1 April 2024
-
Additions
8
At 31 March 2025
8
Carrying amount
At 31 March 2025
8
At 31 March 2024
-
5
Debtors
2025
2024
Amounts falling due within one year:
£
£
Trade debtors
59,636
-
0
Amounts owed by group undertakings
5,804
-
0
Other debtors
63,751
234
129,191
234
6
Creditors: amounts falling due within one year
2025
2024
£
£
Trade creditors
4,991
251
Amounts owed to group undertakings
374,374
5,493
Other creditors
385,523
275
764,888
6,019
7
Called up share capital
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary Shares of £1 each
100
100
100
100
POWER BI SENTINEL UK LTD
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
- 6 -
8
Related party transactions

The following amounts were outstanding at the reporting end date:

2025
2024
Amounts due to related parties
£
£
Purple Frog Systems Ltd
374,374
5,493

The following amounts were outstanding at the reporting end date:

2025
2024
Amounts due from related parties
£
£
Power BI Sentinel US Inc
5,804
-
Other information

On the final day of the financial year, intellectual property was transferred from Purple Frog Systems Ltd to Power BI Sentinel UK Ltd for the value of £1.

9
Parent company

The parent company of Power BI Sentinel UK Ltd is Purple Frog Systems Ltd and its registered office address is Quantum House, Hadley Park East, Telford, England, TF1 6QJ.

2025-03-312024-04-01falsefalsefalse30 May 2025CCH SoftwareCCH Accounts Production 2025.100No description of principal activityMr A J G WhittlesMrs H Whittles145755682024-04-012025-03-31145755682025-03-31145755682024-03-3114575568core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill2025-03-3114575568core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill2024-03-3114575568core:CurrentFinancialInstrumentscore:WithinOneYear2025-03-3114575568core:CurrentFinancialInstrumentscore:WithinOneYear2024-03-3114575568core:CurrentFinancialInstruments2025-03-3114575568core:CurrentFinancialInstruments2024-03-3114575568core:ShareCapital2025-03-3114575568core:ShareCapital2024-03-3114575568core:RetainedEarningsAccumulatedLosses2025-03-3114575568core:RetainedEarningsAccumulatedLosses2024-03-3114575568core:ShareCapitalOrdinaryShareClass12025-03-3114575568core:ShareCapitalOrdinaryShareClass12024-03-3114575568bus:Director22024-04-012025-03-3114575568core:IntangibleAssetsOtherThanGoodwill2024-04-012025-03-3114575568core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill2024-04-012025-03-31145755682023-01-062024-03-3114575568core:Non-standardIntangibleAssetClass1ComponentIntangibleAssetsOtherThanGoodwill2024-03-3114575568core:WithinOneYear2025-03-3114575568core:WithinOneYear2024-03-3114575568bus:OrdinaryShareClass12024-04-012025-03-3114575568bus:OrdinaryShareClass12025-03-3114575568bus:OrdinaryShareClass12024-03-3114575568bus:PrivateLimitedCompanyLtd2024-04-012025-03-3114575568bus:SmallCompaniesRegimeForAccounts2024-04-012025-03-3114575568bus:FRS1022024-04-012025-03-3114575568bus:AuditExemptWithAccountantsReport2024-04-012025-03-3114575568bus:Director12024-04-012025-03-3114575568bus:FullAccounts2024-04-012025-03-31xbrli:purexbrli:sharesiso4217:GBP