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REGISTERED NUMBER: 12558049 (England and Wales)















Audited Financial Statements

for the Year Ended 30 April 2024

for

In App Video Services UK Ltd

In App Video Services UK Ltd (Registered number: 12558049)






Contents of the Financial Statements
for the Year Ended 30 APRIL 2024




Page

Balance Sheet 1

Notes to the Financial Statements 2


In App Video Services UK Ltd (Registered number: 12558049)

Balance Sheet
30 APRIL 2024

30.4.24 30.4.23
Notes £    £   
FIXED ASSETS
Tangible assets 4 413 1,823

CURRENT ASSETS
Debtors 5 277,345 792,218
Cash at bank 6 - 88,648
277,345 880,866
CREDITORS
Amounts falling due within one year 7 (11,711 ) (516,034 )
NET CURRENT ASSETS 265,634 364,832
TOTAL ASSETS LESS CURRENT
LIABILITIES

266,047

366,655

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 265,947 366,555
SHAREHOLDERS' FUNDS 266,047 366,655

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 2 June 2025 and were signed on its behalf by:





B M Southward - Director


In App Video Services UK Ltd (Registered number: 12558049)

Notes to the Financial Statements
for the Year Ended 30 APRIL 2024

1. STATUTORY INFORMATION

In App Video Services Uk Limited is a private company, limited by shares, registered in England and Wales, registration number 12558049. The registered office is Suite 2A, 7th Floor - PF City Reach, 5 Greenwich View Place, London, England, E14 9NN.

The presentation currency of the financial statements is pound sterling (£) and the level of rounding is the nearest £1.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Trading turnover is recognised on the basis of advertising inventory (advertisements being displayed on mobile websites and in mobile apps) delivered in the period as measured by the relevant ad serving systems or third party tracking mechanisms. The value of turnover is determined by the net price (after agency discount, returns and rebates) of the sale of the advertising campaign multiplied by the delivered inventory up to the value of the campaign ordered on either a CPM (cost per thousand), CPC (cost per click), CPA (cost per action basis) or CPCV (cost per completed view). Turnover is only recognised on actual delivery of the campaign in the period and not on booking of the campaign.

Turnover from the rendering of services to the group is recognised on the basis of cost plus transfer pricing for the rendering of services to Group companies

Tangible fixed assets
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a straight line and reducing balance basis.

Depreciation is provided on the following basis:
Computer equipment - 33% straight line basis

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Profit and loss account.

Financial instruments
The company has entered into basic financial instruments and transactions that result in the recognition of financial assets and liabilities like other debtors,creditors and loans to related parties.

Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is fund, an impairment loss is recognised in the profit and loss.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


In App Video Services UK Ltd (Registered number: 12558049)

Notes to the Financial Statements - continued
for the Year Ended 30 APRIL 2024

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
A defined contribution plan is a post-employment benefit plan under which the Company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. Obligations for contributions to defined contribution pension plans are recognised as an expense in the profit and loss account in the periods during which services are rendered by employees.

Debtors
Basic financial assets, including trade and other debtors, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Such assets are subsequently carried at amortised cost using the effective interest method, less any impairment.

Cash and cash equivalents
Cash and cash equivalents are represented by cash in hand, deposits held at call with financial institutions.

Creditors
Basic financial liabilities, including trade and other creditors, loans from related parties, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Such instruments are subsequently carried at amortised cost using the effective interest method, less any impairment.

Related party disclosure
For the year ended 30 April 2023, The Company was a wholly owned subsidiary of the Parent Company, Adcolony UK Limited and has taken advantage of the exemptions available under FRS 102 Section 33 paragraph 33.1A not to disclose transactions with the parent company or other wholly owned subsidiaries within the group. The Ultimate Parent Company, Digital Turbine, Inc included in their consolidated financial statements, which are publicly available.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 3 (2023 - 3 ) .

In App Video Services UK Ltd (Registered number: 12558049)

Notes to the Financial Statements - continued
for the Year Ended 30 APRIL 2024

4. TANGIBLE FIXED ASSETS
Computer
equipment
£   
COST
At 1 May 2023
and 30 April 2024 4,233
DEPRECIATION
At 1 May 2023 2,410
Charge for year 1,410
At 30 April 2024 3,820
NET BOOK VALUE
At 30 April 2024 413
At 30 April 2023 1,823

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.4.24 30.4.23
£    £   
Trade debtors 381,870 887,524
Bad debts provision (381,870 ) (340,327 )
Amounts owed by group
undertaking - 238,919
Amounts owed by group undertakings 230,752 -
VAT 46,593 -
Prepayments and accrued income - 6,102
277,345 792,218

Amounts owed from companies within the group are unsecured, interest free and are repayable on demand.

6. CASH AT BANK
30.4.24 30.4.23
£    £   
Bank account no. 1 - 51,714
Bank account no. 2 - 36,934
- 88,648

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.4.24 30.4.23
£    £   
Other loans (see note 8) - 3,731
Trade creditors 1,311 9,310
Amounts owed to group undertakings - 305,673
Tax - 31,269
VAT - 8,519
Accruals and deferred income 10,400 157,532
11,711 516,034

Amounts owed to companies within the group are unsecured, interest free and are repayable on demand.

In App Video Services UK Ltd (Registered number: 12558049)

Notes to the Financial Statements - continued
for the Year Ended 30 APRIL 2024

8. LOANS

An analysis of the maturity of loans is given below:

30.4.24 30.4.23
£    £   
Amounts falling due within one year or on demand:
Other loans - 3,731

9. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Faustino Franco (Senior Statutory Auditor)
for and on behalf of Perlin Franco