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Registered number: 10308071
Sports And Well Being Analytics Limited
Unaudited Financial Statements
For The Year Ended 31 December 2024
Mazuma
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—5
Page 1
Balance Sheet
Registered number: 10308071
2024 2023
Notes £ £ £ £
FIXED ASSETS
Intangible Assets 4 747,648 210,852
Tangible Assets 5 12,645 14,337
760,293 225,189
CURRENT ASSETS
Stocks 6 359,114 305,393
Debtors 7 37,254 54,832
Cash at bank and in hand 144,915 1,348,482
541,283 1,708,707
Creditors: Amounts Falling Due Within One Year 8 (2,629,355 ) (2,279,380 )
NET CURRENT ASSETS (LIABILITIES) (2,088,072 ) (570,673 )
TOTAL ASSETS LESS CURRENT LIABILITIES (1,327,779 ) (345,484 )
NET LIABILITIES (1,327,779 ) (345,484 )
CAPITAL AND RESERVES
Called up share capital 9 999,948 999,948
Share premium account 5,904,621 5,904,621
Revaluation reserve 10 281,106 281,106
Profit and Loss Account (8,513,454 ) (7,531,159 )
SHAREHOLDERS' FUNDS (1,327,779) (345,484)
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For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Christopher Turner
Director
08/05/2025
The notes on pages 3 to 5 form part of these financial statements.
Page 2
Page 3
Notes to the Financial Statements
1. General Information
Sports And Well Being Analytics Limited is a private company, limited by shares, incorporated in England & Wales, registered number 10308071 . The registered office is Mha House Charter Court, Swansea Enterprise Park, Swansea, Wales, SA7 9FS.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Sale of goods
Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.3. Intangible Fixed Assets and Amortisation - Other Intangible
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
An impairment loss has been recognised in the Income Statement, following an assessment at the Balance Sheet date indicating the recoverable amount was less than its carrying value.
Patents and licences are being amortised evenly over their estimated useful life of five years.
No amortisation is recognised on patent costs until such time as the patent has been granted.
Development costs are being amortised evenly over their estimated useful life of four years.
No amortisation is recognised on development costs until such time the project is ready. 
2.4. Research and Development
In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research is recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised to ... on a straight line basis over their expected useful economic lives, which range from ... to ... years.
If it is not possible to distinguish between the research phase and the development phase of an internal project the expenditure is treated as if it were all incurred in the research phase only.
2.5. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Plant & Machinery 33% on cost
2.6. Stocks and Work in Progress
Stocks and work in progress are valued at the lower of cost and net realisable value after making due allowance for obsolete and slow-moving stocks. Cost includes all direct costs and an appropriate proportion of fixed and variable overheads. Work-in-progress is reflected in the accounts on a contract by contract basis by recording turnover and related costs as contract activity progresses.
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3. Average Number of Employees
Average number of employees, including directors, during the year was: 12 (2023: 16)
12 16
4. Intangible Assets
Other Development Costs Total
£ £ £
Cost
As at 1 January 2024 227,029 - 227,029
Additions 139,335 425,063 564,398
As at 31 December 2024 366,364 425,063 791,427
Amortisation
As at 1 January 2024 16,177 - 16,177
Provided during the period 11,852 15,750 27,602
As at 31 December 2024 28,029 15,750 43,779
Net Book Value
As at 31 December 2024 338,335 409,313 747,648
As at 1 January 2024 210,852 - 210,852
5. Tangible Assets
Plant & Machinery
£
Cost
As at 1 January 2024 51,920
Additions 15,395
As at 31 December 2024 67,315
Depreciation
As at 1 January 2024 37,583
Provided during the period 17,087
As at 31 December 2024 54,670
Net Book Value
As at 31 December 2024 12,645
As at 1 January 2024 14,337
6. Stocks
2024 2023
£ £
Stock 359,114 305,393
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7. Debtors
2024 2023
£ £
Due within one year
Trade debtors - 11,910
Other debtors 37,254 42,922
37,254 54,832
8. Creditors: Amounts Falling Due Within One Year
2024 2023
£ £
Trade creditors 42,346 38,631
Other loans 2,912,406 2,525,740
Other creditors 18,364 12,459
Taxation and social security (343,761 ) (297,450 )
2,629,355 2,279,380
9. Share Capital
2024 2023
£ £
Allotted, Called up and fully paid 999,948 999,948
10. Reserves
Revaluation Reserve
£
As at 1 January 2024 281,106
As at 31 December 2024 281,106
Page 5