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REGISTERED NUMBER: 04104330 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

ASHLEY ADS LTD

ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024




Page

Balance Sheet 1

Notes to the Financial Statements 3


ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

BALANCE SHEET
31 DECEMBER 2024

2024 2023
Notes £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 110,080 128,156
110,080 128,156

CURRENT ASSETS
Stocks 21,000 20,000
Debtors 6 85,569 161,645
Cash at bank and in hand 366,277 329,842
472,846 511,487
CREDITORS
Amounts falling due within one year 7 (85,467 ) (132,459 )
NET CURRENT ASSETS 387,379 379,028
TOTAL ASSETS LESS CURRENT
LIABILITIES

497,459

507,184

PROVISIONS FOR LIABILITIES (27,521 ) (32,140 )
NET ASSETS 469,938 475,044

CAPITAL AND RESERVES
Called up share capital 8 1,200 1,200
Retained earnings 9 468,738 473,844
SHAREHOLDERS' FUNDS 469,938 475,044

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

BALANCE SHEET - continued
31 DECEMBER 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 5 June 2025 and were signed on its behalf by:





Mr M J Pease - Director


ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1. STATUTORY INFORMATION

Ashley Ads Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address are as below:

Registered number: 04104330

Registered office: Unit D11
Pinetrees Business Park
Norwich
Norfolk
NR7 9BB

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with the parent company within the group.

Turnover
Revenue is measured at the fair value of the consideration received or receivable and represents the amount receivable for goods supplied or services rendered, net of returns, discounts and rebates allowed by the company and value added tax.

The company recognises revenue when (a) the significant risks and rewards of ownership have been transferred to the buyer; (b) the company retains no continuing involvement or control over the goods; (c) the amount of revenue can be measured reliably; and (d) it is probable that future economic benefits will flow to the entity.

Goodwill
Goodwill arise on the acquisition of a business and represents the excess of the fair value of the consideration given over the aggregate of the fair value of the separate net assets acquired. Goodwill is capitalised and stated at cost less accumulated amortisation and provisions for impairment. Goodwill is amortised evenly over its estimated useful economic life, which in the opinion of the directors, is 10 years.

Tangible fixed assets
Tangible fixed assets are recorded at cost less accumulated depreciation. Depreciation is calculated so as to write off the cost of fixed assets, less their estimated residual values, over the expected useful economic lives of the assets concerned. The principal annual rates used for this purpose are as follows:

Plant and machinery etc33% reducing balance, 25% reducing balance and 20%
reducing balance

Depreciation is not provided on assets purchased during the year but not brought into use by the balance sheet date.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Cost is calculated using the first-in, first-out method and includes all purchase, transport, and handling costs in bringing stocks to their present location and condition.


ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

2. ACCOUNTING POLICIES - continued
Taxation
The tax charge/(credit) represents the aggregate amount of current tax and deferred tax recognised in the reporting period.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous periods.

A deferred tax asset or liability is recognised for tax recoverable or payable in future periods in respect of transactions and events recognised in the financial statement of current and previous periods.

Deferred tax arises from timing differences that are differences between taxable profits and the company's results as stated in the financial statements. Timing differences result from the inclusion of income and expenses in tax assessments in a period different from those in which they are recognised in the financial statements.

Deferred tax is recognised on all timing differences at the reporting date apart from certain exceptions. Unrelieved tax losses and other deferred tax assets are only recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the reporting date and they are expected to apply to the reversal of the timing differences. Deferred tax relating to land and investment properties that is measured at fair value is measured using tax rates and allowances that apply to the sale of the asset.

Hire purchase and leasing commitments
Rentals paid under operating leases are charge to the profit and loss account on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 10 (2023 - 10 ) .

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 January 2024
and 31 December 2024 9,600
AMORTISATION
At 1 January 2024
and 31 December 2024 9,600
NET BOOK VALUE
At 31 December 2024 -
At 31 December 2023 -

ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2024 534,684
Additions 17,504
Disposals (4,153 )
At 31 December 2024 548,035
DEPRECIATION
At 1 January 2024 406,528
Charge for year 33,999
Eliminated on disposal (2,572 )
At 31 December 2024 437,955
NET BOOK VALUE
At 31 December 2024 110,080
At 31 December 2023 128,156

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 79,831 155,511
Amounts owed by participating interests 480 480
Other debtors 5,258 5,654
85,569 161,645

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 33,130 67,305
Taxation and social security 43,185 56,041
Other creditors 9,152 9,113
85,467 132,459

8. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
1,200 Ordinary £1 1,200 1,200

ASHLEY ADS LTD (REGISTERED NUMBER: 04104330)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024

9. RESERVES
Retained
earnings
£   

At 1 January 2024 473,844
Profit for the year 25,894
Dividends (31,000 )
At 31 December 2024 468,738

10. ULTIMATE PARENT COMPANY

The ultimate parent company is The Pod (East Anglia) Ltd, a company registered in England.