Registered number
11453001
Datatrace Consumer Services (UK) Limited
Report and Accounts
31 December 2024
Datatrace Consumer Services (UK) Limited
Registered number: 11453001
Statement of Financial Position
as at 31 December 2024
Notes 2024 2023
£ £
Fixed assets
Intangible assets 4 193,481 203,485
Tangible assets 5 53,283 32,243
246,764 235,728
Current assets
Stocks 445 366
Debtors 6 167,517 180,260
Cash at bank and in hand 38,109 12,672
206,071 193,298
Creditors: amounts falling due within one year 7 (155,771) (72,650)
Net current assets 50,300 120,648
Total assets less current liabilities 297,064 356,376
Provisions for liabilities (13,321) -
Net assets 283,743 356,376
Capital and reserves
Called up share capital 100 100
Profit and loss account 283,643 356,276
Shareholders' funds 283,743 356,376
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
D Harvey
Director
Approved by the board on 27 May 2025
The notes form part of these financial statements
Datatrace Consumer Services (UK) Limited
Notes to the Accounts
for the year ended 31 December 2024
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover comprises revenue from the rendering of services, when the service is performed.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Fixtures and equipment over 5,7 and 10 years
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Audit information
The audit report is unqualified.
Senior statutory auditor: Frances Clapham
Firm: CK Audit
Date of audit report: 27 May 2025
3 Employees 2024 2023
Number Number
Average number of persons employed by the company 5 6
4 Intangible fixed assets £
Goodwill & P R Branding
Cost
At 1 January 2024 225,712
Additions 1,602
At 31 December 2024 227,314
Amortisation
At 1 January 2024 22,227
Provided during the year 11,606
At 31 December 2024 33,833
Net book value
At 31 December 2024 193,481
At 31 December 2023 203,485
Goodwill is being written off in equal annual instalments over its estimated economic life of 20 years.
PR Branding is written off over 7 years
5 Tangible fixed assets
Fixtures and Equipment
£
Cost
At 1 January 2024 38,901
Additions 21,043
At 31 December 2024 59,944
Depreciation
At 1 January 2024 6,658
Charge for the year 3
At 31 December 2024 6,661
Net book value
At 31 December 2024 53,283
At 31 December 2023 32,243
6 Debtors 2024 2023
£ £
Trade debtors 7,929 26,182
Amounts owed by group undertakings 148,698 143,492
Prepayments 10,890 10,586
167,517 180,260
7 Creditors: amounts falling due within one year 2024 2023
£ £
Trade creditors 12,939 14,351
Accruals 7,100 1,000
Amounts owed to group undertakings 132,195 57,145
Corporation tax - -
Taxation and social security costs 3,537 154
155,771 72,650
8 Other financial commitments 2024 2023
£ £
Total future minimum payments under non-cancellable operating leases all land and building 2,250 2,250
9 Controlling party
The company is a wholly owned subsidiary of Broadriver (Holdings) Ltd. In the opinion of the directors the ultimate holding company at the year end was Broadriver Eot Ltd a company incorporated in England and Wales. The results are included in the consolidated accounts of Broadriver Eot Ltd and copies of the consolidated accounts can be obtained from the registered office.
10 Presentation currency
The financial statements are presented in Sterling.
11 Other information
Datatrace Consumer Services (UK) Limited is a private company limited by shares and incorporated in England. Its registered office is:
Compass House
Waterside, Hanbury Road.
Bromsgrove.
West Midlands
B60 4FD
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