Registered number
05884139
The Marketing Practice (London) Limited
Filleted Accounts
28 February 2025
Mattison & Co
Accountants
70 High Street
Chislehurst
Kent
BR7 5AQ
The Marketing Practice (London) Limited
Registered number: 05884139
Balance Sheet
as at 28 February 2025
Notes 2025 2024
£ £
Fixed assets
Intangible assets 3 19,500 22,500
Tangible assets 4 - 211
19,500 22,711
Current assets
Debtors 5 - 10,131
Cash at bank and in hand - 25,248
- 35,379
Creditors: amounts falling due within one year 6 (43,030) (67,197)
Net current liabilities (43,030) (31,818)
Net liabilities (23,530) (9,107)
Capital and reserves
Called up share capital 100 100
Profit and loss account (23,630) (9,207)
Shareholders' funds (23,530) (9,107)
The directors are satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The members have not required the company to obtain an audit in accordance with section 476 of the Act.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
I C Mason
Director
Approved by the board on 9 June 2025
The Marketing Practice (London) Limited
Notes to the Accounts
for the year ended 28 February 2025
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Fixtures, fittings, tools and equipment 25% writing down value
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
2 Employees 2025 2024
Number Number
Average number of persons employed by the company 1 -
3 Intangible fixed assets £
Goodwill:
Cost
At 1 March 2024 75,000
At 28 February 2025 75,000
Amortisation
At 1 March 2024 52,500
Provided during the year 3,000
At 28 February 2025 55,500
Net book value
At 28 February 2025 19,500
At 29 February 2024 22,500
Goodwill is being written off in equal annual instalments over its estimated economic life of 25 years.
4 Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 March 2024 12,541
At 28 February 2025 12,541
Depreciation
At 1 March 2024 12,330
Charge for the year 211
At 28 February 2025 12,541
Net book value
At 28 February 2025 -
At 29 February 2024 211
5 Debtors 2025 2024
£ £
Trade debtors - 10,313
Bad debt provision - (182)
- 10,131
6 Creditors: amounts falling due within one year 2025 2024
£ £
Trade creditors - 4,070
Taxation and social security costs - 548
Director's account 43,030 60,454
Other creditors - 2,125
43,030 67,197
7 Other information
The Marketing Practice (London) Limited is a private company limited by shares and incorporated in England. Its registered office is:
70 High Street
Chislehurst
Kent
BR7 6EN
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