Walden Page Ballard Limited 02992544 false 2023-10-01 2024-09-30 2024-09-30 The principal activity of the company is design and consultancy in the advertising industry Digita Accounts Production Advanced 6.30.9574.0 true true true 02992544 2023-10-01 2024-09-30 02992544 2024-09-30 02992544 bus:OrdinaryShareClass1 2024-09-30 02992544 core:CurrentFinancialInstruments 2024-09-30 02992544 core:CurrentFinancialInstruments core:WithinOneYear 2024-09-30 02992544 core:Non-currentFinancialInstruments core:AfterOneYear 2024-09-30 02992544 core:FurnitureFittingsToolsEquipment 2024-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2024-09-30 02992544 core:ParentEntities 2024-09-30 02992544 bus:SmallEntities 2023-10-01 2024-09-30 02992544 bus:AuditExemptWithAccountantsReport 2023-10-01 2024-09-30 02992544 bus:FilletedAccounts 2023-10-01 2024-09-30 02992544 bus:SmallCompaniesRegimeForAccounts 2023-10-01 2024-09-30 02992544 bus:RegisteredOffice 2023-10-01 2024-09-30 02992544 bus:Director1 2023-10-01 2024-09-30 02992544 bus:Director2 2023-10-01 2024-09-30 02992544 bus:OrdinaryShareClass1 2023-10-01 2024-09-30 02992544 bus:PrivateLimitedCompanyLtd 2023-10-01 2024-09-30 02992544 core:FurnitureFittings 2023-10-01 2024-09-30 02992544 core:FurnitureFittingsToolsEquipment 2023-10-01 2024-09-30 02992544 core:OfficeEquipment 2023-10-01 2024-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2023-10-01 2024-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity core:RenderingOrReceivingServices 2023-10-01 2024-09-30 02992544 core:ParentEntities 2023-10-01 2024-09-30 02992544 core:ParentEntities core:RenderingOrReceivingServices 2023-10-01 2024-09-30 02992544 1 2023-10-01 2024-09-30 02992544 countries:England 2023-10-01 2024-09-30 02992544 2023-09-30 02992544 core:FurnitureFittingsToolsEquipment 2023-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2023-09-30 02992544 core:ParentEntities 2023-09-30 02992544 2022-10-01 2023-09-30 02992544 2023-09-30 02992544 bus:OrdinaryShareClass1 2023-09-30 02992544 core:CurrentFinancialInstruments 2023-09-30 02992544 core:CurrentFinancialInstruments core:WithinOneYear 2023-09-30 02992544 core:Non-currentFinancialInstruments core:AfterOneYear 2023-09-30 02992544 core:FurnitureFittingsToolsEquipment 2023-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2023-09-30 02992544 core:ParentEntities 2023-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity core:RenderingOrReceivingServices 2022-10-01 2023-09-30 02992544 core:ParentEntities 2022-10-01 2023-09-30 02992544 core:ParentEntities core:RenderingOrReceivingServices 2022-10-01 2023-09-30 02992544 2022-09-30 02992544 core:EntitiesWithJointControlOrSignificantInfluenceOverReportingEntity 2022-09-30 02992544 core:ParentEntities 2022-09-30 iso4217:GBP xbrli:pure xbrli:shares

Registration number: 02992544

Walden Page Ballard Limited

Unaudited Filleted Abridged Financial Statements

for the Year Ended 30 September 2024

 

Walden Page Ballard Limited

Contents

Company Information

1

Abridged Balance Sheet

2 to 3

Notes to the Unaudited Abridged Financial Statements

4 to 9

 

Walden Page Ballard Limited

Company Information

Directors

Martin Wiggins

Matthew Smith

Registered office

Unit 4 11-29 Fashion Street
London
E1 6PX

 

Walden Page Ballard Limited

(Registration number: 02992544)
Abridged Balance Sheet as at 30 September 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

4

-

2,329

Current assets

 

Debtors

5

139,722

98,368

Cash at bank and in hand

 

200,085

159,424

 

339,807

257,792

Prepayments and accrued income

 

1,169

307

Creditors: Amounts falling due within one year

(109,368)

(89,335)

Net current assets

 

231,608

168,764

Total assets less current liabilities

 

231,608

171,093

Creditors: Amounts falling due after more than one year

(19,472)

(19,295)

Accruals and deferred income

 

(15,300)

(15,402)

Net assets

 

196,836

136,396

Capital and reserves

 

Called up share capital

6

120

120

Retained earnings

196,716

136,276

Shareholders' funds

 

196,836

136,396

For the financial year ending 30 September 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

All of the company’s members have consented to the preparation of an Abridged Balance Sheet in accordance with Section 444(2A) of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

 

Walden Page Ballard Limited

(Registration number: 02992544)
Abridged Balance Sheet as at 30 September 2024

Approved and authorised by the Board on 17 June 2025 and signed on its behalf by:
 

.........................................

Martin Wiggins

Director

.........................................

Matthew Smith

Director

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

1

General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
Unit 4 11-29 Fashion Street
London
E1 6PX

These financial statements were authorised for issue by the Board on 17 June 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These abridged financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These abridged financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Furniture and fittings

15% reducing balance

Office equipment

33% reducing balance

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 3 (2023 - 3).

4

Tangible assets

Furniture, fittings and equipment
 £

Total
£

Cost or valuation

At 1 October 2023

27,881

27,881

At 30 September 2024

27,881

27,881

Depreciation

At 1 October 2023

25,552

25,552

Charge for the year

2,329

2,329

At 30 September 2024

27,881

27,881

Carrying amount

At 30 September 2024

-

-

At 30 September 2023

2,329

2,329

5

Debtors

Debtors includes £Nil (2023 - £Nil) due after more than one year.

6

Share capital

Allotted, called up and fully paid shares

2024

2023

No.

£

No.

£

ordinary of £1 each

120

120

120

120

       

7

Related party transactions

Summary of transactions with parent

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

Walden Page Ballard Limited and The Chair Consultancy Limited are both wholly owned subsidiaries of Walden Page Smith Comms Limited.

Walden Page Smith Comms Limited is 80% owned by WHJE Limited.

 
During the year, Walden Page Smith Comms Limited provided management and operational support to Walden Page Ballard Limited.
.
WHJE Limited provided management and operational support to Walden Page Ballard Limited, and Walden Page Ballard provided services to WHJE Limited.

 

Summary of transactions with entities with joint control or significant interest

Walden Page Smith Comms Limited owns 60% of Cloth Court Communications Limited, 75% of Grey Matter Marketing Solutions Limited and 100% of The Chair Consultancy Limited.

WHJE Limited owns 80% of Walden Page Smith Comms Limited, 100% of Full Circle Corporate Communications Limited, 95% of For The Win Digital Limited, and 60% of Hut Eight Digital Development Limited,

 During the year, Walden Page Ballard Limited provided management and operational support to Cloth Court Communications Limited and Grey Matter Marketing Solutions Limited.

Walden Page Balard Limited has a loan relationship with Grey Matter Marketing Solutions Limited and The Chair Consultancy Limited.

Full Circle Corporate Communications Limited, For The Win Digital Limited, Cloth Court Communications Limited, Hut Eight Digital Development Limited and Grey Matter Markeing Solutions Limited provided services to Walden Page Ballard Limited

 

Income and receivables from related parties

2024

Parent
£

Entities with joint control or significant influence
£

Receipt of services

3,242

10,031

Amounts receivable from related party

3,890

8,580

2023

Parent
£

Receipt of services

3,761

Amounts receivable from related party

4,948

Expenditure with and payables to related parties

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

2024

Parent
£

Entities with joint control or significant influence
£

Rendering of services

159,000

75,904

Amounts payable to related party

7,400

47,099

2023

Parent
£

Entities with joint control or significant influence
£

Rendering of services

156,000

32,375

Amounts payable to related party

14,400

11,610

Loans to related parties

2024

Entities with joint control or significant influence
£

Total
£

At start of period

5,169

5,169

Advanced

51,149

51,149

At end of period

56,318

56,318

2023

Entities with joint control or significant influence
£

Total
£

At start of period

5,169

5,169

At end of period

5,169

5,169

Loans from related parties

2024

Parent
£

Total
£

At start of period

19,294

19,294

Advanced

882

882

Repaid

(706)

(706)

At end of period

19,470

19,470

 

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Year Ended 30 September 2024

2023

Parent
£

Total
£

At start of period

32,861

32,861

Advanced

298

298

Repaid

(13,865)

(13,865)

At end of period

19,294

19,294

8

Parent and ultimate parent undertaking

The company's immediate parent is Walden Page Smith Comms Limited, incorporated in England.

 The ultimate parent is WHJE Limited, incorporated in England.

 The most senior parent entity producing publicly available financial statements is WHJE Limited.