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REGISTERED NUMBER: 03038870 (England and Wales)















Unaudited Financial Statements For The Year Ended 29 June 2024

for

Holidays Direct Marketing (Southern)
Limited

Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)






Contents of the Financial Statements
For The Year Ended 29 June 2024




Page

Company information 1

Balance sheet 2

Notes to the financial statements 3


Holidays Direct Marketing (Southern)
Limited

Company Information
For The Year Ended 29 June 2024







Directors: D J Parker
Mrs J E Parker





Registered office: Waverley House
Church Street
Ashley
Newmarket
Suffolk
CB8 9DU





Registered number: 03038870 (England and Wales)





Accountants: SMD Accounts LLP
Chartered Certified Accountants
The Vineyards
Knox Lane, Bardwell
Bury St Edmunds
Suffolk
IP31 1AX

Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)

Balance Sheet
29 June 2024

2024 2023
Notes £    £    £    £   
Fixed assets
Tangible assets 4 4,896,513 4,907,247
Investments 5 1,176 1,176
4,897,689 4,908,423

Current assets
Cash at bank 965 24

Creditors
Amounts falling due within one year 6 1,329,413 1,172,378
Net current liabilities (1,328,448 ) (1,172,354 )
Total assets less current liabilities 3,569,241 3,736,069

Creditors
Amounts falling due after more than one year 7 789,405 956,996
Net assets 2,779,836 2,779,073

Capital and reserves
Called up share capital 3,000 3,000
Revaluation reserve 10 3,449,207 3,449,207
Retained earnings (672,371 ) (673,134 )
Shareholders' funds 2,779,836 2,779,073

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 29 June 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 29 June 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 17 June 2025 and were signed on its behalf by:



D J Parker - Director


Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)

Notes to the Financial Statements
For The Year Ended 29 June 2024

1. Statutory information

Holidays Direct Marketing (Southern) Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. Accounting policies

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern

These accounts have been prepared on a going concern basis - the company is dependent on the ongoing financial support of the director, its subsidiary company and external lenders. The director is confident that this support will continue for the foreseeable future and the going concern basis is appropriate for the preparation of these accounts.

Preparation of consolidated financial statements
The financial statements contain information about Holidays Direct Marketing (Southern) Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 399(2A) of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Improvements to property - 4% on cost
Plant and machinery - 25% on reducing balance

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)

Notes to the Financial Statements - continued
For The Year Ended 29 June 2024

2. Accounting policies - continued

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Borrowings
Interest bearing borrowings are initially recorded at fair value, net of transaction costs. Interest bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the Profit and Loss Account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

3. Employees and directors

The average number of employees during the year was 2 (2023 - 2 ) .

4. Tangible fixed assets
Improvements
Freehold to Plant and Motor
property property machinery vehicles Totals
£    £    £    £    £   
Cost
At 30 June 2023 4,530,000 431,973 23,995 12,225 4,998,193
Disposals - - (23,995 ) (12,225 ) (36,220 )
At 29 June 2024 4,530,000 431,973 - - 4,961,973
Depreciation
At 30 June 2023 - 54,728 23,994 12,224 90,946
Charge for year - 10,732 - - 10,732
Eliminated on disposal - - (23,994 ) (12,224 ) (36,218 )
At 29 June 2024 - 65,460 - - 65,460
Net book value
At 29 June 2024 4,530,000 366,513 - - 4,896,513
At 29 June 2023 4,530,000 377,245 1 1 4,907,247

Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)

Notes to the Financial Statements - continued
For The Year Ended 29 June 2024

4. Tangible fixed assets - continued

Fixed assets, included in the above, which are held under hire purchase contracts or finance leases are as follows:
Motor
vehicles
£   
Cost
At 30 June 2023 12,225
Disposals (12,225 )
At 29 June 2024 -
Depreciation
At 30 June 2023 12,224
Eliminated on disposal (12,224 )
At 29 June 2024 -
Net book value
At 29 June 2024 -
At 29 June 2023 1

5. Fixed asset investments
Shares in
group
undertakings
£   
Cost
At 30 June 2023
and 29 June 2024 1,176
Net book value
At 29 June 2024 1,176
At 29 June 2023 1,176

6. Creditors: amounts falling due within one year
2024 2023
£    £   
Bank loans and overdrafts (see note 8) 830,129 530,343
Trade creditors - 1
Amounts owed to group undertakings 497,784 624,288
Other creditors - 14,746
Accrued expenses 1,500 3,000
1,329,413 1,172,378

7. Creditors: amounts falling due after more than one year
2024 2023
£    £   
Bank loans (see note 8) 789,405 956,996

Holidays Direct Marketing (Southern)
Limited (Registered number: 03038870)

Notes to the Financial Statements - continued
For The Year Ended 29 June 2024

7. Creditors: amounts falling due after more than one year - continued
2024 2023
£    £   
Amounts falling due in more than five years:

Repayable by instalments
Bank loans more 5 yr by instal 624,426 740,996

8. Loans

An analysis of the maturity of loans is given below:

2024 2023
£    £   
Amounts falling due within one year or on demand:
Bank loans 830,129 530,343

Amounts falling due between one and two years:
Bank loans - 1-2 years 43,000 54,000

Amounts falling due between two and five years:
Bank loans - 2-5 years 121,979 162,000

Amounts falling due in more than five years:

Repayable by instalments
Bank loans more 5 yr by instal 624,426 740,996

9. Leasing agreements

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 43,450 15,000
Between one and five years 111,900 12,500
155,350 27,500

10. Reserves
Revaluation
reserve
£   
At 30 June 2023
and 29 June 2024 3,449,207