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REGISTERED NUMBER: 09214168 (England and Wales)















Financial Statements for the Year Ended 31 December 2024

for

Game Analytics Limited

Game Analytics Limited (Registered number: 09214168)






Contents of the Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 3


Game Analytics Limited

Company Information
for the Year Ended 31 December 2024







DIRECTOR: M E Wulff





REGISTERED OFFICE: Spaces Mappin House
4 Winsley Street
London
W1W 8HF





REGISTERED NUMBER: 09214168 (England and Wales)





AUDITORS: Shinewing Wilson Accountancy Limited
Chartered Certified Accountants
and Statutory Auditors
9 St Clare Street
London
EC3N 1LQ

Game Analytics Limited (Registered number: 09214168)

Statement of Financial Position
31 December 2024

31.12.24 31.12.23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 2,213,620 2,593,098
Tangible assets 5 6,569 12,482
2,220,189 2,605,580

CURRENT ASSETS
Debtors 6 847,287 1,419,755
Cash at bank 91,221 213,854
938,508 1,633,609
CREDITORS
Amounts falling due within one year 7 4,226,142 4,164,542
NET CURRENT LIABILITIES (3,287,634 ) (2,530,933 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(1,067,445

)

74,647

PROVISIONS FOR LIABILITIES 1,642 7,537
NET (LIABILITIES)/ASSETS (1,069,087 ) 67,110

CAPITAL AND RESERVES
Called up share capital 1 1
Other reserves 830,115 784,721
Retained earnings (1,899,203 ) (717,612 )
SHAREHOLDERS' FUNDS (1,069,087 ) 67,110

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 16 June 2025 and were signed by:





M E Wulff - Director


Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Game Analytics Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparation
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern
The company had net current liabilities of £3.29 million at the balance sheet mainly due to the amounts owed to the intermediate parent company, no short-term demand on the repayment of the funds is expected to be instructed. The ultimate parent company has confirmed in writing to continue support the company for 12 months from the date of signing the financial statements, therefore the director considered that the company has adequate resources to continue its operational existence for the foreseeable future, hence the company continues to adopt the going concern basis in preparing its financial statements.

Turnover
Revenue is measured at the fair value of the consideration received or receivable and represents the amount receivable for services rendered, net of discounts and rebates allowed by the company and value added taxes.

The company recognises revenue when all of the following conditions are satisfied:
- the amount of revenue can be measured reliably;
- it is probable that the company will receive the consideration due under the contract;
- the stage of completion of the contract at the end of the reporting period can be measured reliably; and
- the costs incurred and the costs to complete the contract can be measured reliably.

Income from management service provided to the group company is recognised using staff costs mark up method.

Income from data analysis service is recognised on monthly basis for the services provided.

Other income
Other income is recognised when it is probable that the economic benefit will flow to the company, and the amount of revenue can be measured reliably.

Intangible fixed assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Licences are being amortised evenly over their estimated useful life of ten years.

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives:

Computer equipment over 3 years

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Income Statements.

Financial instruments
The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' of FRS 102 to all of its financial instruments.

Financial instruments are recognised when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets
Basic financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the financial asset is measured at the present value of the future receipts discounted at a market rate of interest.

Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities
Basic financial liabilities, including trade and other payables, and loans from group undertakings, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.

Debt instruments are subsequently carried at amortised cost, using the effective interest method.

Share capital
Financial instruments issued by the company are classified as equity only to the extent that they do not meet the definition of a financial liability or financial asset.

The company's ordinary shares are classified as equity instruments.


Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued
Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Lease commitments - company as lessee
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Share based payment
The company’s employees have been granted share options by the ultimate parent company, Mobvista Inc.The Group issues equity-settled share options to certain employees within the company. Equity-settled share-based payment transactions are measured at fair value based on Mobvista Inc. share price at the Stock Exchange of Hong Kong (01860.HK) at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 10 (2023 - 15 ) .

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 January 2024
and 31 December 2024 3,794,778
AMORTISATION
At 1 January 2024 1,201,680
Charge for year 379,478
At 31 December 2024 1,581,158
NET BOOK VALUE
At 31 December 2024 2,213,620
At 31 December 2023 2,593,098

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2024 108,373
Additions 2,529
At 31 December 2024 110,902
DEPRECIATION
At 1 January 2024 95,891
Charge for year 8,442
At 31 December 2024 104,333
NET BOOK VALUE
At 31 December 2024 6,569
At 31 December 2023 12,482

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade debtors 49,787 39,684
Amounts owed by group undertakings 551,299 1,133,448
Other debtors 246,201 246,623
847,287 1,419,755

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR - continued

Amounts owed by group undertakings are unsecured, interest free, without a fixed date of repayment and repayable on demand.

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade creditors 73,190 18,293
Taxation and social security 11,846 10,799
Other creditors 4,141,106 4,135,450
4,226,142 4,164,542

An amount of GBP 3.99 million included in Other creditors is other loan from an intermediate parent company (Note 10).

8. LOANS

An analysis of the maturity of loans is given below:

31.12.24 31.12.23
£    £   
Amounts falling due within one year or on demand:
Other loans 3,990,741 3,922,492

The company’s financing facility is loan from an intermediate parent company with principal of USD 5 million, the loan is unsecured, interest free and repayment on demand.

9. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Nijendra Dhungana FCCA (Senior Statutory Auditor)
for and on behalf of Shinewing Wilson Accountancy Limited

10. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

11. ULTIMATE CONTROLLING PARTY

The immediate parent company is Game Analytics APS, a company registered in Denmark and the ultimate parent company is Guangzhou Mobvista Co., Limited, a company registered in China.

The smallest and largest undertaking for which the company is a member and for which group financial statements are prepared is Mobvista Inc., the copies of the consolidated financial statements can be obtained from https://www.mobvista.com/en/investor/.

The ultimate controlling party is W Duan.

Game Analytics Limited (Registered number: 09214168)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

12. SHARE-BASED PAYMENT TRANSACTIONS

On 10 June 2020, the Company's ultimate parent company, Mobvista Inc. granted 2,172,915 shares as a restricted share incentive scheme for the primary purpose of providing incentives to eligible employees, on 10 March 2020 further 60,000 shares granted. On 10 June 2022, 223,900 shares were granted by Mobvista Inc. as restricted share incentive scheme, followed by an addition of 101,018 shares granted on 10 August 2022. On 10 October 2023, 536,000 shares were granted by Mobvista Inc. as restricted share incentive scheme, followed by an addition of 30,000 shares granted on 10 December 2023. As the share options granted are conditional upon the employee’s remaining in the company for the next four years, the total staff service costs will be recognized as an expense in profit or loss over the four years’ vesting period. The fair value of each share option was based on the share price of Mobvista Inc. at Hong Kong stock exchange at the date of grant.

The Company recognised the total expense of £45,394 (2023: £67,320) in the year in relation to restricted shares granted to the employees of the Company.

A reconciliation of share option movements over the year ended 31 December 2024 is shown below:
20242023
Outstanding at 1 January 796,290766,798
Granted -566,000
Forfeited (440,942)(138,868)
Exercised (146,226)(397,640)
Outstanding at 31 December 209,122796,290