for the Period Ended 24 September 2024
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| Balance sheet | |
| Additional notes | |
| Community Interest Report |
for the Period Ended
| 2024 | ||
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The notes form part of these financial statements
This report was approved by the board of directors on
and signed on behalf of the board by:
Name:
Status: Director
The notes form part of these financial statements
for the Period Ended 24 September 2024
Basis of measurement and preparation
for the Period Ended 24 September 2024
| 2024 | ||
|---|---|---|
| Average number of employees during the period |
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The company’s activities and impact Straight to the Point: The Podcast founded in early 2024 by Zainab, Latifah, and Hadja has delivered significant community benefits during the financial year: Empowered under represented voices: Produced nine episodes sharing the lived experiences of Black and ethnic minority Scots, offering visibility and recognition within mainstream media. Enhanced cultural representation: Highlighted intersectionality and identity topics, fostering connection and cultural pride. Strengthened community dialogue: Encouraged authentic conversations and listening inviting feedback on subject’s listeners want addressed thus promoting a collective sense of belonging. Supported local creatives: Provided a platform for local hosts, contributors, and editors to gain experience in podcast creation, enhancing skills and part-time opportunities within cultural media. Promoted local culture & connection: By focusing on Black Scottish experience, the podcast-built community cohesion and encouraged unity across backgrounds, moving toward an inclusive vision for Scotland. Achieved strong digital engagement: TikTok: Over 10,000 total video views and consistent audience interaction. Instagram: More than 2,500+ total plays across reels and growing follower base. YouTube: Gained approx 16,000 views across published episodes and shorts, helping expand accessibility.
The key stakeholders of Straight to the Point: The Podcast include our listeners and followers across social media platforms (Instagram, TikTok, and YouTube), local creatives and contributors, charitable organisations, and professionals who support the podcast’s development such as social media marketers and legal advisors. Since the podcast’s launch in early 2024, the team has actively engaged with its audience through regular interaction on social media. We routinely reply to comments and direct messages, and use Instagram Stories and polls to ask followers about topics they are interested in hearing on future episodes. This direct feedback helps shape our content to ensure it remains relevant and meaningful to our core audience. We also hold periodic virtual meetings with a social media marketing consultant to review performance insights and refine our engagement strategies, ensuring we reach and respond to our growing online community effectively. Additionally, consultations with legal professionals have informed our approach to copyright, music use, and guest agreements, allowing us to protect both the podcast and its contributors. Charitable organisations have also played a role in our stakeholder engagement. We have held informal conversations and early-stage consultations with groups who support racial equity and creative inclusion, helping us better understand community needs and potential collaborations. Through these ongoing interactions and consultations, Straight to the Point: The Podcast remains responsive, community-driven, and committed to delivering authentic, inclusive content that reflects the voices and stories of under-represented groups in Scotland.
No remuneration was received
No transfer of assets other than for full consideration
This report was approved by the board of directors on
22 June 2025
And signed on behalf of the board by:
Name: Latifah Johnson
Status: Director