Sport Acuity Limited Filleted Accounts Cover
Sport Acuity Limited
Company No. 07332931
Information for Filing with The Registrar
30 September 2024
Sport Acuity Limited Directors Report Registrar
The Directors present their report and the accounts for the year ended 30 September 2024.
Principal activities
The principal activity of the company during the year under review was content media specialists.
Directors
The Directors who served at any time during the year were as follows:
C. Buckley
A. Elliott
G. Shaw
The above report has been prepared in accordance with the provisions applicable to companies subject to the small companies regime as set out in Part 15 of the Companies Act 2006.
Signed on behalf of the board
C. Buckley
Director
18 June 2025
Sport Acuity Limited Balance Sheet Registrar
at
30 September 2024
Company No.
07332931
Notes
2024
2023
£
£
Fixed assets
Intangible assets
4
--
Tangible assets
5
-172
Investments
6
70,000-
70,000172
Current assets
Debtors
7
34,245168,455
Cash at bank and in hand
38,58540,685
72,830209,140
Creditors: Amount falling due within one year
8
(38,679)
(50,533)
Net current assets
34,151158,607
Total assets less current liabilities
104,151158,779
Creditors: Amounts falling due after more than one year
9
(26,375)
(37,136)
Provisions for liabilities
Deferred taxation
-
(32)
Net assets
77,776121,611
Capital and reserves
Called up share capital
300300
Capital redemption reserve
11
100100
Profit and loss account
11
77,376121,211
Total equity
77,776121,611
These accounts have been prepared in accordance with the special provisions applicable to companies subject to the small companies regime of the Companies Act 2006.
For the year ended 30 September 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
As permitted by section 444 (5A)of the Companies Act 2006 the directors have not delivered to the Registrar a copy of the company's profit and loss account.
Approved by the board on 18 June 2025 and signed on its behalf by:
C. Buckley
Director
18 June 2025
Sport Acuity Limited Notes to the Accounts Registrar
for the year ended 30 September 2024
1
General information
Sport Acuity Limited is a private company limited by shares and incorporated in England and Wales.
Its registered number is: 07332931
Its registered office is:
York Hub Popeshead Court Off
Peter Lane
York
YO1 8SU
The accounts have been prepared in accordance with FRS 102 Section 1A - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2
Accounting policies
Turnover
Turnover is measured at the fair value of the consideration received or receivable. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Revenue from the sale of goods is recognised when all the following conditions are satisfied:
• the Company has transferred to the buyer the significant risks and rewards of ownership of the
goods;
• the Company retains neither continuing managerial involvement to the degree usually associated
with ownership nor effective control over the goods sold;
• the amount of revenue can be measured reliably;
• it is probable that the economic benefits associated with the transaction will flow to the Company;
and
• the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Specifically, revenue from the sale of goods is recognised when goods are delivered and legal title is passed.
Tangible fixed assets and depreciation
Tangible fixed assets held for the company's own use are stated at cost less accumulated depreciation and accumulated impairment losses.

At each balance sheet date, the company reviews the carrying amount of its tangible fixed assets to determine whether there is any indication that any items have suffered an impairment loss. If any such indication exists, the recoverable amount of an asset is estimated in order to determine the extent of the impairment loss.
Depreciation is provided at the following annual rates in order to write off the cost or valuation less the estimated residual value of each asset over its estimated useful life:
Plant and machinery
33.33% Straight line
Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the profit and loss account because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The Company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets are generally recognised for all deductible timing differences to the extent that it is probable that taxable profits will be available against which those deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
Investments
Unlisted investments (except those held as subsidiaries, associates or joint ventures) are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, any changes in fair value are recognised in profit and loss.
Trade and other debtors
Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method, less impairment losses for bad and doubtful debts.
Trade and other creditors
Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
Foreign currencies
The functional and presentational currency of the company is Sterling. The accounts are rounded to the nearest pound.
Transactions in currencies, other than the functional currency of the Company, are recorded at the rate of exchange on the date the transaction occurred. Monetary items denominated in other currencies are translated at the rate prevailing at the end of the reporting period. all differences are taken to the profit and loss account. Non-monetary items that are measured at historic cost in a foreign currency are not retranslated.
Defined contribution pensions
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payments obligations.
The contributions are recognised as expenses when they fall due. Amounts not paid are shown in accruals in the balance sheet. The assets of the plan are held separately from the company in independently administered funds.
Provisions
Provisions are made where an event has taken place that gives the Company a legal or constructive obligation that probably requires settlement by a transfer of economic benefit, and a reliable estimate can be made of the amount of the obligation.

Provisions are charged as an expense to the profit and loss account in the year that the Company becomes aware of the obligation, and are measured at the best estimate at balance sheet date of the expenditure required to settle the obligation, taking into account relevant risks and uncertainties.

When payments are eventually made, they are charged to the provision carried in the balance sheet.
3
Employees
2024
2023
Number
Number
The average monthly number of employees (including directors) during the year was:
33
4
Intangible fixed assets
Total
£
Cost
Amortisation and impairment
Net book values
In June 2021, Sport Acuity Limited acquired a 75% shareholding in Tri247 Limited, a company registered in England and Wales with company number 06018565. No consideration was paid, but Sport Acuity Limited, along with its directors, will continue to support this new acquisition going forward, with the expectation that it will become profitable in the future.
5
Tangible fixed assets
Plant and machinery
Total
£
£
Cost or revaluation
At 1 October 2023
8,7028,702
At 30 September 2024
8,7028,702
Depreciation
At 1 October 2023
8,5308,530
Charge for the year
172172
At 30 September 2024
8,7028,702
Net book values
At 30 September 2024
--
At 30 September 2023
172
172
6
Investments
Other investments
Total
£
£
Cost or valuation
Additions
70,000
70,000
At 30 September 2024
70,000
70,000
Provisions/Impairment
Net book values
At 30 September 2024
70,000
70,000
7
Debtors
2024
2023
£
£
Trade debtors
10,000108,138
Amounts owed by group undertakings
-55,126
Corporation tax recoverable
85-
VAT recoverable
21,233
(26)
Prepayments and accrued income
2,9275,217
34,245168,455
8
Creditors:
amounts falling due within one year
2024
2023
£
£
Trade creditors
30,84133,570
Taxes and social security
-
9,333
Other creditors
295326
Accruals and deferred income
7,5437,304
38,67950,533
9
Creditors:
amounts falling due after more than one year
2024
2023
£
£
Bank loans and overdrafts
26,37537,136
26,37537,136
10
Share Capital
Ordinary Shares - 300
11
Reserves
Capital redemption reserve
Total other reserves
£
£
At 1 October 2022
100
100
At 30 September 2023 and 1 October 2023
100
100
At 30 September 2024
100100
Capital redemption reserve - records the nominal value of shares repurchased by the company.
Profit and loss account - includes all current and prior period retained profits and losses.
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