Caseware UK (AP4) 2024.0.164 2024.0.164 2025-01-312025-01-31true2024-02-01falsemarket research consultancy to the pharmaceutical industry and the provision of holiday lettings11trueThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 03856607 2024-02-01 2025-01-31 03856607 2023-02-01 2024-01-31 03856607 2025-01-31 03856607 2024-01-31 03856607 2023-02-01 03856607 c:Director1 2024-02-01 2025-01-31 03856607 d:Buildings 2024-02-01 2025-01-31 03856607 d:Buildings 2025-01-31 03856607 d:Buildings 2024-01-31 03856607 d:Buildings d:OwnedOrFreeholdAssets 2024-02-01 2025-01-31 03856607 d:PlantMachinery 2024-02-01 2025-01-31 03856607 d:PlantMachinery 2025-01-31 03856607 d:PlantMachinery 2024-01-31 03856607 d:PlantMachinery d:OwnedOrFreeholdAssets 2024-02-01 2025-01-31 03856607 d:MotorVehicles 2024-02-01 2025-01-31 03856607 d:MotorVehicles 2025-01-31 03856607 d:MotorVehicles 2024-01-31 03856607 d:MotorVehicles d:OwnedOrFreeholdAssets 2024-02-01 2025-01-31 03856607 d:ComputerEquipment 2024-02-01 2025-01-31 03856607 d:ComputerEquipment 2025-01-31 03856607 d:ComputerEquipment 2024-01-31 03856607 d:ComputerEquipment d:OwnedOrFreeholdAssets 2024-02-01 2025-01-31 03856607 d:OwnedOrFreeholdAssets 2024-02-01 2025-01-31 03856607 d:CurrentFinancialInstruments 2025-01-31 03856607 d:CurrentFinancialInstruments 2024-01-31 03856607 d:CurrentFinancialInstruments d:WithinOneYear 2025-01-31 03856607 d:CurrentFinancialInstruments d:WithinOneYear 2024-01-31 03856607 d:ShareCapital 2025-01-31 03856607 d:ShareCapital 2024-01-31 03856607 d:ShareCapital 2023-02-01 03856607 d:RetainedEarningsAccumulatedLosses 2024-02-01 2025-01-31 03856607 d:RetainedEarningsAccumulatedLosses 2025-01-31 03856607 d:RetainedEarningsAccumulatedLosses 2023-02-01 2024-01-31 03856607 d:RetainedEarningsAccumulatedLosses 2024-01-31 03856607 d:RetainedEarningsAccumulatedLosses 2023-02-01 03856607 c:FRS102 2024-02-01 2025-01-31 03856607 c:AuditExempt-NoAccountantsReport 2024-02-01 2025-01-31 03856607 c:FullAccounts 2024-02-01 2025-01-31 03856607 c:PrivateLimitedCompanyLtd 2024-02-01 2025-01-31 03856607 2 2024-02-01 2025-01-31 03856607 e:PoundSterling 2024-02-01 2025-01-31 iso4217:GBP xbrli:pure
Registered number: 03856607


VIRTUAL BRAND PLANNING LIMITED
UNAUDITED
FINANCIAL STATEMENTS
INFORMATION FOR FILING WITH THE REGISTRAR
FOR THE YEAR ENDED 31 JANUARY 2025

 
VIRTUAL BRAND PLANNING LIMITED
REGISTERED NUMBER:03856607

BALANCE SHEET
AS AT 31 JANUARY 2025

2025
2024
Note
£
£

Fixed assets
  

Tangible assets
 4 
525,083
540,731

Current assets
  

Stocks
 5 
1,630
2,065

Debtors: amounts falling due within one year
 6 
141,208
192,893

Cash at bank and in hand
 7 
129,693
121,374

  
272,531
316,332

Creditors: amounts falling due within one year
 8 
(41,478)
(20,956)

Net current assets
  
 
 
231,053
 
 
295,376

  

Net assets
  
756,136
836,107


Capital and reserves
  

Called up share capital 
  
1
1

Profit and loss account
  
756,135
836,106

  
756,136
836,107


The director considers that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The director acknowledges her responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




................................................
K L Holloway
Director

Date: 23 June 2025
Page 1

 
VIRTUAL BRAND PLANNING LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 JANUARY 2025


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 February 2023
1
978,024
978,025


Comprehensive income for the year

Profit for the year
-
33,082
33,082


Contributions by and distributions to owners

Dividends: Equity capital
-
(175,000)
(175,000)



At 1 February 2024
1
836,106
836,107


Comprehensive income for the year

Profit for the year
-
95,029
95,029


Contributions by and distributions to owners

Dividends: Equity capital
-
(175,000)
(175,000)


At 31 January 2025
1
756,135
756,136


The notes on pages 3 to 9 form part of these financial statements.

Page 2

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

1.


General information

Virtual Brand Planning Limited is a private company, limited by shares, incorporated in England within the United Kingdom. The registered office address is 6th Floor, 2 London Wall Place, London, EC2Y 5AU. The principal activity of the Company during the year was that of advertising agencies.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The significant accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all years presented unless otherwise stated.
The functional and presentational currency is GBP, rounded to the nearest £1.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.
 
 
2.3

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Page 3

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

2.Accounting policies (continued)


2.3
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on the bases provided below.
 
Freehold property
-
2% straight line
Plant and machinery
-
25% reducing balance
Motor vehicles
-
25% straight line
Computer equipment
-
20% reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.4

Stocks

Stocks are stated at the lower of cost and net realisable value, being the estimated selling price less costs to complete and sell. Cost is based on the cost of purchase on a first in, first out basis. Work in progress and finished goods include labour and attributable overheads.

At each balance sheet date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss.

 
2.5

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.6

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.
Page 4

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

2.Accounting policies (continued)

 
2.7

Financial instruments

The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the Company's Balance Sheet when the Company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due within the operating cycle fall into this category of financial instruments.

Basic financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.

Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.

Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.

Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Page 5

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

2.Accounting policies (continued)


2.7
Financial instruments (continued)

Derecognition of financial instruments

Derecognition of financial assets

Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.

Derecognition of financial liabilities

Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.

 
2.8

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.9

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP, rounded to the nearest £1.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Comprehensive Income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.10

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 6

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

2.Accounting policies (continued)

 
2.11

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

 
2.12

Pensions

Defined benefit pension plan

The Company operates a defined benefit plan for certain employees. A defined benefit plan defines the pension benefit that the employee will receive on retirement, usually dependent upon several factors including but not limited to age, length of service and remuneration. A defined benefit plan is a pension plan that is not a defined contribution plan.

The liability recognised in the Balance Sheet in respect of the defined benefit plan is the present value of the defined benefit obligation at the end of the balance sheet date less the fair value of plan assets at the balance sheet date (if any) out of which the obligations are to be settled.

The fair value of plan assets is measured in accordance with the FRS102 fair value hierarchy and in accordance with the Company's policy for similarly held assets. This includes the use of appropriate valuation techniques.

The cost of the defined benefit plan, recognised in profit or loss as employee costs, except where included in the cost of an asset, comprises:

a) the increase in net pension benefit liability arising from employee service during the period; and

b) the cost of plan introductions, benefit changes, curtailments and settlements.

The net interest cost is calculated by applying the discount rate to the net balance of the defined benefit obligation and the fair value of plan assets. This cost is recognised in profit or loss as a 'finance expense'.

 
2.13

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.14

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.


  
2.15

Pensions

The Company makes discretionary contributions to the Director's Pension Plan.

Page 7

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

3.


Employees

The average monthly number of employees, including directors, during the year was 1 (2024 - 1).


4.


Tangible fixed assets





Freehold property
Plant and machinery
Motor vehicles
Computer equipment
Total

£
£
£
£
£



Cost or valuation


At 1 February 2024
606,986
62,841
51,990
19,086
740,903


Additions
-
13,543
-
-
13,543


Disposals
-
(4,570)
-
-
(4,570)



At 31 January 2025

606,986
71,814
51,990
19,086
749,876



Depreciation


At 1 February 2024
98,458
57,394
29,787
14,533
200,172


Charge for the year
12,140
2,667
12,998
910
28,715


Disposals
-
(4,094)
-
-
(4,094)



At 31 January 2025

110,598
55,967
42,785
15,443
224,793



Net book value



At 31 January 2025
496,388
15,847
9,205
3,643
525,083



At 31 January 2024
508,528
5,447
22,203
4,553
540,731


5.


Stocks

2025
2024
£
£

Raw materials and consumables
1,630
2,065


Page 8

 
VIRTUAL BRAND PLANNING LIMITED
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 JANUARY 2025

6.


Debtors

2025
2024
£
£


Trade debtors
17,278
32,799

Other debtors
121,023
157,620

Prepayments and accrued income
2,907
2,474

141,208
192,893



7.


Cash and cash equivalents

2025
2024
£
£

Cash at bank and in hand
129,693
121,374



8.


Creditors: Amounts falling due within one year

2025
2024
£
£

Trade creditors
156
662

Corporation tax
34,491
13,694

Other taxation and social security
231
-

Accruals and deferred income
6,600
6,600

41,478
20,956



9.


Pension commitments

There are no pension commitments as the Company makes only discretionary payments into the Director's Pension Plan. The Company made contributions £Nil (2024: £140,000) into the scheme during the year.

 
Page 9