PERSONA COLLECTIVE C.I.C.

Company limited by guarantee

Company Registration Number:
10984792 (England and Wales)

Unaudited statutory accounts for the year ended 30 September 2024

Period of accounts

Start date: 1 October 2023

End date: 30 September 2024

PERSONA COLLECTIVE C.I.C.

Contents of the Financial Statements

for the Period Ended 30 September 2024

Directors report
Profit and loss
Balance sheet
Additional notes
Balance sheet notes
Community Interest Report

PERSONA COLLECTIVE C.I.C.

Directors' report period ended 30 September 2024

The directors present their report with the financial statements of the company for the period ended 30 September 2024

Principal activities of the company

The company's principal activity during the year continued to be the performing arts



Directors

The directors shown below have held office during the whole of the period from
1 October 2023 to 30 September 2024

R P Bustos Ayllon
E L De-Nege-Turner


The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
14 June 2025

And signed on behalf of the board by:
Name: R P Bustos Ayllon
Status: Director

PERSONA COLLECTIVE C.I.C.

Profit And Loss Account

for the Period Ended 30 September 2024

2024 2023


£

£
Turnover: 6 39,340
Cost of sales: ( 6,099 )
Gross profit(or loss): 6 33,241
Administrative expenses: ( 1,380 ) ( 34,272 )
Operating profit(or loss): (1,374) (1,031)
Profit(or loss) before tax: (1,374) (1,031)
Profit(or loss) for the financial year: (1,374) (1,031)

PERSONA COLLECTIVE C.I.C.

Balance sheet

As at 30 September 2024

Notes 2024 2023


£

£
Fixed assets
Tangible assets: 3 895 1,193
Total fixed assets: 895 1,193
Current assets
Cash at bank and in hand: 10 1,131
Total current assets: 10 1,131
Creditors: amounts falling due within one year: 4 ( 1,001 ) ( 1,046 )
Net current assets (liabilities): (991) 85
Total assets less current liabilities: (96) 1,278
Total net assets (liabilities): (96) 1,278
Members' funds
Profit and loss account: (96) 1,278
Total members' funds: ( 96) 1,278

The notes form part of these financial statements

PERSONA COLLECTIVE C.I.C.

Balance sheet statements

For the year ending 30 September 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 14 June 2025
and signed on behalf of the board by:

Name: R P Bustos Ayllon
Status: Director

The notes form part of these financial statements

PERSONA COLLECTIVE C.I.C.

Notes to the Financial Statements

for the Period Ended 30 September 2024

  • 1. Accounting policies

    Basis of measurement and preparation

    These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

    Turnover policy

    Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.

    Other accounting policies

    Creditors Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method. A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.

PERSONA COLLECTIVE C.I.C.

Notes to the Financial Statements

for the Period Ended 30 September 2024

  • 2. Employees

    2024 2023
    Average number of employees during the period 2 2

PERSONA COLLECTIVE C.I.C.

Notes to the Financial Statements

for the Period Ended 30 September 2024

3. Tangible assets

Land & buildings Plant & machinery Fixtures & fittings Office equipment Motor vehicles Total
Cost £ £ £ £ £ £
At 1 October 2023 2,594 2,594
Additions
Disposals
Revaluations
Transfers
At 30 September 2024 2,594 2,594
Depreciation
At 1 October 2023 1,401 1,401
Charge for year 298 298
On disposals
Other adjustments
At 30 September 2024 1,699 1,699
Net book value
At 30 September 2024 895 895
At 30 September 2023 1,193 1,193

PERSONA COLLECTIVE C.I.C.

Notes to the Financial Statements

for the Period Ended 30 September 2024

4. Creditors: amounts falling due within one year note

2024 2023
£ £
Bank loans and overdrafts 65
Trade creditors 530 530
Other creditors 406 516
Total 1,001 1,046

COMMUNITY INTEREST ANNUAL REPORT

PERSONA COLLECTIVE C.I.C.

Company Number: 10984792 (England and Wales)

Year Ending: 30 September 2024

Company activities and impact

PERSONA’S STATEMENT Report and Accounts – Year Ending 30 September 2024 COMPANY ACTIVITIES & IMPACT During the financial year 2023/24, Persona Collective C.I.C. did not deliver any public-facing productions. The company was temporarily inactive in terms of output, as one of the lead directors and Artistic Director, Rocio Ayllon, was awarded an individual Developing Your Creative Practice (DYCP) grant by Arts Council England in a freelance capacity. Although this funding was not awarded to Persona directly, it played a significant role in shaping the company’s future direction. The research focused on the development of new technologies and contemporary formats for performance, exploring the intersections of immersive theatre, interactive digital media, and game mechanics. This exploration positions Persona Collective to remain relevant within a fast-evolving creative landscape and to respond to how younger and more digitally native audiences engage with live experiences. This period of research and development has also led to new conceptual work that will inform upcoming company projects, with plans to pilot a new hybrid performance format that merges live action with interactive digital environments. Alongside this artistic development, Persona Collective has begun laying the foundations for a permanent base in Hackney, where a new initiative titled Unit 7 is being developed - a future-facing interdisciplinary space intended to host workshops, events, and collaborative artistic research with the local community. The model aims to provide a flexible infrastructure for collective members to offer creative programming such as life drawing, music, poetry, electronics, dance, and digital art, all underpinned by the company’s ethos of co-creation and accessibility. CONSULTATION WITH STAKEHOLDERS Although there were no active productions in this period, Persona Collective maintained engagement with key stakeholders as part of ongoing planning and development: - Local Hackney-based organisations and grassroots groups were consulted to explore long-term partnership opportunities connected to Unit 7 and its role in the local cultural landscape. - Former collaborators from previous productions such as The Village (2023) in Soho provided feedback and insight into potential future directions and formats for company activity. - Creative industry professionals were engaged through the DYCP research process, including digital artists, technologists, and immersive practitioners, to help align future work with current trends in immersive and interactive media. These conversations have played a foundational role in shaping the values, delivery approaches, and intended outcomes of the company’s next phase of work. ACHIEVEMENTS OR OUTCOMES - Artistic Development: The DYCP research led by Artistic Director Rocio Ayllon produced prototypes and conceptual frameworks for performance work that combines live presence, audience interactivity, and digital environments. - Relevance & Adaptation: This period enabled Persona Collective to evolve its practice in response to shifting audience behaviours and technological advancements in the arts. - Funding Development: The company is currently applying for new project support from Immersive Arts UK, with the aim of producing a pilot project that tests research outcomes with live audiences and communities. - Strategic Locating: Establishing a presence in Hackney is a significant step toward building long-term local relationships and delivering regular, community-rooted programming. ORGANISATIONAL DEVELOPMENT - Structural Reflection: This period of inactivity provided space for the company to reassess its operational model, including governance, funding strategy, and long-term sustainability. - New Initiative: The development of Unit 7 will provide a dedicated space for experimentation and public engagement, supporting both collective members’ creative practices and broader community access. - Audience Strategy: Persona Collective has begun refining its audience development approach, placing emphasis on digital access, interdisciplinary programming, and inclusive, multi-generational engagement. LOOKING AHEAD Persona Collective intends to return to public programming in 2024/25 with a renewed artistic model and a locally focused strategy. Plans include launching Unit 7, piloting new immersive formats developed through the DYCP research, and expanding community participation in Hackney. If successful in securing support from Immersive Arts UK, the company will produce its first hybrid live-digital performance prototype in 2025. This work will continue to prioritise site-specificity, cross-disciplinary collaboration, and inclusive co-creation, while exploring new models of performance that reflect current cultural and technological shifts. More Info www.personacollective.co.uk Contact Rocio Ayllon Artistic Director & Founder Persona Collective C.I.C.

Consultation with stakeholders

CONSULTATION WITH STAKEHOLDERS Although there were no active productions in this period, Persona Collective maintained engagement with key stakeholders as part of ongoing planning and development: - Local Hackney-based organisations and grassroots groups were consulted to explore long-term partnership opportunities connected to Unit 7 and its role in the local cultural landscape. - Former collaborators from previous productions such as The Village (2023) in Soho provided feedback and insight into potential future directions and formats for company activity. - Creative industry professionals were engaged through the DYCP research process, including digital artists, technologists, and immersive practitioners, to help align future work with current trends in immersive and interactive media. These conversations have played a foundational role in shaping the values, delivery approaches, and intended outcomes of the company’s next phase of work.

Directors' remuneration

No remuneration was received

Transfer of assets

No transfer of assets other than for full consideration

This report was approved by the board of directors on
14 June 2025

And signed on behalf of the board by:
Name: R P Bustos Ayllon
Status: Director