Mediaforce (Representation) Digital Limited
Financial Statements
For the year ended 30 September 2024
Pages for Filing with Registrar
Company Registration No. 11707687 (England and Wales)
Mediaforce (Representation) Digital Limited
Contents
Page
Balance sheet
1
Notes to the financial statements
2 - 5
Mediaforce (Representation) Digital Limited
Balance Sheet
As at 30 September 2024
Page 1
2024
2023
Notes
£
£
£
£
Fixed assets
Investments
4
196,267
196,267
Current assets
-
-
Creditors: amounts falling due within one year
6
(196,167)
(196,167)
Net current liabilities
(196,167)
(196,167)
Net assets
100
100
Capital and reserves
-
-
Called up share capital
7
100
100

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the board of directors and authorised for issue on 28 March 2025 and are signed on its behalf by:
R E Elliot
Director
Company Registration No. 11707687
Mediaforce (Representation) Digital Limited
Notes to the Financial Statements
For the year ended 30 September 2024
Page 2
1
Accounting policies
Company information

Mediaforce (Representation) Digital Limited is a private company limited by shares incorporated in England and Wales. The registered office is 47 Great Marlborough Street, London, W1F 7JP.

1.1
Accounting convention

These financial statements have been prepared in accordance with Section 1A of FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

 

This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:

 

 

The financial statements of the company are consolidated in the financial statements of Media Concierge (Holdings) Limited. These consolidated financial statements are available from its registered office, 47 Great Marlborough Street, London, W1F 7JP.

The company has taken advantage of the exemption under section 400 of the Companies Act 2006 not to prepare consolidated accounts. The financial statements present information about the company as an individual entity and not about its group.

 

Mediaforce (Representation) Digital Limited is a wholly owned subsidiary of Media Concierge (Holdings) Limited and the results of Mediaforce (Representation) Digital Limited are included in the consolidated financial statements of Media Concierge (Holdings) Limited which are available from 47 Great Marlborough Street, London, W1F 7JP.

1.2
Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. The directors of the ultimate parent company, Media Concierge (Holdings) Limited, have prepared a cash flow forecast for a period of 12 months from the date of approval of these financial statements which indicates that the group and company will have sufficient funds to meet liabilities as they fall due for that period. The cash flow forecast has assessed the impacts of other external factors and has concluded that there is no significant impact to the going concern status of the company.true Therefore the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

Mediaforce (Representation) Digital Limited
Notes to the Financial Statements (Continued)
For the year ended 30 September 2024
1
Accounting policies
(Continued)
Page 3
1.3
Fixed asset investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The company considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

Entities in which the company has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.

1.4
Cash at bank and in hand

Cash at bank and in hand are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less.

1.5
Financial instruments

The company only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

1.6
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

2
Employees

The company had no employees in the year.

Mediaforce (Representation) Digital Limited
Notes to the Financial Statements (Continued)
For the year ended 30 September 2024
Page 4
3
Dividends
2024
2023
£
£
Final paid
750,000
800,000
4
Fixed asset investments
2024
2023
£
£
Shares in group undertakings and participating interests
196,267
196,267
5
Subsidiaries

Details of the company's subsidiaries at 30 September 2024 are as follows:

Name of undertaking
Registered
Nature of business
% Held
office
Direct
Indirect
Mediaforce (London) Limited
United Kingdom
Advertising agency
100.00
0
Mediaforce Representation Limited
United Kingdom
Advertising agency
100.00
0
LocalEyes Digital Limited
United Kingdom
Media representation service
75.00
0
1XL Limited
United Kingdom
Media representation service
100.00
0
Mediaforce Digital Limited
United Kingdom
Media representation service
100.00
0
6
Creditors: amounts falling due within one year
2024
2023
£
£
Amounts owed to group undertakings
196,167
196,167
7
Called up share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
100
100
100
100
8
Audit report information

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:

The auditor's report was unqualified.

Mediaforce (Representation) Digital Limited
Notes to the Financial Statements (Continued)
For the year ended 30 September 2024
8
Audit report information
(Continued)
Page 5
Senior Statutory Auditor:
Steven Rushmer
Statutory Auditor:
Moore Kingston Smith LLP
9
Financial commitments, guarantees and contingent liabilities

Revolving Credit Facility

On the 16 December 2024 Media Concierge (Holdings) Limited signed a Revolving Credit Facility with HSBC UK Bank plc and Barclays Bank for £10m, the facility to be used primarily to fund future acquisitions and working capital requirements.

The following group companies are guarantors for the revolving credit facility: Media Concierge (Holdings) Limited, Group M Services Limited, Mediaforce (London) Limited, Mediaforce Representation Limited, Leaflet Co Limited (The), Mediaforce (Representation) Digital Limited, Formpress Publishing Limited and Iconic Newspapers Limited.

10
Controlling party

The immediate and ultimate parent company is Media Concierge (Holdings) Limited, a company incorporated in England and Wales.

 

The smallest and largest entity preparing consolidated accounts is Media Concierge (Holdings) Limited. The consolidated group accounts are available from 47 Great Marlborough Street, London, W1F 7JP.

 

The ultimate controlling party is M C Denmark by virtue of his shareholding in Media Concierge (Holdings) Limited.

2024-09-302023-10-01falsefalsefalse31 March 2025CCH SoftwareCCH Accounts Production 2025.100No description of principal activityM C DenmarkR E ElliotR  Whitehair117076872023-10-012024-09-30117076872024-09-30117076872023-09-3011707687core:CurrentFinancialInstrumentscore:WithinOneYear2024-09-3011707687core:CurrentFinancialInstrumentscore:WithinOneYear2023-09-3011707687core:ShareCapital2024-09-3011707687core:ShareCapital2023-09-3011707687core:ShareCapitalOrdinaryShareClass12024-09-3011707687core:ShareCapitalOrdinaryShareClass12023-09-3011707687bus:Director22023-10-012024-09-30117076872022-10-012023-09-3011707687core:Subsidiary12023-10-012024-09-3011707687core:Subsidiary22023-10-012024-09-3011707687core:Subsidiary32023-10-012024-09-3011707687core:Subsidiary42023-10-012024-09-3011707687core:Subsidiary52023-10-012024-09-3011707687core:Subsidiary112023-10-012024-09-3011707687core:Subsidiary222023-10-012024-09-3011707687core:Subsidiary332023-10-012024-09-3011707687core:Subsidiary442023-10-012024-09-3011707687core:Subsidiary552023-10-012024-09-3011707687core:CurrentFinancialInstruments2024-09-3011707687core:CurrentFinancialInstruments2023-09-3011707687bus:OrdinaryShareClass12023-10-012024-09-3011707687bus:OrdinaryShareClass12024-09-3011707687bus:OrdinaryShareClass12023-09-3011707687bus:PrivateLimitedCompanyLtd2023-10-012024-09-3011707687bus:FRS1022023-10-012024-09-3011707687bus:Audited2023-10-012024-09-3011707687bus:Director12023-10-012024-09-3011707687bus:CompanySecretary12023-10-012024-09-3011707687bus:SmallCompaniesRegimeForAccounts2023-10-012024-09-3011707687bus:FullAccounts2023-10-012024-09-30xbrli:purexbrli:sharesiso4217:GBP