for the Period Ended 30 September 2024
| Directors report | |
| Profit and loss | |
| Balance sheet | |
| Additional notes | |
| Balance sheet notes | |
| Community Interest Report |
Directors' report period ended
The directors present their report with the financial statements of the company for the period ended 30 September 2024
Principal activities of the company
Directors
The directors shown below have held office during the whole of the period from
1 October 2023
to
30 September 2024
The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006
This report was approved by the board of directors on
And signed on behalf of the board by:
Name:
Status: Director
for the Period Ended
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As at
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| Tangible assets: | 3 |
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| Creditors: amounts falling due within one year: | 4 |
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The notes form part of these financial statements
This report was approved by the board of directors on
and signed on behalf of the board by:
Name:
Status: Director
The notes form part of these financial statements
for the Period Ended 30 September 2024
Basis of measurement and preparation
Turnover policy
Other accounting policies
for the Period Ended 30 September 2024
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for the Period Ended 30 September 2024
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for the Period Ended 30 September 2024
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PERSONA’S STATEMENT Report and Accounts – Year Ending 30 September 2024 COMPANY ACTIVITIES & IMPACT During the financial year 2023/24, Persona Collective C.I.C. did not deliver any public-facing productions. The company was temporarily inactive in terms of output, as one of the lead directors and Artistic Director, Rocio Ayllon, was awarded an individual Developing Your Creative Practice (DYCP) grant by Arts Council England in a freelance capacity. Although this funding was not awarded to Persona directly, it played a significant role in shaping the company’s future direction. The research focused on the development of new technologies and contemporary formats for performance, exploring the intersections of immersive theatre, interactive digital media, and game mechanics. This exploration positions Persona Collective to remain relevant within a fast-evolving creative landscape and to respond to how younger and more digitally native audiences engage with live experiences. This period of research and development has also led to new conceptual work that will inform upcoming company projects, with plans to pilot a new hybrid performance format that merges live action with interactive digital environments. Alongside this artistic development, Persona Collective has begun laying the foundations for a permanent base in Hackney, where a new initiative titled Unit 7 is being developed - a future-facing interdisciplinary space intended to host workshops, events, and collaborative artistic research with the local community. The model aims to provide a flexible infrastructure for collective members to offer creative programming such as life drawing, music, poetry, electronics, dance, and digital art, all underpinned by the company’s ethos of co-creation and accessibility. CONSULTATION WITH STAKEHOLDERS Although there were no active productions in this period, Persona Collective maintained engagement with key stakeholders as part of ongoing planning and development: - Local Hackney-based organisations and grassroots groups were consulted to explore long-term partnership opportunities connected to Unit 7 and its role in the local cultural landscape. - Former collaborators from previous productions such as The Village (2023) in Soho provided feedback and insight into potential future directions and formats for company activity. - Creative industry professionals were engaged through the DYCP research process, including digital artists, technologists, and immersive practitioners, to help align future work with current trends in immersive and interactive media. These conversations have played a foundational role in shaping the values, delivery approaches, and intended outcomes of the company’s next phase of work. ACHIEVEMENTS OR OUTCOMES - Artistic Development: The DYCP research led by Artistic Director Rocio Ayllon produced prototypes and conceptual frameworks for performance work that combines live presence, audience interactivity, and digital environments. - Relevance & Adaptation: This period enabled Persona Collective to evolve its practice in response to shifting audience behaviours and technological advancements in the arts. - Funding Development: The company is currently applying for new project support from Immersive Arts UK, with the aim of producing a pilot project that tests research outcomes with live audiences and communities. - Strategic Locating: Establishing a presence in Hackney is a significant step toward building long-term local relationships and delivering regular, community-rooted programming. ORGANISATIONAL DEVELOPMENT - Structural Reflection: This period of inactivity provided space for the company to reassess its operational model, including governance, funding strategy, and long-term sustainability. - New Initiative: The development of Unit 7 will provide a dedicated space for experimentation and public engagement, supporting both collective members’ creative practices and broader community access. - Audience Strategy: Persona Collective has begun refining its audience development approach, placing emphasis on digital access, interdisciplinary programming, and inclusive, multi-generational engagement. LOOKING AHEAD Persona Collective intends to return to public programming in 2024/25 with a renewed artistic model and a locally focused strategy. Plans include launching Unit 7, piloting new immersive formats developed through the DYCP research, and expanding community participation in Hackney. If successful in securing support from Immersive Arts UK, the company will produce its first hybrid live-digital performance prototype in 2025. This work will continue to prioritise site-specificity, cross-disciplinary collaboration, and inclusive co-creation, while exploring new models of performance that reflect current cultural and technological shifts. More Info www.personacollective.co.uk Contact Rocio Ayllon Artistic Director & Founder Persona Collective C.I.C.
CONSULTATION WITH STAKEHOLDERS Although there were no active productions in this period, Persona Collective maintained engagement with key stakeholders as part of ongoing planning and development: - Local Hackney-based organisations and grassroots groups were consulted to explore long-term partnership opportunities connected to Unit 7 and its role in the local cultural landscape. - Former collaborators from previous productions such as The Village (2023) in Soho provided feedback and insight into potential future directions and formats for company activity. - Creative industry professionals were engaged through the DYCP research process, including digital artists, technologists, and immersive practitioners, to help align future work with current trends in immersive and interactive media. These conversations have played a foundational role in shaping the values, delivery approaches, and intended outcomes of the company’s next phase of work.
No remuneration was received
No transfer of assets other than for full consideration
This report was approved by the board of directors on
14 June 2025
And signed on behalf of the board by:
Name: R P Bustos Ayllon
Status: Director