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Registration number: 05140769

Brand Performance Limited

Unaudited Filleted Financial Statements

for the Year Ended 31 March 2025

 

Brand Performance Limited

Contents

Company Information

1

Balance Sheet

2 to 3

Notes to the Unaudited Financial Statements

4 to 8

 

Brand Performance Limited

Company Information

Directors

Bryan Richard Batstone

Lisa Batstone

Registered office

Kroywen House
142 Haven Road
Haverfordwest
Pembs
SA61 1DP

Accountants

AIMS Accountants for Business
 
C12
12 Cathedral Road
Cardiff
CF11 9LJ

 

Brand Performance Limited

(Registration number: 05140769)
Balance Sheet as at 31 March 2025

Note

2025
£

2024
£

Fixed assets

 

Intangible assets

4

8,733

17,458

Tangible assets

5

1,075

1,075

 

9,808

18,533

Current assets

 

Cash at bank and in hand

 

14,151

17,878

Creditors: Amounts falling due within one year

6

(21,239)

(10,003)

Net current (liabilities)/assets

 

(7,088)

7,875

Total assets less current liabilities

 

2,720

26,408

Creditors: Amounts falling due after more than one year

6

(885)

(6,116)

Net assets

 

1,835

20,292

Capital and reserves

 

Called up share capital

80

80

Capital redemption reserve

20

20

Retained earnings

1,735

20,192

Shareholders' funds

 

1,835

20,292

For the financial year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 24 June 2025 and signed on its behalf by:
 

 

Brand Performance Limited

(Registration number: 05140769)
Balance Sheet as at 31 March 2025

.........................................
Bryan Richard Batstone
Director

 

Brand Performance Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

1

General information

The company is a private company limited by share capital, incorporated in the UK.

The address of its registered office is:
Kroywen House
142 Haven Road
Haverfordwest
Pembs
SA61 1DP
Wales

These financial statements were authorised for issue by the Board on 24 June 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

 

Brand Performance Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Leasehold improvements

10% straight line

Salon fixtures and fittings

25% straight line

Intangible assets

Intangible assts represents the amounts spent on establishing the new venture of the Salon House LLC based in USA. This investment will be depreciated over the life of the asset.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Development of Salon House LLC

10% straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Borrowings

 

Brand Performance Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 2 (2024 - 2).

 

Brand Performance Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

4

Intangible assets

Internally generated software development costs
 £

Total
£

Cost or valuation

At 1 April 2024

87,258

87,258

At 31 March 2025

87,258

87,258

Amortisation

At 1 April 2024

69,800

69,800

Amortisation charge

8,725

8,725

At 31 March 2025

78,525

78,525

Carrying amount

At 31 March 2025

8,733

8,733

At 31 March 2024

17,458

17,458

5

Tangible assets

Furniture, fittings and equipment
 £

Total
£

Cost or valuation

At 1 April 2024

1,075

1,075

At 31 March 2025

1,075

1,075

Depreciation

Carrying amount

At 31 March 2025

1,075

1,075

At 31 March 2024

1,075

1,075

 

Brand Performance Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

6

Creditors

Creditors: amounts falling due within one year

Note

2025
£

2024
£

Due within one year

 

Loans and borrowings

7

5,231

5,102

Trade creditors

 

-

821

Other creditors

 

16,008

4,080

 

21,239

10,003

Creditors: amounts falling due after more than one year

Note

2025
£

2024
£

Due after one year

 

Loans and borrowings

7

885

6,116

7

Loans and borrowings

Non-current loans and borrowings

2025
£

2024
£

Bank borrowings

885

6,116

Current loans and borrowings

2025
£

2024
£

Bank borrowings

5,231

5,102