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REGISTERED NUMBER: 10719970 (England and Wales)















Unaudited Financial Statements for the Year Ended 31 December 2024

for

Measured Media Ltd

Measured Media Ltd (Registered number: 10719970)






Contents of the Financial Statements
for the Year Ended 31 December 2024




Page

Company Information 1

Chartered Accountants' Report 2

Balance Sheet 3

Notes to the Financial Statements 5


Measured Media Ltd

Company Information
for the Year Ended 31 December 2024







DIRECTORS: T Madge
M Chittenden





REGISTERED OFFICE: Regency House
33 Wood Street
Barnet
Hertfordshire
EN5 4BE





REGISTERED NUMBER: 10719970 (England and Wales)





ACCOUNTANTS: Cartwrights
Chartered Accountants and Business Advisors
Regency House
33 Wood Street
Barnet
Hertfordshire
EN5 4BE

Chartered Accountants' Report to the Board of Directors
on the Unaudited Financial Statements of
Measured Media Ltd

The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Balance Sheet. Readers are cautioned that the Income Statement and certain other primary statements and the Report of the Directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Measured Media Ltd for the year ended 31 December 2024 which comprise the Income Statement, Balance Sheet and the related notes from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Measured Media Ltd, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of Measured Media Ltd and state those matters that we have agreed to state to the Board of Directors of Measured Media Ltd, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Measured Media Ltd and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Measured Media Ltd has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of Measured Media Ltd. You consider that Measured Media Ltd is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Measured Media Ltd. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






Cartwrights
Chartered Accountants and Business Advisors
Regency House
33 Wood Street
Barnet
Hertfordshire
EN5 4BE


11 July 2025

Measured Media Ltd (Registered number: 10719970)

Balance Sheet
31 December 2024

31/12/24 31/12/23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 47,500 67,500
Tangible assets 5 7,136 1,935
54,636 69,435

CURRENT ASSETS
Debtors 6 821,288 838,078
Cash at bank and in hand - 6,181
821,288 844,259
CREDITORS
Amounts falling due within one year 7 851,803 886,083
NET CURRENT LIABILITIES (30,515 ) (41,824 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

24,121

27,611

CREDITORS
Amounts falling due after more than one
year

8

(19,026

)

(23,009

)

PROVISIONS FOR LIABILITIES (1,784 ) (484 )
NET ASSETS 3,311 4,118

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 3,211 4,018
SHAREHOLDERS' FUNDS 3,311 4,118

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Measured Media Ltd (Registered number: 10719970)

Balance Sheet - continued
31 December 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 11 July 2025 and were signed on its behalf by:





M Chittenden - Director


Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Measured Media Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2017, is being amortised evenly over its estimated useful life of ten years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off the cost less estimated residual value of each asset over its estimated useful life.

Computer Equipment - 20% SL
Fixtures and Fittings - 10% SL

Goodwill is amortised over a period of 10 years.

Financial instruments
Financial assets
Basic financial assets, including trade and other debtors and cash and bank balances are initially recognised at the transaction value.

They are then subsequently carried at amortised cost using the effective interest rate method.

At the end of each reporting period financial assets are assessed for impairment. If an impairment exists the impairment loss is recognised in the income statement.

Financial assets are derecognised when:
- the contractual right to cash flows from the asset are settled or expire,
- substantially all the risk and rewards of the ownership of the asset are transferred to another party or
- despite retaining some significant risks and rewards, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset without additional restrictions.

Financial liabilities
Basic financial liabilities, including trade and other creditors are initially recognised at the transaction value.

They are then subsequently carried at amortised cost using the effective interest rate method.

Financial liabilities are derecognised when the liability is discharged, cancelled or expires.


Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

2. ACCOUNTING POLICIES - continued
Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was NIL (2023 - 2 ).

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 January 2024
and 31 December 2024 200,000
AMORTISATION
At 1 January 2024 132,500
Amortisation for year 20,000
At 31 December 2024 152,500
NET BOOK VALUE
At 31 December 2024 47,500
At 31 December 2023 67,500

Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

5. TANGIBLE FIXED ASSETS
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2024 2,518 2,576 5,094
Additions 2,264 4,190 6,454
At 31 December 2024 4,782 6,766 11,548
DEPRECIATION
At 1 January 2024 1,020 2,139 3,159
Charge for year 422 831 1,253
At 31 December 2024 1,442 2,970 4,412
NET BOOK VALUE
At 31 December 2024 3,340 3,796 7,136
At 31 December 2023 1,498 437 1,935

6. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31/12/24 31/12/23
£    £   
Trade debtors 8,197 3,204
Amounts owed by group undertakings - 73,387
Other debtors 813,091 761,487
821,288 838,078

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31/12/24 31/12/23
£    £   
Bank loans and overdrafts 4,308 4,632
Trade creditors 2,490 6,388
Amounts owed to group undertakings - 725,672
Taxation and social security 8,566 71,056
Other creditors 836,439 78,335
851,803 886,083

8. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
31/12/24 31/12/23
£    £   
Bank loans 19,026 23,009

Measured Media Ltd (Registered number: 10719970)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

9. RELATED PARTY DISCLOSURES

Included in other debtors and other creditors are the following balances owed by companies under the control of the director, M Chittenden:

2024 2023
£    £   
Capcoin Investments Ltd 26,800 26,800
Sand Dunes (Essex) Ltd 125,000 125,000
MRM 47 Ltd 44,174 44,174
Manor Studios Ltd 240,000 240,000
Seckford Properties Ltd 255,168 255,168
Heritage Rocks Ltd (100,000 ) (280,000 )
The Manor By The Lake Cheltenham Ltd (305,255 ) (100,759 )
Woodhall Manor Events Ltd (423,869 ) (344,913 )
Seckford Holdings Ltd 23,516 23,516
Seckford Hall Hotel Ltd 16,371 49,871

At the balance sheet date, the amount of £3,665 (2023: £61,170) was owed to the directors of the company.

10. ULTIMATE CONTROLLING PARTY

The company is under the control of the directors, by virtue of them directly holding the entire issued share capital of the company since 30 April 2024.