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REGISTERED NUMBER: 14625314 (England and Wales)















REPORT OF THE DIRECTORS AND

UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

PROPELLER MARKETING GROUP LIMITED

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

CONTENTS OF THE CONSOLIDATED FINANCIAL STATEMENTS
For The Year Ended 31 December 2024










Page

Company Information 1

Report of the Directors 2

Consolidated Statement of Income and Retained Earnings 3

Consolidated Balance Sheet 4

Company Balance Sheet 6

Notes to the Consolidated Financial Statements 8


PROPELLER MARKETING GROUP LIMITED

COMPANY INFORMATION
For The Year Ended 31 December 2024







DIRECTORS: K Kent
J M Osman





REGISTERED OFFICE: 7a Abbey Business Park
Monks Walk
Farnham
Surrey
GU9 8HT





REGISTERED NUMBER: 14625314 (England and Wales)

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

REPORT OF THE DIRECTORS
For The Year Ended 31 December 2024


The directors present their report with the financial statements of the company and the group for the year ended 31 December 2024.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

K Kent
J M Osman

POLITICAL DONATIONS AND EXPENDITURE
During the year, the group made donations for charitable purposes totalling £771. None of these donations were political in nature.

The donations were made to a variety of charities, supporting causes such as healthcare and environmental conservation.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the group and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's and the group's transactions and disclose with reasonable accuracy at any time the financial position of the company and the group and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and the group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

This report has been prepared in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

ON BEHALF OF THE BOARD:





K Kent - Director


1 July 2025

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

CONSOLIDATED STATEMENT OF INCOME AND RETAINED EARNINGS
For The Year Ended 31 December 2024

2024 2023
Notes £    £   

TURNOVER 5,626,870 5,613,168

Cost of sales 833,024 1,074,653
GROSS PROFIT 4,793,846 4,538,515

Administrative expenses 4,318,798 4,425,678
OPERATING PROFIT 475,048 112,837

Interest receivable and similar income 1,562 729
476,610 113,566

Interest payable and similar expenses 96,860 83,799
PROFIT BEFORE TAXATION 379,750 29,767

Tax on profit 5 137,549 161,049
PROFIT/(LOSS) FOR THE FINANCIAL
YEAR

242,201

(131,282

)

Retained earnings at beginning of year (141,282 ) -

Dividends (10,000 ) (10,000 )

RETAINED EARNINGS FOR THE GROUP
AT END OF YEAR

90,919

(141,282

)

Profit/(loss) attributable to:
Owners of the parent 242,201 (131,282 )

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

CONSOLIDATED BALANCE SHEET
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 7 961,972 1,063,578
Tangible assets 8 62,573 78,959
Investments 9 - -
1,024,545 1,142,537

CURRENT ASSETS
Debtors 10 946,623 857,340
Cash in hand 549,946 894,640
1,496,569 1,751,980
CREDITORS
Amounts falling due within one year 11 1,046,195 1,411,977
NET CURRENT ASSETS 450,374 340,003
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,474,919

1,482,540

CREDITORS
Amounts falling due after more than one year 12 (1,052,366 ) (1,299,191 )

PROVISIONS FOR LIABILITIES (17,335 ) (18,570 )
NET ASSETS 405,218 164,779

CAPITAL AND RESERVES
Called up share capital 1,000 1,000
Non-distributable reserves 86,158 77,920
Pre acquisition reserves 14 227,141 227,141
Retained earnings 90,919 (141,282 )
SHAREHOLDERS' FUNDS 405,218 164,779

The company and the group are entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company and the group to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a) ensuring that the group keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b) preparing financial statements which give a true and fair view of the state of affairs of the company and the group as at the end of each financial year and of the group's profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company and the group.

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

CONSOLIDATED BALANCE SHEET - continued
31 December 2024


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the Board of Directors and authorised for issue on 1 July 2025 and were signed on its behalf by:




K Kent - Director



J M Osman - Director


PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

COMPANY BALANCE SHEET
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 7 947,551 1,063,578
Tangible assets 8 - -
Investments 9 1,817,069 1,817,069
2,764,620 2,880,647

CURRENT ASSETS
Debtors 10 12,676 8,883
Cash at bank 13,809 8,567
26,485 17,450
CREDITORS
Amounts falling due within one year 11 1,121,989 1,042,121
NET CURRENT LIABILITIES (1,095,504 ) (1,024,671 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,669,116

1,855,976

CREDITORS
Amounts falling due after more than one year 12 1,052,366 1,299,191
NET ASSETS 616,750 556,785

CAPITAL AND RESERVES
Called up share capital 1,000 1,000
Other reserves 467,847 467,847
Non-distributable reserves 86,158 77,920
Retained earnings 61,745 10,018
SHAREHOLDERS' FUNDS 616,750 556,785

Company's profit for the financial year 61,727 20,018

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

COMPANY BALANCE SHEET - continued
31 December 2024


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the Board of Directors and authorised for issue on 1 July 2025 and were signed on its behalf by:




K Kent - Director



J M Osman - Director


PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
For The Year Ended 31 December 2024


1. STATUTORY INFORMATION

Propeller Marketing Group Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the General Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents sales of PR, marketing and business development services, excluding value added tax, performed during the year.

Turnover is recognised as the right to consideration arises and adjustments are made for accrued and deferred income.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2023, is being amortised evenly over its estimated useful life of ten years.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Website development is being amortised evenly over its estimated useful life of five years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 25% on cost
Computer equipment - 20% on cost

Financial instruments
The company enters into basic financial instruments, which result in the recognition of financial assets and liabilities. Financial instruments are recognised at amortised cost, except for investments in shares which are measured at fair value. At the end of each reporting period financial instruments are assessed for evidence of impairment, and changes are recognised in profit or loss.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current tax represents the amount of tax payable or receivable in respect of the taxable profit (or loss) for the current or past reporting periods.

Deferred tax represents the future tax consequences of material transactions and events recognised in the financial statements of current and previous periods.

Current and deferred tax assets and liabilities are not discounted and are recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The group operates a defined contribution pension scheme. Contributions payable to the group's pension scheme are charged to profit or loss in the period to which they relate.

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
For The Year Ended 31 December 2024


3. EMPLOYEES AND DIRECTORS

The average monthly number of employees during the year was as follows:

2024 2023

Directors 2 2
Employees 50 46
52 48

4. EXCEPTIONAL ITEMS
2024 2023
£    £   
Management buyout fees 6,123 (91,940 )
Related party loan write off - (322,269 )
6,123 (414,209 )

Management buyout fees of £6,123 in 2024 relate solely to the recovery of VAT on costs incurred prior to the company’s VAT registration, which was completed shortly after the previous year-end.

5. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 154,405 158,953
Over provision of tax in prior
years (15,621 ) (1,174 )
Total current tax 138,784 157,779

Deferred tax (1,235 ) 3,270
Tax on profit 137,549 161,049

6. INDIVIDUAL INCOME STATEMENT

As permitted by Section 408 of the Companies Act 2006, the Income Statement of the parent company is not presented as part of these financial statements.


PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
For The Year Ended 31 December 2024


7. INTANGIBLE FIXED ASSETS

Group
Other
intangible
Goodwill assets Totals
£    £    £   
COST
At 1 January 2024 1,160,267 - 1,160,267
Additions - 15,180 15,180
At 31 December 2024 1,160,267 15,180 1,175,447
AMORTISATION
At 1 January 2024 96,689 - 96,689
Charge for year 116,027 759 116,786
At 31 December 2024 212,716 759 213,475
NET BOOK VALUE
At 31 December 2024 947,551 14,421 961,972
At 31 December 2023 1,063,578 - 1,063,578

Company
Goodwill
£   
COST
At 1 January 2024
and 31 December 2024 1,160,267
AMORTISATION
At 1 January 2024 96,689
Charge for year 116,027
At 31 December 2024 212,716
NET BOOK VALUE
At 31 December 2024 947,551
At 31 December 2023 1,063,578

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
For The Year Ended 31 December 2024


8. TANGIBLE FIXED ASSETS

Group
Fixtures
and Computer
fittings equipment Totals
£    £    £   
COST
At 1 January 2024 104,379 131,554 235,933
Additions 2,009 8,660 10,669
At 31 December 2024 106,388 140,214 246,602
DEPRECIATION
At 1 January 2024 88,769 68,205 156,974
Charge for year 4,991 22,064 27,055
At 31 December 2024 93,760 90,269 184,029
NET BOOK VALUE
At 31 December 2024 12,628 49,945 62,573
At 31 December 2023 15,610 63,349 78,959

9. FIXED ASSET INVESTMENTS

Company
Shares in
group
undertakings
£   
COST
At 1 January 2024
and 31 December 2024 1,817,069
NET BOOK VALUE
At 31 December 2024 1,817,069
At 31 December 2023 1,817,069


10. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Trade debtors 778,110 721,872 - -
Amounts owed by group undertakings - - 11,171 8,781
Other debtors 50,159 40,980 1,505 102
Directors' loan accounts - 2,587 - -
Prepayments and accrued income 118,354 91,901 - -
946,623 857,340 12,676 8,883

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
For The Year Ended 31 December 2024


11. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Loans 232,334 211,513 232,334 211,513
Deferred consideration 140,027 265,025 140,027 265,025
Trade creditors 242,097 306,562 10,225 41,116
Amounts owed to group undertakings - - 726,378 511,643
Corporation tax 74,092 175,003 - -
Social security and other taxes 244,556 273,440 - -
Other creditors 28,565 30,530 1,312 11,312
Accruals and deferred income 84,524 149,904 11,713 1,512
1,046,195 1,411,977 1,121,989 1,042,121

12. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

Group Company
2024 2023 2024 2023
£    £    £    £   
Loans - 1-2 years 255,205 232,334 255,205 232,334
Loans - 2-5 years 354,597 609,802 354,597 609,802
Deferred consideration
- 1-2 years 91,769 160,572 91,769 160,572
Deferred consideration
- 2-5 years 350,795 296,483 350,795 296,483
1,052,366 1,299,191 1,052,366 1,299,191

Adjustments are made at each year-end reporting date to reflect the present value of future cash flows (PVFC) in respect of deferred consideration. As at 31 December 2024, the value of the PVFC adjustment was £86,158 and it is recognised within non-distributable reserves. The total value of the deferred consideration at 31 December 2024 before adjustments was £668,750.

13. SECURED DEBTS

The following secured debts are included within creditors:

Group Company
2024 2023 2024 2023
£    £    £    £   
Loans 842,136 1,053,649 842,136 1,053,649

Fixed and floating charges over all property or undertaking of all actively trading companies within the group were created on 27 February 2023 by Triple Point Advancr Leasing PLC, to secure all monies due or becoming due.

The charges include all future and present freehold and leasehold property owned by the chargor together with all buildings, structures, fixtures and fittings thereon (including all trade and tenant's fixtures). All present and future patents, patent applications, trade marks and service marks (whether registered or not), copyrights and all other intellectual property rights and all other rights relating thereto legally or beneficially owned by the chargor. The floating charge covers all the property or undertaking of the company. The charge also contains a negative pledge.

PROPELLER MARKETING GROUP LIMITED (REGISTERED NUMBER: 14625314)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS - continued
For The Year Ended 31 December 2024


14. RESERVES

Group
Pre
acquisition
reserves
£   
At 1 January 2024
and 31 December 2024 227,141


15. SUBSEQUENT EVENTS

After the 2024 year-end, HMRC concluded its review of the Group's R&D tax credit claim for the year ended 31 December 2021 and determined that an amount of £41,481 was repayable. Payment is expected to fall due within the next 12 months. As the outcome of the review was unknown at the year end, this amount has not been included as a liability within these financial statements.