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REGISTERED NUMBER: 02594441 (England and Wales)






Direct Marketing Incentives and Premiums
Limited

Financial Statements

for the Year Ended 31 March 2025






Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Contents of the Financial Statements
for the year ended 31 March 2025










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


Direct Marketing Incentives and Premiums
Limited

Company Information
for the year ended 31 March 2025







DIRECTORS: Mr C R Wagner
Mrs C A Standring





REGISTERED OFFICE: 5-7 Cliff Parade
Wakefield
West Yorkshire
WF1 2TA





REGISTERED NUMBER: 02594441 (England and Wales)





ACCOUNTANTS: SMH Jolliffe Cork Ltd
Accountants & Business Advisors
33 George Street
Wakefield
West Yorkshire
WF1 1LX

Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Balance Sheet
31 March 2025

2025 2024
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 650,949 382,984

CURRENT ASSETS
Stocks - 163,485
Debtors 5 75,317 308,353
Cash at bank and in hand 116,376 80,821
191,693 552,659
CREDITORS
Amounts falling due within one year 6 73,303 204,782
NET CURRENT ASSETS 118,390 347,877
TOTAL ASSETS LESS CURRENT
LIABILITIES

769,339

730,861

CREDITORS
Amounts falling due after more than one
year

7

(5,733

)

(72,707

)

PROVISIONS FOR LIABILITIES (1,130 ) (6,205 )
NET ASSETS 762,476 651,949

Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Balance Sheet - continued
31 March 2025

2025 2024
Notes £    £    £    £   

CAPITAL AND RESERVES
Called up share capital 200 200
Retained earnings- not distributable 527,935 254,336
Retained earnings 234,341 397,413
SHAREHOLDERS' FUNDS 762,476 651,949

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2025.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2025 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 30 May 2025 and were signed on its behalf by:




Mr C R Wagner - Director



Mrs C A Standring - Director


Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Notes to the Financial Statements
for the year ended 31 March 2025


1. STATUTORY INFORMATION

Direct Marketing Incentives and Premiums Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The company's functional and presentation currency is the pound sterling £. All financial information presented has been rounded to the nearest £, unless otherwise stated.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention as modified by the revaluation of certain assets.

Going concern
The company ceased trading as general merchants on 31 January 2025. As required by UK accounting standards, the director has prepared the financial statements on the basis that the company is no longer a going concern. No material adjustments arose as a result of ceasing to apply the going concern basis.

Freehold property is stated at fair value, and is currently being marketed for sale.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Freehold property - 2% on cost
Fixtures and fittings - 10% on cost
Computer equipment - 25% on cost

Tangible fixed assets are initially recorded at cost. Freehold property is subsequently carried at fair value, determined by independent valuations.

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Notes to the Financial Statements - continued
for the year ended 31 March 2025


2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Investments
Investments are recorded at cost.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 4 (2024 - 9 ) .

Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Notes to the Financial Statements - continued
for the year ended 31 March 2025


4. TANGIBLE FIXED ASSETS
Fixtures
Freehold and Computer
property fittings equipment Totals
£    £    £    £   
COST OR VALUATION
At 1 April 2024 515,001 33,851 42,112 590,964
Additions 600 - - 600
Disposals - (26,415 ) (42,112 ) (68,527 )
Revaluations 129,399 - - 129,399
At 31 March 2025 645,000 7,436 - 652,436
DEPRECIATION
At 1 April 2024 144,200 27,158 36,622 207,980
Charge for year - 744 - 744
Eliminated on disposal - (26,415 ) (36,622 ) (63,037 )
Revaluation adjustments (144,200 ) - - (144,200 )
At 31 March 2025 - 1,487 - 1,487
NET BOOK VALUE
At 31 March 2025 645,000 5,949 - 650,949
At 31 March 2024 370,801 6,693 5,490 382,984

Cost or valuation at 31 March 2025 is represented by:

Fixtures
Freehold and
property fittings Totals
£    £    £   
Valuation in 2005 254,336 - 254,336
Valuation in 2025 129,399 - 129,399
Cost 261,265 7,436 268,701
645,000 7,436 652,436

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2025 2024
£    £   
Trade debtors - 276,142
Corporation tax recoverable 19,681 -
Directors' current accounts 52,228 26,678
Prepayments and accrued income 3,408 5,533
75,317 308,353

Direct Marketing Incentives and Premiums
Limited (Registered number: 02594441)

Notes to the Financial Statements - continued
for the year ended 31 March 2025


6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2025 2024
£    £   
Other loans 66,974 63,714
Trade creditors 3,903 83,632
Tax - 15,209
Social security and other taxes - 7,780
VAT 139 30,803
Accruals and deferred income 2,287 3,644
73,303 204,782

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2025 2024
£    £   
Other loans - 1-2 years 5,733 72,707

8. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 March 2025 and 31 March 2024:

2025 2024
£    £   
Mr C R Wagner
Balance outstanding at start of year 14,802 21,174
Amounts advanced 62,953 14,802
Amounts repaid (50,000 ) (21,174 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 27,755 14,802

Mrs C A Standring
Balance outstanding at start of year 11,876 16,089
Amounts advanced 62,597 11,876
Amounts repaid (50,000 ) (16,089 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 24,473 11,876

9. RELATED PARTY DISCLOSURES

During the year, total dividends of £100,000 were paid to the directors .