Acorah Software Products - Accounts Production 16.4.675 false true 31 March 2024 1 April 2023 false 1 April 2024 31 March 2025 31 March 2025 05350145 Mrs J M Edwards Mr N A Edwards Mrs A V Edwards true iso4217:GBP iso4217:EUR iso4217:USD xbrli:shares xbrli:pure xbrli:pure 05350145 frs-core:CurrentFinancialInstruments frs-core:WithinOneYear 2025-03-31 05350145 frs-core:Non-currentFinancialInstruments frs-core:BetweenOneFiveYears 2025-03-31 05350145 2024-03-31 05350145 2025-03-31 05350145 2024-04-01 2025-03-31 05350145 frs-core:CurrentFinancialInstruments 2025-03-31 05350145 frs-core:Non-currentFinancialInstruments 2025-03-31 05350145 frs-core:ComputerEquipment 2025-03-31 05350145 frs-core:ComputerEquipment 2024-04-01 2025-03-31 05350145 frs-core:ComputerEquipment 2024-03-31 05350145 frs-core:PlantMachinery 2025-03-31 05350145 frs-core:PlantMachinery 2024-04-01 2025-03-31 05350145 frs-core:PlantMachinery 2024-03-31 05350145 frs-core:ShareCapital 2025-03-31 05350145 frs-core:RetainedEarningsAccumulatedLosses 2025-03-31 05350145 frs-bus:PrivateLimitedCompanyLtd 2024-04-01 2025-03-31 05350145 frs-bus:FilletedAccounts 2024-04-01 2025-03-31 05350145 frs-bus:SmallEntities 2024-04-01 2025-03-31 05350145 frs-bus:AuditExempt-NoAccountantsReport 2024-04-01 2025-03-31 05350145 frs-bus:SmallCompaniesRegimeForAccounts 2024-04-01 2025-03-31 05350145 1 2024-04-01 2025-03-31 05350145 frs-bus:Director1 2024-04-01 2025-03-31 05350145 frs-bus:Director2 2024-04-01 2025-03-31 05350145 frs-bus:CompanySecretary1 2024-04-01 2025-03-31 05350145 frs-countries:EnglandWales 2024-04-01 2025-03-31 05350145 frs-core:CurrentFinancialInstruments frs-core:WithinOneYear 2024-03-31 05350145 frs-core:Non-currentFinancialInstruments frs-core:BetweenOneFiveYears 2024-03-31 05350145 2023-03-31 05350145 2024-03-31 05350145 2023-04-01 2024-03-31 05350145 frs-core:CurrentFinancialInstruments 2024-03-31 05350145 frs-core:Non-currentFinancialInstruments 2024-03-31 05350145 frs-core:ShareCapital 2024-03-31 05350145 frs-core:RetainedEarningsAccumulatedLosses 2024-03-31
Registered number: 05350145
The Marketing Eye Ltd
Financial Statements
For The Year Ended 31 March 2025
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—8
Page 1
Balance Sheet
Registered number: 05350145
2025 2024
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 4 1,482 1,257
1,482 1,257
CURRENT ASSETS
Debtors 5 35,740 50,182
Cash at bank and in hand 48,867 44,839
84,607 95,021
Creditors: Amounts Falling Due Within One Year 6 (36,456 ) (50,591 )
NET CURRENT ASSETS (LIABILITIES) 48,151 44,430
TOTAL ASSETS LESS CURRENT LIABILITIES 49,633 45,687
Creditors: Amounts Falling Due After More Than One Year 7 (37,853 ) (45,230 )
NET ASSETS 11,780 457
CAPITAL AND RESERVES
Called up share capital 9 102 102
Profit and Loss Account 11,678 355
SHAREHOLDERS' FUNDS 11,780 457
Page 1
Page 2
For the year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mrs J M Edwards
Director
Mr N A Edwards
Director
17 July 2025
The notes on pages 3 to 8 form part of these financial statements.
Page 2
Page 3
Notes to the Financial Statements
1. General Information
The Marketing Eye Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 05350145 . The registered office is Yew Tree House, Lewes Road, Forest Row, East Sussex, RH18 5AA.
The Company's principal activity continues to be that of marketing services.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
The following principal accounting policies have been applied:
2.2. Turnover
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates and value added tax. The following criteria must also be met before revenue is recognised:
Rendering of services
Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
  • the amount of revenue can be measured reliably;
  • it is probable that the Company will receive the consideration due under the contract;
  • the stage of completion of the contract at the end of the reporting period can be measured reliably; and
  • the costs incurred and the costs to complete the contract can be measured reliably.
2.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.
Depreciation is provided on the following basis:
Other fixed assets 25% reducing balance
Office Equipment 25% reducing balance
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
Page 3
Page 4
2.4. Cash and Cash Equivalents
Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.
2.5. Financial Instruments
The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the Company's Balance sheet when the Company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.
Impairment of financial assets
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss. 
Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.
If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.
...CONTINUED
Page 4
Page 5
2.5. Financial Instruments - continued
Basic financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
2.6. Interest Receivable
Interest income is recognised in profit or loss using the effective interest method.
2.7. Interest Payable
Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.
Borrowing costs
All borrowing costs are recognised in profit or loss in the year in which they are incurred.
2.8. Taxation
Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.
2.9. Pensions
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.
Page 5
Page 6
2.10. Debtors
Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.
2.11. Creditors
Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 3 (2024: 3)
3 3
4. Tangible Assets
Other fixed assets Office Equipment Total
£ £ £
Cost
As at 1 April 2024 1,780 6,134 7,914
Additions - 1,140 1,140
Disposals (1,780 ) - (1,780 )
As at 31 March 2025 - 7,274 7,274
Depreciation
As at 1 April 2024 1,358 5,299 6,657
Provided during the period - 493 493
Disposals (1,358 ) - (1,358 )
As at 31 March 2025 - 5,792 5,792
Net Book Value
As at 31 March 2025 - 1,482 1,482
As at 1 April 2024 422 835 1,257
5. Debtors
2025 2024
£ £
Due within one year
Trade debtors 15,633 21,048
Other debtors 20,107 29,134
35,740 50,182
Page 6
Page 7
6. Creditors: Amounts Falling Due Within One Year
2025 2024
£ £
Trade creditors 2,694 6,941
Bank loans and overdrafts 15,182 23,645
Other creditors 5,865 3,919
Taxation and social security 12,715 16,086
36,456 50,591
7. Creditors: Amounts Falling Due After More Than One Year
2025 2024
£ £
Bank loans 22,515 29,883
Other loans 15,338 15,347
37,853 45,230
8. Loans
An analysis of the maturity of loans is given below:
2025 2024
£ £
Amounts falling due within one year or on demand:
Bank loans 15,182 23,645
2025 2024
£ £
Amounts falling due between one and five years:
Bank loans 22,515 29,883
Other loans 15,338 15,347
37,853 45,230
9. Share Capital
2025 2024
£ £
Allotted, Called up and fully paid 102 102
Page 7
Page 8
10. Financial Instruments
The company has the following financial instruments:
2025 2024
£ £
Financial assets
Financial assets measured at fair value through profit and loss 84,071 94,310
Financial liabilities
Financial liabilities measured at fair value through profit and loss 69,877 92,164
Financial assets measured at fair value through profit or loss comprise of cash at bank and in hand.
11. Pension Commitments
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £3,284 (2024 - £3,127). Contributions totalling £(547) (2024 - £(260)) were payable to the fund at the balance sheet date and are included in creditors and debtors.
12. Directors Advances, Credits and Guarantees
Included in other debtors due within one year is a loan to the directors, Mrs J M Edwards and Mr N A Edwards amounting to £14,771 (2024 - £20,079). Interest has been charged at the H.M. Revenue and Customs official rate.
13. Controlling Parties
The Company was controlled throughout the current and previous period by its directors, Mrs J M Edwards and Mr N A Edwards, by virtue of the fact that they own all of the Company's ordinary issued share capital.
Page 8