Brand Confession Ltd 10479461 false 2024-04-01 2025-03-31 2025-03-31 The principal activity of the company is management consultancy activities other than financial management. Digita Accounts Production Advanced 6.30.9574.0 true 10479461 2024-04-01 2025-03-31 10479461 2025-03-31 10479461 core:AcceleratedTaxDepreciationDeferredTax 2025-03-31 10479461 core:TaxLossesCarry-forwardsDeferredTax 2025-03-31 10479461 core:CurrentFinancialInstruments 2025-03-31 10479461 core:CurrentFinancialInstruments core:WithinOneYear 2025-03-31 10479461 core:FurnitureFittingsToolsEquipment 2025-03-31 10479461 bus:SmallEntities 2024-04-01 2025-03-31 10479461 bus:AuditExemptWithAccountantsReport 2024-04-01 2025-03-31 10479461 bus:FilletedAccounts 2024-04-01 2025-03-31 10479461 bus:SmallCompaniesRegimeForAccounts 2024-04-01 2025-03-31 10479461 bus:RegisteredOffice 2024-04-01 2025-03-31 10479461 bus:Director1 2024-04-01 2025-03-31 10479461 bus:PrivateLimitedCompanyLtd 2024-04-01 2025-03-31 10479461 core:FurnitureFittingsToolsEquipment 2024-04-01 2025-03-31 10479461 core:OfficeEquipment 2024-04-01 2025-03-31 10479461 countries:EnglandWales 2024-04-01 2025-03-31 10479461 core:FurnitureFittingsToolsEquipment 2024-03-31 10479461 2023-04-01 2024-03-31 10479461 2024-03-31 10479461 core:AcceleratedTaxDepreciationDeferredTax 2024-03-31 10479461 core:TaxLossesCarry-forwardsDeferredTax 2024-03-31 10479461 core:CurrentFinancialInstruments 2024-03-31 10479461 core:CurrentFinancialInstruments core:WithinOneYear 2024-03-31 10479461 core:FurnitureFittingsToolsEquipment 2024-03-31 iso4217:GBP xbrli:pure

Registration number: 10479461

Prepared for the registrar

Brand Confession Ltd

Annual Report and Unaudited Financial Statements

for the Year Ended 31 March 2025

 

Brand Confession Ltd

(Registration number: 10479461)
Balance Sheet as at 31 March 2025

Note

2025
£

2024
£

Fixed assets

 

Tangible assets

4

684

1,011

Current assets

 

Debtors

5

435

5,424

Cash at bank and in hand

 

73,658

132,060

 

74,093

137,484

Creditors: Amounts falling due within one year

6

(4,887)

(3,714)

Net current assets

 

69,206

133,770

Net assets

 

69,890

134,781

Capital and reserves

 

Called up share capital

100

100

Retained earnings

69,790

134,681

Shareholders' funds

 

69,890

134,781

For the financial year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 23 July 2025
 


C D Priest
Director

 

Brand Confession Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

 

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
Windsor House
Bayshill Road
Cheltenham
GL50 3AT

 

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except for, where disclosed in these accounting policies, certain items that are shown at fair value.

The presentational currency of the financial statements is Pounds Sterling, being the functional currency of the primary economic environment in which the company operates. Monetary amounts in these financial statements are rounded to the nearest Pound.

Judgements and key sources of estimation uncertainty

No significant judgements or key sources of estimation uncertainty have been made by management in preparing these financial statements.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts and after eliminating sales within the company.

The company recognises revenue when: the amount of revenue can be reliably measured; it is probable that future economic benefits will flow to the entity; and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in the profit and loss account, except that a charge attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current corporation tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the financial statements and on unused tax losses or tax credits in the company. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit.

 

Brand Confession Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Office equipment

33% straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Financial instruments


Classification
Financial instruments are classified and accounted for according to the substance of the contractual arrangement, as financial assets, financial liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Where shares are issued, any component that creates a financial liability of the company is presented as a liability on the balance sheet. The corresponding dividends relating to the liability component are charged as interest expenses in the profit and loss account.


Recognition and measurement
All financial assets and liabilities are initially measured at transaction price (including transaction costs), except for those financial assets classified as at fair value through profit or loss, which are initially measured at fair value (which is normally the transaction price excluding transaction costs), unless the arrangement constitutes a financing transaction. If an arrangement constitutes a financing transaction, the financial asset or financial liability is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.


Impairment
Assets, other than those measured at fair value, are assessed for indicators of impairment at each balance sheet date. If there is objective evidence of impairment, an impairment loss is recognised in profit or loss.

 

Brand Confession Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

 

3

Staff numbers

The average number of persons employed by the company (including the director) during the year, was 1 (2024 - 1).

 

4

Tangible assets

Office Equipment
£

Cost

At 1 April 2024

4,410

Additions

159

At 31 March 2025

4,569

Depreciation

At 1 April 2024

3,399

Charge for the year

486

At 31 March 2025

3,885

Carrying amount

At 31 March 2025

684

At 31 March 2024

1,011

 

5

Debtors

2025
£

2024
£

Prepayments

321

321

Other debtors

114

5,103

435

5,424

 

Brand Confession Ltd

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

 

6

Creditors

Note

2025
£

2024
£

Due within one year

 

Loans and borrowings

7

1,813

1,713

Trade creditors

 

1,099

216

Accruals and deferred income

 

1,975

1,785

 

4,887

3,714

 

7

Loans and borrowings

Current loans and borrowings

2025
£

2024
£

Other borrowings

1,813

1,713

 

8

Deferred tax

Deferred tax assets and liabilities

2025

Asset
£

Accelerated capital allowances

(171)

Losses and other deductions

171

-

2024

Asset
£

Accelerated capital allowances

(192)

Losses and other deductions

287

95

 

9

Related party transactions

At 31 March 2025, the director C D Priest was owed £1,813 (2024: £1,713) from the company in the form of a director's loan account. There is no interest charged on the loan and it is repayable on demand.