Silverfin false false 31/12/2024 01/01/2024 31/12/2024 S W Chester J Mew R S Reeves 25 June 2025 The principal activity of the company continued to be the provision of internet audience research on behalf of its subscribers. 06230742 2024-12-31 06230742 core:CurrentFinancialInstruments 2024-12-31 06230742 core:CurrentFinancialInstruments 2023-12-31 06230742 2023-12-31 06230742 core:RetainedEarningsAccumulatedLosses 2024-12-31 06230742 core:RetainedEarningsAccumulatedLosses 2023-12-31 06230742 core:OtherPropertyPlantEquipment 2023-12-31 06230742 core:OtherPropertyPlantEquipment 2024-12-31 06230742 2024-01-01 2024-12-31 06230742 bus:FilletedAccounts 2024-01-01 2024-12-31 06230742 bus:SmallEntities 2024-01-01 2024-12-31 06230742 bus:AuditExemptWithAccountantsReport 2024-01-01 2024-12-31 06230742 bus:CompanyLimitedByGuarantee 2024-01-01 2024-12-31 06230742 bus:Director1 2024-01-01 2024-12-31 06230742 bus:Director2 2024-01-01 2024-12-31 06230742 bus:Director3 2024-01-01 2024-12-31 06230742 core:OtherPropertyPlantEquipment core:TopRangeValue 2024-01-01 2024-12-31 06230742 2023-01-01 2023-12-31 iso4217:GBP xbrli:pure

Company No: 06230742 (England and Wales)

UK ONLINE MEASUREMENT COMPANY LIMITED

(A company limited by guarantee)

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

UK ONLINE MEASUREMENT COMPANY LIMITED

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

UK ONLINE MEASUREMENT COMPANY LIMITED

COMPANY INFORMATION

For the financial year ended 31 December 2024
UK ONLINE MEASUREMENT COMPANY LIMITED

COMPANY INFORMATION (continued)

For the financial year ended 31 December 2024
DIRECTORS S W Chester
J Mew
R S Reeves
SECRETARY I Dowds
REGISTERED OFFICE 67-68 Long Acre
London
WC2E 9JD
United Kingdom
COMPANY NUMBER 06230742 (England and Wales)
ACCOUNTANT S&W Partners (Thames Valley) Limited
22 Wycombe End
Beaconsfield
Buckinghamshire
HP9 1NB
UK ONLINE MEASUREMENT COMPANY LIMITED

BALANCE SHEET

As at 31 December 2024
UK ONLINE MEASUREMENT COMPANY LIMITED

BALANCE SHEET (continued)

As at 31 December 2024
Note 2024 2023
£ £
Current assets
Debtors 4 226,023 209,941
Cash at bank and in hand 221,837 259,058
447,860 468,999
Creditors: amounts falling due within one year 5 ( 223,336) ( 244,188)
Net current assets 224,524 224,811
Total assets less current liabilities 224,524 224,811
Net assets 224,524 224,811
Reserves
Profit and loss account 224,524 224,811
Total reserves 224,524 224,811

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The financial statements of UK Online Measurement Company Limited (registered number: 06230742) were approved and authorised for issue by the Board of Directors on 25 June 2025. They were signed on its behalf by:

J Mew
Director
UK ONLINE MEASUREMENT COMPANY LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
UK ONLINE MEASUREMENT COMPANY LIMITED

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

UK Online Measurement Company Limited (the Company) is a private company, limited by guarantee, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 67-68 Long Acre, London, WC2E 9JD, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with ‘The Financial Reporting Standard applicable in the UK and the Republic of Ireland’ issued by the Financial Reporting Council, including Section 1A of Financial Reporting Standard 102 (FRS102), and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The functional currency of UK Online Measurement Company Limited is considered to be pounds sterling because that is the currency of the primary economic environment in which the Company operates.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer.

Revenue arises from the provision of consulting services.

Employee benefits

Defined contribution schemes
The Company operates a defined contribution scheme. The amount charged to the Statement of Income and Retained Earnings in respect of pension costs and other post-retirement benefits is the contributions payable in the financial year.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on enacted or substantively enacted tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit. Deferred tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary differences can be utilised.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Plant and machinery etc. 4 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Statement of Income and Retained Earnings as described below.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 4 4

3. Tangible assets

Plant and machinery etc. Total
£ £
Cost
At 01 January 2024 1,291 1,291
At 31 December 2024 1,291 1,291
Accumulated depreciation
At 01 January 2024 1,291 1,291
At 31 December 2024 1,291 1,291
Net book value
At 31 December 2024 0 0
At 31 December 2023 0 0

4. Debtors

2024 2023
£ £
Trade debtors 208,323 198,687
Deferred tax asset 7,905 9,559
Other debtors 9,795 1,695
226,023 209,941

5. Creditors: amounts falling due within one year

2024 2023
£ £
Trade creditors 0 1,246
Taxation and social security 45,733 48,328
Other creditors 177,603 194,614
223,336 244,188