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REGISTERED NUMBER: 10913363 (England and Wales)















FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

PRICETRACE UK LIMITED

PRICETRACE UK LIMITED (REGISTERED NUMBER: 10913363)






CONTENTS OF THE FINANCIAL STATEMENTS
for the Year Ended 31 December 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


PRICETRACE UK LIMITED

COMPANY INFORMATION
for the Year Ended 31 December 2024







DIRECTORS: Mrs F Chen
Mr D Yao





REGISTERED OFFICE: C/o Accounts & Tax Advisor Ltd
27 Mayesbrook Road
Dagenham
Essex
RM8 2EA





REGISTERED NUMBER: 10913363 (England and Wales)





AUDITORS: HBB Audit Limited
Statutory Auditors
Bridge House
25 Fiddlebridge Lane
Hatfield
Hertfordshire
AL10 0SP

PRICETRACE UK LIMITED (REGISTERED NUMBER: 10913363)

BALANCE SHEET
31 December 2024

31.12.24 31.12.23
Notes £    £   
CURRENT ASSETS
Debtors 4 611,501 635,759
Cash at bank 504,831 703,581
1,116,332 1,339,340
CREDITORS
Amounts falling due within one year 5 528,990 1,238,687
NET CURRENT ASSETS 587,342 100,653
TOTAL ASSETS LESS CURRENT
LIABILITIES

587,342

100,653

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings 587,242 100,553
587,342 100,653

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 23 July 2025 and were signed on its behalf by:





Mrs F Chen - Director


PRICETRACE UK LIMITED (REGISTERED NUMBER: 10913363)

NOTES TO THE FINANCIAL STATEMENTS
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Pricetrace UK Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes.

Turnover includes placements revenue to the extent that the advertising has been displayed during the period. Commission revenue is recognised when the third party confirms the total commission due and are ready to pay the company.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 31 (2023 - 32 ) .

PRICETRACE UK LIMITED (REGISTERED NUMBER: 10913363)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 31 December 2024

4. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade debtors 508,607 422,036
Other debtors 102,894 213,723
611,501 635,759

5. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.24 31.12.23
£    £   
Trade creditors - 846
Taxation and social security 154,703 174,134
Other creditors 374,287 1,063,707
528,990 1,238,687

6. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Auditors' Report was unqualified.

Paul Skipper BSc FCA (Senior Statutory Auditor)
for and on behalf of HBB Audit Limited

7. ULTIMATE CONTROLLING PARTY

The controlling party is Selene Holdings Inc.

The ultimate controlling party is Pricetrace LLC.

The company is a wholly owned subsidiary of Selene Holdings Inc, an incorporated company registered in the United States of America, which owns 100% of the called up share capital.

As at 31 December 2024 the ultimate parent undertaking is Pricetrace LLC, a company registered in the United States of America .

The results of Pricetrace UK Limited are included in the consolidated financial statements of Pricetrace LLC,
which are available from its registered office at Suite 700, 740 E Campbell Rd, Richardson, TX 75081, USA.