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Registration number: 15589822

Hey Alfie UK Limited

Unaudited Filleted Financial Statements

for the Period from 24 March 2024 to 31 March 2025

 

Hey Alfie UK Limited

Contents

Company Information

1

Balance Sheet

2

Notes to the Unaudited Financial Statements

3 to 7

 

Hey Alfie UK Limited

Company Information

Director

Mr N Phan

Registered office

6 Bishops Road
London
SW6 7AB

 

Hey Alfie UK Limited

(Registration number: 15589822)
Balance Sheet as at 31 March 2025

Note

2025
£

Fixed assets

 

Intangible assets

4

5,237

Tangible assets

5

9,127

 

14,364

Current assets

 

Debtors

6

1,554

Cash at bank and in hand

 

4,105

 

5,659

Creditors: Amounts falling due within one year

7

(355,831)

Net current liabilities

 

(350,172)

Net liabilities

 

(335,808)

Capital and reserves

 

Called up share capital

1

Retained earnings

(335,809)

Shareholders' deficit

 

(335,808)

For the financial period ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

The members have not required the company to obtain an audit of its accounts for the period in question in accordance with section 476; and

The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 30 July 2025
 

.........................................
Mr N Phan
Director

 

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 24 March 2024 to 31 March 2025

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
6 Bishops Road
London
SW6 7AB
United Kingdom

These financial statements were authorised for issue by the director on 30 July 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Disclosure of long or short period

These financial statements have been prepared covering a period of more than twelve months, from the date of incorporation to 31 March 2025.

Going concern

At 31 March 2025, the company had net liabilities. Despite this, the director has confirmed that, in his opinion, the company's parent undertaking (Hey Alfie Group Limited) will continue to provide financial support as necessary to allow the company to meet its financial obligations for at least the next twelve months from the date of signing these accounts.

Consequently, these financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

 

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 24 March 2024 to 31 March 2025

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Furniture, fittings and equipment

4 years straight line

Intangible assets

Separately acquired trademarks and licences are shown at historical cost.

Trademarks, licences (including software) and customer-related intangible assets acquired in a business combination are recognised at fair value at the acquisition date.

Trademarks, licences and customer-related intangible assets have a finite useful life and are carried at cost less accumulated amortisation and any accumulated impairment losses.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Asset class

Amortisation method and rate

Trademarks

10 years straight line

Website development

10 years straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

 

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 24 March 2024 to 31 March 2025

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including the director) during the period, was 3.

 

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 24 March 2024 to 31 March 2025

4

Intangible assets

Trademarks, patents and licenses
 £

Internally generated software development costs
 £

Total
£

Cost or valuation

Additions internally developed

1,928

3,782

5,710

At 31 March 2025

1,928

3,782

5,710

Amortisation

Amortisation charge

95

378

473

At 31 March 2025

95

378

473

Carrying amount

At 31 March 2025

1,833

3,404

5,237

5

Tangible assets

Furniture, fittings and equipment
 £

Total
£

Cost or valuation

Additions

10,107

10,107

At 31 March 2025

10,107

10,107

Depreciation

Charge for the period

980

980

At 31 March 2025

980

980

Carrying amount

At 31 March 2025

9,127

9,127

6

Debtors

Current

2025
£

Other debtors

1,554

 

1,554

 

Hey Alfie UK Limited

Notes to the Unaudited Financial Statements for the Period from 24 March 2024 to 31 March 2025

7

Creditors

Creditors: amounts falling due within one year

Note

2025
£

Due within one year

 

Trade creditors

 

5,572

Amounts owed to group undertakings

334,259

Taxation and social security

 

7,279

Accruals and deferred income

 

650

Other creditors

 

8,071

 

355,831

8

Share capital

Allotted, called up and fully paid shares

 

2025

 

No.

£

Ordinary shares of £0.01 each

100

1.00

     

9

Parent and ultimate parent undertaking

The company's immediate parent is Hey Alfie Group Limited, incorporated in England and Wales.