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REGISTERED NUMBER: 02881666 (England and Wales)












STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

AUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

WISDOM TOOTHBRUSHES LIMITED

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

CONTENTS OF THE FINANCIAL STATEMENTS
for the year ended 31 December 2024










Page

Company Information 1

Strategic Report 2

Report of the Directors 3

Report of the Independent Auditors 5

Profit and loss 7

The Statement of Comprehensive Income 8

Balance Sheet 9

Statement of Changes in Equity 10

Cash Flow Statement 11

Notes to the Cash Flow Statement 12

Notes to the Financial Statements 13


WISDOM TOOTHBRUSHES LIMITED

COMPANY INFORMATION
for the year ended 31 December 2024







DIRECTORS: S J Larder
F A Pascoe





REGISTERED OFFICE: The Silk Mill
Haverhill
Suffolk
CB9 8DT





REGISTERED NUMBER: 02881666 (England and Wales)





INDEPENDENT AUDITORS: Magma Audit LLP
16 Davy Court
Castle Mound Way
Rugby, CV23 0UZ
Magma Audit LLP is part
Of the Dains Group

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

STRATEGIC REPORT
for the year ended 31 December 2024


The directors present their strategic report for the year ended 31 December 2024.

REVIEW OF BUSINESS

Financial Performance
In 2024 we saw continued strong demand for our products with sales increasing overall by 9% against the previous year. Our profit before tax for the year increased to 22% (FY23 12%).

Our net cash position at the end of 2024 was £7,224,000 compared to £10,726,000 in 2023.

Total shareholder funds at the end of 2024 were £14,248,000 compared to £16,306,000 in 2023.

Development and Performance during financial period
During 2024 we continued to strengthen our team with a number of new positions being created which have been successfully recruited for.

We also continued to invest in our Facility Centre (opened in 2022) to enable us to manage the elevated demand for our products without major issue, and also help to offset potential extended lead time for stock due to worldwide events.

Key performance indicators
In addition to the above, the company measures its performance using the gross profit against sales. The gross profit for the year was 50% (FY23 45%).

SIGNIFICANT RISKS
Foreign exchange
The company makes a substantial proportion of purchases in foreign currency, and to a lesser extent some export sales are in foreign currency. The company hedges its exposure, where appropriate.

OTHER MATTERS OF STRATEGIC IMPORTANCE
Future Developments
Wisdom will continue to invest in new product development to launch to the market. We also continue to improve operational efficiencies and strengthen bonds with our stakeholders.

During in the year, the company repurchased ordinary shares which were subsequently cancelled on 14 August 2024.

ON BEHALF OF THE BOARD:





S J Larder - Director


4 August 2025

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

REPORT OF THE DIRECTORS
for the year ended 31 December 2024


The directors present their report with the financial statements of the company for the year ended 31 December 2024.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of the marketing and distribution of toothbrushes and other oral care products.

DIVIDENDS
The directors declared an interim dividend on the ordinary shares of £20.00 (2023 : £Nil) per share during the year.

RESEARCH AND DEVELOPMENT
Expenditure on research and development is written off as incurred.

FUTURE DEVELOPMENTS
The directors intend to maintain profitable developments of the business but no major changes are anticipated.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

S J Larder
F A Pascoe

Other changes in directors holding office are as follows:

J J Edge-Partington - resigned 14 August 2024

FINANCIAL INSTRUMENTS
The principal financial instruments of the company comprise bank balances and borrowings, trade creditors, trade debtors and hire purchase contracts. The main purpose of these instruments is to raise funds for the company's operations and to finance its continuing operations. Liquidity risk is managed by the use of bank balances and fixed deposit facilities along with efficient monitoring and forecasting of cash flow to ensure there are sufficient funds to meet liabilities. Trade debtors are managed in respect of credit and cash flow risk by policies monitoring the credit offered to customers, and regular monitoring of amounts outstanding for both time and credit limits.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law), including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

REPORT OF THE DIRECTORS
for the year ended 31 December 2024


AUDITORS
The auditors, Magma Audit LLP, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





S J Larder - Director


4 August 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
WISDOM TOOTHBRUSHES LIMITED


Opinion
We have audited the financial statements of Wisdom Toothbrushes Limited (the 'company') for the year ended 31 December 2024 which comprise the Profit and loss, The Statement of Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
WISDOM TOOTHBRUSHES LIMITED


Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Based on our understanding of the company and the industry, we have identified the principal risks of non-compliance with laws and regulations, and considered the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements such as Companies Act 2006. We evaluated management's incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override of controls) and determined that the principal risks were related to posting inappropriate journal entries, and management bias in accounting estimates.

Audit procedures performed by the engagement team included:
- Discussions with management, including consideration of known or suspected instances of non-compliance with
laws and regulation, and fraud;
- Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations,
or with unusual descriptions; and
- Challenging assumptions made by management in their significant accounting estimates, such as those used
to assess the value of the defined benefit pension scheme, investment property, customer rebate provisions,
stock provisions, deferred tax and the recoverability of debtors.

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting in error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentation, or through collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Victoria Craig (Senior Statutory Auditor)
for and on behalf of Magma Audit LLP
16 Davy Court
Castle Mound Way
Rugby, CV23 0UZ
Magma Audit LLP is part
Of the Dains Group

5 August 2025

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

PROFIT AND LOSS
for the year ended 31 December 2024

2024 2023
Notes £'000 £'000

TURNOVER 3 27,315 25,101

Cost of sales (13,745 ) (13,791 )
GROSS PROFIT 13,570 11,310

Distribution costs (508 ) (454 )
Administrative expenses (7,181 ) (7,717 )
5,881 3,139

Other operating income 58 48
OPERATING PROFIT 6 5,939 3,187

Interest receivable and similar income 182 78
Other finance income 21 1,618 1,660
7,739 4,925
Loss on revaluation of
investment property - (311 )
7,739 4,614

Interest payable and similar expenses 7 (1,618 ) (1,660 )
PROFIT BEFORE TAXATION 6,121 2,954

Tax on profit 8 (1,561 ) (757 )
PROFIT FOR THE FINANCIAL YEAR 4,560 2,197

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

THE STATEMENT OF COMPREHENSIVE
INCOME
for the year ended 31 December 2024

2024 2023
Notes £'000 £'000

PROFIT FOR THE YEAR 4,560 2,197


OTHER COMPREHENSIVE INCOME
Remeasurement of net defined benefit
obligation 209 207
Income tax relating to other comprehensive
income

-

-
OTHER COMPREHENSIVE INCOME FOR
THE YEAR, NET OF INCOME TAX

209

207
TOTAL COMPREHENSIVE INCOME FOR
THE YEAR

4,769

2,404

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

BALANCE SHEET
31 December 2024

2024 2023
Notes £'000 £'000
FIXED ASSETS
Tangible assets 10 1,829 1,921
Investment property 11 855 855
2,684 2,776

CURRENT ASSETS
Stocks 12 5,090 4,033
Debtors: amounts falling due within one year 13 1,932 1,486
Investments 14 1,589 554
Cash at bank and in hand 7,224 10,726
15,835 16,799
CREDITORS
Amounts falling due within one year 15 (4,187 ) (3,160 )
NET CURRENT ASSETS 11,648 13,639
TOTAL ASSETS LESS CURRENT
LIABILITIES

14,332

16,415

PROVISIONS FOR LIABILITIES 18 (84 ) (109 )
NET ASSETS 14,248 16,306

CAPITAL AND RESERVES
Called up share capital 19 1 1
Capital redemption reserve 20 1 -
Retained earnings 20 14,246 16,305
SHAREHOLDERS' FUNDS 14,248 16,306

The financial statements were approved by the Board of Directors and authorised for issue on 4 August 2025 and were signed on its behalf by:





S J Larder - Director


WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

STATEMENT OF CHANGES IN EQUITY
for the year ended 31 December 2024

Called up Capital
share Retained redemption Total
capital earnings reserve equity
£'000 £'000 £'000 £'000
Balance at 1 January 2023 1 13,901 - 13,902

Changes in equity
Total comprehensive income - 2,404 - 2,404
Balance at 31 December 2023 1 16,305 - 16,306

Changes in equity
Purchase of own shares - (5,828 ) 1 (5,827 )
Dividends - (1,000 ) - (1,000 )
Total comprehensive income - 4,769 - 4,769
Balance at 31 December 2024 1 14,246 1 14,248

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

CASH FLOW STATEMENT
for the year ended 31 December 2024

2024 2023
Notes £'000 £'000
Cash flows from operating activities
Cash generated from operations 1 5,255 5,455
Tax paid (974 ) (602 )
Net cash from operating activities 4,281 4,853

Cash flows from investing activities
Purchase of tangible fixed assets (102 ) (162 )
Movement of current asset investments (1,035 ) (28 )
Sale of tangible fixed assets - 15
Interest received 182 78
Net cash from investing activities (955 ) (97 )

Cash flows from financing activities
Share buyback (5,828 ) -
Equity dividends paid (1,000 ) -
Net cash from financing activities (6,828 ) -

(Decrease)/increase in cash and cash equivalents (3,502 ) 4,756
Cash and cash equivalents at beginning
of year

2

10,726

5,970

Cash and cash equivalents at end of year 2 7,224 10,726

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE CASH FLOW STATEMENT
for the year ended 31 December 2024


1. RECONCILIATION OF PROFIT FOR THE FINANCIAL YEAR TO CASH GENERATED FROM OPERATIONS

2024 2023
£'000 £'000
Profit for the financial year 4,560 2,197
Depreciation charges 194 174
Profit on disposal of fixed assets - (1 )
Loss on revaluation of fixed assets - 311
Finance costs 1,618 1,660
Finance income (1,800 ) (1,738 )
Taxation 1,561 757
6,133 3,360
(Increase)/decrease in stocks (1,057 ) 954
(Increase)/decrease in trade and other debtors (439 ) 1,103
Increase in trade and other creditors 618 38
Cash generated from operations 5,255 5,455

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31/12/24 1/1/24
£'000 £'000
Cash and cash equivalents 7,224 10,726
Year ended 31 December 2023
31/12/23 1/1/23
£'000 £'000
Cash and cash equivalents 10,726 5,970


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1/1/24 Cash flow At 31/12/24
£'000 £'000 £'000
Net cash
Cash at bank and in hand 10,726 (3,502 ) 7,224
10,726 (3,502 ) 7,224

Liquid resources
Current asset investments 554 1,035 1,589
554 1,035 1,589
Total 11,280 (2,467 ) 8,813

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024


1. GENERAL INFORMATION

The company carries out marketing and distribution of toothbrushes and other oral care products.

The company is a private company limited by shares and is incorporated in England. The address of its registered office is The Silk Mill, Haverhill, Suffolk, CB9 8DT.

2. ACCOUNTING POLICIES

Statement of compliance
The individual statements of the company have been prepared in compliance with United Kingdom Accounting Standards, including Financial Reporting Standard 102, "The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland" ("FRS 102") and the Companies Act 2006.

Basis of preparing the financial statements
These financial statements are prepared on a going concern basis, under the historical cost convention, as modified by the revaluation of land and buildings and certain financial assets and liabilities measured at fair value through profit or loss.

The preparation of financial statements in conformity with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise its judgement in the process of applying the company’s accounting policies. The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements are disclosed below.

The financial statements are presented in Sterling to the nearest £1,000.

Preparation of consolidated financial statements
The company is itself a parent company. The subsidiary company has not been consolidated nor group accounts prepared under section 405(2) of the Companies Act 2006 as the directors do not consider the subsidiary to be material. These financial statements therefore present information about the company as an individual undertaking and not about its group.

Turnover
Turnover is measured at the fair value of the consideration received or receivable and represents the amount receivable for goods supplied or services rendered, net of returns, discounts and rebates allowed by the company and value added taxes.

The company recognises revenue when (a) the significant risks and rewards of ownership have been transferred to the buyer; (b) the company retains no continuing involvement or control over the goods; (c) the amount of revenue can be measured reliably; (d) it is probable that future economic benefits will flow to the entity and (e) when the specific criteria relating to the each of company’s sales channels have been met.

Tangible fixed assets
Tangible fixed assets are stated at cost less depreciation. Cost represents purchase price together with any incidental costs of acquisition.

Depreciation is provided at the following annual rates in order to write off each asset, net of anticipated disposal proceeds, over its estimated useful economic life. Depreciation is charged at the following rates:

Freehold buildings-50 years
Fixtures and fittings-5 to 10 years
Plant and machinery-3 to 7 years
Motor Vehicles-5 years

Freehold land is not depreciated.

Investment property
Investment property is shown at most recent valuation. Any aggregate surplus or deficit arising from changes in fair value is recognised in the statement of comprehensive income.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


2. ACCOUNTING POLICIES - continued

Stocks
Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Stocks are recognised as an expense in the period in which the related revenue is recognised.

Cost is determined on the first-in, first-out (FIFO) method.

At the end of each reporting period stocks are assessed for impairment. If an item of stock is impaired, the identified stock is reduced to its selling price less costs to complete and sell and an impairment charge is recognised in the profit and loss account. Where a reversal of the impairment is recognised the impairment
charge is reversed, up to the original impairment loss, and is recognised as a credit in the statement of comprehensive income.

Taxation
The tax expense for the year comprises current and deferred tax. Tax is recognised in the statement of comprehensive income, except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the Balance Sheet date, except that:

- The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and

- Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Research and development
Expenditure on research and development is written off in the year in which it is incurred.


Foreign currencies
At each year end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at the year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the statement of comprehensive income.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the statement of comprehensive income within administrative expenses.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


2. ACCOUNTING POLICIES - continued

Investment in subsidiary
Investment in subsidiary company is held at cost less accumulated impairment losses.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity as a deduction, net of tax, from the proceeds.

Leases
Rentals payable under operating leases are charged to the statement of comprehensive income on a straight-line basis over the lease term, unless the rental payments are structured to increase in line with expected general inflation, in which case the company recognises annual rent expense equal to amounts owed to the lessor.

Pension costs and other post-retirement benefits
The company operates a defined benefit plan for certain employees. A defined benefit plan defines the pension benefit that the employee will receive on retirement, usually dependent upon several factors including age, length of service and remuneration.

The defined benefit plan is the present value of the defined benefit obligation at the reporting date less the fair value of the plan assets at the reporting date.

The defined benefit obligation is calculated using the projected unit credit method. Annually the company engages independent actuaries to calculate the obligation. The present value is determined by discounting the estimated future payments using market yields on high quality corporate bonds that are denominated in sterling and that have terms approximating the estimated period of the future payments (‘discount rate’).

The fair value of plan assets is measured in accordance with the FRS 102 fair value hierarchy and in accordance with the company’s policy for similarly held assets. This includes the use of appropriate valuation techniques.

Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to other comprehensive income. These amounts together with the return on plan assets, less amounts included in net interest, are disclosed as ‘Remeasurement of net defined benefit liability’.

The cost of the defined benefit plan, recognised in profit or loss as employee costs comprises:
(a) the increase in pension benefit liability arising from employee service during the period; and
(b) the cost of plan introductions, benefit changes, curtailments and settlements.

The net interest cost is calculated by applying the discount rate to the net balance of the defined benefit obligation and the fair value of plan assets. This cost is recognised in the income statement as ‘Interest payable and similar charges’.

The company also operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the company pays fixed contributions into a separate entity. Once the contributions have been paid the company has no further payment obligations. The contributions are recognised as an expense when they are due. Amounts not paid are shown in accruals in the balance sheet. The assets of the plan are held separately from the company in independently administered funds.

Critical accounting estimates and assumptions
The company makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom equal the related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are addressed below.

(i) Valuation of investment property
The useful economic lives and residual values of investment properties are re-assessed annually. They are amended when necessary to reflect current estimates, based on technological advancement, future investments, economic utilisation and the physical condition of the assets.

(ii) Defined benefit pension scheme
The company has obligations to pay pension benefits to certain employees. The cost of these benefits and the present value of the obligation depend on a number of factors, including; life expectancy, salary increases, asset valuations and the discount rate on corporate bonds. Management estimates these factors in determining the net pension obligation in the balance sheet. The assumptions reflect historical experience and current trends.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


2. ACCOUNTING POLICIES - continued

(iii) Customer rebates
The company has agreements with customers to provide rebates contingent on specified order levels being met. The value of these rebates are estimated at the year end based on order levels to date and expectations given historic rebates paid.

(iv) Stock provisions
The company sells oral care products and is subject to changing consumer demands. As a result it is necessary to consider the recoverability of the cost of stock and the associated provisioning required. When calculating the stock provision, management considers the nature and condition of the stock as well as applying assumptions around anticipated saleability of finished goods and future usage.

(v) Impairment of debtors
The company makes an estimate of the recoverable value of trade and other debtors. When assessing impairment of trade and other debtors, management considers factors including the current credit rating of the debtor, the ageing profile of debtors and historical experience.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

2024 2023
£'000 £'000
United Kingdom 25,569 23,608
Europe 48 94
Rest of World 1,698 1,399
27,315 25,101

4. EMPLOYEES AND DIRECTORS
2024 2023
£'000 £'000
Wages and salaries 2,081 2,055
Social security costs 274 255
Other pension costs 230 226
2,585 2,536

The average number of employees during the year was as follows:
2024 2023

Distribution 8 9
Selling marketing and administration 19 21
27 30

Key management compensation
The directors deem key management to include directors only.

5. DIRECTORS' EMOLUMENTS
2024 2023
£    £   
Directors' remuneration 880,287 724,449

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


5. DIRECTORS' EMOLUMENTS - continued

The number of directors to whom retirement benefits were accruing was as follows:

Defined benefit schemes 1 1

Information regarding the highest paid director is as follows:
2024 2023
£    £   
Emoluments etc 815,288 724,449

6. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2024 2023
£'000 £'000
Depreciation - owned assets 194 174
Profit on disposal of fixed assets - (1 )
Auditors' remuneration 22 21
Foreign exchange differences 96 90
Other operating leases 8 9

7. INTEREST PAYABLE AND SIMILAR EXPENSES
2024 2023
£'000 £'000
Interest on pension obligation 1,119 1,158
Interest on effect of asset
ceiling 499 502
1,618 1,660

8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£'000 £'000
Current tax:
UK corporation tax 1,585 785

Deferred tax:
Change in deferred tax (24 ) (28 )
Tax on profit 1,561 757

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


8. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is higher than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£'000 £'000
Profit before tax 6,121 2,954
Profit multiplied by the standard rate of corporation tax in the UK of 25%
(2023 - 23.520%)

1,530

695

Effects of:
Expenses not deductible for tax purposes 8 6
Pension contributions in excess of pension charge 23 20
Change in deferred tax - (38 )
Change in tax rates - 1
Revaluations - 73
Total tax charge 1,561 757

Tax effects relating to effects of other comprehensive income

2024
Gross Tax Net
£'000 £'000 £'000
Remeasurement of net defined benefit
obligation 209 - 209
209 - 209

2023
Gross Tax Net
£'000 £'000 £'000
Remeasurement of net defined benefit
obligation 207 - 207
207 - 207

9. DIVIDENDS
2024 2023
£'000 £'000
Ordinary shares of £0.01 each
Final 1,000 -

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


10. TANGIBLE FIXED ASSETS
Freehold Fixtures
land & Plant and and Motor
buildings machinery fittings vehicles Totals
£'000 £'000 £'000 £'000 £'000
COST
At 1 January 2024 2,051 2,952 892 18 5,913
Additions 22 46 34 - 102
Disposals - (1 ) - - (1 )
At 31 December 2024 2,073 2,997 926 18 6,014
DEPRECIATION
At 1 January 2024 565 2,703 706 18 3,992
Charge for year 20 108 66 - 194
Eliminated on disposal - (1 ) - - (1 )
At 31 December 2024 585 2,810 772 18 4,185
NET BOOK VALUE
At 31 December 2024 1,488 187 154 - 1,829
At 31 December 2023 1,486 249 186 - 1,921

The cost of land included within freehold land and buildings, on which no depreciation is charged is £259,000 (2023: £259,000).

11. INVESTMENT PROPERTY
Total
£'000
FAIR VALUE
At 1 January 2024
and 31 December 2024 855
NET BOOK VALUE
At 31 December 2024 855
At 31 December 2023 855

Investment property represents freehold land and buildings not presently used and not intended for use in the company's business.

Investment property is included at open market value. The valuation is carried out by the directors with professional advice.

The historical cost of the investment properties was £504,000 (2023: £504,000).

12. STOCKS
2024 2023
£'000 £'000
Raw materials 15 12
Finished goods 5,075 4,021
5,090 4,033

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


13. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£'000 £'000
Trade debtors 1,475 1,159
Other debtors 226 13
VAT 7 -
Derivative financial instruments 22 -
Prepayments and accrued income 202 314
1,932 1,486

14. CURRENT ASSET INVESTMENTS
2024 2023
£'000 £'000
Short term deposits 1,589 554

15. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£'000 £'000
Trade creditors 1,734 1,703
Tax 1,026 415
Social security and other taxes 77 74
VAT - 268
Other creditors 56 51
Accrued expenses 1,294 649
4,187 3,160

Unpaid pension contributions included within other creditors amount to £15,085 (2023: £15,265).

16. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£'000 £'000
Within one year - 3

17. FINANCIAL INSTRUMENTS

The company has the following financial instruments:

2024 2023
£'000 £'000

Financial liabilities measured at fair value
through profit or loss

- Derivative financial instruments 22 -

18. PROVISIONS FOR LIABILITIES
2024 2023
£'000 £'000
Deferred tax 84 109

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


18. PROVISIONS FOR LIABILITIES - continued

Deferred
tax
£'000
Balance at 1 January 2024 109
Credit to Profit and loss during year (24 )
Balance at 31 December 2024 85

19. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £'000 £'000
50,000 Ordinary £0.01 1 1

During the year the company repurchased and cancelled 50,000 ordinary shares for a total consideration of £5,774,000.

Each share has full rights to voting, participation in income and capital distributions and are non redeemable.

20. RESERVES
Capital
Retained redemption
earnings reserve Totals
£'000 £'000 £'000

At 1 January 2024 16,305 - 16,305
Profit for the year 4,560 - 4,560
Dividends (1,000 ) - (1,000 )
Remeasurement of net defined
benefit obligation 209 - 209
Purchase of own shares (5,828 ) 1 (5,827 )
At 31 December 2024 14,246 1 14,247

21. EMPLOYEE BENEFIT OBLIGATIONS

The company operates a defined benefit scheme which is funded by the payment of contributions to a separate trustee administered fund. The contributions to the scheme are determined with the advice of independent qualified actuaries on the basis of triennial valuations using a discounted cash flow approach. The last triennial valuation was carried out on 1 July 2022 and revealed a funding surplus, so the company is not currently contributing into the Scheme.

Our actuarial adviser has made suitable adjustments over the period to 31 December 2024 incorporating the market value of the scheme's investments at that date.

For the current year end, the surplus has been treated as being irrecoverable, as there would appear to be little likelihood of the £10.893 million currently being available to the employer through reduced contributions or a refund. The asset has therefore not been recognised.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


21. EMPLOYEE BENEFIT OBLIGATIONS - continued

The amounts recognised in profit or loss are as follows:

Defined benefit
pension plans
2024 2023
£'000 £'000
Current service cost 92 103
Interest cost 1,119 1,158
Past service cost - -
Interest income on assets (1,618 ) (1,660 )
Administration expenses 117 120
Interest on effect of asset ceiling 499 502
209 223

Actual return on plan assets (2,966 ) 272

Changes in the present value of the defined benefit obligation are as follows:

Defined benefit
pension plans
2024 2023
£'000 £'000
Opening defined benefit obligation 25,559 25,135
Current service cost 92 103
Contributions by employer 46 51
Interest cost 1,119 1,158
Actuarial losses/(gains) (2,420 ) 151
Benefits paid (1,437 ) (1,039 )
22,959 25,559

Changes in the fair value of scheme assets are as follows:

Defined benefit
pension plans
2024 2023
£'000 £'000
Opening fair value of scheme assets 36,708 35,868
Interest on income on assets 1,618 1,660
Contributions by employer - 16
Contributions by scheme participants 46 51
Actuarial gains/(losses) (2,966 ) 272
Benefits paid (1,554 ) (1,159 )
33,852 36,708

The amounts recognised in other comprehensive income are as follows:

Defined benefit
pension plans
2024 2023
£'000 £'000
Actuarial gains/(losses) 209 207
209 207

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


21. EMPLOYEE BENEFIT OBLIGATIONS - continued

The major categories of scheme assets as a percentage of total scheme assets are as follows:

Defined benefit
pension plans
2024 2023
Equities 18% 15%
Gilts 41% 44%
Corporate bonds 41% 41%
100% 100%





Principal actuarial assumptions at the balance sheet date (expressed as weighted averages):

2024 2023


Discount rate5.4%4.5%
Inflation - RPI3.2%3.0%
Inflation - CPI2.7%2.5%
Salary Growth2.7%2.5%
Pension increases in deferment2.7%2.5%
Pension increases in payment:
- RPI, max 5%3.0%2.9%
- CPI, min 3%, max 5%3.6%3.5%
Exchange of pension for cash on retirementCost neutralCost neutral

Base morality table S3NAS3NA

Mortality projection basis
CMI
2024(Core

)

CMI 2023
(Core

)
Life expectancies at age 60:
- Male currently aged 60 86.186.1
- Female currently aged 6089.089.0
- Male currently aged 4087.387.3
- Female currently aged 4090.190.1


The company also operates a defined contribution pension scheme. The cost for the year was £38,000 (2023: £35,000).

22. CONTINGENT LIABILITIES

A duty deferment guarantee for £42,000 (2023: £42,000) has been provided to HM Revenue and Customs.

23. COMMITMENTS

At the year end forward exchange contracts amounting to £3,065,904 (2023: £5,035,000) were outstanding for the purchase of foreign currency at set dates in the future.

WISDOM TOOTHBRUSHES LIMITED (REGISTERED NUMBER: 02881666)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024


24. RELATED PARTY DISCLOSURES

The company owns 100% of the issued ordinary share capital of Wisdom (Jamaica) Limited, a company incorporated in Jamaica.

The accounts of Wisdom (Jamaica) Limited have not been consolidated into group accounts, because the directors do not consider the figures to be material.

At 31 December 2012, based on draft financial statements, Wisdom (Jamaica) Limited had net assets of £32,000 and made a loss of £34,000. No information is available for the year ended 31 December 2024.

Proceedings have commenced for the winding up of Wisdom (Jamaica) Limited.

During the year sales of £169,719 (2023: £178,006) were made to a company with common control. At the year end the amount due from this company was £260,437 (2023: £14,370). The balance is interest free and repayable on demand.

25. ULTIMATE CONTROLLING PARTY

Following the repurchase and subsequent cancellation of 50,000 ordinary shares, S Larder became the ultimate controlling party. There was no ultimate controlling party in the preceding year.