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Company registration number: 12337723
Applebee Marketing Ltd
Unaudited financial statements
30 November 2024
Applebee Marketing Ltd
Contents
Directors and other information
Director's report
Statement of comprehensive income
Statement of financial position
Notes to the financial statements
Applebee Marketing Ltd
Directors and other information
Director Mr Andrew Hubbard
Company number 12337723
Registered office 43a St Marys Road
Market Harborough
Leicestershire
LE16 7DS
Business address 35 Jersey Way
Barwell
Leicester
Leicestershire
LE9 8HR
Accountants Ellipse Accountants
43a St Marys Road
Market Harborough
Leicestershire
LE16 7DS
Bankers Starling
Applebee Marketing Ltd
Director's report
Year ended 30 November 2024
The director presents his report and the unaudited financial statements of the company for the year ended 30 November 2024.
Director
The director who served the company during the year was as follows:
Mr Andrew Hubbard
Small company provisions
This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.
This report was approved by the board of directors on 07 July 2025 and signed on behalf of the board by:
Mr Andrew Hubbard
Director
Applebee Marketing Ltd
Statement of comprehensive income
Year ended 30 November 2024
2024 2023
Note £ £
Turnover 6,417 16,815
Other external charges ( 3,254) ( 521)
Staff costs - ( 6,336)
Depreciation and other amounts written off tangible and intangible fixed assets ( 40) ( 53)
Other operating expenses ( 3,975) ( 9,808)
_______ _______
Operating (loss)/profit ( 852) 97
_______ _______
(Loss)/profit before taxation ( 852) 97
Tax on (loss)/profit - -
_______ _______
(Loss)/profit for the financial year and total comprehensive income ( 852) 97
_______ _______
All the activities of the company are from continuing operations.
Applebee Marketing Ltd
Statement of financial position
30 November 2024
2024 2023
Note £ £ £ £
Fixed assets
Tangible assets 6 119 159
_______ _______
119 159
Current assets
Debtors 7 1,290 1,290
Cash at bank and in hand 1,119 1,582
_______ _______
2,409 2,872
Creditors: amounts falling due
within one year 8 ( 6,203) ( 5,854)
_______ _______
Net current liabilities ( 3,794) ( 2,982)
_______ _______
Total assets less current liabilities ( 3,675) ( 2,823)
_______ _______
Net liabilities ( 3,675) ( 2,823)
_______ _______
Capital and reserves
Called up share capital 10 10
Profit and loss account ( 3,685) ( 2,833)
_______ _______
Shareholder deficit ( 3,675) ( 2,823)
_______ _______
For the year ending 30 November 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
Director's responsibilities:
- The member has not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476;
- The director acknowledges their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of financial statements.
These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with Section 1A of FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.
These financial statements were approved by the board of directors and authorised for issue on 07 July 2025 , and are signed on behalf of the board by:
Mr Andrew Hubbard
Director
Company registration number: 12337723
Applebee Marketing Ltd
Notes to the financial statements
Year ended 30 November 2024
1. General information
The company is a private company limited by shares, registered in England & Wales. The address of the registered office is 43a St Marys Road, Market Harborough, Leicestershire, LE16 7DS.
2. Statement of compliance
These financial statements have been prepared in compliance with the provisions of FRS 102, Section 1A, 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.
3. Accounting policies
Basis of preparation
The financial statements have been prepared on the historical cost basis, as modified by the revaluation of certain financial assets and liabilities and investment properties measured at fair value through profit or loss.
The financial statements are prepared in sterling, which is the functional currency of the entity.
Turnover
Turnover is measured at the fair value of the consideration received or receivable for goods supplied and services rendered, net of discounts and Value Added Tax.
Revenue from the sale of goods is recognised when the significant risks and rewards of ownership have transferred to the buyer (usually on despatch of the goods); the amount of revenue can be measured reliably; it is probable that the associated economic benefits will flow to the entity; and the costs incurred or to be incurred in respect of the transactions can be measured reliably.
Taxation
The taxation expense represents the aggregate amount of current and deferred tax recognised in the reporting period. Tax is recognised in the statement of comprehensive income, except to the extent that it relates to items recognised in other comprehensive income or directly in capital and reserves. In this case, tax is recognised in other comprehensive income or directly in capital and reserves, respectively. Current tax is recognised on taxable profit for the current and past periods. Current tax is measured at the amounts of tax expected to pay or recover using the tax rates and laws that have been enacted or substantively enacted at the reporting date.
Deferred tax is recognised in respect of all timing differences at the reporting date. Unrelieved tax losses and other deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date that are expected to apply to the reversal of the timing difference.
Tangible assets
tangible assets are initially recorded at cost, and are subsequently stated at cost less any accumulated depreciation and impairment losses. Any tangible assets carried at revalued amounts are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses. An increase in the carrying amount of an asset as a result of a revaluation, is recognised in other comprehensive income and accumulated in capital and reserves, except to the extent it reverses a revaluation decrease of the same asset previously recognised in profit or loss. A decrease in the carrying amount of an asset as a result of revaluation is recognised in other comprehensive income to the extent of any previously recognised revaluation increase accumulated in capital and reserves in respect of that asset. Where a revaluation decrease exceeds the accumulated revaluation gains accumulated in capital and reserves in respect of that asset, the excess shall be recognised in profit or loss.
Depreciation
Depreciation is calculated so as to write off the cost or valuation of an asset, less its residual value, over the useful economic life of that asset as follows:
If there is an indication that there has been a significant change in depreciation rate, useful life or residual value of tangible assets, the depreciation is revised prospectively to reflect the new estimates.
Impairment
A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date. When it is not possible to estimate the recoverable amount of an individual asset, an estimate is made of the recoverable amount of the cash-generating unit to which the asset belongs. The cash-generating unit is the smallest identifiable group of assets that includes the asset and generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets.
Financial instruments
A financial asset or a financial liability is recognised only when the company becomes a party to the contractual provisions of the instrument. Basic financial instruments are initially recognised at the transaction price, unless the arrangement constitutes a financing transaction, where it is recognised at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Debt instruments are subsequently measured at amortised cost. Where investments in non-convertible preference shares and non-puttable ordinary shares or preference shares are publicly traded or their fair value can otherwise be measured reliably, the investment is subsequently measured at fair value with changes in fair value recognised in profit or loss. All other such investments are subsequently measured at cost less impairment. Other financial instruments, including derivatives, are initially recognised at fair value, unless payment for an asset is deferred beyond normal business terms or financed at a rate of interest that is not a market rate, in which case the asset is measured at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Other financial instruments are subsequently measured at fair value, with any changes recognised in profit or loss, with the exception of hedging instruments in a designated hedging relationship.
Financial assets that are measured at cost or amortised cost are reviewed for objective evidence of impairment at the end of each reporting date. If there is objective evidence of impairment, an impairment loss is recognised in profit or loss immediately. For all equity instruments regardless of significance, and other financial assets that are individually significant, these are assessed individually for impairment. Other financial assets or either assessed individually or grouped on the basis of similar credit risk characteristics. Any reversals of impairment are recognised in profit or loss immediately, to the extent that the reversal does not result in a carrying amount of the financial asset that exceeds what the carrying amount would have been had the impairment not previously been recognised.
4. Staff costs
The average number of persons employed by the company during the year amounted to Nil (2023: 1 ).
The aggregate payroll costs incurred during the year were:
2024 2023
£ £
Wages and salaries - 6,336
_______ _______
5. Loss/profit before taxation
Loss/profit before taxation is stated after charging/(crediting):
2024 2023
£ £
Depreciation of tangible assets 40 53
_______ _______
6. Tangible assets
Fixtures, fittings and equipment Total
£ £
Cost
At 1 December 2023 and 30 November 2024 544 544
_______ _______
Depreciation
At 1 December 2023 385 385
Charge for the year 40 40
_______ _______
At 30 November 2024 425 425
_______ _______
Carrying amount
At 30 November 2024 119 119
_______ _______
At 30 November 2023 159 159
_______ _______
7. Debtors
2024 2023
£ £
Trade debtors 1,290 1,290
_______ _______
8. Creditors: amounts falling due within one year
2024 2023
£ £
Trade creditors 72 72
Other creditors 6,131 5,782
_______ _______
6,203 5,854
_______ _______
9. Directors advances, credits and guarantees
During the year the director entered into the following advances and credits with the company:
2024
Balance brought forward Advances /(credits) to the director Amounts repaid Balance o/standing
£ £ £ £
Mr Andrew Hubbard ( 5,242) ( 337) - ( 5,579)
_______ _______ _______ _______
2023
Balance brought forward Advances /(credits) to the director Amounts repaid Balance o/standing
£ £ £ £
Mr Andrew Hubbard ( 5,632) - 390 ( 5,242)
_______ _______ _______ _______