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Registered number: 5312072










SENSE MARKETING SERVICES LIMITED








UNAUDITED

DIRECTORS' REPORT AND UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
SENSE MARKETING SERVICES LIMITED
 
 
  
CHARTERED ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS ON THE PREPARATION OF THE UNAUDITED STATUTORY FINANCIAL STATEMENTS OF SENSE MARKETING SERVICES LIMITED
FOR THE YEAR ENDED 31 DECEMBER 2024

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Sense Marketing Services Limited for the year ended 31 December 2024 which comprise  the Statement of Financial Position, the Statement of Changes in Equity and the related notes from the Company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW)we are subject to its ethical and other professional requirements which are detailed at https://www.icaew.com /regulation.

This report is made solely to the Board of Directors of Sense Marketing Services Limited, as a body, in accordance with the terms of our engagement letter. Our work has been undertaken solely to prepare for your approval the financial statements of Sense Marketing Services Limited and state those matters that we have agreed to state to the Board of Directors of Sense Marketing Services Limited, as a body, in this report in accordance with ICAEW Technical Release TECH07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Sense Marketing Services Limited and its Board of Directors, as a body, for our work or for this report. 

It is your duty to ensure that Sense Marketing Services Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Sense Marketing Services Limited. You consider that Sense Marketing Services Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or review of the financial statements of Sense Marketing Services Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

  



Haysmac LLP
 
10 Queen Street Place
London
EC4R 1AG
11 August 2025
Page 1

 
SENSE MARKETING SERVICES LIMITED
REGISTERED NUMBER: 5312072

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 4 
25,993
15,733

  
25,993
15,733

Current assets
  

Debtors: amounts falling due within one year
 5 
1,337,142
1,581,504

Cash at bank and in hand
 6 
1,768,555
1,105,567

  
3,105,697
2,687,071

Creditors: amounts falling due within one year
 7 
(1,073,854)
(856,891)

Net current assets
  
 
 
2,031,843
 
 
1,830,180

Total assets less current liabilities
  
2,057,836
1,845,913

  

Net assets
  
2,057,836
1,845,913


Capital and reserves
  

Called up share capital 
  
920
920

Capital redemption reserve
 8 
80
80

Profit and loss account
 8 
2,056,836
1,844,913

  
2,057,836
1,845,913


The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




Mr N A V Adams
Director
Page 2

 
SENSE MARKETING SERVICES LIMITED
REGISTERED NUMBER: 5312072
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2024


Date: 11 August 2025

The notes on pages 5 to 9 form part of these financial statements.

Page 3

 
SENSE MARKETING SERVICES LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Capital redemption reserve
Profit and loss account
Total equity

£
£
£
£


At 1 January 2023
920
80
1,839,889
1,840,889


Comprehensive income for the year

Profit for the year
-
-
5,024
5,024
Total comprehensive income for the year
-
-
5,024
5,024



At 1 January 2024
920
80
1,844,913
1,845,913


Comprehensive income for the year

Profit for the year
-
-
211,923
211,923
Total comprehensive income for the year
-
-
211,923
211,923


At 31 December 2024
920
80
2,056,836
2,057,836


The notes on pages 5 to 9 form part of these financial statements.

Page 4

 
SENSE MARKETING SERVICES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Sense Marketing Services Limited is a private company, limited by shares, registered in England and Wales. Its registered address is 10 Queen Street Place, London, EC4R 1AG.
Its principle place of business is 5th Floor, Century House, 100 Oxford Street, London, W1D 1LN.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.4

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

Page 5

 
SENSE MARKETING SERVICES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.5

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

 
2.6

Current and deferred taxation

The tax expense for the year comprises current year tax only. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives.

Depreciation is provided on the following basis:

Office equipment
-
33% straight line

Page 6

 
SENSE MARKETING SERVICES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.9

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.10

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

  
2.11

Financial instruments

The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.


3.


Employees

The average monthly number of employees, including directors, during the year was 20 (2023 - 17).

Page 7

 
SENSE MARKETING SERVICES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Tangible fixed assets





Office equipment

£



Cost or valuation


At 1 January 2024
402,849


Additions
20,728



At 31 December 2024

423,577



Depreciation


At 1 January 2024
387,116


Charge for the year on owned assets
10,468



At 31 December 2024

397,584



Net book value



At 31 December 2024
25,993



At 31 December 2023
15,733


5.


Debtors

2024
2023
£
£


Trade debtors
414,426
850,824

Amounts owed by group undertakings
474,422
460,334

Other debtors
410,143
227,581

Prepayments and accrued income
38,151
42,765

1,337,142
1,581,504



6.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
1,768,555
1,105,567


Page 8

 
SENSE MARKETING SERVICES LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
337,846
174,590

Amounts owed to group undertakings
500,000
500,000

Corporation tax
67,872
3,696

Other taxation and social security
43,375
165,110

Other creditors
31,877
5,051

Accruals and deferred income
92,884
8,444

1,073,854
856,891



8.


Reserves

Capital redemption reserve

The captial redemption reserve is a non-distributable reserve which represents paid up share capital. 

Profit and loss account

Profit and loss account includes all curent and prior period retained profits and losses. 


9.


Related party transactions

At the balance sheet date, the company was owed by £26,159 (2023: owed to £118,653) Event Warehousing and Logistics Limited, a company under common control.

The company was owed £474,422 (2023: £460,334) by Sense New York Inc, a company under common control.

The company owed £500,000 (2023: £500,000) to Sense Holding Group Limited, its immediate parent company, and £1,175 (2023: £1,175) to a group shareholder.

The above balances are interest free and are repayable on demand.


10.


Controlling party

The intermediate holding company is Sense Holding Group Limited.
The ultimate parent company is Sense Topco Limited, a company registered in England and Wales, their registered office is 10 Queen Street Place, London, United Kingdom, EC4R 1AG.

 
Page 9