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REGISTERED NUMBER: 01739676 (England and Wales)













UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31ST DECEMBER 2024

FOR

MERCURY PUBLICITY LIMITED

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST DECEMBER 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


MERCURY PUBLICITY LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31ST DECEMBER 2024







DIRECTORS: O Tsebenko
N Nemygin



SECRETARY: Sutherland Corporate Services Limited



REGISTERED OFFICE: 124 City Road
London
London
EC1V 2NX



REGISTERED NUMBER: 01739676 (England and Wales)



ACCOUNTANTS: Platt Rushton LLP
Sutherland House
1759 London Road
Leigh on Sea
Essex
SS9 2RZ



BANKERS: HSBC Bank Plc
Southwark Branch
28 Borough High Street
Southwark
London
SE1 1YB

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

BALANCE SHEET
31ST DECEMBER 2024

2024 2023
Notes £    £    £   
FIXED ASSETS
Intangible assets 4 - -
Tangible assets 5 6,452 7,435
Investments 6 - 1
6,452 7,436

CURRENT ASSETS
Debtors 7 2,462,085 2,756,591
Cash at bank 246,691 1,010,587
2,708,776 3,767,178
CREDITORS
Amounts falling due within one year 8 1,581,472 2,291,360
NET CURRENT ASSETS 1,127,304 1,475,818
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,133,756

1,483,254

CREDITORS
Amounts falling due after more than one
year

9

583,524

-
NET ASSETS 550,232 1,483,254

CAPITAL AND RESERVES
Called up share capital 11 14,500 14,500
Retained earnings 12 535,732 1,468,754
SHAREHOLDERS' FUNDS 550,232 1,483,254

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31st December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31st December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

BALANCE SHEET - continued
31ST DECEMBER 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 11th August 2025 and were signed on its behalf by:





N Nemygin - Director


MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31ST DECEMBER 2024

1. STATUTORY INFORMATION

Mercury Publicity Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Preparation of consolidated financial statements
The financial statements contain information about Mercury Publicity Limited as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 399(2A) of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover represents commission arising from the company's activities as an advertising agent. It is stated net of value added tax.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2018, is being amortised evenly over its estimated useful life of three years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 33% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 8 (2023 - 8 ) .

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST DECEMBER 2024

4. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1st January 2024
and 31st December 2024 198,899
AMORTISATION
At 1st January 2024
and 31st December 2024 198,899
NET BOOK VALUE
At 31st December 2024 -
At 31st December 2023 -

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1st January 2024 44,461
Additions 2,746
Disposals (35,977 )
At 31st December 2024 11,230
DEPRECIATION
At 1st January 2024 37,026
Charge for year 3,762
Eliminated on disposal (36,010 )
At 31st December 2024 4,778
NET BOOK VALUE
At 31st December 2024 6,452
At 31st December 2023 7,435

6. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
At 1st January 2024 1
Disposals (1 )
At 31st December 2024 -
NET BOOK VALUE
At 31st December 2024 -
At 31st December 2023 1

MERCURY PUBLICITY LIMITED (REGISTERED NUMBER: 01739676)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31ST DECEMBER 2024

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 2,283,490 2,599,230
Amounts owed by group undertakings 37,672 100,831
Other debtors 140,923 56,530
2,462,085 2,756,591

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 1,012,141 1,455,650
Amounts owed to group undertakings - 1
Taxation and social security 292,880 530,822
Other creditors 276,451 304,887
1,581,472 2,291,360

9. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
2024 2023
£    £   
Other creditors 583,524 -

10. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year - 26,379

11. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
14,500 Ordinary £1 14,500 14,500

12. RESERVES
Retained
earnings
£   

At 1st January 2024 1,468,754
Profit for the year 508,878
Dividends (1,441,900 )
At 31st December 2024 535,732