Essential Television Statistics Limited 02782450 false 2024-01-01 2024-12-31 2024-12-31 The principal activity of the company is that of television ratings and information services. Digita Accounts Production Advanced 6.30.9574.0 true true 02782450 2024-01-01 2024-12-31 02782450 2024-12-31 02782450 core:CurrentFinancialInstruments core:WithinOneYear 2024-12-31 02782450 core:FurnitureFittingsToolsEquipment 2024-12-31 02782450 bus:SmallEntities 2024-01-01 2024-12-31 02782450 bus:AuditExemptWithAccountantsReport 2024-01-01 2024-12-31 02782450 bus:FilletedAccounts 2024-01-01 2024-12-31 02782450 bus:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 02782450 bus:RegisteredOffice 2024-01-01 2024-12-31 02782450 bus:Director1 2024-01-01 2024-12-31 02782450 bus:Director2 2024-01-01 2024-12-31 02782450 bus:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 02782450 core:ComputerEquipment 2024-01-01 2024-12-31 02782450 core:FurnitureFittingsToolsEquipment 2024-01-01 2024-12-31 02782450 countries:AllCountries 2024-01-01 2024-12-31 02782450 2023-12-31 02782450 core:FurnitureFittingsToolsEquipment 2023-12-31 02782450 2023-01-01 2023-12-31 02782450 2023-12-31 02782450 core:CurrentFinancialInstruments core:WithinOneYear 2023-12-31 02782450 core:FurnitureFittingsToolsEquipment 2023-12-31 iso4217:GBP xbrli:pure

Registration number: 02782450

Essential Television Statistics Limited

Unaudited Financial Statements

for the Year Ended 31 December 2024

Brebners
Chartered Accountants
130 Shaftesbury Avenue
London
W1D 5AR

 

Essential Television Statistics Limited

Contents

Company Information

1

Statement of Financial Position

2 to 3

Notes to the Financial Statements

4 to 7

 

Essential Television Statistics Limited

Company Information

Directors

J C Bailey

P P Madigan

Registered office

130 Shaftesbury Avenue
2nd Floor
London
W1D 5EU

Accountants

Brebners
Chartered Accountants
130 Shaftesbury Avenue
London
W1D 5AR

 

Essential Television Statistics Limited

Statement of Financial Position as at 31 December 2024

Note

2024
£

2023
£

Fixed assets

 

Tangible assets

4

6,999

6,869

Current assets

 

Debtors

5

27,710

142,346

Cash at bank and in hand

 

696,869

574,859

 

724,579

717,205

Creditors: Amounts falling due within one year

6

(205,773)

(188,236)

Net current assets

 

518,806

528,969

Total assets less current liabilities

 

525,805

535,838

Provisions for liabilities

-

(1,205)

Net assets

 

525,805

534,633

Capital and reserves

 

Called up share capital

6,645

9,089

Share premium reserve

-

1,323

Capital redemption reserve

-

72,766

Own shares reserve

-

(2,444)

Profit and loss account

519,160

453,899

Shareholders' funds

 

525,805

534,633

For the financial year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

 

Essential Television Statistics Limited

Statement of Financial Position as at 31 December 2024

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006 and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime and the option not to file the Income Statement has been taken.

Approved and authorised by the Board on 4 August 2025 and signed on its behalf by:
 

.........................................

J C Bailey

Director

Company registration number: 02782450

 

Essential Television Statistics Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

1

General information

The company is a private company limited by share capital, incorporated in England & Wales .

The address of its registered office is:
130 Shaftesbury Avenue
2nd Floor
London
W1D 5EU

The principal activity of the company is that of television ratings and information services.

2

Accounting policies

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 - 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' Section 1A and the Companies Act 2006.

Basis of preparation

These financial statements have been prepared using the historical cost convention except any items disclosed in the accounting policies as being shown at fair value and are presented in sterling, which is the functional currency of the entity.

Summary of significant accounting policies

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented.

Going concern

The company made a loss for the year ended 31 December 2024 but had net assets at that date of £525,805 including cash at bank amounting to £696,869.

The company is expected to return to profitability in the forthcoming year.

On the basis of the above, and after making enquiries, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis in preparing the financial statements.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the provision of services in the ordinary course of the company's activities. Turnover is shown net of value added tax, returns, rebates and discounts.

The company recognises turnover when the services are provided.

 

Essential Television Statistics Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a charge attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Computer and office equipment

20% - 33% Straight line

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

 

Essential Television Statistics Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company during the year, was 18 (2023 - 18).

4

Tangible assets

Computer and office equipment
 £

Total
£

Cost or valuation

At 1 January 2024

126,148

126,148

Additions

2,912

2,912

At 31 December 2024

129,060

129,060

Depreciation

At 1 January 2024

119,279

119,279

Charge for the year

2,782

2,782

At 31 December 2024

122,061

122,061

Carrying amount

At 31 December 2024

6,999

6,999

At 31 December 2023

6,869

6,869

 

Essential Television Statistics Limited

Notes to the Financial Statements for the Year Ended 31 December 2024

5

Debtors

2024
£

2023
£

Trade debtors

10,319

126,507

Other debtors

17,391

15,839

27,710

142,346

6

Creditors

Creditors: amounts falling due within one year

2024
£

2023
£

Trade creditors

58,507

66,411

Taxation and social security

41,414

40,375

Other creditors

105,852

81,450

205,773

188,236