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Registration number: 12205401

Astrid Advisors Ltd

Filleted Financial Statements

for the Year Ended 31 March 2025

 

Astrid Advisors Ltd

Contents

Company Information

1

Statement of Financial Position

2

Notes to the Financial Statements

3 to 8

 

Astrid Advisors Ltd

Company Information

Directors

Mrs L J Yeoman

Mrs K L Campbell

Registered office

163 Herne Hill
London
SE24 9LR

Auditors

Innovi Advisors Ltd
Chartered Certified Accountants and Statutory Auditors163 Herne Hill
London
SE24 9LR

 

Astrid Advisors Ltd

(Registration number: 12205401)
Statement of Financial Position as at 31 March 2025

Note

2025
£

2024
£

Fixed assets

 

Tangible assets

4

7,181

6,795

Current assets

 

Debtors

5

264,721

62,942

Cash at bank and in hand

 

679,112

2,101,526

 

943,833

2,164,468

Creditors: Amounts falling due within one year

6

(120,921)

(403,512)

Net current assets

 

822,912

1,760,956

Total assets less current liabilities

 

830,093

1,767,751

Provisions for liabilities

(1,795)

(1,698)

Net assets

 

828,298

1,766,053

Capital and reserves

 

Called up share capital

5,000

5,000

Retained earnings

823,298

1,761,053

Shareholders' funds

 

828,298

1,766,053

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and FRS 102 ‘The Financial Reporting Standard Applicable in the UK and Republic of Ireland’.

Approved and authorised by the Board on 18 July 2025 and signed on its behalf by:
 

Mrs L J Yeoman
Director

Mrs K L Campbell
Director

 
     
 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025

1

General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
163 Herne Hill
London
SE24 9LR
England

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The presentation currency of the financial statements is Pound Sterling (£) rounded to the nearest Pound.

Going concern

As part of the directors' assessment of going concern, they have prepared detailed cash flow and profit and loss forecasts for the next 12 months. The forecasts have been prepared on an appropriate basis, taking into account the current economic conditions that exist.

After making appropriate enquires, the directors have a reasonable expectation that the company has adequate resources to enable it to continue in operational existence for the foreseeable future. They believe it is appropriate to prepare the accounts on a going concern basis.

 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025 (continued)

2

Accounting policies (continued)

Audit report

The Independent Auditor's Report was unqualified.

The name of the Senior Statutory Auditor who signed the audit report on 18 July 2025 was Sheetal Shah FCA, who signed for and on behalf of Innovi Advisors Ltd.

.........................................

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025 (continued)

2

Accounting policies (continued)

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Furniture and fittings

25% on Reducing balance method

Computer equipment

33.33% on Reducing balance method

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.

 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025 (continued)

2

Accounting policies (continued)

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Financial instruments

Classification
Financial instruments are classified and accounted for, according to the substance of the contractual arrangement, as either financial assets, financial liabilities, or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
 
 

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 6 (2024 - 6).

 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025 (continued)

4

Tangible assets

Fixtures and fittings
£

Office equipment
£

Total
£

Cost or valuation

At 1 April 2024

3,821

11,092

14,913

Additions

-

3,366

3,366

At 31 March 2025

3,821

14,458

18,279

Depreciation

At 1 April 2024

2,263

5,854

8,117

Charge for the year

390

2,591

2,981

At 31 March 2025

2,653

8,445

11,098

Carrying amount

At 31 March 2025

1,168

6,013

7,181

At 31 March 2024

1,558

5,237

6,795

5

Debtors

Current

Note

2025
£

2024
£

Trade debtors

 

31,167

17,279

Amounts owed by group undertakings

7

200,000

-

Prepayments

 

23,160

37,481

Other debtors

 

10,394

8,182

   

264,721

62,942

 

Astrid Advisors Ltd

Notes to the Financial Statements for the Year Ended 31 March 2025 (continued)

6

Creditors

Creditors: amounts falling due within one year

2025
£

2024
£

Due within one year

Trade creditors

1,167

3,055

Taxation and social security

76,341

139,238

Accruals and deferred income

36,608

247,579

Other creditors

6,805

13,640

120,921

403,512

7

Related party transactions

On 9th September, 2024 Longstocking Holdings Ltd acquired all of the shares in Astrid Advisors Limited and as such from this date is considered to be a related party.

As permitted by FRS 102, the company has taken advantage of the exemption from disclosing the transactions entered into between wholly owned group companies and those group company transactions that have been performed on an arm’s length basis.

 

Astrid Advisors Ltd

Remuneration Disclosure (Performance Period Ended 31 March 2025)

Introduction

The Remuneration disclosure of Astrid Advisors Limited (“the Firm”) is set out below as required by MIFIDPRU 8. The regulatory aim of the disclosures is to improve market discipline.

___________________________________________________________________________________

Disclosure Item

Firm Disclosure

Summary of:

The overarching approach is designed to encourage the alignment of the risks taken by the Firm’s staff, its clients, mandates, and the Firm itself.

• The approach to remuneration for all staff;

• The objectives of its financial incentives; and

• The decision-making procedures and governance surrounding the development of the remuneration policies and practices the firm is required to adopt in accordance with the MIFIDPRU Remuneration Code, to include, where applicable:

When the Firm assesses individual performance to determine the amount of variable remuneration it will consider both financial and non-financial criteria. As conduct is crucial to the compliance culture of the Firm, if an employee shows poor conduct, this may override their performance in financial areas. Conduct is therefore the biggest metric within non-financial considerations.

(a) the composition of and mandate given to the remuneration committee; and

The Governing Body is responsible for the Firm’s remuneration policy.

(b) details of any external consultants used in the development of the remuneration policies and practices.

In making the above disclosures, a firm may consider it appropriate to disclose:

(1) the principles or philosophy guiding the firm’s remuneration policies and practices;

2) how the firm links variable remuneration and performance;

(3) the firm’s main performance objectives; and

(4) the categories of staff eligible to receive variable remuneration.

_____________________________________________________________________________________

Key characteristics of its remuneration policies and practices in sufficient detail to provide the reader with:

The Firm distinguishes between criteria for setting fixed and variable remuneration and ensures that remuneration is clearly categorised as one or the other.

(1) an understanding of the risk profile of the firm and/or the assets it manages; and

 

Astrid Advisors Ltd

(continued)

(2) an overview of the incentives created by the remuneration policies and practices.

In line with the FCA’s guidance, the Firm considers the difference between the two as follows:

In doing so, a firm must disclose at least the following information:

• Fixed remuneration primarily reflects a staff member’s professional experience and organisational responsibility as set out in the staff member’s job description and terms of employment. It should be pre-determined, non-discretionary and not dependent on performance. Fixed remuneration is made up of salary.

(1) the different components of remuneration, together with the categorisation of those remuneration components as fixed or variable;

(2) a summary of the financial and non-financial performance criteria used across the firm, broken down into the criteria for the assessment of the performance of:

• Variable remuneration should be based on performance and should reflect long-term performance, as well as performance above and beyond their job description. It could include discretionary pension benefits and carried interest. Variable remuneration is made up of bonus.

(a) the firm;

(b) business units; and

(c) individuals.

The firm assesses performance across the firm, business units and individuals considering the following criteria:

• Financial metrics including contribution to revenue/ sales growth as well as cost reduction; and

• Non-financial metrics including: the building and maintenance of positive customer relationships and outcomes; alignment with our strategy or values, for example by displaying leadership, teamwork or creativity; adhering to our compliance policies & procedures; and meeting other non-financial targets relating to environmental, social and governance factors and diversity and inclusion.

All the above factors in assessing performance are considered at firm, business unit and individual level as applicable. Overall, greater weight is placed on non-financial metrics when assessing performance. All variable remuneration is adjusted in line with capital and liquidity requirements.

_____________________________________________________________________________________

 

Astrid Advisors Ltd

(continued)

Quantitative information for the financial year to which the disclosure relates including the total amount of remuneration awarded to all staff, split into:

(a) fixed remuneration; and

Fixed Remuneration: £330,677

(b) variable remuneration.

variable remuneration: £30,000 (noting this was paid 30th April 2025)