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Company No: 11825606 (England and Wales)

DAY ONE STRATEGY LTD

Unaudited Financial Statements
For the financial year ended 31 December 2024
Pages for filing with the registrar

DAY ONE STRATEGY LTD

Unaudited Financial Statements

For the financial year ended 31 December 2024

Contents

DAY ONE STRATEGY LTD

COMPANY INFORMATION

For the financial year ended 31 December 2024
DAY ONE STRATEGY LTD

COMPANY INFORMATION (continued)

For the financial year ended 31 December 2024
DIRECTORS H R Mann
A J Stuart
REGISTERED OFFICE 33 Foley Street
London
W1W 7TL
United Kingdom
COMPANY NUMBER 11825606 (England and Wales)
ACCOUNTANT S&W Partners LLP
4th Floor EQ Building
111 Victoria Street
Redcliffe
Bristol
BS1 6AX
DAY ONE STRATEGY LTD

BALANCE SHEET

As at 31 December 2024
DAY ONE STRATEGY LTD

BALANCE SHEET (continued)

As at 31 December 2024
Note 2024 2023
£ £
Fixed assets
Tangible assets 4 27,201 23,203
Investments 5 74 74
27,275 23,277
Current assets
Debtors 6 4,031,541 2,330,666
Cash at bank and in hand 1,096,545 656,660
5,128,086 2,987,326
Creditors: amounts falling due within one year 7 ( 3,482,902) ( 1,902,708)
Net current assets 1,645,184 1,084,618
Total assets less current liabilities 1,672,459 1,107,895
Creditors: amounts falling due after more than one year 8 ( 8,417) ( 18,447)
Net assets 1,664,042 1,089,448
Capital and reserves
Called-up share capital 10 10
Profit and loss account 1,664,032 1,089,438
Total shareholders' funds 1,664,042 1,089,448

For the financial year ending 31 December 2024 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The financial statements of Day One Strategy Ltd (registered number: 11825606) were approved and authorised for issue by the Board of Directors on 18 August 2025. They were signed on its behalf by:

H R Mann
Director
A J Stuart
Director
DAY ONE STRATEGY LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
DAY ONE STRATEGY LTD

NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 31 December 2024
1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

General information and basis of accounting

Day One Strategy Ltd (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 33 Foley Street, London, W1W 7TL, United Kingdom.

The financial statements have been prepared under the historical cost convention, modified to include certain items at fair value, and in accordance with ‘The Financial Reporting Standard applicable in the UK and the Republic of Ireland’ issued by the Financial Reporting Council, including Section 1A of Financial Reporting Standard 102 (FRS102), and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The functional currency of Day One Strategy Ltd is considered to be pounds sterling because that is the currency of the primary economic environment in which the Company operates.

Going concern

The financial statements have been prepared on a going concern basis.

The directors have made an assessment in preparing these financial statements as to whether the Company is a going concern and have concluded that there are no material uncertainties that may cast significant doubt on the Company's ability to continue as a going concern for a period of at least 12 months from the date of approval of these financial statements.

Group accounts exemption

Group accounts exemption s399
The Company has taken advantage of the exemption under section 399 of the Companies Act 2006 not to prepare consolidated accounts, on the basis that the group of which this is the parent qualifies as a small group. The financial statements present information about the Company as an individual entity and not about its group.

Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.

Exchange differences are recognised in the Statement of Income and Retained Earnings in the period in which they arise on monetary items.

Turnover

Turnover is stated net of VAT and trade discounts and is recognised when the significant risks and rewards are considered to have been transferred to the buyer. Turnover from the supply of services represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the fair value of the consideration received or receivable. Where a contract has only been partially completed at the Balance Sheet date turnover represents the fair value of the service provided to date based on the stage of completion of the contract activity at the Balance Sheet date. Where payments are received from customers in advance of services provided, the amounts are recorded as deferred income and included as part of creditors due within one year.

Interest income

Interest income is recognised when it is probable that the economic benefits will flow to the Company and the amount of revenue can be measured reliably. Interest income is accrued on a time basis, by reference to the principal outstanding at the effective interest rate applicable, which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset's net carrying amount on initial recognition.

Finance costs

Finance costs are charged to the Statement of Income and Retained Earnings over the term of the debt using the effective interest method so the amount charged is at a constant rate on the carrying amount.

Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

Deferred tax
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the Company's financial statements. Deferred tax is provided in full on timing differences which result in an obligation to pay more or less tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on enacted or substantively enacted tax rates and laws. Deferred tax assets and liabilities are not discounted.

The carrying amount of deferred tax assets are reviewed at each reporting date and a valuation allowance is set up against deferred tax assets so that the net carrying amount equals the highest amount that is more likely than not to be recovered based on current or future taxable profit. Deferred tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary differences can be utilised.

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Fixtures and fittings 3 years straight line
Office equipment 3 years straight line

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

Trade and other creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers.

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.

Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

Loans and borrowings
Loans and borrowings are initially recognised at the transaction price including transaction costs. Subsequently, they are measured at amortised cost using the effective interest rate method, less impairment. If the arrangement constitutes a financing transaction, it is measured, initially at the present value of future cash flows discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost.

Ordinary share capital

The ordinary share capital of the Company is presented as equity.

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders.

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated
impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

2. Employees

2024 2023
Number Number
Monthly average number of persons employed by the Company during the year, including directors 25 21

3. Intangible assets

Other intangible assets Total
£ £
Cost
At 01 January 2024 8,821 8,821
Disposals ( 8,821) ( 8,821)
At 31 December 2024 0 0
Accumulated amortisation
At 01 January 2024 8,821 8,821
Disposals ( 8,821) ( 8,821)
At 31 December 2024 0 0
Net book value
At 31 December 2024 0 0
At 31 December 2023 0 0

4. Tangible assets

Fixtures and fittings Office equipment Total
£ £ £
Cost
At 01 January 2024 1,906 40,287 42,193
Additions 0 16,657 16,657
Disposals ( 1,906) ( 3,416) ( 5,322)
At 31 December 2024 0 53,528 53,528
Accumulated depreciation
At 01 January 2024 1,906 17,084 18,990
Charge for the financial year 0 12,659 12,659
Disposals ( 1,906) ( 3,416) ( 5,322)
At 31 December 2024 0 26,327 26,327
Net book value
At 31 December 2024 0 27,201 27,201
At 31 December 2023 0 23,203 23,203

5. Fixed asset investments

Investments in subsidiaries

2024
£
Cost
At 01 January 2024 74
At 31 December 2024 74
Carrying value at 31 December 2024 74
Carrying value at 31 December 2023 74

The investment above represents 100% of the share capital of the subsidiary company.

6. Debtors

2024 2023
£ £
Trade debtors 2,756,556 1,480,568
Amounts owed by Group undertakings 1,086,681 738,463
Prepayments and accrued income 179,862 27,853
VAT recoverable 8,442 83,782
4,031,541 2,330,666

Amounts owed by group companies is the balance due by the subsidiary and interest of 5% is charged per annum on the outstanding amount.

7. Creditors: amounts falling due within one year

2024 2023
£ £
Bank loans 10,648 10,648
Trade creditors 1,534,766 834,270
Amounts owed to directors 0 4,778
Accruals and deferred income 1,500,516 944,330
Corporation tax 365,268 41,983
Other taxation and social security 60,060 41,651
Other creditors 11,644 25,048
3,482,902 1,902,708

8. Creditors: amounts falling due after more than one year

2024 2023
£ £
Bank loans 8,417 18,447

9. Related party transactions

At the year end, the company was owed £1,086,681 (2023 - £738,463) by its subsidiary. Interest of 5% is charged per annum on the outstanding amount and is repayable on demand.