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Registered number: 08519077









DELICIOUSLY ELLA LTD









FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2024

 
DELICIOUSLY ELLA LTD
REGISTERED NUMBER: 08519077

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible Assets
 4 
356,401
602,965

Tangible Fixed Assets
 5 
74,328
102,245

  
430,729
705,210

Current assets
  

Debtors: amounts falling due within one year
 6 
1,896,979
1,042,749

Bank and cash balances
  
28,315
40,693

  
1,925,294
1,083,442

Creditors: amounts falling due within one year
 7 
(670,595)
(252,535)

Net current assets
  
 
 
1,254,699
 
 
830,907

Total assets less current liabilities
  
1,685,428
1,536,117

Provisions for liabilities
  

Deferred tax
 8 
(74,544)
(114,386)

Net assets
  
1,610,884
1,421,731


Capital and reserves
  

Called up share capital 
 9 
1
1

Profit and loss account
  
1,610,883
1,421,730

  
1,610,884
1,421,731


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 7 August 2025.

M Mills
Director

The notes on pages 2 to 9 form part of these financial statements.

Page 1

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Deliciously Ella Ltd is a private company limited by shares incorporated in England and Wales. The registered office is 250 Tottenham Court Road, London, W1T 7QZ.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Functional and presentation currency

The company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Income and Retained Earnings within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.3

Going concern

The directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future, with the full financial support from its parent company.
The directors have prepared cashflow projections for the company covering a period of at least 12 months from the date of approval of these financial statements and the directors consider that the company will be able to operate within its available facilities. Therefore, the financial statements have been prepared on a going concern basis, which the directors believe to be appropriate.

Page 2

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Revenue from book publication contracts is recognised when contract payments become due based on completion of  a significant act stipulated in the contract.
Management charge receivable are recognised for the period in which the relevant services are provided and when the amount can be reliably measured. 

 
2.5

Research and development

Research expenditure is written off against profits in the year in which it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial, and financial feasibility can be demonstrated.
The capitalised development costs are subsequently amortised on a straight-line basis over their useful economic lives, which range from 3 to 6 years.

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


Page 3

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the company but are presented separately due to their size or incidence.

 
2.9

Intangible fixed assets other than goodwill

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

The estimated useful lives range as follows:
        Development costs                      -                   3 - 5 years

 
2.10

Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation,
net of depreciation and any impairment losses.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Long-term leasehold property
-
10% - 20%
Plant and machinery
-
20%
Office equipment
-
20%
Computer equipment
-
20%



Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.11

Debtors

Short-term debtors are measured at transaction price, less any impairment.

 
2.12

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. 

 
2.13

Creditors

Short-term creditors are measured at the transaction price. 

Page 4

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

  
2.14

Financial instruments

The company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans to/from other third parties and related parties.

 
2.15

Equity instruments

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Employees

2024
2023
£
£

Staff costs
27,174
289,536


Staff costs include wages and salaries for employees that were recharged by The MAE Deli Limited, a fellow subsidiary company.

The average monthly number of employees, including directors, during the year was 5 (2023 - 2).

Page 5

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Intangible assets




Development expenditure

£



Cost


At 1 January 2024
1,216,999


Disposals
(67,296)



At 31 December 2024

1,149,703



Amortisation


At 1 January 2024
614,034


Charge for the year on owned assets
206,087


On disposals
(26,819)



At 31 December 2024

793,302



Net book value



At 31 December 2024
356,401



At 31 December 2023
602,965



Page 6

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Tangible fixed assets





Leasehold improvement
Plant and equipment
Office equipment
Computer equipment
Total

£
£
£
£
£



Cost or valuation


At 1 January 2024
122,687
12,017
49,111
20,476
204,291


Disposals
-
(4,027)
(10,833)
(2,752)
(17,612)



At 31 December 2024

122,687
7,990
38,278
17,724
186,679



Depreciation


At 1 January 2024
54,814
6,529
26,513
14,190
102,046


Charge for the year on owned assets
7,272
1,987
3,071
1,407
13,737


Disposals
-
(1,625)
(644)
(1,163)
(3,432)



At 31 December 2024

62,086
6,891
28,940
14,434
112,351



Net book value



At 31 December 2024
60,601
1,099
9,338
3,290
74,328



At 31 December 2023
67,873
5,488
22,598
6,286
102,245


6.


Debtors

2024
2023
£
£


Trade debtors
-
27,808

Amounts owed by group undertakings
1,788,416
945,282

Other debtors
48,428
17,626

Prepayments and accrued income
60,135
52,033

1,896,979
1,042,749


Page 7

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
53,221
55,309

Amounts owed to group undertakings
557,916
69,137

Corporation tax
-
28,744

Other taxation and social security
-
2,983

Accruals and deferred income
59,458
96,362

670,595
252,535



8.


Deferred taxation




2024


£






At beginning of year
(114,386)


Credit to profit or loss
39,842



At end of year
(74,544)

The provision for deferred taxation is made up as follows:

2024
2023
£
£


Accelerated capital allowances
74,544
114,386


9.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



2 (2023 - 2) Ordinary share capital shares of £0.50 each
1
1



10.


Related party transactions

The company has taken advantage of the exemptions provided by Section 33 of Financial Reporting Standard 102 from the requirement to disclose transactions undertaken or balances carried forward as at the reporting date between the company and its fellow wholly-owned group undertakings.

Page 8

 
DELICIOUSLY ELLA LTD
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

11.


Controlling party

The immediate parent undertaking is M&E MIlls Holdings Ltd by virtue of a 100% interest in the total issued share capital of Deliciously Ella Ltd. M&E Mills Holdings Ltd is incorporated in England and Wales, whose registered office is located at 250 Tottenham Court Road, London, W1T 7QZ. 
The ultimate parent undertaking largest group to consolidate these financial statements is Hero AG, a company registered in Switzerland. Copies of the Hero AG consolidated financial statements are available from Hero AG, Karl Roth-Strasse 8, CH-5600 Lenzburg, Switzerland.


12.


Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 15 August 2025 by Richard Paul (Senior Statutory Auditor) on behalf of Nyman Libson Paul LLP.

 
Page 9