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Registered number: 10644271









ADS PLUS LIMITED







UNAUDITED

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
ADS PLUS LIMITED
REGISTERED NUMBER: 10644271

STATEMENT OF FINANCIAL POSITION
AS AT 31 DECEMBER 2024

2024
2023
Note
$
$

Fixed assets
  

Intangible assets
 4 
-
95,294

  
-
95,294

Current assets
  

Debtors: amounts falling due within one year
 5 
138,072
182,358

Cash at bank and in hand
 6 
95,719
124,610

  
233,791
306,968

Creditors: amounts falling due within one year
 7 
(167,177)
(158,169)

Net current assets
  
 
 
66,614
 
 
148,799

Total assets less current liabilities
  
66,614
244,093

Creditors: amounts falling due after more than one year
 8 
(7,722)
(21,124)

Provisions for liabilities
  

Deferred tax
 9 
-
(18,106)

  
 
 
-
 
 
(18,106)

Net assets
  
58,892
204,863


Capital and reserves
  

Called up share capital 
  
128
128

Profit and loss account
  
58,764
204,735

  
58,892
204,863


Page 1

 
ADS PLUS LIMITED
REGISTERED NUMBER: 10644271
    
STATEMENT OF FINANCIAL POSITION (CONTINUED)
AS AT 31 DECEMBER 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 28 July 2025.



Christopher Humby
Director

The notes on pages 3 to 8 form part of these financial statements.

Page 2

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Ads Plus Limited is a company limited by shares and incorporated in England & Wales. The address of its registered office is 3rd Floor 86-90 Paul Street, London, United Kingdom, EC2A 4NE.
The principal activity of the company during the year was the provision of digital marketing services. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is USD.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the statement of comprehensive income within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

 
2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured.
Revenue comprises digital marketing services receivable and is recognised in the Statement of Comprehensive Income in the period it is contractually generated.

 
2.4

Interest income

Interest income is recognised in profit or loss using the effective interest method.

Page 3

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.5

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 
2.6

Debtors

Short term debtors are measured at transaction price, less any impairment.

 
2.7

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

 
2.8

Creditors

Short term creditors are measured at the transaction price.

 
2.9

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

Page 4

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.10

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the reporting date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.


 
2.11

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Employees

The average monthly number of employees, including directors, during the year was 3 (2023 - 3).

Page 5

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Intangible assets




Computer software

$



Cost


At 1 January 2024
133,845



At 31 December 2024

133,845



Amortisation


At 1 January 2024
38,551


Charge for the year on owned assets
95,294



At 31 December 2024

133,845



Net book value



At 31 December 2024
-



At 31 December 2023
95,294




5.


Debtors

2024
2023
$
$


Trade debtors
73,421
87,474

Amounts owed by group undertakings
11,095
3,567

Other debtors
53,556
91,317

138,072
182,358


Page 6

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

6.


Cash and cash equivalents

2024
2023
$
$

Cash at bank and in hand
95,719
124,610

95,719
124,610



7.


Creditors: Amounts falling due within one year

2024
2023
$
$

Bank loans
12,975
12,865

Trade creditors
96,626
70,334

Amounts owed to group undertakings
9,305
8,851

Accruals and deferred income
48,271
66,119

167,177
158,169



8.


Creditors: Amounts falling due after more than one year

2024
2023
$
$

Bank loans
7,722
21,124

7,722
21,124


Page 7

 
ADS PLUS LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

9.


Deferred taxation




2024


$






At beginning of year
(18,106)


Charged to profit or loss
18,106



At end of year
-

The deferred taxation balance is made up as follows:

2024
2023
$
$


Accelerated capital allowances
-
(18,106)

-
(18,106)


10.


Related party transactions

During the year, the company obtained services totalling $105,298 (2023: $144,910) and made purchases totalling $196 (2023:$10) from Flame Digital Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. At the statement of financial position date, the company owed $9,305 (2023: $8,851) to Flame Digital Limited. The loan is repayable on demand and not interest bearing. 
During the year, the company obtained services totalling $159,776 (2023: $158,285) and made purchases totalling $23,036 (2023: $22,378) from Flat Rock Technology Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. At the statement of financial position date, the company owed $29,824 (2023: owed to $22,315) from Flat Rock Technology Limited. 
During the year, the company made sales totalling $87,885 (2023: $6,232) and provided services totalling $Nil (2023: $Nil) to Purify Digital Limited, a company of which Ran Gazit-Berger is a director. All transactions were carried out at arm's length. Also during the year, the company obtained services totalling $24,404 (2023: $10,993) and made purchases totalling $4,812 (2023: $13,638). At the statement of financial position date, the company owed $11,096 (2023: $3,567) from Purify Digital Limited. The loan is repayable on demand and not interest bearing.


11.


Controlling party

The company's parent company is Flame Group Limited, a company incorporated and registered in the British Virgin Islands. Idit Gazit-Berger and Ran Gazit-Berger each own 50% of Flame Group Limited and hold a controlling interest in Ads Plus Limited.

 
Page 8