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REGISTERED NUMBER: 12787431 (England and Wales)














UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2023

FOR

IT'S NOT 1999 LTD

IT'S NOT 1999 LTD (REGISTERED NUMBER: 12787431)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023




Page

Company Information 1

Statement of Financial Position 2

Notes to the Financial Statements 3


IT'S NOT 1999 LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2023







DIRECTORS: Mr D J Knight
Mr W B West
Mr K L Zajac





REGISTERED OFFICE: 5 Jardine House
Bessborough Road
Harrow
HA1 3EX





REGISTERED NUMBER: 12787431 (England and Wales)





ACCOUNTANTS: David Simon Limited
Chartered Certified Accountants
5 Jardine House
Harrovian Business Village
Bessborough Road
Harrow
Middlesex
HA1 3EX

IT'S NOT 1999 LTD (REGISTERED NUMBER: 12787431)

STATEMENT OF FINANCIAL POSITION
31 DECEMBER 2023

2023 2022
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 1,059,300 1,215,692
Tangible assets 5 11 945
Investments 6 1,200 1,200
1,060,511 1,217,837

CURRENT ASSETS
Stocks 40,012 40,012
Debtors 7 624,317 901,922
Cash at bank and in hand 2,823 111,713
667,152 1,053,647
CREDITORS
Amounts falling due within one year 8 1,190,551 1,151,649
NET CURRENT LIABILITIES (523,399 ) (98,002 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

537,112

1,119,835

CAPITAL AND RESERVES
Called up share capital 1 1
Share premium 3,027,054 2,877,060
Retained earnings (2,489,943 ) (1,757,226 )
SHAREHOLDERS' FUNDS 537,112 1,119,835

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2023.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2023 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 20 August 2025 and were signed on its behalf by:




Mr K L Zajac - Director



Mr D J Knight - Director


IT'S NOT 1999 LTD (REGISTERED NUMBER: 12787431)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2023

1. STATUTORY INFORMATION

It's Not 1999 Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Preparation of consolidated financial statements
The financial statements contain information about It's Not 1999 Ltd as an individual company and do not contain consolidated financial information as the parent of a group. The company is exempt under Section 400 of the Companies Act 2006 from the requirements to prepare consolidated financial statements.

Related party exemption
The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of ten years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 33.33% on cost

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Fixed asset investments
Investments in subsidiary undertakings are recognised at cost.

Going concern
At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

IT'S NOT 1999 LTD (REGISTERED NUMBER: 12787431)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 7 (2022 - 9 ) .

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 January 2023
and 31 December 2023 1,563,919
AMORTISATION
At 1 January 2023 348,227
Charge for year 156,392
At 31 December 2023 504,619
NET BOOK VALUE
At 31 December 2023 1,059,300
At 31 December 2022 1,215,692

5. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 January 2023
and 31 December 2023 30,433
DEPRECIATION
At 1 January 2023 29,488
Charge for year 934
At 31 December 2023 30,422
NET BOOK VALUE
At 31 December 2023 11
At 31 December 2022 945

6. FIXED ASSET INVESTMENTS
Other
investments
£   
COST
At 1 January 2023
and 31 December 2023 1,200
NET BOOK VALUE
At 31 December 2023 1,200
At 31 December 2022 1,200

IT'S NOT 1999 LTD (REGISTERED NUMBER: 12787431)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2023

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade debtors - 587
Other debtors 624,317 901,335
624,317 901,922

8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2023 2022
£    £   
Trade creditors 29,369 33,924
Taxation and social security 125,069 78,258
Other creditors 1,036,113 1,039,467
1,190,551 1,151,649

9. RELATED PARTY DISCLOSURES

As at 31 December 2023, included in creditors is an amount of £30,000 (2022: £30,000) due to a company in which the director has an interest.

10. ADVANCE SHARE SUBSCRIPTION

As at 31 December 2023, the company had received £30,000 in respect of share subscriptions in advance of the allotment of shares. These funds are held as a liability under other creditors as the shares had not been formally allotted by the year end.