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REGISTERED NUMBER: 04413191 (England and Wales)
























UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 AUGUST 2024

FOR

ADVANCED SELLING SKILLS ACADEMY LIMITED

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

CONTENTS OF THE FINANCIAL STATEMENTS
For The Year Ended 31 August 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


ADVANCED SELLING SKILLS ACADEMY LIMITED

COMPANY INFORMATION
For The Year Ended 31 August 2024







DIRECTOR: Mr M K Wilkinson





REGISTERED OFFICE: Equinox House
Clifton Park
Shipton Road
York
YO30 5PA





REGISTERED NUMBER: 04413191 (England and Wales)





ACCOUNTANTS: Fortus Limited
Business Advisors & Accountants
Equinox House
Clifton Park, Shipton Road
York
YO30 5PA

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

BALANCE SHEET
31 August 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 117,136 217,217
Tangible assets 5 5,452 7,241
122,588 224,458

CURRENT ASSETS
Debtors 6 188,255 310,699
Cash at bank 1 -
188,256 310,699
CREDITORS
Amounts falling due within one year 7 548,221 591,766
NET CURRENT LIABILITIES (359,965 ) (281,067 )
TOTAL ASSETS LESS CURRENT LIABILITIES (237,377 ) (56,609 )

CREDITORS
Amounts falling due after more than
one year

8

32,593

34,628
NET LIABILITIES (269,970 ) (91,237 )

CAPITAL AND RESERVES
Called up share capital 9 4,559 4,559
Share premium 456,290 456,290
Retained earnings (730,819 ) (552,086 )
SHAREHOLDERS' FUNDS (269,970 ) (91,237 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 August 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 August 2024 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

BALANCE SHEET - continued
31 August 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 20 August 2025 and were signed by:





Mr M K Wilkinson - Director


ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

NOTES TO THE FINANCIAL STATEMENTS
For The Year Ended 31 August 2024


1. STATUTORY INFORMATION

Advanced Selling Skills Academy Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Software10 years straight line
Intellectual property rights Fully amortised

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Freehold property leased20% reducing balance
Fixtures & fittings20% reducing balance
Computer equipment25% straight line


Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

NOTES TO THE FINANCIAL STATEMENTS - continued
For The Year Ended 31 August 2024


2. ACCOUNTING POLICIES - continued

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Basic financial liabilities
Basic financial liabilities, including creditors and bank loans, are recognised at transaction price unless the arrangement constitutes a financing transaction. Financial liabilities classified as payable within one year are not amortised.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities.

Going concern
The director considers that the company is a going concern. Support from the directors and the bank is available if necessary. The financial statements have been prepared on the going concern basis because the director is of the opinion that the company has sufficient reserves to trade together with cash flow support from its director and banker.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 2 (2023 - 3 ) .

4. INTANGIBLE FIXED ASSETS
Other
intangible
assets
£   
COST
At 1 September 2023 1,616,052
Additions 7,094
At 31 August 2024 1,623,146
AMORTISATION
At 1 September 2023 1,398,835
Charge for year 107,175
At 31 August 2024 1,506,010
NET BOOK VALUE
At 31 August 2024 117,136
At 31 August 2023 217,217

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

NOTES TO THE FINANCIAL STATEMENTS - continued
For The Year Ended 31 August 2024


5. TANGIBLE FIXED ASSETS
Fixtures
Long and Computer
leasehold fittings equipment Totals
£    £    £    £   
COST
At 1 September 2023
and 31 August 2024 1,792 9,678 12,306 23,776
DEPRECIATION
At 1 September 2023 874 4,342 11,319 16,535
Charge for year 184 1,068 537 1,789
At 31 August 2024 1,058 5,410 11,856 18,324
NET BOOK VALUE
At 31 August 2024 734 4,268 450 5,452
At 31 August 2023 918 5,336 987 7,241

6. DEBTORS
2024 2023
£    £   
Amounts falling due within one year:
Trade debtors 19,176 12,816
Other debtors 21,969 -
41,145 12,816

Amounts falling due after more than one year:
Other debtors 147,110 297,883

Aggregate amounts 188,255 310,699

At the year end the company was owed £20,000 (2023 - £Nil) by Hollygarth Properties Limited, which is a company under common control of the director.

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts 45,057 59,296
Trade creditors 2,664 3,764
Taxation and social security 4,464 7,512
Other creditors 496,036 521,194
548,221 591,766

Bank loans and overdrafts are secured by a fixed and floating charge over the assets of the company. There is one third party unsecured loan and one related party unsecured loan advanced on commercial terms.

ADVANCED SELLING SKILLS ACADEMY LIMITED (REGISTERED NUMBER: 04413191)

NOTES TO THE FINANCIAL STATEMENTS - continued
For The Year Ended 31 August 2024


8. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2024 2023
£    £   
Bank loans 32,593 34,628

Bank loans are secured by a fixed and floating charge over the assets of the company. There is one third party unsecured loan and one related party unsecured loan advanced on commercial terms.

9. CALLED UP SHARE CAPITAL

Ordinary share capital 2024 2023 2024 2024
Issued and fully paid Number Number £ £
Ordinary A shares of 1p each 377,033 377,033 3,770 3,770
Ordinary B shares of 1p each 10,856 10,856 109 109
Ordinary C shares of 1p each 11,667 11,667 117 117
Ordinary D shares of 1p each 56,294 56,294 563 563
455,850 455,850 4,559 4,559

In earlier years the following shares were issued:-
· 274,000 Ordinary A shares of 1p each at a premium of £1,085.
· 56,294 Ordinary D shares of 1p at par, being a new class of shares.
The following classes of shares rank pari passu in respect of voting, dividend and valuation rights on a sale:-
· Ordinary A shares
· Ordinary B shares
· Ordinary D shares
The Ordinary B shares have no voting rights but rank pari passu in all other respects with the other classes of share.

10. DIRECTOR'S ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the years ended 31 August 2024 and 31 August 2023:

2024 2023
£    £   
Mr M K Wilkinson
Balance outstanding at start of year 351,612 404,331
Amounts advanced 122,389 58,450
Amounts repaid (166,059 ) (111,169 )
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 307,942 351,612