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REGISTERED NUMBER: 09382834 (England and Wales)














Report of the Directors and

Unaudited Financial Statements

for the Year Ended 31 December 2024

for

Caja Limited

Caja Limited (Registered number: 09382834)






Contents of the Financial Statements
for the Year Ended 31 December 2024




Page

Report of the Directors 1

Balance Sheet 3

Notes to the Financial Statements 4


Caja Limited (Registered number: 09382834)

Report of the Directors
for the Year Ended 31 December 2024

The directors present their report with the financial statements of the company for the year ended 31 December 2024.

REVIEW OF BUSINESS
The financial period has seen Caja investing in developing the brand especially in the Health and Social Care Sectors with Caja attending two major conferences, the NHS Confed and Primary Care Best Practice show. These were significant investments both financially and from a time perspective and a steep learning curve for the Caja team, however as a result of the contacts made, we were able to develop a number of new relationships and have developed a pipeline of new opportunities for 2024.

We have also developed our health credentials in the private sector undertaking a major market analysis and strategy development for a US Health company deciding on how to enter the UK health market.

We won a further two years of funding from the Knowledge Transfer Partnership (KTP) in partnership with Staffordshire University, this has funded a data scientist for two years to continue our research into Technology Enabled Care and the benefits of early deployment and will result in the development of a data model and product that can be taken to the market.

In the Higher Education sector, we have also undertaken significant brand campaigns to raise awareness of our capabilities and also formed internally an expert forum, supporting in developing innovative solutions specifically for the challenges currently being faced in the sector. We have also worked closely with 3i Infotech in the development of their NuRe Campus Software for the UK University Sector and also in the innovative use of Data Science and Digital and AI technologies to support Universities in the wellbeing of their students and the link that this has to the academic performance of students.

2024 has seen Caja implementing a strategy to invest in growing its own employee base,
whilst maintaining its breadth of expertise and experience through its active associate community. Whilst the previous two years have seen Caja recover its revenue position to pre-Covid levels, this improvement has not yet been fully reflected in net profit. This is partly due to the costs associated with relocating to our current offices. As a result, we have undertaken an extensive strategic review to identify opportunities to focus on enhancing profitability, not just revenue.

Actions have included: -

- Driving towards adopting a staffing model based on permanent staff to shift the balance away from a reliance on using associates; this improves profitability on projects and increases capacity to develop and grow the business.
- Reviewing Office Costs and wider operating expenses to improve overall profitability.
- Reviewing day rates and framework day rates to ensure Caja's pricing model reflects current market rates and increases the Average Fee Rate (AFR) in line with inflation at a minimum

Towards the end of the year, our Strategy began to deliver improvements in profitability at the individual project level. This positive trend has continued into early 2025, and we expect it will be reflected in our overall profit results at the end of the year.

We have continued to operate in two major markets over the year:

- NHS, Public Health and Social Care
and
- Higher Education

We have also continued to develop brand awareness in these markets and also in the private sector.

As always, innovation has played a major part in Caja operations during 2024, with investment in four major areas:

- The Caja E-learning Academy

- Lean Operational Excellence

- The Caja Document Management Framework (EngageDoc)

- Uniassess - University Operating Maturity Tool

We believe the development of our E-learning Academy is an investment into the future of organisational learning, combining cutting-edge technology with expert content, delivering engaging, effective training solutions. We are using leading edge, innovative approaches including interactive elements, virtual instructors, and scenario-based learning to create immersive educational experiences that drive lasting behaviour change.


Caja Limited (Registered number: 09382834)

Report of the Directors
for the Year Ended 31 December 2024

We have expanded our foundation of Lean Six Sigma expertise by integrating it once again with Agile methodologies and our human-centred approaches. This combination balances the analytical rigour of Six Sigma, the waste elimination focus of Lean, the flexibility of Agile, and the insights of behavioural science to drive sustainable change. The result is a powerful framework for transformation in today's dynamic environment.

Our EngageDoc framework provides a comprehensive approach to aligning document lifecycles with broader business goals including strategic governance, operational efficiency, customer service and regulatory compliance. We believe that EngageDoc provides us with a framework which transcends traditional document management and storage solutions; transforming how organisations and teams interact with documents and data, reducing risk while optimising efficiency and revenue generation.

Our investment in Uniassess, a higher education maturity assessment tool, enables clients to systematically review its current capabilities against clearly defined maturity levels, from foundational practices to leading-edge excellence. We believe that this will provides a transparent roadmap for institutional development and enables Caja to support Universities deliver high-quality education, research, and community engagement in a rapidly evolving higher education landscape.

2024 has seen Caja continuing to build upon the brand development work undertaken in 2023, with continued focus on the NHS and Social Care markets and with significant investment in the use of social media to support marketing and sales campaigns. Although social marketing continues to be a steep learning curve for Caja, we are beginning to see increased brand awareness - particularly in the markets where we are most active.

Our marketing and brand messaging has focussed on differentiation in the market through the integration of our behavioural science and data science solutions into our core transformation capabilities, demonstrating how we are combining evidenced based and human-centred change, with optimising operating models and digital transformation for measurable and sustainable change.

The business again cemented its position and credibility in the market through our work being recognised through two further awards from the Association for Business Psychology (ABP) again in 2024:

- Excellence in Behavioural Interventions
- Business Psychology Supplier of the Year - Highly Commended

We believe that the strategic initiatives we have put in place during 2024, have created a firm foundation for us to take the business to the next level in 2025.

EVENTS SINCE THE END OF THE YEAR
Information relating to events since the end of the year is given in the notes to the financial statements.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 January 2024 to the date of this report.

Mrs C A Brown
Mr N S Guest
Mr A L Woodcock
Ms C E Weber

This report has been prepared in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

ON BEHALF OF THE BOARD:





Mrs C A Brown - Director


28 July 2025

Caja Limited (Registered number: 09382834)

Balance Sheet
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 70,491 105,158

CURRENT ASSETS
Debtors 5 335,994 342,893
Cash at bank 19,500 156,088
355,494 498,981
CREDITORS
Amounts falling due within one year 6 316,523 370,834
NET CURRENT ASSETS 38,971 128,147
TOTAL ASSETS LESS CURRENT LIABILITIES 109,462 233,305

CREDITORS
Amounts falling due after more than one year 7 (68,090 ) (91,603 )

PROVISIONS FOR LIABILITIES (17,623 ) (21,645 )
NET ASSETS 23,749 120,057

CAPITAL AND RESERVES
Called up share capital 200 200
Retained earnings 23,549 119,857
SHAREHOLDERS' FUNDS 23,749 120,057

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Profit and Loss Account has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 28 July 2025 and were signed on its behalf by:





Mrs C A Brown - Director


Caja Limited (Registered number: 09382834)

Notes to the Financial Statements
for the Year Ended 31 December 2024

1. STATUTORY INFORMATION

Caja Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address are as below:

Registered number: 09382834

Registered office: Ic5 Innovation Way
Keele Science Park
Newcastle Under Lyme
Staffordshire
ST5 5NT

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Revenue is recognised as the company becomes entitled to consideration for the services supplied. Therefore, turnover also includes the element of work completed but not yet invoiced.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 33% on cost
Motor vehicles - 25% on reducing balance

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Profit and Loss Account, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 9 (2023 - 11 ) .

Caja Limited (Registered number: 09382834)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2024

4. TANGIBLE FIXED ASSETS
Fixtures
and Motor
fittings vehicles Totals
£    £    £   
COST
At 1 January 2024 66,477 120,113 186,590
Disposals (10,937 ) - (10,937 )
At 31 December 2024 55,540 120,113 175,653
DEPRECIATION
At 1 January 2024 51,404 30,028 81,432
Charge for year 9,094 22,521 31,615
Eliminated on disposal (7,885 ) - (7,885 )
At 31 December 2024 52,613 52,549 105,162
NET BOOK VALUE
At 31 December 2024 2,927 67,564 70,491
At 31 December 2023 15,073 90,085 105,158

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 308,908 309,835
Other debtors 27,086 33,058
335,994 342,893

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 135,182 261,885
Taxation and social security 137,664 70,506
Other creditors 43,677 38,443
316,523 370,834

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2024 2023
£    £   
Other creditors 68,090 91,603

8. OTHER FINANCIAL COMMITMENTS

The company has operating lease commitments of 153,347 (2023: £222,753). The relating leases are due to be satisfied in years 2026 and 2027.

9. POST BALANCE SHEET EVENTS

On 9th January 2025, the company has set up a share option scheme for the benefit of certain employees after the reporting year end. The total number of shares under options is 12 ordinary shares at a fixed exercise price of £1 per share. The options are exercisable after 3 years from the date they have been granted or on the sale of the company if earlier.