THE CONTINUITY COMPANY LIMITED

Company Registration Number:
02571394 (England and Wales)

Unaudited statutory accounts for the year ended 31 July 2024

Period of accounts

Start date: 1 August 2023

End date: 31 July 2024

THE CONTINUITY COMPANY LIMITED

Contents of the Financial Statements

for the Period Ended 31 July 2024

Directors report
Profit and loss
Balance sheet
Additional notes
Balance sheet notes

THE CONTINUITY COMPANY LIMITED

Directors' report period ended 31 July 2024

The directors present their report with the financial statements of the company for the period ended 31 July 2024

Principal activities of the company

The Continuity Company Limited (TCC UK) is a retail performance company, creating marketing programmes that help grow shopper value, boosting retail sales, improving marketing and loyalty performance, enriching retailers media and data networks. In a fast-paced retail environment which continues to be disrupted by increasing consumer choice, technology and innovation, customer loyalty remains a significant driver as the link between emotional resonance and transactional reward. Using the power of data, insight and creativity, The Continuity Company Limited delivers tailor-made solutions which engage and reward loyal customers whilst driving sustainable growth to retailers and brands.



Directors

The directors shown below have held office during the whole of the period from
1 August 2023 to 31 July 2024

Gordon Cooper
Ralph Bastings


The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
3 July 2025

And signed on behalf of the board by:
Name: Ralph Bastings
Status: Director

THE CONTINUITY COMPANY LIMITED

Profit And Loss Account

for the Period Ended 31 July 2024

2024 2023


£

£
Turnover: 11,274,000 12,553,000
Cost of sales: ( 914,000 ) ( 942,000 )
Gross profit(or loss): 10,360,000 11,611,000
Administrative expenses: ( 11,817,000 ) ( 12,423,000 )
Other operating income: 67,000 861,000
Operating profit(or loss): (1,390,000) 49,000
Interest receivable and similar income: 4,000 35,000
Interest payable and similar charges: ( 32,000 ) ( 11,000 )
Profit(or loss) before tax: (1,418,000) 73,000
Tax: 0 535,000
Profit(or loss) for the financial year: (1,418,000) 608,000

THE CONTINUITY COMPANY LIMITED

Balance sheet

As at 31 July 2024

Notes 2024 2023


£

£
Fixed assets
Intangible assets: 3 1,533,000 1,533,000
Tangible assets: 4 576,000 763,000
Investments: 5 9,951,000 9,951,000
Total fixed assets: 12,060,000 12,247,000
Current assets
Stocks: 6 32,000 35,000
Debtors: 7 2,419,000 3,100,000
Cash at bank and in hand: 191,000 602,000
Total current assets: 2,642,000 3,737,000
Creditors: amounts falling due within one year: 8 ( 11,811,000 ) ( 11,675,000 )
Net current assets (liabilities): (9,169,000) (7,938,000)
Total assets less current liabilities: 2,891,000 4,309,000
Total net assets (liabilities): 2,891,000 4,309,000
Capital and reserves
Called up share capital: 6,000,000 6,000,000
Other reserves: 9,951,000 9,951,000
Profit and loss account: (13,060,000 ) (11,642,000 )
Total Shareholders' funds: 2,891,000 4,309,000

The notes form part of these financial statements

THE CONTINUITY COMPANY LIMITED

Balance sheet statements

For the year ending 31 July 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 3 July 2025
and signed on behalf of the board by:

Name: Ralph Bastings
Status: Director

The notes form part of these financial statements

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

  • 1. Accounting policies

    Basis of measurement and preparation

    These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

    Tangible fixed assets depreciation policy

    Tangible fixed assets are stated at historic purchase cost plus incidental costs to bring to current location and condition, less any accumulated depreciation and accumulated impairment losses.

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

  • 2. Employees

    2024 2023
    Average number of employees during the period 67 68

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

3. Intangible assets

Goodwill Other Total
Cost £ £ £
At 1 August 2023 1,533,000 1,533,000
Additions 99 99
Disposals ( 99 ) ( 99 )
Revaluations
Transfers
At 31 July 2024 1,533,000 1,533,000
Amortisation
At 1 August 2023 0 0
Charge for year 0 0
On disposals 0 0
Other adjustments 0 0
At 31 July 2024 0 0
Net book value
At 31 July 2024 1,533,000 1,533,000
At 31 July 2023 1,533,000 1,533,000

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

4. Tangible assets

Land & buildings Plant & machinery Fixtures & fittings Office equipment Motor vehicles Total
Cost £ £ £ £ £ £
At 1 August 2023 0 683,000 257,000 6,000 946,000
Additions 10,000 112,000 122,000
Disposals
Revaluations 681,000 681,000 0
Transfers
At 31 July 2024 681,000 12,000 369,000 6,000 1,068,000
Depreciation
At 1 August 2023 0 40,000 137,000 6,000 183,000
Charge for year 248,000 1,000 60,000 309,000
On disposals
Other adjustments 40,000 40,000 0
At 31 July 2024 288,000 1,000 197,000 6,000 492,000
Net book value
At 31 July 2024 393,000 11,000 172,000 0 576,000
At 31 July 2023 0 643,000 120,000 0 763,000

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

5. Fixed assets investments note

Tangible fixed assets are stated at historic purchase cost plus incidental costs to bring to current location and condition, less any accumulated depreciation and accumulated impairment losses.

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

6. Stocks

2024 2023
£ £
Stocks 32,000 35,000
Total 32,000 35,000

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

7. Debtors

2024 2023
£ £
Trade debtors 52,000 107,000
Prepayments and accrued income 2,193,000 2,296,000
Other debtors 174,000 697,000
Total 2,419,000 3,100,000

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

8. Creditors: amounts falling due within one year note

2024 2023
£ £
Trade creditors 522,000 862,000
Taxation and social security 180,000 1,145,000
Accruals and deferred income 807,000 302,000
Other creditors 10,302,000 9,366,000
Total 11,811,000 11,675,000

THE CONTINUITY COMPANY LIMITED

Notes to the Financial Statements

for the Period Ended 31 July 2024

9. Financial Commitments

16