Caseware UK (AP4) 2024.0.164 2024.0.164 2024-12-312024-12-3135Provision of technology servicestrue2024-01-0135falsetruefalse 06815657 2024-01-01 2024-12-31 06815657 2023-01-01 2023-12-31 06815657 2024-12-31 06815657 2023-12-31 06815657 c:Director1 2024-01-01 2024-12-31 06815657 d:Buildings d:LongLeaseholdAssets 2024-01-01 2024-12-31 06815657 d:Buildings d:LongLeaseholdAssets 2024-12-31 06815657 d:Buildings d:LongLeaseholdAssets 2023-12-31 06815657 d:FurnitureFittings 2024-01-01 2024-12-31 06815657 d:FurnitureFittings 2024-12-31 06815657 d:FurnitureFittings 2023-12-31 06815657 d:FurnitureFittings d:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 06815657 d:ComputerEquipment 2024-01-01 2024-12-31 06815657 d:ComputerEquipment 2024-12-31 06815657 d:ComputerEquipment 2023-12-31 06815657 d:ComputerEquipment d:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 06815657 d:OwnedOrFreeholdAssets 2024-01-01 2024-12-31 06815657 d:ComputerSoftware 2024-12-31 06815657 d:ComputerSoftware 2023-12-31 06815657 d:OtherResidualIntangibleAssets 2024-01-01 2024-12-31 06815657 d:CurrentFinancialInstruments 2024-12-31 06815657 d:CurrentFinancialInstruments 2023-12-31 06815657 d:CurrentFinancialInstruments d:WithinOneYear 2024-12-31 06815657 d:CurrentFinancialInstruments d:WithinOneYear 2023-12-31 06815657 d:ShareCapital 2024-12-31 06815657 d:ShareCapital 2023-12-31 06815657 d:RetainedEarningsAccumulatedLosses 2024-12-31 06815657 d:RetainedEarningsAccumulatedLosses 2023-12-31 06815657 d:AcceleratedTaxDepreciationDeferredTax 2024-12-31 06815657 d:AcceleratedTaxDepreciationDeferredTax 2023-12-31 06815657 d:RetirementBenefitObligationsDeferredTax 2024-12-31 06815657 d:RetirementBenefitObligationsDeferredTax 2023-12-31 06815657 c:OrdinaryShareClass1 2024-01-01 2024-12-31 06815657 c:OrdinaryShareClass1 2024-12-31 06815657 c:OrdinaryShareClass1 2023-12-31 06815657 c:FRS102 2024-01-01 2024-12-31 06815657 c:Audited 2024-01-01 2024-12-31 06815657 c:FullAccounts 2024-01-01 2024-12-31 06815657 c:PrivateLimitedCompanyLtd 2024-01-01 2024-12-31 06815657 d:WithinOneYear 2024-12-31 06815657 d:WithinOneYear 2023-12-31 06815657 d:BetweenOneFiveYears 2024-12-31 06815657 d:BetweenOneFiveYears 2023-12-31 06815657 c:SmallCompaniesRegimeForAccounts 2024-01-01 2024-12-31 06815657 d:ComputerSoftware d:ExternallyAcquiredIntangibleAssets 2024-01-01 2024-12-31 06815657 2 2024-01-01 2024-12-31 06815657 e:PoundSterling 2024-01-01 2024-12-31 xbrli:shares iso4217:GBP xbrli:pure

Registered number: 06815657










SENDIBLE LIMITED










FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

 
SENDIBLE LIMITED
REGISTERED NUMBER: 06815657

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible assets
  
7,779
-

Tangible assets
 5 
9,016
25,665

  
16,795
25,665

Current assets
  

Debtors: amounts falling due within one year
 6 
421,331
438,095

Cash at bank and in hand
  
1,213,892
1,333,690

  
1,635,223
1,771,785

Creditors: amounts falling due within one year
 7 
(1,353,235)
(1,448,729)

Net current assets
  
 
 
281,988
 
 
323,056

Total assets less current liabilities
  
298,783
348,721

Provisions for liabilities
  

Deferred tax
 8 
(2,128)
(4,631)

Net assets
  
296,655
344,090


Capital and reserves
  

Called up share capital 
  
100
100

Profit and loss account
  
296,555
343,990

  
296,655
344,090


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 28 August 2025.


N P Watson
Director

The notes on pages 2 to 10 form part of these financial statements.

Page 1

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Sendible Limited is a private company, Limited by shares, and is incorporated in England and Wales (registered no. 06815657). The registered office address is 3rd Floor, 311 Ballards Lane, London, N12 8LY. It offers monthly subscription services to enable clients to organise/co-ordinate communications, posts, and content across different social media platforms.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Going concern

The financial statements have been prepared on a going concern basis. The directors have assesed the going concern position of the Company for the period up to 31 December 2026. The directors have no reason to believe that the Company will not continue as a going concern for the forseeable future and do not believe that there are any material uncertainties that exist related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern.

 
2.3

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Income and Retained Earnings within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

Page 2

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable under a subscription model, excluding discounts, rebates, value added tax and other sales taxes. Revenue is recognised as the subscription is in place and being used. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.5

Operating leases: the Company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight-line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.

 
2.6

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.7

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.8

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

Page 3

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.9

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


 
2.10

Intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

 The estimated useful lives range as follows:

Computer software
-
3
years

 
2.11

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 4

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)


2.11
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Leasehold improvements
-
20%
Fixtures and fittings
-
25%
Computer equipment
-
33%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

  
2.12

Financial instruments

The company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.

 
2.13

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.


3.


Employees

The average monthly number of employees, including directors, during the year was 35 (2023 - 35).

Page 5

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Intangible assets




Computer software

£



Cost


Additions
7,779



At 31 December 2024

7,779






Net book value



At 31 December 2024
7,779



At 31 December 2023
-



Page 6

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Tangible fixed assets





Long-term leasehold property
Fixtures and fittings
Computer equipment
Total

£
£
£
£



Cost


At 1 January 2024
179,234
12,157
87,050
278,441


Additions
-
-
3,772
3,772



At 31 December 2024

179,234
12,157
90,822
282,213



Depreciation


At 1 January 2024
170,617
12,157
70,002
252,776


Charge for the year on owned assets
8,617
-
11,804
20,421



At 31 December 2024

179,234
12,157
81,806
273,197



Net book value



At 31 December 2024
-
-
9,016
9,016



At 31 December 2023
8,617
-
17,048
25,665

Page 7

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

6.


Debtors

2024
2023
£
£


Trade debtors
169,395
128,600

Amounts owed by group undertakings
133,212
71,645

Other debtors
6,763
2,850

Prepayments and accrued income
111,961
235,000

421,331
438,095



7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
124,827
3,309

Amounts owed to group undertakings
325,308
335,032

Corporation tax
134,103
308,801

Other taxation and social security
28,688
146,156

Other creditors
10,624
21,402

Accruals and deferred income
729,685
634,029

1,353,235
1,448,729



8.


Deferred taxation




2024


£






At beginning of year
4,631


Utilised in year
(2,503)



At end of year
2,128

Page 8

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
 
8.Deferred taxation (continued)

The provision for deferred taxation is made up as follows:

2024
2023
£
£


Accelerated capital allowances
4,199
6,416

Pension surplus
(2,071)
(1,785)

2,128
4,631


9.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



100 (2023 - 100) Ordinary shares shares of £1.00 each
100
100



10.


Pension commitments

The Company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £70,795 (2023: £51,505). Contributions totalling £8,283 (2023: £10,979) were outstanding at the year end. 


11.


Commitments under operating leases

At 31 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

2024
2023
£
£


Not later than 1 year
25,345
29,000

Later than 1 year and not later than 5 years
-
26,100

25,345
55,100


12.


Related party transactions

The Company has taken advantage of the exemption in FRS 102 section 33.1A to not disclose transactions with wholly owned group entities. 

Page 9

 
SENDIBLE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

13.


Controlling party

The immediate parent company is Sendible Holdings LLC, incorporated in the United States of America. The ultimate controlling party is ASG Parent Holdings LLC, incorporated in the United Stated of America.


14.


Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 28 August 2025 by Andrew Irvine (Senior Statutory Auditor) on behalf of Shorts.

 
Page 10