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REGISTERED NUMBER: 07581287 (England and Wales)










Financial Statements

for the Period 1 August 2023 to 31 May 2024

for

INUNI Marketing Limited

INUNI Marketing Limited (Registered number: 07581287)






Contents of the Financial Statements
for the Period 1 August 2023 to 31 May 2024




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


INUNI Marketing Limited

Company Information
for the Period 1 August 2023 to 31 May 2024







DIRECTORS: David Michael Fisher
Danilo Krivenko



SECRETARY: Valery Kisilevsky



REGISTERED OFFICE: 30 Holborn
Buchanan House
London
England
EC1N 2HS



REGISTERED NUMBER: 07581287 (England and Wales)



SENIOR STATUTORY AUDITOR: Jeffrey Bor FCA



AUDITORS: SCB (Accountants) Limited
31 Sackville street
Manchester
M1 3LZ

INUNI Marketing Limited (Registered number: 07581287)

Balance Sheet
31 May 2024

2024 2023
Notes £    £   
CURRENT ASSETS
Debtors 4 4,445,762 1,816,445
Cash at bank 40,581 -
4,486,343 1,816,445
CREDITORS
Amounts falling due within one year 5 (5,250,334 ) (1,162,442 )
NET CURRENT (LIABILITIES)/ASSETS (763,991 ) 654,003
TOTAL ASSETS LESS CURRENT
LIABILITIES

(763,991

)

654,003

CAPITAL AND RESERVES
Called up share capital 6 100 100
Retained earnings (764,091 ) 653,903
SHAREHOLDERS' FUNDS (763,991 ) 654,003

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Profit and Loss has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 28 August 2025 and were signed on its behalf by:





Danilo Krivenko - Director


INUNI Marketing Limited (Registered number: 07581287)

Notes to the Financial Statements
for the Period 1 August 2023 to 31 May 2024

1. ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:

1. Section 4 ' Statement of Financial Position': Reconciliation of the opening and closing member of shares;
2. Section 7 'Statement of Cash Flows': Presentation of a statement of cashflow and related notes and disclosures;
3. Section 11 'Basic Financial Instruments' and Section 12 'Other Financial Instrument Issues': Carrying amounts, interest income/expense and net gains/losses for each category of financial instrument; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income;
4. Section 26 'Share based Payment': Share-based payment expense charged to profit or loss, reconciliation of opening and closing number and weighted average exercise price of share options, how the fair value of options granted was measured, measurement and carrying amount of liabilities for cash-settled share-based payments, explanation of modifications to arrangements;
5. Section 33 'Related Party Disclosures': Compensation for key management personnel.

The financial statements of the company are consolidated in the financial statements of Academic Bridge B.V., a company incorporated in the Netherlands. The consolidated financial statements are available from its registered office, Passeerdersgracht 23, 1016XG, Amsterdam, The Netherland.

REPORTING PERIOD
The company has prepared the current accounts for 10 months from 1st August 2023 to 31 May 2024 which was shortened by 2 months compared to previous year ended on 31st July 2023 by applying to the Companies House on 30th January 2025 in order to align with the year end of the parent company in which it is being consolidated. Subsequent years will end on the same day and months in future year i.e. 31 May.

GOING CONCERN
The financial statements have been prepared on a going concern basis which the directors believe to be appropriate as the Immediate Parent company Global University Systems Holding B.V, a group member company also wholly owned by The Heritage Trust has agreed to continue to provide financial support to INUNI Marketing Limited, so that it can meet all its obligation as they fall due for at least a year from the date the financial statements are approved and ensure adequate resources to continue in operational existence for the foreseeable future. This is considered appropriate as the immediate parent company has a net wealth far in excess of the liabilities of the group as per the review of the financial statements and paying attention to the prospective cash position in a variety of scenarios.

Written confirmation has been obtained confirming their intention to continue to support INUNI Marketing Limited for a minimum of 12 months from the signing date of the financial statements. In addition to that we reviewed after year end balance sheet up to 31 May 2025 and we noted that the company have made a profit of in excess of £300k.

For this reason, the directors continue to adopt the going concern basis in preparing the financial statements.

TURNOVER
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

INUNI Marketing Limited (Registered number: 07581287)

Notes to the Financial Statements - continued
for the Period 1 August 2023 to 31 May 2024

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

When cash inflows are deferred and represent a financing arrangement, the fair value of the consideration is the present value of the future receipts. The difference between the fair value of the consideration and the nominal amount received is recognised as interest income.

TAXATION
Taxation for the period comprises current and deferred tax. Tax is recognised in the Profit and Loss, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

DEFERRED TAX
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the period end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

PENSION COSTS AND OTHER POST-RETIREMENT BENEFITS
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

EQUITY INSTRUMENTS
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs.

Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

FOREIGN EXCHANGE
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date.Gains and losses arising on translation in the period are included in profit or loss.

CASH AND CASH EQUIVALENT
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

INUNI Marketing Limited (Registered number: 07581287)

Notes to the Financial Statements - continued
for the Period 1 August 2023 to 31 May 2024

1. ACCOUNTING POLICIES - continued

FINANCIAL INSTRUMENTS
The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' and Section 12 'Other Financial Instruments Issues' of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements ,when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

BASIC FINANCIAL ASSETS
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

CLASSIFICATION OF FINANCIAL LIABILITIES
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

BASIC FINANCIAL LIABILITIES
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method. Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

JUDGEMENTS AND KEY SOURCES OF ESTIMATION UNCERTAINTY
In the application of the company's accounting policies, the director is required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

2. EMPLOYEES AND DIRECTORS

The average number of employees during the period was 8 (2023 - 2 ) .

INUNI Marketing Limited (Registered number: 07581287)

Notes to the Financial Statements - continued
for the Period 1 August 2023 to 31 May 2024

3. AUDITORS' REMUNERATION
Period
1.8.23
to Year Ended
31.5.24 31.7.23
£    £   
Fees payable to the company's auditors for the audit of the company's
financial statements

5,000

5,000
Taxation compliance services - 850

4. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 1,466 16,516
Amounts owed by group undertakings 4,440,033 1,799,929
Other debtors 4,263 -
4,445,762 1,816,445

Amounts owed by group undertakings are unsecured and no interest receivable on the above stated balance.

5. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade creditors 372,769 165,895
Amounts owed to group undertakings 517,409 913,895
Taxation and social security 16,261 68,843
Other creditors 4,343,895 13,809
5,250,334 1,162,442

Amounts owed to group undertakings are unsecured and no interest payable on the above stated balances.No demand for repayment of amounts owed to group undertakings will be made without giving 12 months notice that repayment is to be demanded. Included in other creditors, is an accrued amount of £2.9m which will be owed to intercompanies.

6. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
100 Ordinary shares 1 100 100

7. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Jeffrey Bor FCA (Senior Statutory Auditor)
for and on behalf of SCB (Accountants) Limited

INUNI Marketing Limited (Registered number: 07581287)

Notes to the Financial Statements - continued
for the Period 1 August 2023 to 31 May 2024

7. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006 - continued

The Report of the Auditors was unqualified.

Jeffrey Bor FCA (Senior Statutory Auditor)
For and on behalf of SCB (Accountants) Ltd.

8. RELATED PARTY DISCLOSURES

The company has taken advantage of the exemption available in FRS 102 section 33.1a whereby it has not disclosed transactions with wholly owned subsidiary undertakings in the group.

9. ULTIMATE CONTROLLING PARTY

The immediate parent undertaking is Global University Systems BV., a company incorporated in the Netherlands. The address of its registered office is Passeerdersgracht 23, 1016XG, Amsterdam, The Netherlands.

The smallest and largest group into which the entity is consolidated is Academic Bridge B.V, a company registered in the Netherlands. The registered address is Passeerdersgracht 23, 1016XG, Amsterdam, The Netherlands.

The ultimate controlling company is The Heritage Trust, a company registered in Guernsey.