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REGISTERED NUMBER: 10575569 (England and Wales)











UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

DEVIATE DIGITAL LTD

DEVIATE DIGITAL LTD (REGISTERED NUMBER: 10575569)

CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


DEVIATE DIGITAL LTD

COMPANY INFORMATION
FOR THE YEAR ENDED 31 DECEMBER 2024







DIRECTORS: Ms S J Andrews
P W F Kempe





REGISTERED OFFICE: Second Floor Ridgeland House
15 Carfax
Horsham
West Sussex
RH12 1ER





REGISTERED NUMBER: 10575569 (England and Wales)





ACCOUNTANTS: Galloways Accounting (Horsham) Limited
Ridgeland House
15 Carfax
Horsham
West Sussex
RH12 1ER

DEVIATE DIGITAL LTD (REGISTERED NUMBER: 10575569)

BALANCE SHEET
31 DECEMBER 2024

2024 2023
Notes £    £   
FIXED ASSETS
Tangible assets 4 6,398 5,316

CURRENT ASSETS
Debtors 5 369,390 465,444
Cash at bank 44,505 30,562
413,895 496,006
CREDITORS
Amounts falling due within one year 6 (612,202 ) (705,822 )
NET CURRENT LIABILITIES (198,307 ) (209,816 )
TOTAL ASSETS LESS CURRENT LIABILITIES (191,909 ) (204,500 )

CREDITORS
Amounts falling due after more than one year 7 (5,286 ) (15,648 )
NET LIABILITIES (197,195 ) (220,148 )

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings (197,295 ) (220,248 )
(197,195 ) (220,148 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Statement of Income and Retained Earnings has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 21 August 2025 and were signed on its behalf by:





Ms S J Andrews - Director


DEVIATE DIGITAL LTD (REGISTERED NUMBER: 10575569)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024


1. STATUTORY INFORMATION

Deviate Digital Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern

In accordance with FRS 102 Section 1A, the financial statements for Deviate Digital Ltd have been prepared on a going concern basis, which assumes that the entity is viewed as continuing in business for the foreseeable future.

The directors have assessed the continuing working capital requirements for the business and have obtained confirmation that their creditors will fund the business until which time that it is able to repay its debts. On this basis, together with the improved forecasted performance of the business, the directors have deemed it reasonable to prepare the accounts on a going concern basis.

Turnover
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the company and the revenue can be reliably measured. Revenue is generated from digital marketing measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Computer equipment - 25% on cost

Financial instruments
The Company only enters into basic financial instrument transactions that result in the recognition of financial
assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans
to related parties and investments in ordinary shares.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 7 (2023 - 7 ) .

DEVIATE DIGITAL LTD (REGISTERED NUMBER: 10575569)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


4. TANGIBLE FIXED ASSETS
Computer
equipment
£   
COST
At 1 January 2024 18,920
Additions 2,832
At 31 December 2024 21,752
DEPRECIATION
At 1 January 2024 13,604
Charge for year 1,750
At 31 December 2024 15,354
NET BOOK VALUE
At 31 December 2024 6,398
At 31 December 2023 5,316

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 303,394 385,695
Other debtors 1,344 1,344
Directors' current accounts 4,135 4,135
Deferred tax asset 56,220 67,422
Prepayments 4,297 6,848
369,390 465,444

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts 10,361 10,119
Trade creditors 140,732 157,886
Social security and other taxes 81,298 84,708
Other creditors 371,194 446,976
Accrued expenses 8,617 6,133
612,202 705,822

7. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR
2024 2023
£    £   
Bank loans - 1-2 years 5,286 15,648

8. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2024 2023
£    £   
Within one year 70,000 33,000
Between one and five years 116,861 24,750
186,861 57,750

DEVIATE DIGITAL LTD (REGISTERED NUMBER: 10575569)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 DECEMBER 2024


9. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to a director subsisted during the years ended 31 December 2024 and 31 December 2023:

2024 2023
£    £   
Ms S J Andrews
Balance outstanding at start of year 4,135 4,135
Amounts repaid - -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 4,135 4,135

There is a balance due from a director amounting to £4,135 (2023: £4,135). No interest has been charged on this balance in the year (2023: £nil).This is payable on demand.

10. RELATED PARTY DISCLOSURES

At the year end, included within creditors due in less than one year were balances totalling £305,888 (2023: £352,041) owing to a company with a shared director and beneficial owner. No interest is charged on this loan.This is payable on demand.