Caseware UK (AP4) 2024.0.164 2024.0.164 2024-11-302024-11-302023-12-014falseinformation technology consultancy4falsetrueThe members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.false 11088115 2023-12-01 2024-11-30 11088115 2022-12-01 2023-11-30 11088115 2024-11-30 11088115 2023-11-30 11088115 c:Director1 2023-12-01 2024-11-30 11088115 d:PlantMachinery 2023-12-01 2024-11-30 11088115 d:PlantMachinery 2024-11-30 11088115 d:PlantMachinery 2023-11-30 11088115 d:PlantMachinery d:OwnedOrFreeholdAssets 2023-12-01 2024-11-30 11088115 d:CurrentFinancialInstruments 2024-11-30 11088115 d:CurrentFinancialInstruments 2023-11-30 11088115 d:Non-currentFinancialInstruments 2024-11-30 11088115 d:Non-currentFinancialInstruments 2023-11-30 11088115 d:CurrentFinancialInstruments d:WithinOneYear 2024-11-30 11088115 d:CurrentFinancialInstruments d:WithinOneYear 2023-11-30 11088115 d:Non-currentFinancialInstruments d:AfterOneYear 2024-11-30 11088115 d:Non-currentFinancialInstruments d:AfterOneYear 2023-11-30 11088115 d:Non-currentFinancialInstruments d:BetweenOneTwoYears 2024-11-30 11088115 d:Non-currentFinancialInstruments d:BetweenOneTwoYears 2023-11-30 11088115 d:Non-currentFinancialInstruments d:BetweenTwoFiveYears 2024-11-30 11088115 d:Non-currentFinancialInstruments d:BetweenTwoFiveYears 2023-11-30 11088115 d:ShareCapital 2024-11-30 11088115 d:ShareCapital 2023-11-30 11088115 d:RetainedEarningsAccumulatedLosses 2024-11-30 11088115 d:RetainedEarningsAccumulatedLosses 2023-11-30 11088115 c:OrdinaryShareClass1 2023-12-01 2024-11-30 11088115 c:OrdinaryShareClass1 2024-11-30 11088115 c:OrdinaryShareClass1 2023-11-30 11088115 c:OrdinaryShareClass2 2023-12-01 2024-11-30 11088115 c:OrdinaryShareClass2 2024-11-30 11088115 c:OrdinaryShareClass2 2023-11-30 11088115 c:FRS102 2023-12-01 2024-11-30 11088115 c:AuditExempt-NoAccountantsReport 2023-12-01 2024-11-30 11088115 c:FullAccounts 2023-12-01 2024-11-30 11088115 c:PrivateLimitedCompanyLtd 2023-12-01 2024-11-30 11088115 2 2023-12-01 2024-11-30 11088115 6 2023-12-01 2024-11-30 11088115 e:PoundSterling 2023-12-01 2024-11-30 iso4217:GBP xbrli:shares xbrli:pure

Registered number: 11088115









SW MARKETING INTELLIGENCE LIMITED







UNAUDITED

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 30 NOVEMBER 2024

 
SW MARKETING INTELLIGENCE LIMITED
REGISTERED NUMBER: 11088115

BALANCE SHEET
AS AT 30 NOVEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 4 
1,322
1,763

Investments
 5 
-
375

  
1,322
2,138

Current assets
  

Debtors: amounts falling due after more than one year
 6 
375,000
-

Debtors: amounts falling due within one year
 6 
330,273
193,982

Cash at bank and in hand
 7 
197,143
42,793

  
902,416
236,775

Creditors: amounts falling due within one year
 8 
(15,868)
(364,690)

Net current assets/(liabilities)
  
 
 
886,548
 
 
(127,915)

Total assets less current liabilities
  
887,870
(125,777)

Creditors: amounts falling due after more than one year
 9 
(5,785)
(15,785)

  

Net assets/(liabilities)
  
882,085
(141,562)


Capital and reserves
  

Called up share capital 
 11 
2
2

Profit and loss account
  
882,083
(141,564)

  
882,085
(141,562)


Page 1

 
SW MARKETING INTELLIGENCE LIMITED
REGISTERED NUMBER: 11088115
    
BALANCE SHEET (CONTINUED)
AS AT 30 NOVEMBER 2024

The directors consider that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 29 August 2025.




D R B Sharpe
Director

The notes on pages 3 to 8 form part of these financial statements.

Page 2

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

1.


General information

SW Marketing Intelligence Limited ("the Company") is a private company limited by shares, incorporated in England and Wales. Its registered office is Unit 7 Castle Quay Business Park, Castle Quay, Nottingham, United Kingdom, NG7 1FW. The principal activity is information technology consultancy.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Company will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

 
2.3

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.4

Finance costs

Finance costs are charged to profit or loss over the term of the debt using the effective interest method so that the amount charged is at a constant rate on the carrying amount. Issue costs are initially recognised as a reduction in the proceeds of the associated capital instrument.

 
2.5

Borrowing costs

All borrowing costs are recognised in profit or loss in the year in which they are incurred.

Page 3

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

2.Accounting policies (continued)

 
2.6

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Plant and machinery
-
25%
reducing balance basis

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.8

Valuation of investments

Investments in subsidiaries are measured at cost less accumulated impairment.

Investments in unlisted Company shares, whose market value can be reliably determined, are remeasured to market value at each balance sheet date. Gains and losses on remeasurement are recognised in the Statement of income and retained earnings for the period. Where market value cannot be reliably determined, such investments are stated at historic cost less impairment.

 
2.9

Associates and joint ventures

Associates and Joint Ventures are held at cost less impairment.

 
2.10

Debtors

Short-term debtors are measured at transaction price, less any impairment.

Page 4

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

2.Accounting policies (continued)

 
2.11

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours.

 
2.12

Creditors

Short-term creditors are measured at the transaction price.


3.


Employees

The average monthly number of employees, including directors, during the year was 4 (2023 - 4).


4.


Tangible fixed assets





Plant and machinery

£



Cost or valuation


At 1 December 2023
2,198



At 30 November 2024

2,198



Depreciation


At 1 December 2023
435


Charge for the year on owned assets
441



At 30 November 2024

876



Net book value



At 30 November 2024
1,322



At 30 November 2023
1,763

Page 5

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

5.


Fixed asset investments





Investments in associates

£





At 1 December 2023
375


Disposals
(375)



At 30 November 2024
-





6.


Debtors

2024
2023
£
£

Due after more than one year

Other debtors
375,000
-


2024
2023
£
£

Due within one year

Other debtors
330,273
193,982



7.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
197,143
42,793



8.


Creditors: Amounts falling due within one year

2024
2023
£
£

Bank loans
10,000
10,000

Trade creditors
47
550

Other creditors
2,621
346,140

Accruals and deferred income
3,200
8,000

15,868
364,690


Page 6

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

9.


Creditors: Amounts falling due after more than one year

2024
2023
£
£

Bank loans
5,785
15,785



10.


Loans


Analysis of the maturity of loans is given below:


2024
2023
£
£

Amounts falling due within one year

Bank loans
10,000
10,000

Amounts falling due 1-2 years

Bank loans
5,785
10,000

Amounts falling due 2-5 years

Bank loans
-
5,785


15,785
25,785



11.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



1 (2023 - 1) A Ordinary share of £1.00
1
1
1 (2023 - 1) B Ordinary share of £1.00
1
1

2

2



12.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £706 (2023 - £706). Contributions totalling £nil (2023 - £157) were payable to the fund at the balance sheet date and are included in creditors.

Page 7

 
SW MARKETING INTELLIGENCE LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 NOVEMBER 2024

13.


Related party transactions

At the year end, included within other creditors, the company owed £nil (2023 - £345,983) to entities which are under common control.
At the year end, included within other debtors, the company was owed £114,459 
(2023 - £167,967) by entities which are under common control.

 
Page 8