EMBRACE THE MIDDLE EAST TRADING LIMITED

Company Registration Number:
00901022 (England and Wales)

Unaudited statutory accounts for the year ended 31 December 2024

Period of accounts

Start date: 1 January 2024

End date: 31 December 2024

EMBRACE THE MIDDLE EAST TRADING LIMITED

Contents of the Financial Statements

for the Period Ended 31 December 2024

Directors report
Profit and loss
Balance sheet
Additional notes
Balance sheet notes

EMBRACE THE MIDDLE EAST TRADING LIMITED

Directors' report period ended 31 December 2024

The directors present their report with the financial statements of the company for the period ended 31 December 2024

Principal activities of the company

The principal activity of the Company in the year under review were that of the sale of cards, gifts, and other seasonal products



Directors

The directors shown below have held office during the whole of the period from
1 January 2024 to 31 December 2024

H R Bradley
A Green
P Rison
I Livett
S Mackwell


The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
26 August 2025

And signed on behalf of the board by:
Name: I Livett
Status: Director

EMBRACE THE MIDDLE EAST TRADING LIMITED

Profit And Loss Account

for the Period Ended 31 December 2024

2024 2023


£

£
Turnover: 76,245 430,643
Cost of sales: ( 24,515 ) ( 149,237 )
Gross profit(or loss): 51,730 281,406
Distribution costs: ( 45,853 ) ( 108,936 )
Administrative expenses: ( 7,454 ) ( 193,254 )
Other operating income: 0 0
Operating profit(or loss): (1,577) (20,784)
Interest receivable and similar income: 0 0
Interest payable and similar charges: 0 0
Profit(or loss) before tax: (1,577) (20,784)
Tax: 0 0
Profit(or loss) for the financial year: (1,577) (20,784)

EMBRACE THE MIDDLE EAST TRADING LIMITED

Balance sheet

As at 31 December 2024

Notes 2024 2023


£

£
Called up share capital not paid: 0 0
Fixed assets
Intangible assets:   0 0
Tangible assets:   0 0
Investments:   0 0
Total fixed assets: 0 0
Current assets
Stocks: 3 0 52,737
Debtors: 4 1,000 7,004
Cash at bank and in hand: 0 205,004
Investments:   0 0
Total current assets: 1,000 264,745
Prepayments and accrued income: 0 0
Creditors: amounts falling due within one year: 5 0 ( 262,168 )
Net current assets (liabilities): 1,000 2,577
Total assets less current liabilities: 1,000 2,577
Creditors: amounts falling due after more than one year:   0 0
Provision for liabilities: 0 0
Accruals and deferred income: 0 0
Total net assets (liabilities): 1,000 2,577
Capital and reserves
Called up share capital: 1,000 1,000
Share premium account: 0 0
Other reserves: 0 8,117
Profit and loss account: 0 (6,540 )
Total Shareholders' funds: 1,000 2,577

The notes form part of these financial statements

EMBRACE THE MIDDLE EAST TRADING LIMITED

Balance sheet statements

For the year ending 31 December 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 26 August 2025
and signed on behalf of the board by:

Name: I Livett
Status: Director

The notes form part of these financial statements

EMBRACE THE MIDDLE EAST TRADING LIMITED

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 1. Accounting policies

    Basis of measurement and preparation

    These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

    Turnover policy

    Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates. Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

    Other accounting policies

    Company information Embrace The Middle East Trading Ltd is a private company limited by shares incorporated in England and Wales. The registered office is Old Library Building , Queen Victoria Road, High Wycombe , HP11 1BG. Accounting convention These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view. The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £. This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements: Section 7 ‘Statement of Cash Flows’: Presentation of a statement of cash flow and related notes and disclosures; Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instrument Issues’: Interest income/expense and net gains/losses for each category of financial instrument; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income; Section 33 ‘Related Party Disclosures’: Compensation for key management personnel. The financial statements of the company are consolidated in the financial statements of Embrace the Middle East. These consolidated financial statements are available from its registered office. Going concern On 6 May 2024 the trustees of the Charity holding company (charity no. 1076329 and company number 03706037), approved the closure of the wholly owned subsidiary, Embrace the Middle East Trading Limited. From 14th August 2024, trading activities were continued from within the Charity itself, with due regard for compliance with associated tax regulations and focus on primary purpose activities that better align with the charity’s objectives. Stocks Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Costs include all aspects of purchase, and other costs incurred in bringing stock to its present location and condition. Each item is valued on a weighted average cost basis, whereby the cost of goods purchased is divided by the number of units held. Provision is made for damaged, obsolete and slow-moving stock were appropriate. Stock which is no longer in the current catalogue or listed on the charity website is transferred from the fulfilment company and held at the administrative offices, where it is assessed for its saleability at festivals and other events where the charity has a presences, and valued accordingly. Cash and cash equivalents Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities. Financial instruments The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments. Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument. Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously. Basic financial assets Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised. Classification of financial liabilities Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Basic financial liabilities Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised. Debt instruments are subsequently carried at amortised cost, using the effective interest rate method. Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method. Equity instruments Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company. Employee benefits The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets. The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received. Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits. Retirement benefits Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due. Foreign exchange Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

EMBRACE THE MIDDLE EAST TRADING LIMITED

Notes to the Financial Statements

for the Period Ended 31 December 2024

  • 2. Employees

    2024 2023
    Average number of employees during the period 4 4

EMBRACE THE MIDDLE EAST TRADING LIMITED

Notes to the Financial Statements

for the Period Ended 31 December 2024

3. Stocks

2024 2023
£ £
Stocks 0 52,737
Payments on account 0 0
Total 0 52,737

EMBRACE THE MIDDLE EAST TRADING LIMITED

Notes to the Financial Statements

for the Period Ended 31 December 2024

4. Debtors

2024 2023
£ £
Trade debtors 0 6,629
Prepayments and accrued income 0 0
Other debtors 1,000 375
Total 1,000 7,004
Debtors due after more than one year: 0 0

EMBRACE THE MIDDLE EAST TRADING LIMITED

Notes to the Financial Statements

for the Period Ended 31 December 2024

5. Creditors: amounts falling due within one year note

2024 2023
£ £
Bank loans and overdrafts 0 0
Amounts due under finance leases and hire purchase contracts 0 0
Trade creditors 0 64,980
Taxation and social security 0 35,566
Accruals and deferred income 0 0
Other creditors 0 161,622
Total 0 262,168