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Company Registration No. 04116421 (England and Wales)
Alliance Direct Europe Limited Unaudited accounts for the year ended 31 December 2024
Alliance Direct Europe Limited Unaudited accounts Contents
Page
Company information
3
Statement of financial position
4
Notes to the accounts
5
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Alliance Direct Europe Limited Company Information for the year ended 31 December 2024
Directors
Stephen John Charles Baldwin Adrian Colin Saunders
Secretary
Stephen John Charles Baldwin
Company Number
04116421 (England and Wales)
Registered Office
Adrenalin House Brooklands Park Farningham Road Crowborough TN6 2JD
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Alliance Direct Europe Limited Statement of financial position as at 31 December 2024
2024
2023
Notes
£
£
Fixed assets
Tangible assets
4
-
289
Current assets
Debtors
5
1,531
2,114
Cash at bank and in hand
14,222
17,732
15,753
19,846
Creditors: amounts falling due within one year
6
(96,658)
(99,562)
Net current liabilities
(80,905)
(79,716)
Total assets less current liabilities
(80,905)
(79,427)
Creditors: amounts falling due after more than one year
7
(1,246)
(3,063)
Net liabilities
(82,151)
(82,490)
Capital and reserves
Called up share capital
100
100
Profit and loss account
(82,251)
(82,590)
Shareholders' funds
(82,151)
(82,490)
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 22 August 2025 and were signed on its behalf by
Stephen John Charles Baldwin Director Company Registration No. 04116421
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Alliance Direct Europe Limited Notes to the Accounts for the year ended 31 December 2024
1
Statutory information
Alliance Direct Europe Limited is a private company, limited by shares, registered in England and Wales, registration number 04116421. The registered office is Adrenalin House Brooklands Park, Farningham Road, Crowborough, TN6 2JD.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Turnover
Turnover represents net invoiced sales of goods and services, excluding value added tax.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Plant & machinery
25% on reducing balance
Computer equipment
50% on cost
4
Tangible fixed assets
Plant & machinery
Computer equipment
Total
£
£
£
Cost or valuation
At cost
At cost
At 1 January 2024
61,400
6,939
68,339
Disposals
(61,400)
(6,567)
(67,967)
At 31 December 2024
-
372
372
Depreciation
At 1 January 2024
61,297
6,753
68,050
Charge for the year
-
186
186
On disposals
(61,297)
(6,567)
(67,864)
At 31 December 2024
-
372
372
Net book value
At 31 December 2024
-
-
-
At 31 December 2023
103
186
289
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Alliance Direct Europe Limited Notes to the Accounts for the year ended 31 December 2024
5
Debtors
2024
2023
£
£
Amounts falling due within one year
Trade debtors
-
583
Other debtors
1,531
1,531
1,531
2,114
6
Creditors: amounts falling due within one year
2024
2023
£
£
Bank loans and overdrafts
1,976
1,884
Trade creditors
15,885
15,796
Taxes and social security
25,297
23,880
Other creditors
51,850
56,352
Accruals
1,650
1,650
96,658
99,562
7
Creditors: amounts falling due after more than one year
2024
2023
£
£
Bank loans
1,211
3,028
Non-equity preference shares
35
35
1,246
3,063
Aggregate of amounts that fall due for payment after five years
35
35
8
Transactions with related parties
For the period under review, the company was controlled by its directors.
9
Average number of employees
During the year the average number of employees was 5 (2023: 5).
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