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Company Registration No. 02947466 (England and Wales)
Informed Choice Limited Unaudited accounts for the year ended 31 July 2025
Informed Choice Limited Unaudited accounts Contents
Page
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Informed Choice Limited Company Information for the year ended 31 July 2025
Directors
BAMFORD, Andrea Ruth BAMFORD, Martin Robert BAMFORD, Nicholas MCCARTHY, Shelley
Company Number
02947466 (England and Wales)
Registered Office
Informed Choice Sundial House 20 High Street Cranleigh Surrey GU6 8AE England
Accountants
Surrey Hills Accountancy Limited The Old Workshop Longfrey Cottage Dorking Road Chilworth GU4 8RH
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Informed Choice Limited Statement of financial position as at 31 July 2025
2025 
2024 
Notes
£ 
£ 
Fixed assets
Tangible assets
2,603 
3,521 
Current assets
Debtors
38,637 
54,041 
Cash at bank and in hand
293,243 
271,698 
331,880 
325,739 
Creditors: amounts falling due within one year
(83,756)
(77,176)
Net current assets
248,124 
248,563 
Total assets less current liabilities
250,727 
252,084 
Provisions for liabilities
Deferred tax
(670)
(880)
Net assets
250,057 
251,204 
Capital and reserves
Called up share capital
100 
100 
Profit and loss account
249,957 
251,104 
Shareholders' funds
250,057 
251,204 
For the year ending 31 July 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 3 September 2025 and were signed on its behalf by
BAMFORD, Nicholas Director Company Registration No. 02947466
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Informed Choice Limited Notes to the Accounts for the year ended 31 July 2025
1
Statutory information
Informed Choice Limited is a private company, limited by shares, registered in England and Wales, registration number 02947466. The registered office is Informed Choice, Sundial House, 20 High Street, Cranleigh, Surrey, GU6 8AE, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The financial statements are prepared under the historical cost convention and in accordance with the FRS 102 Section 1A Small Entities - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
Presentation currency
The accounts are presented in £ sterling.
Turnover
Turnover comprises invoiced fees and adviser charging receivable.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Motor vehicles
25% Reducing Balance
Fixtures & fittings
25% Reducing Balance
Computer equipment
25% Reducing Balance
Deferred taxation
Deferred tax arises as a result of including items of income and expenditure in taxation computations in periods different from those in which they are included in the company's accounts. Deferred tax is provided in full on timing differences which result in an obligation to pay more (or less) tax at a future date, at the average tax rates that are expected to apply when the timing differences reverse, based on current tax rates and laws. Deferred tax assets and liabilities are not discounted.
Pension costs
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
Going concern
The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as going concern.
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Informed Choice Limited Notes to the Accounts for the year ended 31 July 2025
4
Tangible fixed assets
Plant & machinery 
Computer equipment 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 August 2024
74,895 
647 
75,542 
At 31 July 2025
74,895 
647 
75,542 
Depreciation
At 1 August 2024
71,873 
148 
72,021 
Charge for the year
756 
162 
918 
At 31 July 2025
72,629 
310 
72,939 
Net book value
At 31 July 2025
2,266 
337 
2,603 
At 31 July 2024
3,022 
499 
3,521 
5
Debtors
2025 
2024 
£ 
£ 
Amounts falling due within one year
Accrued income and prepayments
38,637 
53,952 
Other debtors
- 
89 
38,637 
54,041 
6
Creditors: amounts falling due within one year
2025 
2024 
£ 
£ 
Trade creditors
1,301 
934 
Taxes and social security
54,000 
52,274 
Other creditors
3,976 
- 
Loans from directors
3,136 
- 
Accruals
21,343 
23,968 
83,756 
77,176 
7
Share capital
2025 
2024 
£ 
£ 
Allotted, called up and fully paid:
100 Ordinary shares of £1 each
100 
100 
8
Pension commitments
The company operates a defined contribution personal pension scheme, The Sunlight Pension Plan, on behalf of directors Mr. N. Bamford & Mrs. A. R. Bamford. The assets of the scheme are held separately from those of the company in an independently administered fund. At the balance sheet date no unpaid contributions were due to the fund.
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Informed Choice Limited Notes to the Accounts for the year ended 31 July 2025
9
Transactions with related parties
The Trustees of the Sunlight Pension Plan (see note 10) own the freehold of the office building that the company has occupied since the 30th August 1996 on a 25 year lease and for which the company paid a market value rent of £19,600 (2024 - £19,600) in the period. The rent, currently £19,600 p.a., is reviewable every 5 years. Mr. N. and Mrs. A. R. Bamford control 70% of the company's shares. Dividends paid to directors Dividends paid to the directors in their capacity as shareholders during the period included £48,000 to Mr N Bamford, (2024 - £48,000), £48,000 to Mrs A Bamford (2024 - £48,000) and £68,142.64 to Mr M Bamford (2024 - £68,142.64).
10
Average number of employees
During the year the average number of employees was 18 (2024: 18).
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