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REGISTERED NUMBER: 06969725 (England and Wales)












STRATEGIC REPORT, REPORT OF THE DIRECTOR AND

FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

FOR

RIGHT FORMULA LTD

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)






CONTENTS OF THE FINANCIAL STATEMENTS
for the year ended 31 December 2024




Page

Company Information 1

Strategic Report 2

Report of the Director 4

Report of the Independent Auditors 6

Income Statement 10

Other Comprehensive Income 11

Balance Sheet 12

Statement of Changes in Equity 13

Cash Flow Statement 14

Notes to the Cash Flow Statement 15

Notes to the Financial Statements 16


RIGHT FORMULA LTD

COMPANY INFORMATION
for the year ended 31 December 2024







DIRECTOR: Mr R B Fenwick



REGISTERED OFFICE: 5 Riverlight Quay
Nine Elms Lane
London
SW11 8DX



REGISTERED NUMBER: 06969725 (England and Wales)



SENIOR STATUTORY AUDITOR: Thurairatnam Sudarshan FCCA



AUDITORS: Xeinadin Audit Limited, Statutory Auditor
8th Floor, Becket House
36 Old Jewry
London
EC2R 8DD

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

STRATEGIC REPORT
for the year ended 31 December 2024

The director presents his strategic report for the year ended 31 December 2024.

REVIEW OF BUSINESS
Right Formula is a sports marketing agency with industry leading expertise in motorsports.

In 2024, the turnover grew by 28% resulting from a strong industry reputation and a growth in awareness of the business. This is a result of continuously striving to be best in the industry and keeping good relationships with its existing clients and key stakeholders in global commercially attractive sports which has led expanded scope of works and significant new business wins.

Whilst attracting talent in the industry remains competitive, the company has retained key staff and obtaining a market share which has been a factor in company's growth.

This has led to Right Formula's best year on year growth in it's history which equated to 65% EBITDA growth on last year.

The company is financially strong which is evidenced by a strong balance sheet position at the year-end which grew by 24%.

The key financial performance indicators for the company are as follows:

2024 2023 Measure
Gross profit margin 30% 32% Gross profit/sales
Profit before tax 29% 21% Profit before tax

PRINCIPAL RISKS AND UNCERTAINTIES
The company is exposed to a variety of financial risks which are mitigated by the Board, Executive Management team and the company's finance department.

The principal risks and uncertainties affecting the company include:

- Retention of customers - the company maintains strong relationships with each of its key customers and has established procedures for monitoring performance and service levels through quarterly business reviews.
- Liquidity risk - company has sufficient available funds for operations and planned expansions and actively managing cash flow through effective working capital management.
- Competition risk - the company remains one of the leading experts in sports with many years of industry knowledge. Its diversity helps to mitigate the possible effect of action by any one single competitor.

The director believes that the company has adequate resources in place to meet its forecast trading requirements and all risks and uncertainties are managed appropriately.

EMPLOYEES
The company operates an equal opportunities policy. This policy aims to ensure that there should be equal opportunity for all, and this applies to external recruitment, internal appointments, terms of employment, conditions of service and opportunity for training and promotion regardless of gender, ethnic origin or disability.

The company maintains its own health, safety and environmental policies covering all aspect of its operations. Regular meetings and inspections take place to ensure all legal requirements are adhered to and that the company is responsive to the needs of the employees and the environment.

FUTURE DEVELOPMENTS
The company is committed to its US expansion as well as other markets by widening our service delivery to American sports.

The M&A strategy is likely to find complimentary businesses to build on the already existing foundation.

Digital products are a key diversification for RF as such this will be an area of greater investment focus which will transform Right Formula's product offering in the future.


RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

STRATEGIC REPORT
for the year ended 31 December 2024

GENERAL OVERVIEW
The future looks extremely bright for the company from having secured many contacts in 2024 which will take effect from 2025. Growth looks set to continue in future years.

ON BEHALF OF THE BOARD:





Mr R B Fenwick - Director


31 July 2025

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

REPORT OF THE DIRECTOR
for the year ended 31 December 2024

The director presents his report with the financial statements of the company for the year ended 31 December 2024.

PRINCIPAL ACTIVITY
The principal activity of the company is of marketing services.

DIVIDENDS
The total distribution of dividends for the year ended 31 December 2024 amounted to £188,365 (2023: £469,250).

EVENTS SINCE THE END OF THE YEAR
Information relating to events since the end of the year is given in the notes to the financial statements.

DIRECTOR
The Founder, Mr. R. B. Fenwick held the office as Chief Executive Officer of Right Formula for the entire period from 1 January 2024 through to the date of this report.

The year 2024 was a landmark period for Right Formula, delivering exceptional growth and performance. Turnover increased by 28%, while gross profit rose by 20% compared to the prior year. This success was driven by securing multiple new global clients across a diverse range of industries, underscoring the strength of our market proposition and the adaptability of our approach.

Expansion into the United States has allowed us to recruit experts in both motorsports as well as other U.S. major league sports to ensure we can provide strategic and operational support to clients who see the U.S. as key market.

During the year, Right Formula made strong senior hires and expanded its service offering. The business is now recognised as a fully integrated, 360-degree sports marketing agency - capable of delivering every aspect of modern sports marketing solutions. The Digital and Communications division was a standout performer, growing significantly on the back of key client wins. This included driving forward a range of innovative digital products designed to enhance the impact of our clients' partnerships.

This commercial and operational progress translated into a 65% increase in EBITDA versus 2023, reflecting both strong top-line growth and operational efficiency.

Right Formula continues to be one of the leading global sports marketing agencies, maintaining a particular specialism in motorsport.

STATEMENT OF DIRECTOR'S RESPONSIBILITIES
The director is responsible for preparing the Strategic Report, the Report of the Director and the financial statements in accordance with applicable law and regulations.

Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless he is satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the director is required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable him to ensure that the financial statements comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

REPORT OF THE DIRECTOR
for the year ended 31 December 2024


STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the director is aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and he has taken all the steps that he ought to have taken as a director in order to make himself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

ON BEHALF OF THE BOARD:





Mr R B Fenwick - Director


31 July 2025

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
RIGHT FORMULA LTD

Opinion
We have audited the financial statements of Right Formula Ltd (the 'company') for the year ended 31 December 2024 which comprise the Income Statement, Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 December 2024 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.

Other information
The director is responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Director, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Director for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Director have been prepared in accordance with applicable legal requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
RIGHT FORMULA LTD


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Director.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of director's remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of director
As explained more fully in the Statement of Director's Responsibilities set out on page four, the director is responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the director determines necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the director is responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the director either intends to liquidate the company or to cease operations, or has no realistic alternative but to do so.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
RIGHT FORMULA LTD


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:
- the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
- we identified the laws and regulations applicable to the company through discussions with the director and other management, and from our commercial knowledge and experience of the company's sector;
- we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, taxation legislation and data protection, employment, health and safety legislation.
- we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence where necessary.

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
- making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and
- considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:
- performed analytical procedures to identify any unusual or unexpected transactions;
- tested the appropriateness of journal entries;
- assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and
- investigated the rationale behind significant or unusual transactions.

To address the risk that revenue could be misstated due to fraud:
- we obtained an understanding of the company's revenue recognition policies and compared these to the accounting standard;
- performed a walkthrough to confirm our understanding of the processes and controls through which the business initiates, records, processes and reports revenue transactions;
- tested a sample of revenue transactions to supporting evidence; and
- tested, on a sample basis, revenue related balances in the balance sheet.

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
- agreeing financial statement disclosures to underlying supporting documentation;
- enquiring of management as to actual and potential litigation and claims; and
- reviewing correspondence with HMRC and relevant regulators.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the director and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
RIGHT FORMULA LTD


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Thurairatnam Sudarshan FCCA (Senior Statutory Auditor)
for and on behalf of Xeinadin Audit Limited, Statutory Auditor
8th Floor, Becket House
36 Old Jewry
London
EC2R 8DD

31 July 2025

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

INCOME STATEMENT
for the year ended 31 December 2024

2024 2023
Notes £    £   

TURNOVER 3 29,294,670 22,831,637

Cost of sales (20,577,432 ) (15,543,233 )
GROSS PROFIT 8,717,238 7,288,404

Administrative expenses (6,473,061 ) (5,958,164 )
OPERATING PROFIT 5 2,244,177 1,330,240

Income from shares in group undertakings 78,700 21,500
Income from participating interests 90,000 146,815
Interest receivable and similar income 81,430 60,456
PROFIT BEFORE TAXATION 2,494,307 1,559,011

Tax on profit 6 (496,356 ) (290,524 )
PROFIT FOR THE FINANCIAL YEAR 1,997,951 1,268,487

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

OTHER COMPREHENSIVE INCOME
for the year ended 31 December 2024

2024 2023
Notes £    £   

PROFIT FOR THE YEAR 1,997,951 1,268,487


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

1,997,951

1,268,487

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

BALANCE SHEET
31 December 2024

2024 2023
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 8 215,308 258,370
Tangible assets 9 150,666 220,981
Investments 10 85,000 85,000
450,974 564,351

CURRENT ASSETS
Debtors 11 14,654,983 12,642,786
Cash at bank 7,633,399 5,733,816
22,288,382 18,376,602
CREDITORS
Amounts falling due within one year 12 13,280,866 11,278,884
NET CURRENT ASSETS 9,007,516 7,097,718
TOTAL ASSETS LESS CURRENT
LIABILITIES

9,458,490

7,662,069

PROVISIONS FOR LIABILITIES 14 37,667 50,832
NET ASSETS 9,420,823 7,611,237

CAPITAL AND RESERVES
Called up share capital 15 100 100
Retained earnings 16 9,420,723 7,611,137
SHAREHOLDERS' FUNDS 9,420,823 7,611,237

The financial statements were approved by the director and authorised for issue on 31 July 2025 and were signed by:





Mr R B Fenwick - Director


RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

STATEMENT OF CHANGES IN EQUITY
for the year ended 31 December 2024

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 January 2023 100 6,811,900 6,812,000

Changes in equity
Dividends - (469,250 ) (469,250 )
Total comprehensive income - 1,268,487 1,268,487
Balance at 31 December 2023 100 7,611,137 7,611,237

Changes in equity
Dividends - (188,365 ) (188,365 )
Total comprehensive income - 1,997,951 1,997,951
Balance at 31 December 2024 100 9,420,723 9,420,823

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

CASH FLOW STATEMENT
for the year ended 31 December 2024

2024 2023
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 2,491,348 753,252
Tax paid (183,537 ) (436,834 )
Taxation refund 91,402 -
Net cash from operating activities 2,399,213 316,418

Cash flows from investing activities
Purchase of tangible fixed assets (40,894 ) (169,762 )
Interest received 64,218 60,456
Dividends received 168,700 168,315
Net cash from investing activities 192,024 59,009

Cash flows from financing activities
Amounts owed by group undertakings (503,286 ) (259,665 )
Amount introduced by directors - 1
Equity dividends paid (188,365 ) (469,250 )
Net cash from financing activities (691,651 ) (728,914 )

Increase/(decrease) in cash and cash equivalents 1,899,586 (353,487 )
Cash and cash equivalents at beginning of
year

2

5,733,813

6,087,300

Cash and cash equivalents at end of year 2 7,633,399 5,733,813

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE CASH FLOW STATEMENT
for the year ended 31 December 2024

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS

2024 2023
£    £   
Profit before taxation 2,494,307 1,559,011
Depreciation charges 154,271 119,836
Finance income (250,130 ) (228,771 )
2,398,448 1,450,076
Increase in trade and other debtors (1,526,120 ) (4,123,363 )
Increase in trade and other creditors 1,619,020 3,426,539
Cash generated from operations 2,491,348 753,252

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 December 2024
31.12.24 1.1.24
£    £   
Cash and cash equivalents 7,633,399 5,733,816
Bank overdrafts - (3 )
7,633,399 5,733,813
Year ended 31 December 2023
31.12.23 1.1.23
£    £   
Cash and cash equivalents 5,733,816 6,087,300
Bank overdrafts (3 ) -
5,733,813 6,087,300


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.1.24 Cash flow At 31.12.24
£    £    £   
Net cash
Cash at bank 5,733,816 1,899,583 7,633,399
Bank overdrafts (3 ) 3 -
5,733,813 1,899,586 7,633,399
Total 5,733,813 1,899,586 7,633,399

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS
for the year ended 31 December 2024

1. STATUTORY INFORMATION

Right Formula Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going concern
The financial statements have been prepared on a going concern basis, as described in the Director's Report. This assumes that sufficient funds will be available for the company to continue in operational existence for the foreseeable future.

Critical accounting judgements and key sources of estimation uncertainty
Estimates and judgments are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.

The items in the financial statements where these judgements and estimates have been made include:

- assessing the useful economic lives attributed to tangible fixed assets used to determine the annual depreciation charge, and

- the provision required for any bad or doubtful debts.

- assessing the recoverability of the intercompany balances.

- assessing any impairment in fixed asset investments.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2020, is being amortised evenly over its estimated useful life of ten years.

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery - 25% on cost
Fixtures and fittings - Straight line over 5 years
Motor vehicles - 25% on cost
Computer equipment - Straight line over 3 years

Depreciation methods, useful lives and residual values are reviewed if there is an indication of a significant change since last annual reporting date in the pattern by which the company expects to consume an asset's future economic benefits.

Investments in subsidiaries and associates
Investments in subsidiary and associate undertakings are recognised at costs less provision for impairment.

Financial instruments
Basic financial assets, including trade and other receivables and cash and bank balances are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.

Such assets are subsequently carried at amortised cost using the effective interest method.

Basic financial liabilities, including trade and other payables, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

2. ACCOUNTING POLICIES - continued

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. A defined contribution plan is a post-employment benefit plan under which the company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. Obligations for contributions to defined contribution pension plans are recognised as an expense in the profit and loss account in the periods during which services are rendered by employees.

Related parties
For the purposes of these financial statements, a party is considered to be related to the company if:
- the party has the ability, directly or indirectly, through one or more intermediaries, to control the company or exercise significant influence over the company in making financial and operating policy decisions, or has joint control over the company; or
- the company and the party are subject to common control; or
- the party is an associate of the company or a joint venture in which the company is a venturer; or
- the party is a member of key management personnel of the company or the company's parent, or a close family member of such an individual, or is an entity under the control, joint control or significant influence of such individuals; or
- the party is a close family member of a party referred to in (i) or is an entity under the control, joint control or significant influence of such individuals; or
- the party is a post-employment benefit plan which is for the benefit of employees of the company or of any entity that is a related party of the company; or
- the party, or any member of a group of which it is part, provides key management personnel services to the company or its parent.

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

2024 2023
£    £   
United Kingdom 6,312,557 7,682,996
United States of America 12,441,085 8,094,366
Europe, Middle East and Africa 9,820,564 5,964,024
Asia-Pacific 680,614 1,090,251
Latin America 39,850 -
29,294,670 22,831,637

4. EMPLOYEES AND DIRECTORS
2024 2023
£    £   
Wages and salaries 4,059,646 3,225,538
Social security costs 439,476 369,493
Other pension costs 280,081 97,296
4,779,203 3,692,327

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

4. EMPLOYEES AND DIRECTORS - continued

The average number of employees during the year was as follows:
2024 2023

Finance 5 5
Human resources 2 2
Administrative 2 2
Commercial and activation team 61 56
70 65

2024 2023
£    £   
Director's remuneration 26,535 25,213
Director's pension contributions to money purchase schemes 103,500 5,000

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 1 1

5. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2024 2023
£    £   
Hire of plant and machinery 479,228 507,990
Depreciation - owned assets 111,209 76,774
Goodwill amortisation 43,062 43,062
Auditors' remuneration 41,770 7,400
Foreign exchange differences 168,327 (98,878 )

6. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2024 2023
£    £   
Current tax:
UK corporation tax 526,105 271,690
Overprovision of tax in previous years (16,583 ) -
Total current tax 509,522 271,690

Deferred tax:
Origination and reversal of timing differences (13,166 ) 18,834
Tax on profit 496,356 290,524

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

6. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

2024 2023
£    £   
Profit before tax 2,494,307 1,559,011
Profit multiplied by the standard rate of corporation tax in the UK of 25%
(2023 - 23.520%)

623,577

366,679

Effects of:
Expenses not deductible for tax purposes 5,883 11,561
Income not taxable for tax purposes (42,175 ) (39,588 )
Capital allowances in excess of depreciation - (12,063 )
Depreciation in excess of capital allowances 28,344 -
Group relief (89,524 ) (52,467 )
Origination and reversal of timing differences (13,166 ) 16,402
Overprovision and tax repayments (16,583 ) -
Total tax charge 496,356 290,524

7. DIVIDENDS
2024 2023
£    £   
Ordinary shares of 1p each
Interim 188,365 469,250

8. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 January 2024
and 31 December 2024 430,618
AMORTISATION
At 1 January 2024 172,248
Amortisation for year 43,062
At 31 December 2024 215,310
NET BOOK VALUE
At 31 December 2024 215,308
At 31 December 2023 258,370

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

9. TANGIBLE FIXED ASSETS
Fixtures
Plant and and Motor Computer
machinery fittings vehicles equipment Totals
£    £    £    £    £   
COST
At 1 January 2024 8,236 62,642 125,400 311,251 507,529
Additions - - - 40,894 40,894
At 31 December 2024 8,236 62,642 125,400 352,145 548,423
DEPRECIATION
At 1 January 2024 6,177 60,496 9,764 210,111 286,548
Charge for year 2,059 4,828 31,350 72,972 111,209
At 31 December 2024 8,236 65,324 41,114 283,083 397,757
NET BOOK VALUE
At 31 December 2024 - (2,682 ) 84,286 69,062 150,666
At 31 December 2023 2,059 2,146 115,636 101,140 220,981

10. FIXED ASSET INVESTMENTS
Shares in Interest
group in
undertakings associate Totals
£    £    £   
COST
At 1 January 2024
and 31 December 2024 75,000 10,000 85,000
NET BOOK VALUE
At 31 December 2024 75,000 10,000 85,000
At 31 December 2023 75,000 10,000 85,000

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Subsidiary

Patterrn Ltd
Registered office: United Kingdom
Nature of business: Public relations and communications activities
%
Class of shares: holding
Ordinary 51.00

Associated company

Right Formula Productions Limited
Registered office: United Kingdom
Nature of business: Other information technology service
%
Class of shares: holding
Ordinary 49.00

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

11. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Trade debtors 2,688,176 5,050,495
Amounts owed by group undertakings 2,187,448 1,685,276
Other debtors 2,705,905 819,308
Tax - 33,307
Prepayments and accrued income 7,073,454 5,054,400
14,654,983 12,642,786

12. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024 2023
£    £   
Bank loans and overdrafts (see note 13) - 3
Trade creditors 2,198,180 2,663,327
Amounts owed to group undertakings 2,079 3,193
Tax 356,284 -
Social security and other taxes 115,687 3,197
VAT 141,346 266,065
Other creditors 2,446,832 2,950,088
Directors' current accounts 1 1
Accruals and deferred income 8,020,457 5,393,010
13,280,866 11,278,884

Other creditors includes a contractual liability, calculated at £75,000, in relation to the acquisition of a subsidiary undertaking. The consideration is contingent on the acquired company achieving the agreed targets, which at the balance sheet date, were deemed to be probable.

Also included in other creditors is a provision for doubtful debt amounting to £2,358,565, in relation to specific customer balances.

13. LOANS

An analysis of the maturity of loans is given below:

2024 2023
£    £   
Amounts falling due within one year or on demand:
Bank overdrafts - 3

14. PROVISIONS FOR LIABILITIES
2024 2023
£    £   
Deferred tax
Accelerated capital allowances 37,667 50,832

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

14. PROVISIONS FOR LIABILITIES - continued

Deferred
tax
£   
Balance at 1 January 2024 50,832
Credit for the year (13,165 )
Balance at 31 December 2024 37,667

15. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2024 2023
value: £    £   
10,000 Ordinary 1p 100 100

16. RESERVES
Retained
earnings
£   

At 1 January 2024 7,611,137
Profit for the year 1,997,951
Dividends (188,365 )
At 31 December 2024 9,420,723

17. PENSION COMMITMENTS

The company operates a defined contribution scheme. The assets of the scheme are held separately from those of the company, being invested with an insurance company. Contributions payable by the company to the fund amounted to £280,081 during the year (2023 - £95,296). These contributions are invested separately from the company's assets.

18. CONTINGENT LIABILITIES

There were no contingent liabilities at either the beginning or end of the financial year.

19. CAPITAL COMMITMENTS

As at 31 December 2024 or 31 December 2023 the company had no capital commitments which had been contracted for but not provided in the financial statements.

RIGHT FORMULA LTD (REGISTERED NUMBER: 06969725)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the year ended 31 December 2024

20. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Trade creditors includes a balance of £122,352 (2023 - £80,890) owed to Right Formula Productions Limited, a company in which Right Formula Limited has significant influence. Also included in trade creditors is a balance amounting to £46,031 (2023 - £52,544) owed to Patterrn Limited, a subsidiary undertaking.

Trade debtors includes a balance of £1,164 (2023 - £2,967) owed by Patterrn Limited. Also, included in debtors, is a balance of £76,860 (2023 - £76,860) owed by Right Formula Productions Limited and £78,700 (2023 - £21,500) owed by Patterrn Limited, in relation to dividends receivable.

At the balance sheet date, the company was owed £1,564,155 (2023 - £321,876 ) by Roam Property Limited, a company connected by virtue of common control.

During the year, the company made purchases of £226,346 (2023 - £138,061) from Patterrn Ltd and £409,321 (2023 - £960,202) from Right Formula Productions Ltd.The company also made sales of £11,439 (2023 - £8,465) to Patterrn Ltd and in the prior year £1,489 to Right Formula Productions Ltd.

21. POST BALANCE SHEET EVENTS

Subsequent to the year-end, the company acquired the remaining 49% of the issued share capital of Patterrn Ltd, increasing its ownership from 51% to 100%. As a result, Patterrn Ltd became a wholly owned subsidiary of the company.

The acquisition is a non-adjusting post balance sheet event as it occurred after the reporting date of 31 December 2024. The transaction will be accounted for in the financial year ending 31 December 2025.

22. ULTIMATE CONTROLLING PARTY

The ultimate parent company is Right Formula Group Limited, a company registered in the United Kingdom.

23. GENERAL INFORMATION

Right Formula Ltd is a private company limited by shares and incorporated in England. Its registered office is 5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX.